With sky-high MSRP's, these discounts mean nothing. So far, this so-called market reset is a nothing burger. Average working-class Americans CAN'T afford these prices. Period. And then there's that pesky little thing known as high interest rates.

LOL when the MSRP is 30% higher than two years ago, a discount doesn't matter. It is still overpriced.

YAY! Prices have come down to only “outrageous” instead of “insanely absurd”. Maybe we can get down to “stupid high” where it has always been.

A 2% discount on a vehicle that has a 100% greed-flation markup, is *NOT* a good deal.

A 1500 truck for $78k is still insane

This is s false discount. When someone raises prices by 50% then discounts it by 15%, that is a price increase.

Buyer maket Bull crap 🤬🤬🤬🤬 Interest rates plus still high prices Still out of reach for most

78k for a pick-up may be much lower than what they were asking, but it's still overpriced by at least 35k

If you call 50% markup then a 20% discount a crash then we’re screwed.

following conventional financial wisdom that no more than 10% of your gross income should go toward a vehicle (5 year loan+insurance+gas+maintenance) you should be making $200k/year to afford that $78,719 pickup

Small price cuts from highly overpriced vehicles.

Financing a depreciating asset is not a good idea, especially at these prices & interest rates. Save up and buy a good used car.

In 2019 a GMC 1500 Denali average MSRP was around $59k without destination. I read an article that fully loaded one could expect to pay around $65k without a destination. I see the discount and appreciate the point of view that $76k is less than $83k, but in my opinion, it's still way too much. Add on taxes and fees and it's probably right back up to $83k. My point is it's still out of reach for regular consumers like me. Maybe I'm unrealistic and cheap, but I'm not paying another mortgage payment every month for a pickup truck.

Still TOO HIGH!

That’s all well and good, but I don’t know many people that can afford any of these vehicles, I’m a Ford pickup man and I’m shocked at the prices these greedy Dealers and Corporate greed is sickening

51000 dollars for a freaking car drop dead! That's not a buyers market!!!!!!! This is it's highway robbery!!! Appreciate the video.

This fills my heart with joy. Still not buying until I see liquidation sale signs.

I always bought new cars every few years, while a friend of mine always bought used Toyotas, which never game him any problems and cost significantly less than my new purchases, often for more car. I decided to give his method a try, my last vehicle purchase was a used Toyota hybrid. Going forward (until they force us all into EVs) my vehicle purchases will always be a used Toyota or Honda hybrid, I won't buy a new car again.

It's Still Crazy to spend 80 grand on a car. It's INSANE

Karma has caught up to all the greedy dealerships..and arrogant sales staff

Yup !! And my local grocery store is selling their $2.00/pound bananas @ 50% off. ONLY $1.00 A POUND. They can't fool everyone.

50k Hyundai, wow, we are so lucky

Appreciate what you’re saying,,,,BUT!,,,,,Its so far overboard on pricing that a yellow piece of paper is not accomplishing anything but trying another dealer B.S. attempt to sell to Gullible people. These vehicles are way overpriced. I can do without. I just saved a ton ,I didn’t bite.

Still way over priced needs to be discounted 15k plus.

Just drove by 6 lots here in Kitchener, Ontario, Canada. The BMW, Acura, Mini, Porsche, Mercedes Benz, Tesla dealers are really high in inventory compared to 6 months ago. 23 Nissan Rogues on the lot as well. The economy, unemployment, food and housing prices are insane combined with high taxes and interest rates are putting a real damper on anyone thinking of buying a new car at this time. At some point the dealers and manufacturers are going to have to make some very tough decisions.

Still not affordable and I believe if we as customers continue to slow demand those prices will get lower… it’s still not a good time to buy

"Would you rather pay 60 or would you rather pay 51?" Neither, you couldn't pay me to take an electric vehicle. Especially a Hyundai one.

I was in the market for a new Honda CR-V or Passport last autumn. After the crapola the local dealerships were trying ($900 pulsing brake lights, $500 nitrogen filled tires, $1000+ paint sealer, etc). I decided to put some money in my 12 year old Pilot and drive it until the wheels fall off. These dealerships can all go hungry for all I care. I kind of feel bad for the rank and file sales person or other employees, but the owners brought this upon themselves. Sooner or later the chickens are going to come home to roost and I hope a few of the most egregious ones go out of business in the next year or so. It would serve them right. Before any dealership employees flame me, I am quite sure your dealership is the only honest one around and you treat your customers with absolute respect. Hopefully it is not your dealership that goes under.

Still a big HELL NO for me. 70-80K for a pick up truck! 50K for a KIA! Nope not me. Hope all these stealerships go bankrupt for absolutely screwing their customers for the past few years! You pay a whole lot of money for a vehicle that's ready for the crusher in 6 yrs with 100K miles! 🤯 complete garage!!!

Vehicles are still too expensive to purchase. Did you mention that the trade ins are going down? Net result for the dealers is the same.

I'd rather not get gouged, either way. Discounting an already overpriced item doesn't mean you're getting a deal. More prices need to continue falling.

Ray, I realize y'all have a business to run. So maybe these two examples (GMC/Chevy trucks + ICE and EV Hyundais) change things for some/a few people. No one who is sober is going to pay in "the $50's" for any Hyundai. Ever. A GM truck "in the $60's" is different, but not by a whole lot. I do appreciate you both documenting what's going on out there.

still to fuckin- high !The first auto maker who decides to sell direct to the customer and cut out dealers will make a fortune.

When the price is double what the vehicle is worth (I don't mean market value but actual value), a few bucks off means absolutely nothing. It seems these manufacturers are going to have to be brought to their knees in order to be brought to their senses.

They raise prices 30-40% over a few year and then lower prices 5% to make 25-35% increase the new normal. This is a buyers market? we are supposed to be excited about this?

I am not sure that this should be called a “buyers market”. The MSRP’s are still WAY too high. I am glad prices appear to be coming down, but I still think too high. I wonder if the dealers realize yet that the “market adjustments (gouging)” were short sided mistakes.

I've been screwed many times by dealers that I cant handle buying a new vehicle.

Don't but now unless you absolutely HAVE to! These "discounts" mean nothing! People's wages have not changed as much as the inflated MSRPs. Yes, people have bought cars as the prices have increased, but lenders were approving 8yr+ for loans. There are tons of repos now. The automakers have shafted us long enough.

Keep waiting. There's going to be more discounts. I've known for years this would happen. I live in NYC and there's going to be congestion pricing implemented soon. This will damage car sales even further and cause a panic among the dealers and car companies. This is karma on a large scale. It's justice for buyers.

Just prior to covid and the presidential election I thought I might be able to afford a brand new vehicle, at this point it is forever out of my reach. Take note car manufacturers & Dealers, I know i'm not alone...

Plus, when you go over the curb........your vehicle is "used". Check out THAT price.

The Bird Poop on the Ioniq is appropriate. lol

While it is good to see that some cars show pricing +/- MSRP, the MSRP invoice pricing is still super inflated by 30+ %. Again, I like to see fewer markup stickers but dealers need to drop prices much more. Now cars are just super inflated and not super inflated + markup. Appreciate your channel.

I’ll pay 55k all day for a 4x4 half ton fully loaded any day all day. But until it’s that price I’m not buying.

$79,000 car😂 needs to have a one bedroom and a bath.

I did the math for Totyota RAV 4 MSRP's from 2019-2024 and the 2024 is approximately $1150 overpriced. On average, RAV 4 prices have increased by 1.60%- 2.34% except for 2023 when it went up 5.38%. Simply put, car prices haven't come down with respect to the Toyota RAV 4. Please do your math yourself and verify this. Consumers be aware. Thanks and God bless.

I have literally NEVER bought a NEW car and have yet to regret it.

Has anyone realized that $79000+ for ONE new truck is absolutely insane? I remember when ONE new truck cost $3000. Are we talking about US Dollars or Mexican Pesos?

I like your dad. He is one cool dude. I appreciate him being straight forward and giving us very valuable information for our best interest as a buyer. Hes a great guy

Warned everyone not to buy a car until second quarter of 2024. Car dealerships have to learn that greed means going out of business. Sure enough, dealerships are closing. Loaded trucks cost manufacturers an average of 18-26 grand to produce. They blame tech for the major hike in prices. They are liars. The tech used is simple to create and the lowest price gets the contract. There’s simply no excuse to charge $100 grand or more for the highest end truck out. (In the USA). Dealerships were trying to sell $30K trucks for triple what they’re worth. Their excuses can be debunked by looking at their profit margins from 2021-23. Now that folks are under water on their loans, they have gotten wiser. Ford holds the record for most sales “annually” but they also are the record holders of most repossessions. Their criteria for buying a Ford is so low that anyone with a 550 CC can grab a six figure behemoth with all the goodies. Up to forty percent default and those same trucks are regurgitated over and over increasing the so called “most trucks sold” boasting that’s disingenuous to say the least. Prices are falling and interest rates are too. Keep boycotting the industry as well as the housing market. Today the country has record numbers of upside down loans on houses worth a third of what the buyers paid for. This racquet was carefully comprised to screw the numbers that loan officers are presented with. The mortgage gets made and the owners , everybody that’s bought a home in the last three years is under water. They think that their house equity is through the roof but it’s not. If they bought three years ago then their equity did go up fast but the greedy housing market has outpaced this. In turn all the equity owners think they have will be swallowed up and into a much smaller or less valuable home to which will cripple all when the market resets. Beginning second quarter through 2025. All the equity, the inflated monthly payments, this is when the banks plan to deny refinancing. So the back door out of the mess will be locked up and everyone will be stuck paying triple mortgage on a house that’s devalued. It’s a sneaky shitty scheme the banks are planning. Simply because they will lose more as a whole if everybody refinances for lower rates. They’re willing to gamble that most won’t default entirely and simply grit their teeth and pay. Cars, homes , boycott and slap them all in the face with some economical justice.

When looking into a new vehicle a year or more older, take into account how much the vehicle has depreciated just by existing, and negotiate accordingly. Yes, some dealerships have vehicles that are new from last year, and even the year before that.

The manufacturers need to offer deecontented vehicles to bring vehicles into reach of more people. 10 years ago I had a $54,000 F-150 limited and last week the only MSRP in that range was an F150 XL

I keep getting calls from my local Lincoln dealer about the 2023 Corsair my wife and I were interested in. We decided to play the waiting game and have seen three price reductions on the same vehicle. We first looked five months ago and that same Corsair is still sitting on their lot. No wonder I keep getting calls.

Bullshit theres is no buyers market.

JD Power said the average new car price finally dropped - still like $44k.

Thank you guys for your help. I just bought a 2023 Ram RWD Quad Cab. The MSRP was 59k and I negotiated it down to 58500. They also gave me 50% the nitrogen for the tires, paint protection and window etching. They approved me at an 18% interest rate and I asked what their buy rate was and it was 8%. I told them if they didn’t knock the interest rate down to 17% I was going to walk. Now I’m the proud owner of a new Ram!

Well those discounts are a starting place for the purchase discussion. They would need to do much better on the truck price.

Why anyone would give $70,000+ for a domestic pickup truck, or $50,000+ for a Kia/Hyundai is beyond me. The quality of these vehicles does not justify the price. I wouldn't pay half that for what you get. Back in December, I purchased a new 2023 Lexus GX460. I paid under MSRP for the vehicle (sub $60,000). I had been saving since 2018 and timed the market for the new model to launch so I could grab a tried and true outgoing model. For the same price, or in some cases cheaper, I got a durable and reliable Toyota SUV built in arguably the best large-scale plant in the world (Tahara, Japan). There are/were others that got better deals than I did on the same vehicle. Consumers really need to start doing their homework and stop giving up their hard earned money for junk products. These manufacturers need to know we won't buy their cheaply made and poorly designed products. The consumer is now the beta tester for most of these manufacturers, and that won't change until people refuse to give these companies their money.

Ray, those vehicles cost the OEM maybe $22,000 TO $ 28,000 to build, OEM sells to dealer at a high invoice price. Then OEM sits down to count his fortune, the dealers have the problem not the OEM

Unfortunately, marking it up 30%, then taking 12% off, isn't actually a "discount".

The 'big' dealer in my town advertises the discounts on their website. There are no discount stickers on their actual vehicles. I hope buyers go there informed of the lower prices.

That not truely correct… they put that on sticker… and when they prepare the paperwork, it will be different and jack up the financial rate😅

It also didn't help that consumer reports rank GMC as one of the worst brands, with not one of their vehicles being recommended for ownership.

Really? I would think with "large metro areas" that there's enough people to buy a vehicle, even at inflated prices. In the Atlanta area, for example (5 million people in the metro area), prices are still high and dealers are unwilling to negotiate. Last weekend I was looking at a used Lexus RX 350 and they still wanted $59k out the door. The MSRP for the same vehicle NEW is only $56,845, but NONE of the dealers here will list it at that. After speaking with the guy on the price, I said I wanted to negotiate an out the door price of $55k and he said, "We're a one price shop. That's the price." So he lost a deal over $4k on a USED vehicle.

Local medium size Ford dealership near my home..huge inventory..mostly out of parking room. $20,000 off Mustang Mach E, $18,000 off certain F-150 models. Several Maverick pickups in stock..incl. base models but only one hybrid. Times changing rapidly here, too! (W.MI.)

The difference between the MSRP and Invoice in many of those examples looked very slim (

I'm glad the dealers are waking up and lowering the prices but the manufacturers have to wake up. MSRP's need to come down $15k-$20k. That top of the line 80k GMC Denali needs to be 60k.

Worth noting, a lot of the price drops for the Ioniq 5 I've seen are due to a new $7500 manufacturer's rebate, which is how they show well below MSRP.

I like your show a lot and have been watching for about half a year now. My question is, do you have insight into the Canadian market? When will these discounts be available for us Canucks?

Discounting at the top of the price market means nothing to most of us "regular" people. I see no movement on the cheap end of the spectrum locally. Where people actually need help with pricing.

Hey Guys! ive crammed like the last few years of yalls content, and let me tell you. walking into a dealer and not wanting to talk about anything BUT the OTD price, literally had to tell em I want to know the price and we can work out paying for it later. He actually seemed hella relieved cause it was an ez pz sale for him. Landed hell of a deal on the Audi Q5 TDI

Doesn't matter how low they go, interest rates will kill us anyway.

Just Drove By Local Chevy and Ford Dealers, Both Are Loaded With Inventory! I Predict Many Dealers Going OUT Of Business! Good Report Thanks!

That's $78,000 plus tax and fiance it's still not worth it! If I buy a new truck with a big payment like that where does that money come from? Customers all have to pay more for what that payment is! If you need service tech contractors heater repair anybody that comes to your house with a truck or van! Is gonna raise prices to pay for that vehicles

Marked up to mark down = inflated msrp. Spent an hour on the lot last Friday looking at Ram 2500's. Not a salesman in sight. No price stickers on any trucks. Bizarro world. Couldn't buy one if I wanted to.

Would you be able to explain buying a repo vehicle. How much discount should you get. Would you still get a clean tittle. Where can you shop or find for these vehicles. Thanks for your help

I have been working with a Hyundai dealership since last summer waiting for prices to drop, and last week I got a call from a new sale rep at the dealership, the previous one was laid off. Are layoffs occurring elsewhere?

In case you’re wondering, in 2019 a GMC Denali 1500 had a starting msrp of $58,000. Depending on options, as high as $67,000 fully loaded.

I just went to sell my truck and I can’t sell it to them. It’s funny because they reached out to me claiming they need inventory. When I told them I only wanted to sell, they flipped the script and said they have more inventory than they can sell. 😂

One dealer group doing this is nice, but not necessarily a trend. The discounts were not much. That Hyundai EV may be discounted heavily due to the stories about the battery replacement cost.

Great video. In Austin, I am checking out the KIA dealer. They still have a 2K markup, but why buy in Austin? In San Antonio, sedans like the KIA Forte are about $750 below MSRP... If you negotiate, I am sure you get these cars for a lower price.

Prices need to come down to what they were in 2020. Went to a chevy dealer in southern California and they were not willing to budge even on their lowest stock model.

Been looking at trucks and they aren’t moving so much on price here in Jacksonville. They act like it is still 2021. Crazy

It is time to buy a new car now, or should I wait? I got still got some time on '05 corolla. Thanks!

New vehicles that aren't luxury shouldn't top 45k. That means pickups, suvs, and sedans.

I wonder what price you are taxed on a year later when it is time for state taxes? The MSRP or that yellow slip? (I'm in Maine, not sure what other states pay annually)

A pallasade is 50k+? Weren’t they like 30k? Idk maybe I’m not remembering correctly

Hey Zack and friends, I'm seeking your advice. I'm torn between opting for a 2019 used Mercedes-Benz G Wagon with 100,000 miles on it or going for one with 20,000 miles. Does the mileage significantly affect G Wagons? I adore this car model but buying it new isn't an option for me!

My local Hyundai dealer has 106 Ioniq 5 and 31 Ioniq 6 in stock. Even with the discounts ($7500 Retail Bonus Cash) they are still out of my price range. Plus, it's one of those dealers that adds lots of stuff you don't want (*Optional Dealer protection package includes Vehicle Security $1495, Ceramic Nano cure Technology Protection $995, and Door Guard Cover $995.)

So far the automobile manufacturers are showing huge profits because they are still producing a mass of vehicles and forcing the dealers to take them. When that bottleneck becomes too great to endure the dealers will not be able to take any more. Then the losses will appear on the car manufacturers earnings and a great recession will ensue. People who have bought new vehicles at recent prices will be completely underwater and trapped in those vehicles for many years and the prices of used vehicles tank with over supply. reposessions and bankruptcies will explode and it will take time for things to normalize. A large number of American jobs are connected to the automobile industry and when it faulters so does the economy. Everyone connected to this industry should prepare now.

Can you negotiate below the invoice price?

I have not found any Chevy, GMC, or Ram dealerships discounting their trucks in southeastern NC, central NC, northern NC, northern SC, or western PA. I will not pay around $100,000 for a truck which is about the same which I paid for my house which was built in 2000.

@caredge if the dealer says this vehicle is already aggressively priced. How do you negotiate that?

but are the mark down, below invoice include the rebates that the manufacture have or is the price the below invoice really a discount from dealer, plus rebates,

I need a truck so I can bring a bag of groceries home.

New car prices are ridiculous! When I want buy a car, I look for a Honda or Toyota that is 5 years old, knowing that these cars will still last a long time. We have a 2012 Accord and a 2009 Odyssey, both are still running great.

That EV more than likely has the 7.5k taken off the price, so really it is only 2k discount

I have watched many of your videos and appreciate all of the excellent advice. My question to you is...if I offer to pay $500 over the dealer invoice and I ask to see the invoice, how do I know it's actually the true invoice and not one that has been changed in some way? ie. the price altered. It seems it would be easy to take an actual invoice and create a fake invoice with all of the same information but displaying a higher total cost. Your thoughts? Thanks

Have you guys ever done a video about if and when it would be worth it to travel out of state to purchase a Vehicle and what to do before traveling. The prices near me for the vehicle I’m interested in are awful but I see some advertised deals that are very enticing 2-4 hour drive away

Want prices to come down? This November vote out the President and anyone in Congress that voted for all these huge spending bills. They are the root cause high prices not only in cars, but in everything else.