Рет қаралды 10,960
Here's the thing about DPA aka Catalog Ads: They're boring. They look like ads. However, this is the only creative format that NEVER fatigues. Dan Pantelo gives a masterclass on all things "BORING ADS" aka catalog ads on Meta.
Learn more about Marpipe: www.marpipe.com/schedule-ec?a...
Follow Dan: / danpantelo
Subscribe to Marpipe: @Marpipe
📈 DIVE DEEPER INTO ADS:
Buy the Performance Creative Master Course: dara-denney-s-school2.teachab...
Subscribe to my FREE newsletter: daradenney.ck.page/ec39bfd2a6
🧠 WATCH NEXT:
How to Test Facebook Ads Creative in 2024: • How to Test Facebook A...
How to Structure a Facebook Ads Account in 2024: • How to Structure a Fac...
These Facebook Ads Creatives Convert LIKE CRAZY in 2024: • These Facebook Ads Cre...
The Only 2 Audiences I Use on Meta Ads: • The Only 2 Audiences I...
🧰 MEDIA BUYING & CREATIVE TOOLS:
Foreplay - How I save Facebook & TikTok creatives forever - foreplay.co/?via=dara
Marpipe - Master Catalog Ads - www.marpipe.com/schedule-ec?a...
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - motionapp.com/?...
Varos - www.varos.com/?...
😎 LET’S BE FRIENDS:
╰ Twitter: / denneydara
╰ TikTok: / daradenney
╰ Instagram: / daradenney
╰ LinkedIn: / daradenney
📸 KZfaq & CREATIVE GEAR:
Equipment: www.amazon.com/shop/daradenne...
Epidemic Sound - How I get dope music and sounds on my channel - www.epidemicsound.com/referra...
TubeBuddy - How I do keyword research for my channel - www.tubebuddy.com/DARADENNEY
📕CHAPTERS:
00:00:00 - 00:00:55 CATALOG ADS 2024
00:00:57 - 00:02:16 Why you should care about DPA
00:02:17 - 00:03:43 Why do catalog ads make marketers NERVOUS?
00:03:44 - 00:04:45 How do catalogs work?
00:04:46 - 00:06:00 What are catalog ads ACTUALLY?
00:06:00 - 00:07:08 Catalog ads account for 68% of ad spend for e-commerce
00:07:08 - 00:08:52 Dan’s founder story
00:08:53 - 00:13:26 Catalog ads never fatigue. WHY?
00:13:27 - 00:17:13 Dara considers DPA to be a competitor hack vs UGC
00:17:14 - 00:20:16 The learning phase of catalog ads
00:20:16 - 00:25:15 SOME JUICY DATA ABOUT DPA (important)
00:25:16 - 00:32:30 DPAs look WAY different in 2024…
00:32:30 - 00:53:06 Real client examples: Which DPA ad performed the best? (+ data!)
00:53:07 - 00:58:20 What brands & industries should use catalog ads?
00:58:20 - 01:03:38 Why don’t DTC brands understand catalog ads?
01:03:38 - 01:11:33 What about TikTok Ads Catalog Ads? Pinterest?
01:11:34 - 01:15:11 What about video DPA?
01:15:12 - 01:18:54 Dan’s Special Marpipe Offer for Subscribers Only :)