In his compelling opening talk at the Global Innovation Forum 2023, Tom Ellis, CEO of Brand Genetics, shares invaluable insights into the essence of innovation and sustainable brand growth. Exploring a blend of empathy, behavioral science, and psychology, Tom reveals how understanding hidden consumer motivations can unlock unprecedented opportunities for innovation. He also addresses the critical role of overcoming fear in fostering a culture of innovation, offering strategies to navigate the challenges and risks inherent in transformative business practices.
Global Innovation Forum is one of the most respected global events on innovation, creativity, design and entrepreneurship. It gathers a limited number of professionals from some of the leading companies worldwide and provides a well-balanced mixture of presentations, discussions, workshops and interactive activities. The event is the perfect platform for pure knowledge sharing and establishing new important contacts with like-minded professionals.
Full event info on www.giflondon.com