What It Takes To Stage And Sell A $16.5 Million NYC Penthouse

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Күн бұрын

Cheryl Eisen is the go-to luxury-apartment stager in the New York area. She stages a $16.5 million penthouse in NoHo on a slow real estate market. In order to attract buyers, she plans to make the space feel warmer, add sophistication to fit an upscale buyer, and include unique art pieces.
Eisen is the CEO of Interior Marketing Group and the go-to luxury-apartment stager in the New York area. The homes she stages start at $5 million and go as high as $230 million.
For more, visit: www.imgnyc.com/
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What It Takes To Stage And Sell A $16.5 Million NYC Penthouse

Пікірлер: 217

@pixietrixiegirl 4 жыл бұрын

Can they just make a reality tv show of this, this woman is so talented

@AOsman1 4 жыл бұрын

For a 16.5 million dollar penthouse. It has HORRIBLE views.

@TheSqueakGeek 4 жыл бұрын

@Dreamstate I wish I could admit how much I pay in NYC a month for a bedroom/bathroom

@elisatseng6286 4 жыл бұрын

Outlook very average

@quoaitran1135 4 жыл бұрын

So true. It's a mansion somewhere else with maybe 14 to 15 million in your pocket

@KeenKoala115 4 жыл бұрын

Location, location, location.

@silversunset 4 жыл бұрын

It’s fine as a fifth home if ur a billionaire

@sebs2268 4 жыл бұрын

16,5 million dollars for THAT? what a joke

@ammana6553 4 жыл бұрын

Smistadiwnl it’s the location the place itself is 100k😂

@kevin-kx4lo 4 жыл бұрын

Hahaha

@sabrinapatoka196 4 жыл бұрын

Staging makes the difference ;)

@_LianaHardy 3 жыл бұрын

I'm literally binging all of Cheryl Eisen's staged homes, it is so addictive and inspiring. what goals........

@isla8599 4 жыл бұрын

Lots of 'art experts' in these comments lmao... It's just staging, folks. Admittedly this 'episode' doesn't really show you what an amazing entrepreneur this woman is, she's done other way more impressive spaces.

@notchamomma4073 4 жыл бұрын

She’s having a moment with the word moment

@womp5665 4 жыл бұрын

She’s having a moment moment

@marvindujardin463 3 жыл бұрын

A moment that softens.

@ricardosantossantossilva2331 3 жыл бұрын

👍🇧🇷

@notkaitlyn5368 4 жыл бұрын

That art piece does not suit that place.

@lukewilliams5341 4 жыл бұрын

What you’re saying you don’t like soup cans on your walls???

@dakotat7751 4 жыл бұрын

That’s funny, I didn’t know that everyone in this comment section were interior designers.

@dolliciouscustoms9844 4 жыл бұрын

no but when it looks like something anyone could put together, even people on benefits are laughing at

@THALOOTI 3 жыл бұрын

"Easy said then done"

@fennecinspace 4 жыл бұрын

this is not a 16.5 mil place ... it's overpriced even for nyc ..

@Mathias3710 4 жыл бұрын

You could just lower the asking price the same amount you paid her to do nothing.

@rasergod 4 жыл бұрын

But it would take double the time to sell it

@davidaston5773 4 жыл бұрын

Exactly, she's doing what anyone could do better with simple common sense. "Yea! I can sit on a big wooden hand. Yes! This place is worth more than 16 million egotistical rich people".

@FussyPickles 4 жыл бұрын

literally no one watching this will ever afford this

@danielmushi356 4 жыл бұрын

I will one day

@JJustinXu 4 жыл бұрын

Alek S I will! Dreams can come true!

@danielmushi356 4 жыл бұрын

@@maeudaou7347 every nice thing starts with a dream.

@sm7085 4 жыл бұрын

Did you just assume the size of my bank account?

@Jen-zk9se 4 жыл бұрын

“Organic moment” “Gallery moment” cringing hard....

@Sarah-rf5rj 4 жыл бұрын

Don't forget the "floral moment"

@Jen-zk9se 4 жыл бұрын

Sarah Aisha Rizal - Lol so many moments

@augustinefaithdefender 4 жыл бұрын

Messy moment, anxiety moment, she did a decent job but not quite perfect, I think because they have limited time and furniture to choose!

@whitemailprivilege2830 4 жыл бұрын

Jen comment moment

@habib6499 3 жыл бұрын

Cringe moment

@aydan4491 3 жыл бұрын

I don’t think people in these comments understand why this place is so expensive, let me clear it up. It’s NYC, you’re paying for the location. People talk about how you can have a huge mansion anywhere else however you wouldn’t get the experience and fun of the city. Take a trip there and you’ll understand! Imo it’s the best place in the country! (totally not bias at all)

@pangea1now 4 жыл бұрын

If I had the money to buy this, I would buy anything else. I can imagine this is part of New Yorks affordability problem.

@frankie9202 4 жыл бұрын

This doesn’t look like a 16M$ Place lol

@barchetype6430 4 жыл бұрын

Feels a couple hundred thousand AT MOST. But hey, NYC.

@erique_k 3 жыл бұрын

Even for New York tbh

@erique_k 3 жыл бұрын

For $16 m I could get a condo at 432 park

@lukewilliams5341 4 жыл бұрын

Nice, small apartment with a soup can. Very epic 😎

@BabyJokerGaming 4 жыл бұрын

If you own 16 mil your not a dummy, it would take more than furniture to impress

@SL-nc1dy 4 жыл бұрын

You'd be surprised

@candirockstar135 4 жыл бұрын

It’s not about “impressing” it’s giving it the feel of liveability

@BabyJokerGaming 4 жыл бұрын

@@candirockstar135 for 16.5 mil i need to live in space

@sambat2193 4 жыл бұрын

You’re*** a dummy

@MrMiniPancakes 4 жыл бұрын

“We are going to do a very big sculptural coffee table” Okay, so you mean circle?

@TsetsiStoyanova 4 жыл бұрын

So did it get sold?

@darkrose5162 4 жыл бұрын

The question I wish to ask

@jjpreme4220 4 жыл бұрын

IKEA style furniture and paintings

@jadktimeless2831 3 жыл бұрын

JJ PREME IKEA Furniture More Impressive Than This Garbidge.

@avicohen2k 4 жыл бұрын

Didn't know bricks make a space cold. I feel red bricks actually warm it up while the gray bed cools it down. Saw the same video with a different apartment on a different channel btw..

@IStillLikeIke 4 жыл бұрын

That’s a really nice place, maybe even like 5M but for 16M you’ve got to be out of your mind

@abbyflows1332 4 жыл бұрын

I could watch this all the damn day I love decorating!!

@xscitobor1233 4 жыл бұрын

Dejavu anyone?

@abed1596 4 жыл бұрын

Welcome to THE ONE AND ONLY expensive Manhattan

@ipromisethatserendipityisa9656 4 жыл бұрын

The art pieces are ugly but I believe its only meant to be placeholders as she mentioned that the elite clients most likely have a collection of their own that they want to display.

@atikinvokamre3356 4 жыл бұрын

To summarize: you just buy cheap and low quality goods and furniture and put in the flat to rise the price up to the sky!

@MoonV29 4 жыл бұрын

Im not an expert in real estate, but i think the problem in selling the place is because of the price and not because of having wrong stages

@marcoromero1255 3 жыл бұрын

This

@vitoribeiro 4 жыл бұрын

The dining and living room are just so ugly.. lol

@BooBoo-pu1jh 4 жыл бұрын

Yep

@ac300 4 жыл бұрын

agreed

@Gothiqueluv 4 жыл бұрын

I think these type of stagers make everything slightly ugly on purpose. When a prospective buyer walks in they say to themselves "oh that's ugly, but I could make it look SO much better." It's about getting to the ego. Sales is emotion.

@capitanothegreat3994 3 жыл бұрын

I like how there is Diversity of Race and Gender at her Company.. Good job Sister!!

@snowbeach11 4 жыл бұрын

They've got a giant warehouse of goodies to make their final magic & makes things happen pronto❣️😂

@leaht3819 4 жыл бұрын

Rich people apparently need to drink in every room

@ac300 4 жыл бұрын

drinking wine in the home makes people feel smug and sophisticated

@BabyJokerGaming 4 жыл бұрын

16 mil for a studio

@mguanipa2 4 жыл бұрын

Everyone who is complaining about the art & furniture here obviously either doesnt like modern art or doesn't know about it. Hell the soup can art is litterally an homage to Andy worhol.

@alexzepeda7391 4 жыл бұрын

Mikey Guanipa * Andy Warhol

@TM-ub4od 4 жыл бұрын

I think the owner never wanted to sell the house, hence she was there to make sure of that.

@mk-rs5br 4 жыл бұрын

I just didn't get the so called "Art" used here 🤷‍♂️

@StarFleet_Tech1701 4 жыл бұрын

m k I used to eat that soup as a kid. Did not know I was eating food from an "artistic" can.

@BLACKAAROW 4 жыл бұрын

That’s modern art for ya 🤦‍♂️

@rashmiratnakaran5781 4 жыл бұрын

That's inspired by Andy Warhol. The man obsessed with mass produced junk and thought that it was cool and edgy. It was and the can of soup has a long history.

@THALOOTI 3 жыл бұрын

@@rashmiratnakaran5781 Yes, It's inspired by Andy Warhol and a more interesting setting.

@KM-np6pz 3 жыл бұрын

A lot of people don’t understand that it’s supposed to be a STAGING not a move in property. That art used is supposed to show the size or shape or art that can be put there. It’s not going to stay there forever. Plus, what are you expecting if all of that needs to be done in less that two weeks. I agree with you in the fact that the art isn’t good and doesn’t fit the place but given the time constraints that she has to work on plus the multiple projects that she has to do, it’s pretty decent when you take all of those into consideration

@Osky305 4 жыл бұрын

Lower the price to $417.25 and I'll buy it cash 😤

@ericsapil9051 4 жыл бұрын

I rather built a house in the countryside, a mansion.

@Foxy-dt7xt 3 жыл бұрын

People who could buy this most probably also have a house in the countryside 🙂🙃

@BLACKAAROW 4 жыл бұрын

Even if I had $17 million to spend, I’d rather buy a mansion in the Hamptons than some dinky apartment. No matter how well u stage a property if it’s too expensive then no one gonna buy

@milopichu 4 жыл бұрын

The staging isnt the problem; it’s the price.

@smallshrimpin6939 4 жыл бұрын

Man I love having a giant Campbell’s chicken soup in my living room

@BooBoo-pu1jh 4 жыл бұрын

To me, grays and black are cold colors, not warm

@chadarellano4824 4 жыл бұрын

Adam serhant was sellinga 20 million apartment with an indoor pool on it. This just doesn’t feel worth the money.

@weareorigin 4 жыл бұрын

So white colors, fur, and wood? I rather take the 1998 movie "You Got Mail" decor.

@nicolas9589 3 жыл бұрын

Take a shot every time she says “organic” or “soft”

@cinderellabridez 4 жыл бұрын

This video is so inspiring!

@rhaegartargaryen9315 4 жыл бұрын

Staging helps sell a luxury house? How about saving the money on paying for this ridiculousness and reducing the price tag a bit to reflect the same. It’ll sell out easier, and anyone who owns anything luxurious is going to want their own decor from the start to finish in their own preferences anyway.

@8DIBa 4 жыл бұрын

In my country, with that amount of money, you can buy 16 more penthouse like that..

@Jepolla 3 жыл бұрын

Try to stand up from one of these super low sofas 😂

@rosiesamuel8562 3 жыл бұрын

Love the staging 😍

@steviedavidson7028 3 жыл бұрын

She definitely has a gift of hiding her stress!

@user-yl9qf1cp2z 4 жыл бұрын

I think the reason its not sold is not because of the staging, but the price for this space

@marilamar9899 4 жыл бұрын

I think the house is actually worth 14.5 million but because of these extra add ons like staging, open house, realtor fees and fees on top of fees 😬

@Al_Asadi 4 жыл бұрын

even rappers like blueface and the migos can’t afford this lol

@ammana6553 4 жыл бұрын

Hussein Al-Asadi there are 100 s of billionaires in ny

@joshr8454 4 жыл бұрын

KZfaq’s *RECOMMENDED* has done it again!

@beefyogurt 4 жыл бұрын

quick we need some art *paints random piece of wood haha i love it, what a joke

@mortthereefer3343 4 жыл бұрын

Why tho

@snowbeach11 4 жыл бұрын

Easy just filled it w goodies that the buyers can easily imagine themselves of happily living there as the King & Queen of their castle. 💕😂

@official_surge 4 жыл бұрын

That would be worth only $3-5M...

@nav97_s77 4 жыл бұрын

Is it only me that thought that the art pice cost that much😂

@dalenderocha2561 4 жыл бұрын

The $7 bottle of wine on the roof sent me.

@the7311 3 жыл бұрын

I think the problem isn’t the staging but the terrible deal. 16.5 for that??

@Mnguyen92 4 жыл бұрын

400k in my town

@Shadowstray 4 жыл бұрын

All that art and furniture and 'art' are so going straight into a dumpster the moment someone buys that place...

@jjk4891 4 жыл бұрын

Other videos that she appeared stated that either the buyer buys the furniture or it goes back to her warehouse! So no, they do not go to the dumpster. It’s asset and money and she runs a business, no one would just throw everything away after one use

@Shadowstray 4 жыл бұрын

@@jjk4891 Yeah, take it away to a warehouse, throw it into the dumpster. Same thing, as far as buyer is concerned.

@ac300 4 жыл бұрын

warms my heart to see people taking a dump on this. What a letdown. half this shit would be found in a typical twenty somethings apartment

@xoxoamirtha 4 жыл бұрын

I think the house looks great

@ianvinsmok2998 4 жыл бұрын

This place looks like 3mil max. and not 16mil.

@sawyerramos3113 4 жыл бұрын

can of soup because that is all you will be able to afford after you buy this

@skandarc2810 4 жыл бұрын

$16 million? the place itself is not that great and poor choices all around by the designer. I hope it doesn’t sell to teach them a lesson.

@user-yl9qf1cp2z 4 жыл бұрын

whoa there are better options for 16.5 million , with change, according to AD. can get like a huge piece of land in hamptons

@Jia20046 3 жыл бұрын

This apartment is again changes see at Erik Cornover

@trishemerald2487 2 жыл бұрын

She has such a great eye! Either you have it or you don't. She does.

@heyya7464 4 жыл бұрын

That’s way too expensive for 16 million dollars, more like 6-7million . Maybe this is the reason why it’s on the market forever

@ispeakdesign 4 жыл бұрын

Now 17 million dollars and still on the market

@o0YinZin0o 4 жыл бұрын

Chicken noodle soup! Chicken noodle soup! Chicken noodle soup! With some sprite on the side

@thuctran4125 4 жыл бұрын

that looks tiny for 16.5 mils

@dolliciouscustoms9844 4 жыл бұрын

bring in Rebecca Robeson, she dresses houses a quarter of the price and makes them look like billion dollar houses

@kinglucky6594 4 жыл бұрын

Setting up a gofundme as we speak

@harrybrown1506 4 жыл бұрын

It’s listed way too high

@ChrisInvests 4 жыл бұрын

The dislikes are from the people who can't furnish their apartments 🤷‍♂️👎

@MartinDumanov_ 4 жыл бұрын

Chris Invests - Personal Finance Videos That was just about the shittiest and ugliest job at furnishing an apartment worth $16.5 million.

@PW218 4 жыл бұрын

This lady made me loathe the word moment.

@whitemailprivilege2830 4 жыл бұрын

PW218 interesting comment moment

@NB7281 4 жыл бұрын

i think it looks ugly

@whitemailprivilege2830 4 жыл бұрын

I’m having a comment moment

@quoaitran1135 4 жыл бұрын

Wow. That's a lot of money for us common everyday folks. It be nice I guess. I'd buy a 500k home on the suburb in va beach and with that rest of the money be happy for the rest of my peasant life. And work ladies fingernails pretty up from 9 to 5

@pidsme2576 4 жыл бұрын

I'll rent it for 10 bucks.. Smh

@TFN-179 4 жыл бұрын

Chicken noodle soup art ok?

@riansearcy6652 3 жыл бұрын

Andy Warhol did it better

@Vevxo 4 жыл бұрын

Location Location Location

@SyedAli-xm1yq 2 жыл бұрын

The question is did it sell??

@zackcrablack2756 4 жыл бұрын

Looking Damn authentic 😁😁😏

@ladysun7965 4 жыл бұрын

Lol that chalk art??

@jennydavis2582 4 жыл бұрын

This is the first house staging from Cheryl Eisen that I really dislike

@bartrese 3 жыл бұрын

Same! I hate it a lot and I usually love it. I think this space just sucks and even she couldn’t save it

@hahahello7860 4 жыл бұрын

did anyone notice the chicken noodle soup on the art piece? j-hope anyone?

@SoCalFreelance 4 жыл бұрын

The neighbors looking into your glass house 24x7 🧐

@Ara_4956 4 жыл бұрын

Chicken noodle soup chicken noodle soup chicken noodle soup with a soda on the side ok I'll stop now...

@donnaedwards6888 3 жыл бұрын

She needs to move her company to Dallas Texas and do million dollar home's there views are much better and prettier .

@Alex.the.humble 4 жыл бұрын

She’s cute and adorable but twice my age lol

@diamondsfurez7456 4 жыл бұрын

How old is she???

@sambat2193 4 жыл бұрын

This is all just one big AD

@DevinsDen 4 жыл бұрын

No one has bought the place cause it sucks. Pretty sure if you have 16.5 mill to spend you'd be smart enough not to purchase it. No views and it's way too small. I'd buy an old industrial building for cheaper than that and just remodel it and make it habitable plumbing, electricity etc.. I'd want a giant backyard too if I had that much money. City living sucjs, but that's just me. I'd prefer views of nature out my window. NY is way overpriced

@jzk2020 4 жыл бұрын

Except for the outside space and the corner area under the stage, everything was just awful and it looked better with nothing there (though I am a bit of a minimalist so I might be biased).