The New Curiosity Shop is the concept store opened by Bvlgari in December in Via dei Condotti in Rome, officially inaugurated on 31 January. It represents the creativity of the company, the challenge to exceed its limits, and in particular targets the young generations with a contemporary makeover of the appeal of the Old Curiosity Shop. This name, chosen by Sotirio Bulgari for his first store in Via dei Condotti at the turn of the twentieth century and taken from a novel by Charles Dickens, is how Bvlgari has decided to renew its cultural and creative matrix at this new address in Palazzo Maruscelli Lepri.
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www.bulgari.com/int/magazine/...
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