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In this video, we will talk about the two most prominent players in the entertainment industry who recently entered into a merger - PVR and Inox. After the merger, these two companies will have almost 45% of the market share (excluding single screen).
Watch the full video to know how the industry operates, the business model of multiplexes, and its competition with OTT players.
00:00 - Introduction
01:07 - Indian Film Industry
06:55 - PVR & INOX: Multiplex Giants of India
09:22 - PVR-INOX Merger
13:18 - The OTT threat?
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