Candy Mashmoor shares her journey of creating a global hand made home goods company from the ground up.
Candy Mashmoor is a Mother, Jewish, Brazilian by birth, Israeli citizen by choice, and a proud American. She loves to cook and share her cooking with family and friends. She has made a multi-million dollar enterprise where she had the privilege to work with six of the top 10 retailers in the world, but after losing her daughter she decided it was time to be a part of something greater. Her daughter’s untimely passing made her realize that life is short and can be taken away in a blink of an eye, so now she has decided to give back and create a better world for our children. With YAYA&CO she has created a brand based on truly organic, natural, and sustainable textiles. She travels the world working alongside artisans reviving centuries-old art forms in a sustainable way. For every sale made a new tree is planted in the Brazilian Amazon with hopes that her daughter’s soul will live on in the forest.
Original Recording Date: July 16th, 2021