Case Study walk through: Uber Eats Stories

Рет қаралды 73,130

Күн бұрын

✨ Join the waitlist for my course on Product Strategy for Designers - cohorts run multiple times a year and space is limited maven.com/femke/product-strat...
Check out EditorX: www.editorx.com/editor-x/Femk...
Many of you have asked me about design case studies, so here's a walkthrough of one I did recently. The project was designing stories for the Uber Eats platform. Enjoy!
----------------------------------------------
//LINKS
Looking for 1:1 mentorship or feedback on your portfolio? Book a session with me on Superpeer: superpeer.com/femke
Looking for a new design job? Browse my job board of fresh product design roles: pallet.xyz/list/femkedesign-j...
//TIMESTAMPS
0:00 - Intro
1:00 - Sponsored by EditorX
1:53 - Title slide
2:06 - Background
2:42 - Problem Context
6:33 - Defining Success
9:50 - Exploration
12:23 - Designs
16:11 - Results
17:01 - Outro
// MORE
Website: www.femke.design
Podcast: www.designlife.fm/
Twitter: / femkesvs
Instagram: / femkedotdesign
My logo animation is done by Austin Saylor: www.austinsaylor.com/
My brand is designed by Black & White studios: www.blackandwhitestudios.nz/
Some videos are edited by Nancy Palm: nancypalm.com/
//GET STARTED IN UX
Visit this link for a list of curated UX Design resources and tools: www.femke.design/resources

Пікірлер: 119

@khadijabari 2 жыл бұрын

I honestly learned so much on presenting design concepts based on this alone, thank you Femke!

@femkedesign 2 жыл бұрын

Yay! So glad to hear that :)

@Sofia0S0S Жыл бұрын

Going through your content and I just want to say THANK YOU! This is the best design channel I’ve seen. To actually see real work, not only video descriptions of how to do things is amazing. Great work!

@meep9683 2 жыл бұрын

As a person who learn and thrive from examples, I really, truly, appreciate the content you share on your channel!

@femkedesign 2 жыл бұрын

I appreciate that!

@madebydeji 2 жыл бұрын

Love how you've simplified presenting Case Studies, Femke. Learnt a great deal from this. Thank you!

@femkedesign 2 жыл бұрын

You're so welcome!

@kwamestar 2 ай бұрын

Although old this video is the best video on how to structure a case study for interviews specifically. Regardless of your level as a designer, I am a senior and I will be taking inspiration from this. Thank you so much Femke for everything you do for the design community! 🖤

@OsvaldoOsorio 2 жыл бұрын

Thank you Fem, you really inspire me!. The way you present the ideas, the tone voice. Love your clarity and the confident while you explain the concepts. Thanks again.

@femkedesign 2 жыл бұрын

Thank you!

@luciochen123 Жыл бұрын

Super inspiring as I am struggling with how to structure my case study. Thanks Femke!

@dianaalvarado1451 2 жыл бұрын

Femke, this is SO helpful. Thank you for guiding us through the entire process and thank you so much for sharing!

@femkedesign 2 жыл бұрын

You are so welcome!

@NyakzOTSD 2 жыл бұрын

Your vides are golden.. I landed jobs paying over $150,000 taking your advice!! Appreciate you sharing your knowledge

@femkedesign 2 жыл бұрын

That's amazing! Congratulations!!!!

@lavetadhis7581 2 жыл бұрын

I loved everything about this presentation! Your communication skills >>>

@femkedesign 2 жыл бұрын

Thank you so much!

@allisonchiu8660 2 жыл бұрын

This is my first time commenting on a youtube video and I just wanted to say thank you so much fore sharing! This is truly helpful. I learned so much from all your videos.

@femkedesign 2 жыл бұрын

I'm so glad!

@joaquinm1733 2 жыл бұрын

Femke, this is a great use case that demonstrates a real life example and that helps me to put learnings into context. I have learned a lot from your video and I like how it aligns with the double diamond design framework that you discussed in another video.

@femkedesign 2 жыл бұрын

Glad to hear it Joaquin!

@ninifufufufufu Жыл бұрын

Thanks Femke！！！I will watch this video repeatedly to learn how to do make a presentation/storytelling.I think I will learn a lot~❤❤❤

@femkedesign Жыл бұрын

You're welcome Niki!

@klementinasavi5633 2 жыл бұрын

Thank you so much for this and your other videos, extremely useful and insightful!

@pes1109 2 жыл бұрын

Amazing video! These videos really motivate me to keep trying to make the transition to ux design. Thank you!

@femkedesign 2 жыл бұрын

Happy to hear that!

@you_are_welcome97 2 жыл бұрын

Thanks Femke your channel continues to be so helpful and very educational, keep up with the great content :)

@femkedesign 2 жыл бұрын

Thank you! Will do!

@lukefrayling6792 2 жыл бұрын

Thanks for sharing this Femke - whilst people scoff at the spread of "stories", ultimately its now become a familiar pattern for users to interact with, and it absolutely seems like it was the right solution for the problem you described. Thank you again for the informative video! :)

@femkedesign 2 жыл бұрын

Thanks so much Luke!

@muhammadammar7849 2 жыл бұрын

Loved every part of it femke

@richardottley4611 2 жыл бұрын

Hi Femke.. I like how you explain your team's process for coming up The Stories feature. The Stories feature are so overused in most of the apps that we use today, but I like how you all arrived at this concept without obviously picking this concept.. if that makes sense 😅 all the best

@femkedesign 2 жыл бұрын

Yes it makes sense! Thank you Richard!

@MoritzFischer 2 жыл бұрын

These case studies are awesome. Thank you for sharing.

@femkedesign 2 жыл бұрын

Glad you like them!

@Itstherealrandy 2 жыл бұрын

Thank you for your videos Femke, they really help me learn :)

@femkedesign 2 жыл бұрын

You're so welcome!

@ksy8168 2 жыл бұрын

So much to learn from this video! Thank you Femke!

@femkedesign 2 жыл бұрын

You're so welcome!

@TheRiyazAhamad 2 жыл бұрын

Your an amazing person. Enjoyed every second of it.

@femkedesign 2 жыл бұрын

Wow, thank you!

@walterchidike6394 Жыл бұрын

Thank you so much femke. You are such a blessing.

@femkedesign Жыл бұрын

Cheers :)

@alessandrospiridigliozzi7943 2 жыл бұрын

This was so informative and interesting!!! Thank you for sharing it with us!!!

@femkedesign 2 жыл бұрын

Glad you enjoyed it!

@srushtisalgaonkar2116 2 жыл бұрын

Loved this case study walkthrough!

@femkedesign 2 жыл бұрын

Thanks Srushti!

@derekwang3821 Жыл бұрын

Super helpful content Femke! I'm a junior designer trying to learn more about quantifying impact, so I just wanted to ask how did you know that the increase in orders came from your project and not some other variable (e.g. aggressive discount promotions)?

@JH-qq4st 2 жыл бұрын

it's very useful. Thank you for making this kind of video, I always struggling with presenting case that would be great if you can keep making this kind of videos

@femkedesign 2 жыл бұрын

Thanks so much! Will do

@danieladvertising 2 жыл бұрын

This was really great to see, Thank You!!

@femkedesign 2 жыл бұрын

Glad you enjoyed it!

@liamtanis4163 Жыл бұрын

What a great case sudy presentation. Really clear story and process. Definitely getting my hands dirty on my next case presentation to come up with such a great one as yours! 🎉 I'm wondering, is the MVP based on assumptions, or did you also performed research upfront? And if so, what types of research did you perform and how did you come to the problem statement? 😊

@Erro13 2 жыл бұрын

awesome work and very well presented, thanks for sharing ✌🏻

@femkedesign 2 жыл бұрын

Thanks for watching!

@valerialovato4717 2 жыл бұрын

Thank you for sharing this valuable content, I really appreciate it!!

@femkedesign 2 жыл бұрын

Glad it was helpful!

@hediefakharzadeh954 2 жыл бұрын

Thank you so much, Femke.

@femkedesign 2 жыл бұрын

You're welcome!

@ruonanyan4839 2 жыл бұрын

Can't believe there are only 742 likes, (I'm being the 743rd one) this video is worth 100x likes. Your sharing is so valuable. Thank you so much, Femke!

@femkedesign 2 жыл бұрын

Wow, thank you!

@warderto 2 жыл бұрын

Amazing Content! Love this use case walk through video :)

@femkedesign 2 жыл бұрын

Glad it was helpful!

@rachelfang8017 2 жыл бұрын

thx for sharing! inspired me to improve my portfolio deck!

@femkedesign 2 жыл бұрын

Yay! That's awesome to hear Rachel. Good luck!

@uxdesignsensei7977 2 жыл бұрын

very well done, and implemented flawlessly.

@femkedesign 2 жыл бұрын

Thanks!

@hakeemadjei2035 2 жыл бұрын

This is so good. Thank you so much

@femkedesign 2 жыл бұрын

Glad you like it!

@johnapple3471 2 жыл бұрын

The hair.... dayuuum 😍

@Ghanesh1986 2 жыл бұрын

Thanks for this beautiful presentation! Was curious to know 1. At what point of time did you start documenting these and how do you go about it? How long did it take to make this case study presentation 2. How and when did you measure the impact after shipping the feature ?

@femkedesign 2 жыл бұрын

Hey! I created this presentation specifically for an internal presentation. As for impact, it can depend on the experiment timeline as this can vary per project. For this one I think it was 6 weeks.

@riddley4382 2 жыл бұрын

Thanks so much!! I learned a lot about how to structure a case study. I am wondering, are there some differences between a case study deck and a deck for UX interview presentation?

@femkedesign 2 жыл бұрын

Nope! I'd say they're the same.

@jestinmwilson6385 10 ай бұрын

hey what's the font used??

@emmasandberg4363 2 жыл бұрын

So impressive! I have two questions, how long did you spend on this project and do you always create the high fidelity versions of your explorations, as in this presentation? Thanks in advance. Love your content, it has helped me a lot lately ❤

@femkedesign 2 жыл бұрын

This project was about 8 months from start to launch. As for hi-fi explorations, not always but sometimes it was easier to use the design system when exploring which naturally meant our explorations were in hi-fi.

@mentadentp 2 жыл бұрын

Hi Femke, I have enjoyed your video's and explanation around 'impact' of design. What would be the ideal duration for measuring the impact after the feature has gone live?

@femkedesign 2 жыл бұрын

Hey Peter - in this case we had an experiment plan that was set to run for 6 weeks. There is not hard number, so it can vary per project.

@martinui4892 2 жыл бұрын

Donde podemos ver tu trabajo ?

@TheChristineVan Жыл бұрын

curious if you guys did any usability test on this?

@rishabhsharma6188 Жыл бұрын

Hey femke, great presentation. Did you try integrating storefront stories on the profile picture kind of thing just like instagram does in form of profile picture strokes?

@femkedesign Жыл бұрын

We had it as a future exploration - at the time Eats didn't have logos or profile pictures for stores, so that would have been a huge dependency.

@vishalanand96 Жыл бұрын

how to find those cute illustrations which you have used?

@pascalpascal2044 Жыл бұрын

Link to slides?

@marcussmith6088 2 жыл бұрын

Love the video! How do you come up with the principles? Do you do some sort of workshop?

@femkedesign 2 жыл бұрын

OOh good question! I might save this for a future video, but generally they evolve from the user research phase.

@manasweechandwaskar615 Ай бұрын

Hello! Great presentation. I wanted to ask that I am currently a college student and have worked only with small startup but do have some hypothetical UX case studies made. How can I add those in my portfolio highlighting the impact or the changes those would bring in the overall experience.

@femkedesign Ай бұрын

This video might help! kzfaq.info/get/bejne/n5OSasKSyMDHcZs.html

@yvonnezhan6990 2 жыл бұрын

really love your content. But i dont know why i cannot register your mentor session, seems like fully booked on your calendly.

@femkedesign 2 жыл бұрын

Hey! Yes I'm currently booked out for the next 2 months. If you subscribe to my monthly tier on Superpeer you get access to earlier sessions :)

@atomparish 2 жыл бұрын

Excellent presentation and solid work! However, I would like to understand what decisions/designs she made vs. the team and how they came to those decisions. Did they test prototypes with users, or was it created based on internal knowledge/hypotheses then beta tested? I'm always curious how teams handle this.

@femkedesign 2 жыл бұрын

Hey! It can depend on the project and resourcing we have. This project was strongly based on internal hypothesis and past research we'd gathered which highlighted this as an area of opportunity.

@Joker-rj3nm 2 жыл бұрын

Do you have a template? I'm working on a case study and this would be so helpful 😊

@femkedesign 2 жыл бұрын

Here's a template that may help! kzfaq.info/get/bejne/rZOAormQ2K-7n6c.html

@ying-hsichen5823 2 жыл бұрын

Love it!

@femkedesign 2 жыл бұрын

Thanks!!

@ooomos 2 жыл бұрын

Really great content, support from another Product Designer from Toronto. Just wondering what kind of research you guys did to validate the concept, also were you the only designer for this project? Just curious. Thanks and looking forward to more great content from you.

@femkedesign 2 жыл бұрын

There was a lot of existing, supporting foundational research that influenced this project. This project came about from hearing in other research that customers and merchants were looking for more connection.

@underscoreroa Жыл бұрын

@@femkedesign came here for this info. thanks!

@ajeesh3485 2 жыл бұрын

do you have any video on how to create portfolio in figma?

@femkedesign 2 жыл бұрын

Hi Ajeesh! This video may help: kzfaq.info/get/bejne/rZOAormQ2K-7n6c.html

@ajeyasharma26 2 жыл бұрын

Do you think the framework that you used in the video to present the design work is efficient & can be followed during case study interviews? By the way, this was really cool and the presentation delivery was on point!⭐

@femkedesign 2 жыл бұрын

Thank you! Yes I think this format could work well for an interview setting also :)

@freedmirza3919 2 жыл бұрын

Hello love the videos ❤️. Do have a client presentation? (Figma file)

@femkedesign 2 жыл бұрын

Hey! This video may be what you're looking for? kzfaq.info/get/bejne/b9Z9qNirq6mUdnk.html

@anasfrh 2 жыл бұрын

If the designers design these experiences, engineers implement them and then PMMs market them. What do PMs do? I am so curious to hear what your perspective on the PM role as a designer.

@femkedesign Жыл бұрын

Define the strategy!

@tofunwatoyinbo 2 жыл бұрын

Need to get me some of that background music

@TrishhMakes Жыл бұрын

i would like to know why uber eats failed in my country. we have rappi and its been the leader for a few years now. some others came and went out like glovo and uber eats.

@femkedesign Жыл бұрын

Interesting!

@doranpatrick76 2 жыл бұрын

I have to ask..... I work for Shopify.... How dd you get that Green commerce pennant 😅😂

@femkedesign 2 жыл бұрын

Hey Pat! My partner works at Shopify as a UX manager :)

@doranpatrick76 2 жыл бұрын

@@femkedesign amazing. I'm currently studying UX Design and hoping to move into that team when I'm done after I get some experience. We may cross paths 😁

@greeniris17 Ай бұрын

Did you need permission to share this publicly on KZfaq ?

@femkedesign 13 күн бұрын

Yep!

@unbornharbor 2 жыл бұрын

I was just on Uber Eats app today looking for food to order and saw this new stories. Not to offend you, but as a customer myself I found it super annoying and would not want to spend my time looking at them at all. I just want simple, straightforward, let's get this task done. Every app is starting to feel like Tiktok and I honestly hate all social media. It's all just more clutter to have to go around!

@femkedesign 2 жыл бұрын

Fair enough!