Cartier - History of the Tutti Frutti collection - LUXE.TV
** Tutti Frutti Collection
A short history lesson in fine jewellery now with Cartier and a mythical collection: the Tutti Frutti! The King of Jewellers and the Jeweller of Kings, according to the Prince of Wales, Edward VII, has for almost two centuries now, imposed its elegance, refinement, and especially its audacity, inventiveness, and techniques, not forgetting its search for extraordinary stones that adorn its most beautiful pieces. And it is all about precious and engraved stones with the Tutti Frutti collection, and their special and very light arrangement, which still seduces elegant women who wear the models with delight, models that have adorned the most distinguished necks and crowned heads...
What you’ll notice is what we call the Tutti Frutti style today, which consists of mixing precious engraved stones, of two or three colours; either blue and green, or red, green and blue, so emeralds, rubies and sapphires, was created in 1925 under the influence of India. That is to say, early on Cartier was interested in India and notably jewellery creation and created an office in Delhi in 1911, not to sell to clients of the Maharadjas, but to acquire stones. And these stones, we brought them to Paris and the creations were born for Western clientele to start with, using these engraved stones that weren’t at all in the Western tradition, in the French tradition of faceted stones and the traditional play with light. And this Indian flavour was called by jewellery specialists only during the 60’s Tutti Frutti, thanks to the idea of these fruits, these flowers and especially the very flamboyant colour mix. And now in fact, this stylistic expression has become a hallmark of Cartier, both aesthetically and visually of course, but also a sort of metaphor of the values and philosophy of Cartier in terms of creation that Cartier will look for beauty wherever it is, whether it’s in faraway cultures or in daily objects. We have these objects that today are cult objects.
Many VIP personalities did indeed adopt these pieces in the 1920’s. We can speak of Lady Mountbatten, who would become much later the last vice-queen of India, and who from the 1920’s had a diadem, one of the rare Tutti Frutti diadems. And what is interesting to point out thanks to these personalities that adopted this creative expression, is both the audacity and the free spirit of the clients that was as daring as the creation itself. Meaning, one had to stray from the beaten path to wear this kind of object… British Vogue in the 1930’s described these jewels as barbaric taste, because indeed, they were outside western tastes and the journalist mentioned that one had to be daring to wear them. And what was very audacious in the 20’s and 30’s has today become a great classic of jewellery…
Cartier : www.cartier.com/
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