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Knowing how to find influencers in your niche is the key to influencer marketing. As influencer marketing grows in popularity, this will only get more important. Anyone using social media for marketing should know how to locate and work with influencers.
You can typically break influencers into a few tiers. The first is the gigantic tier - people like Jake Paul - who are practically A-list celebrities. Then, medium influencers with 1,000,000 to 100,000 followers. Below 100,000 but above 10,000 is a small influencer, and anyone with a following below 10,000 is a micro-influencer.
Using influencers can help to grow a business as it allows you access to an active audience on a given platform. Influencers grant you exposure to your brand, which will lead to growth. This growth is often difficult to measure, but will certainly be noticeable.
If you’re looking to find influencers on KZfaq, there are two major tools that can help you. The first is KZfaq itself. Because KZfaq makes discovery easy and makes stats very public, it’s easy to find and measure influencers on the platform. Social Blade is also a great help for this. Not only will Social Blade display and calculate relevant metrics, but it also helps you discover new channels and follow trends. Look to hop on board of growing channels.
Instagram similarly makes it easy to determine which influencers are going to be worth it. Go down a hashtag rabbit hole and you’ll find a few interesting people to work with. If that’s not enough for you, you can also take a look at Awario and BuzzSumo. These will help you find pages in your niche, as well as influencers that are open for new sponsors and collaborators.
Facebook is not as good for discovering influencers on your own, but you certainly can. I would look toward alternatives such as Trackrr and BuzzStream, though. These will display page metrics and help you discover new pages. Tools like these help to make everything clear and show who’s worth working for.
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