The Handley Partnership produced this tv commercial and end of break sting for global fashion retail giant C&A for use in their UK market. It was the first of a series used, which was part of an attempt to revitalise the UK business and encourage fashion savvy customers back, having been lured away by the likes of Matalan and Next.
Unfortunately despite a huge investment in store refurbishments, a high profile tv ad campaign and changes within the buying and management structure of the company, C&A closed their UK based retail operations in 2001.
Directed by Marek Losey