I graduated high school in 1970. Minimum wage was $ 1.65 an hour. My first apartment was $55.00 a month. Gasoline was 30¢ a gallon and people pulled in to the gas station for a dollar's worth and got the windows washed, oil checked, tires aired up if needed and never got out of the car.

The good thing about cars back then was that you could do your own repairs.

When I was a kid I started working at a Lincoln Mercury store. The year was 1975. Everyone in the sales department were well-dressed men. All in very nice suits and all long time employees. A nice little perk was that all of the sales department had their own demo. I was in the service department as a technician. In 1975 starting pay was $11.50 per hour. It doesn't sound like much but my first brand new car was a 1978 Toyota pickup that cost me $3,838. It took me less than a year to pay it off. I had a nice apartment that cost me $180 per month. Utilities usually ran about $20 per month. It was carefree living back then.

Back in the day, when America actually had a real “middle-class”.

Don't forget the beautiful brochures that were art work in their own right!

This honestly makes me wish it were 1970 again. Simplicity.

In the 60's and early 70's my dad bought a new car every year. He was a traveling salesman and put a lot of miles on a car in a year. He preferred Chryslers or Plymouth. He always bought at the same place with the same salesman. We used to refer to the salesman as "Uncle Jack" since he was almost part of the family.

In 1977 my dad went out for a loaf of bread and milk, about 8 hrs later he came home with a brand new Chevrolet station wagon but he forgot the milk and bread. 😆.

In the 70's my dad bought Chevy, Buick and Olds and it was a big event to go to the dealer and test drive them, negotiate, bring it home and half the neighborhood would come by to check it out. Now it's pretty much shop online, point, click, pick it up and put it in the garage.

All the cars today look so similar, back in the day you could pretty much tell what make and model a car was from the taillights in the darkness.

This is a great topic. I remember as a little 6-7yo kid my dad got a new ‘69 Oldsmobile Toronado in a metallic silver-olive color and similar nice fabric interior. He actually kept that car for at least 5 years. But he had a new car every 2 years. My aunts and uncles all traded their cars in every 1-2 years! It was like a great American past time! But they did have their loyalty to dealers and brands. Pontiacs and Oldsmobile’s mostly ha. The men had coupes and the women had wagons. All kinds of colors. Then we’d all take these 2-4 car caravan road trips from Pittsburgh to the Carolinas for 2-3 week summer vacations. Like there wasn’t a care in the world. That’s what it was like folks.

Great video. Having spent my career in dealer service departments, man you are spot on. One digression, buying in the seventies was exciting, the new model roll outs were extravaganzas. Search light shining, and the string of flags flying. I believe that contributed to a more frequent turn over in ownership. I do agree, some were based on concerns regarding longevity. I also believe that the average miles driven per year was substantially down, which goes right back to your discussion regarding the frequency that customers switched cars. Now, the part that I enjoyed the most is your discussion regarding the customer relationship. That is so spot on. Things have changed considerably, a 500+ car lot is pretty typical where back then there were maybe 30-90 cars on a lot. Just like the cars that many people drive now, the purchase experience and relationship is without a real personal experience. Like you, and many others, I am melancholy about those days, and I appreciate the videos that you take the time to produce and do voice over. That's a lot of work, and I sure do appreciate. It would be nice to have a chance to talk further, you'd be a great person to listen to their stories.

The Chevrolet dealership at 2:42 was a half a block from my house when I was a kid. Me and my buddy would go (in 1971) into the showroom and they would actually let us sit in the new Corvettes for hours at a time and listen to the radio.

Guys, we did have phones back in 1970. You would call the dealer before making the trip.Also, dealerships tended to be close to one another. Granted, it's easier on the Internet but we didn't have to trudge uphill in the snow both ways just to check out cars. Also, checking out the inventory on a Sunday afternoon was almost a tradition!

My grandmother had a Buick in the 70s. The dealer would send her flowers on her anniversary

The narrator sounds like he just lost his best friend.

"Bought what you could afford"? What a concept

My cousin bought a brand new Plymouth Roadrunner Superbird in 1970 for $5000, Now a Superbird is worth half a million.

Back then when you got a new car you would immediately show it off to friends, family, then neighbors. People wanted a ride in it and you took a picture with your new baby. Getting chrome polish was a necessity as was whitewall cleaner.

I remember the year 1969 A Chevrolet dealership about 3 miles from my house had a Orange and White strips Z/28 on its lot, As a kid I fell in love with that Car, Fast forward 10 year I purchased a 1979 Z/28 from the same location. I miss the smaller dealerships, They treated you like Family in the community.

I was 15 back in 1970. I remember going to Rock Springs, Wyoming to the Chevy dealership with my dad. Those were neat times checking out what GM had to offer! It was like being in a candy store to me! Way cool.

Life looked a lot peaceful and clean in the 70’s and the music is not up for debate. They had the best music!

Remember when buying a new car was a major life event your family and friends would congratulate and admire your beautiful made in America car....the pride you felt driving around with that new car window sticker for everyone to see....

I love your cars America 👍 some of the most beautiful cars ever made 🏁🏁

I will take 1970 again anytime. Thanks for the video.

This was a great trip back in time. Thanks for posting.

well in less than 30 to 40 years from now you could look back and see how things were so much better and seemed easier back in 2020, my father felt the same way and did his father. the good old days weren't always that great. but I for one wish I could go back 30 years in time.

Thank you for sharing :) I remember as a little kid in the early 70's going to "Service Stations" where a local high school kid would work, pump your gas, check your oil, check tire pressure. Some with a bit more experience would work in the garage a two bay station with plenty pictures of Miss July LOL where you could get new belts, batteries and basic tune up. First car came many years later but it was a 67 Camaro Ralley Sport, learned about engines, maintenance, drag racing and girls...........I miss yesterday

As kid autumn was time for back to school( yuck), new TV programs and the new car models. Liked to go to the dealerships and see the new car lines as the came in on the car haulers. Now it's as about as exciting as looking for a washing machine. New TV shows about the same.

I was 20. Driving a 1957 VW bug that I paid $350 for. More worried about getting drafted then getting a new car.

Fantastic video I'm 61 year's old and I grew up in my dad's Lincoln Mercury car dealership starting washing cars at the age of fourteen and worked my way up in every department. Parts, service, body shop. New car ad and used car sales, at the young ripe age of 21 I became the new car sales manager that year I made $85,000 man was I on top of the world, buying $1,000 suites dressing to the 9s Johnson and Murphy shoes we're the trade mark to success back then paying $400 for an awesome pair of shoes. Our repeat buyer's where the strength of our dealership. We did everything in our power to retain a great % of our customer base.

Some people bought pickup trucks for fun. My grandpa bought a beautiful red pickup truck in the 70s even though he lived in the suburbs. It still runs to this day and is still a looker.

I also remember back in the 80s when my grandfather would buy a new pickup every three years and he would order it from the factory through his one and only Ford dealership, he was one of those two tone color guys for his Vehicles, he would match colors together that nobody else would dream of, then magically a year later you would see somebody copycat the same color scheme. 🌝

Why do I feel so depressed after watching this ?

Not fair! I was born in '79, I missed the best decade ever! The cars were absolutely beautiful back then.

Got my license in 1970 Learned how to drive in my friend's 1966 Galaxie convertible while he was serving overseas in 1970 Bought my 1st car in 1970 1964 Grand Prix from my parents $625.00 They bought a demo 1969 Ford Country Squire with a 429 in 1970. Saw Jimi Hendrix in 1970 Joined the Navy in 1970. Lost my virginity in 1970

My mom drove a new 1970 Olds Cutlass and it was incredible!

I remember my brother and I could buy "high mileage cars" 80k, we paid about $85 for them. They were considered junk.

My dad bought a 1970 Dodge Polara. It was dark green and he got it at Worthington Dodge in Orange County, Calif.

I have driven a 70 Ford Falcon wagon for the past 25 years. Inline 250, one barrel, C4 Tran. It's a solid, dependable beater. I enjoyed this video.

EXCELLENT Video!! Thanks for the trip down memory lane. My family had a 1970 Ford Custom 500 Ranch Wagon (the equivalent to the Galaxie 500 sedan) and we LOVED that big old thing! Thanks for posting this marvelous video, looking forward to more just like it!

God-bless what you’re doing with this channel. You do a magnificent job of encapsulating of what it was like to be a buyer of a vehicle in this era. People forget what the dollar was worth back then.

Mickey Rourke's character in the movie "Sin City" said it best. "Modern cars, they all look like electric shavers".

I remember going with my dad. We drove at least 10 cars over a period of two weeks. He brought cash and laid it on the table and we drove off in a new Impala for my mom.

I was a sophomore in high school in '69 , right before I got my license and we would walk by a Dodge dealership on the way to lunch , Daytona' s , Chargers , Challengers , GTX's , Road Runners , Darts , Dusters , 'Cuda's ! Superbees' Blues , Greens, Purples , Oranges' ! We would spend half of our lunch break gawking ! A '70 orange Hemi-Cuda' was $ 4,000.00 ! in '73 , I bought a '69 Mach 1 428 Cobra Jet , Ram -Air for $ 1200.00 It was a rocket ! I'd give BOTH of my left ones to still have it today ! For $2.00 in gas , I could RACE all night !A Big Mac was 40 cents , , concerts were $4.50 , $ 5.50 day of show , $ 1.50 to get into the Drive-in , Levi's straight legs were $ 6.50 , " Flares" were $ 7.50 "Elephant Bells " with 4 inch cuffs weren't out yet ! My Senior high school ring was $ 32.00 ! Great time to be young ! Vietnam kind of sucked on the evening news every night though ! Peace , love , and understanding ! "If it feels good , do it !" No AIDS Yet ! Free love every were !"lid" of Jamaican was $ 12.00 !

In 1971 I went with my father when I was 13 and bought a new Chrysler Valiant 265 auto wagon (Australian model ) and I am still driving the car now Just turned over 200000 miles Original motor and gearbox and diff The head has never been off and just changed the original water pump Has always been garaged serviced never crashed or abused Has been a great reliable vehicle still going strong and the motor does not use oil cheers

wish i was back in the 70's, no cell phones are my biggest gripe nowadays

1970 I bought a new AMC Hornet. I was 18 so my Dad had to be on the title. Paid $74.85 a month for three years. Comparing the 1970 to 2019 convinces me I never have to buy a new car again. I own a 1997 Oldsmobile 88 ( inherited it) and two Studebakers

Back in the 70's people didn't go to different manufacturer dealers to compare car models. Most people were either "Chevy Guys" or a "Ford Man" as well as your uncle that may have been a "Buick Man". Then there were the "Mopar Men".

I was doing a lot of traveling for my job back then and 40 to 50K miles on a car was a lot of miles and time for a new one. Cars did seem cheaper and they changed so much year to year it was fun going to several dealers to see what was new.

My Mom bought a brand new LATE 1970 Ford Maverick IN 1970. The salesman at then Parlett Ford in Ellicot City, Maryland (I believe it was) was no pressure and showed us SEVERAL Mavericks before we picked out the 2 door model in Candy Apple Red with a black vinyl top, Black DeLuxe interior, automatic transmission, power steering, radio all ready to go was about $2900....

In 1972 I went with 2 uncles to buy a 1972 Mercury Montero MX. it was dark green and most plain Jane but to me it was gorgeous. I was around 15 and it was the first time I went with anyone to buy a new car. I was very excited. I passed my drivers test in that car about a year later. Also borrowed it to go out on dates occasionally.

In May of 1970 I went with dad to pick up the family's new XR-7 Cougar at Martone Lincoln-Mercury in Naperville. Sticker price was about $4400. Dad signed the paperwork then the salesman handed the keys to me and walked me back to the service bay. About the only car back there that day as I recall was this lovely dark ivy green metallic Cougar. I had tried to order it with the 428 but dad and the salesman put the brakes on that idea. So she came through with the new 4 barrel 351 Cleveland...a $35 option over the base 2V engine. The mill had a glorious exhaust note and I was King for a day as I drove it back home. I'll never forget that car. I would say buying a car in 70 was about the same as now.

I love this channel so much. It hits all the right things that I know, remember. and miss. Thank you for all the work you put into these videos!

This is when life was still great in the US. 50s-70s - happy times.

"Buying within your means" is something that has all but disappeared. My friend who works at a local Cadillac dealership says most Cadillac buyers have no business trying to buy one but the salesmen are more than eager to put them into the driver seat at all cost which usually means ultra long term financing at higher than usual rates.

Actually some families did use pickup trucks to take vacations in 1970. The difference was there was a slide-in camper in the bed of the truck. GM even made a special longer bed box called the Longhorn just for this purpose. Most travel trailers were pulled by full-cars/station wagons in 1970.

My parents bought a 1972 Ford LTD Country Squire station wagon which I loved the car, I picked out the color plus had the wood panel accent. Good old days.

I custom ordered many new cars back in those days. I miss the 70's...

Thanks for posting- you always present good content & are well-researched. Interestingly, my first car WAS an used 1970 Ford Galaxie 500 Wagon, and I loved it. The 390 V-8 lasted well over 250,000 miles. Cars back then lasted longer than today's cars, except for the body's rust resistance. I also remember that wagon could show its 4-ft wide tailgate to many cars whose owners thought they were fast....

Really enjoy your Channel My first New car was a 1974 Chevy Nova Plain Jane 6cyl no power Nothing,,2250 out the Door and Payments of$69, per month//Owned a 1970 Ford LTD and got one in 1975 Loved those plush rides..Now have a Ford Focus World of Difference !!

Bought my first new car from the dealer in 1970. It was a 350ci Malibu. I paid $2645.12 for it off the show room floor. It was a lot for me at the time for I was making only $1.70 per hour working at a service station.

My dad, fresh out of the military in 1974, bought a number of new cars. A 1974 Jeep Wagoneer, a 1977 Chevrolet Malibu wagon, a Datsun 210, etc. I still have the window stickers and sales receipts. The thing that was crazy about the early 1970's especially is that the base model vehicles were incredibly inexpensive, but also came stripped-down with almost no accessories. The invoice for the 1977 Chevy wagon had everything from mirrors to a heater to an AM radio listed as add-ons. Every dumb little thing cost more. The base model went from $2,300 to over $4,000. And he still installed cruise control as an after-market kit. Due to all of the mandatory safety and efficiency equipment, there is no such thing as a base model car anymore.

I know for a fact that most people didn't keep new cars longer than 3 years. Although some did. A common, yet mythical and archaic idea for the time, was that 100,000 miles meant they were worn out. It is a belief that was echoed by old timers that ran cars on much less quality oil in times when metallurgy was not as advanced as it was in the 60s and 70s. I can say from experience that, while bodies got a fair share of rust by that mileage, the motors and transmissions were just fine. I've had old cars from the period with well over 100k that ran fantastic. They were kept up of course. But keep in mind, tires, because of the way they were made and the quality and technology of the time, only lasted approximately 30,000 miles. Points and plugs were changed every 20,000 miles. Oil was changed every 3,000 miles, as the refinement methods were not nearly as advanced. People skimping on oil changes led to a lot of engine failures. Cars were a little higher maintenance then. But also bare in mind that the maintenance was also cheaper, and could be done yourself, or at a minimal cost by a mechanic. Computers have made engines and transmissions more efficient, at the cost of nearly non serviceable automobiles. Good gas mileage at the time was 10 to 20 mpg, with the latter being considered fantastic. While today, 20 mpg is considered abysmal. I know many people traded vehicles in in a short time because they wanted to shift the cost of new tires and other things like batteries onto the dealer. And while something like 30,000 miles on the odometer today doesn't seem like much with as frequently as modern people travel, people were less likely to travel long distances. Most of what they needed was in town. People just didn't travel as much.

You'd think in this day and age with all of the efficiencies that just-in-time production and computerization have brought us, the ability to order cars exactly the way you want them like you could in 1970 would be an easy thing to do. Yet every automaker (with maybe the exception of FIAT) offers the obligatory palette of white/silver/black/red/blue and a standard charcoal interior. My soul withers just thinking about it...it seems we've come full circle back to the Henry Ford idea of "you can order your car in any color you like, as long as it's black". Automakers do it simply because (a) it maximizes their profits, and (b) people are sheep and put up with it.

old car were amazing and good looking. today's cars are disposable plastic boxes

In 1970, stationed at Edwards AFB, a Lockheed employee was a "part-time dealer/broker" for Chrysler. I went through the catalogue and built a 3/4 ton pickup truck, sent in a check, flew to Detroit, picked it up, and drove back to California. Saved a TON of money. That 383 four speed hauled a big camper and the family around for 20+ years, until motorhome time.

I ordered and bought my first new car, a 1970 full size Ford XL hardtop, an aqua 429 for $ 3,468 at Floyd Rice Ford on Livernois ave in Detroit. Salesman gave me a great deal. I was considering a 396 Chevelle for $3,600 or a 440 Roadrunner for $3,800. The Ford had more standard equipment. Ordered it in August '69, took 6 weeks for delivery. Payments were $80.73 per month for 36 months with $900 down. Replaced the stock wheels with a set of 15 x 7 1/2 ET chrome mags and Goodyear polyglas L70x15s. Exactly one year later got T-boned by a 3/4 ton truck and the Ford was totaled. Bought a mint 390 '67 LTD for $1,300 to replace the '70. Life was awfully good back then. The same year I bought a running rusted '51 Mercury 2 door for $40. from a buddy. His wife was nagging him to get it out of their driveway.

I liked how he talked about buying within one's means. My father as well as all my aunts and uncles never bought cars on credit. They drove them till they were wore out and then just paid cash for a new one. Even my friends parents paid cash for cars. In 1970, you could buy what we used to call a 'base model'. Many even lacked power steering and brakes. Those were extra cost options. Since I lived up north, almost no cars had AC. A base Chevy Biscayne could be had for just over $2,000. As for keeping them only a couple years. That is BS. Everyone I know had cars that went well over 100K miles and were kept for years. No, they did not go 200K or more, but the oils back then were not near as good as the synthetics used today. You take a Plymouth 318 V8 and run it with Mobil 1 and it will easily go over 200K miles. I had a 71 Fury that crested 200K miles with out ever taking a wrench to the engine other then to change plugs and do oil changes.

My parents would go down to the Cadillac dealer and buy a three year old DeVille (every three years). They dealt with one salesman every time, he would "recommend" cars to them. He knew the pedigree of each one and how the previous owner had treated it. That certainly doesn't happen these days.

This was a cool video. I thought they were just gonna talk about the 1970’s but adding the 2019 comparison was an extra bonus! Thanks.

When I bought a car in the '70's I had to order it and it was custom made and arrived in about 6 weeks. Very rarely did you get a car off the lot or showroom

This shows how the American people have fallen behind, median income 1970-$9000, today $60,000. So about 7 times higher, but everything has gone up at least 10 times higher. Also the reason why two incomes per family are needed, in the 70's only one.

They're making new automobiles out of reach for common working people now days.

Outstanding video and presentation. Thank you!

You could go into a dealership and order what you wanted. My dad got a new Chevy every 2 years. We had paint color charts and got to pick out the colors. His 1970 Chevelle was metallic blue, he ordered bench seats, 2 doors, AM radio, and air conditioner, 350 V8 2 barrel. I picked the color. His 68 Chevelle had a 250 six cylinder, 3 on the tree stick shift, AC, radio, black vinyl bench seats, 2 door. It was red and my brother picked the color. I recall that he paid $2500 for the car. They were built in the Van Nuys Assembly Plant 20 miles from our home.

You forgot to mention that cars were much nicer looking in 1970!

My dad bought a Volvo station wagon in 1970. 450k later, in 1980 he bought another Volvo sedan. Kept it until 1994 with over 400k on it. Other than normal wear and tear, NEVER had any issues. The one he bought in 1994 he still drives.

I like the style of the narration. Refreshingly different.

But, I am sure that you remember just a year later in 1971, Ford and Chevy competed directly with Pinto and Vega sales against the imports. I remember one advertised for $1995 and the other for $1998. I don't remember which was which. My Aunt and Uncle always went to a nearby Ford dealership, which they had frequented since buying a new 1964 Ford Country Squire. They continued buying Fords for their kids. I remember a Maverick, Pinto, Granada and others, always from the same salesman. When he moved to Toyota some fifteen years later, They continued to buy Toyotas from him until their passing. You really had to learn to walk away from salesman. I learned early, and got some great deals. I usually got calls back from salesman within a few days. My uncles and many friend had Dad's with pickups, even though we lived in the "burbs," but all were tradesman (carpenters, electricians, iron and concrete workers). I remember buying a used 1964 F-100 25 years ago. No power steering, power brakes, radio, carpeting, automatic transmission. No factory rear bumper or passenger side mirror. No passenger side visor or armrests on either side, but most could be options.

Ahhhh... that's the world I was born into, feel at home at, and miss so much. 21st century blows!

purchasing power for the dollar was so much better....everything changed after 1977-1981....before 1977 one spouse could work, my dad bought a brand new 1972 buick lesabre, mom didn't work, 2 kids, one dog, everyone got to where they wanted to go...one income, one car, one house...cartoons on Saturday only....great times...

I did a "custom" order on a new 2021 Dodge Durango as my first ever new car purchase at the tender age of 50. Turns out, with the options I chose, my Durango IS documented as a 1 of 1.

I bought a Challenger RT in 1970. 440 six pack, 4 speed, Dana 4:10 rear end. I just made the last payment 2 days ago. 😆😆

70s was the best days of my life... 1976 I was 15 and took drivers Ed... 15 I had my permit and a 1969 Mach One... Dad was a body Man and The Dodge dealership He Worked at took it in Trade and the owners offered it to Dad to buy before they started the Work on it... I drove it home..Got me a work permit from school also 😂 ..Lot of cool cars back in the 70s..

I worked in a gas station when I was a kid back in the sixties. The owner would leave my alone to run the station while he was out delivering fuel oil to heating customers. I recall a woman coming one October morning to get the air in her tires changed from Summer air to Winter air. My boss had evidently been scamming this woman with this "service" for years.

I happy to still have my 1970 Mustang still do my own repairs

this was fantastic i wish it went on for hours ! it just feels like a time machine ride . i was only 5 then but i recall working on a lot of those tanks in the 80's

well for one thing all the cars were big, comfortable and beautiful

Please Take Me Back To 1970!

I remember going with my aunt and uncle who always bought new cars every couple years back then and i would go with them to the show room. It was SO cool! You would choose the car, the exterior color, the interior color and if you wanted cloth or leather (or vinyl in lower ended cars) and then you chose the options you wanted. It was always in September when the new models came out. Then, in 4 to 6 weeks or so, your car would be delivered to the dealer. There were just SO many options to chose from! I sure wish it was that way today. There are basically 2 interior colors; black and that stupid putty color and cloth seems to be a thing of the past. And you have to but "option packages" where you are forced to take things you will never use in order to get the couple of options you want! I'm told you can still order a vehicle but you won't get any rebates and can't negotiate with the dealer for money off sticker.

When I was a teenager way back when, my neighbor had a 1969 Mach One Mustang with a 351C and a 4-speed manual. He had saved up $5000 by working 3 jobs until he was 18, then went and bought a brand new Mustang as soon as he could. This car was fully loaded and looked brand new (back in 1996) and nobody was allowed anywhere near it.

You rendered a wonderful era of buying a new car then, I remember it all so well too! I remember going down to the local Datsun dealership as a kid with my dad as he bought a brand new Orange 510 wagon, 2 years later I went with him to buy a new Green fastback Datsun 1600, a fun time as a kid going from one dealership to the next, a few more years later my father switched to buying new Ford cars from then on.

Too bad median incomes aren't keeping up with the cost of everything. :/

I remember when I was 17 years old 22 years ago, My Grandfather passed away and I was gifted his 1978 Ford Ltd. It was one of the best Gifts I could have ever had. I remember bringing my Graduation date, which was my Girlfriend at the time to the Prom when i graduated High School.

Great video. I worked at Z Frank Chevrolet in the video. He had two locations, but they were near each other. He sold a lot of cars back then.

Another neat thing, you could buy the exact same car Richard Petty won Daytona with on Sunday at your local dealership on Monday!

I especially appreciate your comparison of folk living within their means back decades ago, even Doctors & other well paid professionals often purchased a new Chevy or Ford instead of a Cadillac or Lincoln. My father was a engineer & could have afforded a new luxury vehicle but chose a new Datsun instead, man times & attitudes have certainly changed today.

This an awesome site!! And, this episode is more a social commentary (spot on) than other

In 1976 I bought a F250 Ford Explorer 4x4 Pickup. I was going to buy it at a dealership in Denver Colorado The price was $7,200.00. My Dad recommended I check out the dealer in Golden Colorado as he said they usually had better prices. It was about 10 miles away. So I went to Golden and bought the same exact truck, even the same color, for $5,600.00. I learned right then to shop around. My first car was a 1963 Ford Galaxy with a 390 cubic inch engine with a big Holley carburetor and that sucker would fly. I could even afford to drive it as gas was 65 cents a gallon.