British furniture designer Jeremy Broun is invited to present a unique drinks cabinet to the Four Rooms dealers in 2015. Courtesy Channel Four Television.
Пікірлер: 32
@nigeldavies89008 жыл бұрын
wonderful piece and shows how hard it is to make a living woodworking, if you can't sell such a marvellous piece what chance have we mere mortals?
@WoodomainJeremyBroun8 жыл бұрын
+nigel davies Thank you and yes I am also a mere mortal and have devoted half a century of my life to trying to promote modern furniture design in the UK and this is the only chance to get it on television!!! It reflects the value in our culture of the work of today.
@strummer66423 ай бұрын
A good example of how production cost and market value are two different things. Maybe try selling it through a habitat type outlet
@jeremybroun86573 ай бұрын
I know that. I was on the show to have the opportunity to educate people. The experts did not know what wood it is made from and thought it was a rare wood. I should have said well watch the other channel 'Come dancing' as the floor is made of Canadian maple. They sell memorabilia on this show. You mention Habitat type outlet so I presume you mean IKEA. There is no way such an intricate cabinet could compete in production costs with China, Indonesia etc that make IKEA furniture. I was invited to show this piece but they did not mention it was one of four I ever made, the first one being auctioned at Sotheybys and sod to the richest man in the worl (Art collection)! My early rocking chairs sold for £40 and made from pine and sold for £40 in the mid 1970s are asking £2,000 - £5000 in galleries in the UK and in Europe! I was advised to pitch at the price I did by an ex Habitat chief salesman friend and expected to come down to £4,000. My furniture students who are completely unknown would sell for at least £4,000 but it was the wromng show, thdy never sell modern work. It always acquires value in some later era.
@siggychaloupka73302 жыл бұрын
Jeremy, even though this piece is not to my personal tastes aesthetically, i understand exactly the materials, hours of work into a concept, prototyping hinges, machine setup and labour in the final piece in a one off situation. I found it ludicrous how surprised they all were and how dumbfounded they were at a fair and reasonable price that you were asking for. It goes to show just how distorted public opinion has become of furniture makers due to the presence that companies like ikea have in the market and the complete lack of understanding and knowledge consumers have of custom/bespoke and high quality furniture. Terribly sorry about it mate.
@WoodomainJeremyBroun2 жыл бұрын
Its okay thanks. I have put up with this devaluation of contemporary furniture for over four decades. The positive truth is that over the years the clients (early adopters) who have commissioned my work, I have never had to sell a pitch, they buy what they like and my clients rend to be highly educated well travelled people, so they can for instance see the , German Bauhaus, Italian and Scandinavian minimalist influence in my work . Another re-assuring fact is my rocking chairs are fetching prices around £1500 for originals that sold for £40.
@euannevard82538 жыл бұрын
amazing piece Jeremy it was worth much more than there offers. keep on what your doing
@mitchwoodwork8 жыл бұрын
When did a dealer ever make a fair offer! It's a lovely cabinet and deserves someone who values it as such
@WoodomainJeremyBroun7 жыл бұрын
Four variations of this cabinet were made by me between 1980 and 2002, one of which I own and use. Fortunately the other three went to appreciative clients. I think the last on sold for £4,500 and that price was negotiated with the client after a little healthy haggling.
@Tome4kkkk6 жыл бұрын
Mitch Peacock - WOmadeOD Great point. They are finciers, not art patrons, nor mere casual crafts enthusiasts. Great way to get exposure but I can't think of a better field to rid of the proverbial middleman.
@WoodomainJeremyBroun7 жыл бұрын
Thank you dear You Tubers for exercising true democracy and acknowledging what my particular work is about by your heartening comments.
@eymaiirytefe20186 жыл бұрын
Woodomain - Jeremy Broun Thank s to you for sharing your interest. I can watch for hours
@Godshole8 жыл бұрын
Fair play to you for giving it a go Jeremy. Beautiful piece. Those kind of folks would price down a solid gold brick 'because it was too heavy'. Hope you can find a buyer who appreciates your craft :) Hinges my arse lol
@eymaiirytefe20186 жыл бұрын
FOUR RMS Llove popping this on an watching,, that music gets me then driftin to sleep
@jrgboy6 жыл бұрын
They do show many people who have items that they believe are worth a lot more than really are, eg - one guy had a small music box that appeared in Downton Abbey, he wanted many hundreds, but dealers said just because it was in the series did not make it worth more than they offered - £50., But I do understand that there is a niche market for handmade objects but unless there is a demand it is difficult to sell & make a profit
@mogbaba8 жыл бұрын
Great piece of art Jeremy but we are unfortunate with this people who do not understand the real value of different articles. I liked your comment about car oil. In fact I used to say the same thing to my customers when I had gourmet food shop. I tried very hard and I found a fantastic olive oil produced of a man in his farm in Italy. I imported that oil to Norway and I did my best to sell it under the competition. I could do it because the seller was a man alone and the buyer (me) also a man without any offices and extra expenses. Still my olive oil price was higher of mass produced oils in super markets. People said oh it is too expensive. I asked them about the brand of their car. This shop was in a market where very rich people used to do shopping. So, they said Audi or Mercedes etc. I asked if they can accept me to change the oil with whatever oil for half of the price. You see nobody risk the health of his car but no problems with risking their own health.
@BigHenFor5 жыл бұрын
Jeremy, nevermind not selling to this lot. You want to pass on your legacy to those who love it and appreciate it. It's time will come.
@WoodomainJeremyBroun5 жыл бұрын
Yes I kind of took it with a pinch of salt and it was after all a rare opportunity to show there is life beyond antiques on British television! .
@ondrejroberto28968 жыл бұрын
Throwing pearls to swines.
@anthonyburke56776 жыл бұрын
They would sell it for 8,000 but they wouldn't buy it for 8,000 !
@WoodomainJeremyBroun6 жыл бұрын
Of course I know that - I asked £8K expecting offers for half that. The show is about haggling but they didn't like it basically - too modern.
@oo0Spyder0oo8 жыл бұрын
Those shows are rubbish so nothing lost there. Your work is above their league.
@Balenza3458 жыл бұрын
The guy says "Whats your name?".Wasn't it obvious it was Jeremy? He couldn't even pronounce his surname.
@WoodomainJeremyBroun8 жыл бұрын
+Balenza345 Well the biggest crunch to me was that for decades exhibition curators and journalists acknowledged me as one of the leaders in my field and I was presented as an unknown - but in fairness during the filming of my Four Rooms piece it was acknowledged who I am by one of the dealers but the editor in the final cut chose to leave that out as well as the provenance that the original cabinet sold at Sotheby's to the art collection of the richest man in the world! Its a game show and a rare opportuniy for modern furniture to be shown on mainstream television.
@CLooLoo7 жыл бұрын
+Woodomain - Jeremy Broun I just loved that cabinet, it's beautifully crafted and with such an interesting design. I was very surprised by their low bids!
@WoodomainJeremyBroun7 жыл бұрын
Thanks. The low bids I suspect were because the dealers probably phoned around the art dealers to find out who i was and today I am an unknown but at the time the cabinet was made I was an A-lister in British furniture making and they would have known who I was, but they still would have offered way below par. In my field there are only a couple of names who command Art market prices. Second hand values are way down, mainly due to ignorance of dealers and probably a lack of confidence and modesty on the part of many craftsmen. Any of this kind of work would make a good investment but not short-term.