Elf has been ripping off Charlotte Tillbury products for ages, maybe she’s returning the favor and copying their crime scene idea?😅

It’s definitely in response to Elf’s 15 min stolen makeup video bc the elf products are in the Charlotte bags.

Agree. Shading Elf isn't something a huge company in a theatrical production would include so many meetings and approvals. And we know a lot of companies are out to turn the Elf trend of success around @@bambiblanco5923

Nah still can't believe it was planned. How could anyone in their marketing dept watch that add and think it was a good idea. I've never cringed so much. Charlotte Tilbury have well and truly given me the ick.

I actually take back some these things I said before jumping in to the video ... I really do agree it's absolutely not funny at all 🥺 It's cringy anyways 🗑🚮😂 Lots of love your way 💞

That’s good to know!! It’s so confusing this is like one of the big world mysteries to me now … who built stone henge?…did aliens build the pyramids? …. Was the CT makeup heist planned?

Okay that's actually wild!! Why wouldn't they tell the people they're sending PR to?? That seems....unethical.

I’m assuming it has something to do with elf’s “over priced” makeup parody video. I saw the video posted from elf but it wasn’t really talked about. It’s literally CT and Elf shading one another.

All evidence points to it was a mistake that they rushed to invent a rationale for. My guess would be influencers received the empty packages, contacted the company, who worked quickly to come up with a story to cover it, hence the low-budget feel. They likely asked the content creators nicely to go ahead and post videos of the empty boxes once they’d come up with their plan. Honestly… there are worse ways to handle a big bungle like this.

@MissDarcei, how much time passed between when the large empty package arrived and the evidence bags package arrived?

Fr, it went on for way to long and that made it so cringe and hard to watch

Now it’s way easier to deinfluence.

Thank God people see their actual fake acting, I was literally beginning to believe humans will believe anything they're told on the TV

Yes!!! They literally stated "some people are receiving empty PR- Noooooooooo, there's no lipsticks!!!" Like dude, why are they so surprised, they should have expected theirs to also be empty.

It cheapened the brand, in my opinion.

Ha ha! I missed that.

same about the ad! lol

I thought the EXACT same thing.

Exactly!!!!!!!

Elf is doing dupes that are better than the original. I’ve owned couple CT items and they sucked honestly.

You are SPOT ON, my friend. I had the same exact thought.

exactly my thoughts!

They're making way more money! More sales locations, more volume out the door from the lower prices.

Exactly. Read the planet, Charlotte!

it was painful sitting through that 😭

😬🥴

Seriously lmao 😂

😂😂 All I can think of is another creator that talks about and shows.... Corporate Cringe. That's what this is. If the Emory packages was a mistake, it's kind of a creative ish way to fix it.... But if it's planned, it's absolutely corporate cringe. Oof. 😂

Right??!

😂😂😂

Her marketing department head, obv...

“Kim Kahhhhhhhhhhdaschhhhhiun” 😂😂😂😂😂😂😂😂🤦🏼‍♀️

I find her so hard to listen to

I thought you were low key joking. You were not.

@@greeneyedsoutherngirl6468. MAKEUP BAGGGG 😂 I can’t with her.

It legit startled me when I heard it 😂

elf really has that A game going on XD better prices and a better camapign videos

100%

💯👏👏👏🎯

She sounds like she has a lisp and a wanna be Country/Russian accent with braces all at the same time😅

😂 I believe she wasn't in on it, but not because I believe anything she says. When she appears in a video I'm watching, I just try to tune her out

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

Yea same!

It shows massive amounts of tone deaf

It is also giving 2000s pr packages. I wonder if there is going to be a weird influencer ranking thing where ones who got the product filled one will be considered 'lesser' because they were not considered important enough for the stunt.

I swear brands were doing much better with the amount of waste for like 2 or 3 years and then all of a sudden they're back to the huge, shiny, wasteful PR packaging again.

Totally agree. All that wastage is obscene. The overly fake 'darling' business leaves a bitter taste in my mouth

Same🤣 they thought it was cute but it was just super childish imo

Right! 😭 like this did nothing but make me support ELF more. Sorry Charlotte I'm not trying to pay 70$ for a foundation, I'm glad you're being duped lmao

Elf it is!🎉 That was just cringey 😅

yes, she is creepy

Pffft already have been 😂 this is just embarrassing CT, show some grace

It does not make sense whatsoever for the brand to send them together, in my opinion. Just think about it: If you were the brand and this was planned all along, would you send the packages together or would you send the empty displays first to ensure the influencers have a genuine reaction in their content? And then send the bags a few days afterwards? It's much easier to let influencers wonder why they received an empty box with no explanation rather then reveal the entire PR stunt to them and ask them to act it out. If even one influencer would have said no to that, their whole stunt would've been spoilered. So it would have been a huge risk to reveal the PR stunt and send the packages together. And it would have been badly planned if they did it that way.

How can anyone take this woman that sounds like an old timey paperboy seriously??

@@AmyB369LMAO

I have to mentally and emotionally prepare myself any time I know I’m going to see clips of her tik toks in videos like this. Like genuinely, actually prepare myself.

For real! And she yells it. I would think you would want to be able to trust someone who is influencing you. You can't trust her because she lies about something as basic as the way she speaks.

She talks like she's a New York City taxi driver that smokes 50 packs a day. 😂

Not to mention that those PR boxes came in another box and the freight used to get those boxes to their destination. Give us better products at cheaper prices instead of wasting money on flyby nights!

Honestly the elf halo glow filter is hands down the best makeup product I’ve ever owned

"No body else can steal my beauty dna" yeah that's definitely personal.

It's crap though. I will keep my Lancome.

Affordable because, amongst other reasons, e.l.f. products are dupes of products sold by high-end brands, generally released well after the high-end product has proved popular. They don't invest in R&D.

@@laurebourgeois8482 And it's sweatshop makeup. If we're high and mighty about other brands, let's not forget they got caught sourcing eyelashes and other products from North Korea, but only ever got the fine for their eyelashes. The report is still floating on the internet for a little bit longer. They're as bad as Revolution Beauty but just know not to be racist in front of others.

second this! add that to the fact that e.l.f. just recently had a "Cosmetic Crimes" campaign (that they're continuing with a Super Bowl ad tonight) and it definitely doesn't seem like it came out of nowhere...

The bag she holds up when she says, “I’m the one who should be reporting a crime” is full of Elf products

It so obviously biting off of/shading elf which is why it probably looks so bad and rushed

It is, that's the whole reason for this. She's copying the cosmetic theft marketing ELF just did.

I think she’s fighting fire with fire. It was planned totally. Pretty shifty everything has a double meaning right Down to the bad acting insinuating that ELFs products are badly replicated. I like ELF products better than CT. Pretty ingenious on CT’s advertising department. 👿. ♥️☮️🖤

SAME I cackled when I got one

I thought the exact same 😂😂

shallot tilbury is watching you 😭

It's not much of a theory, I think it's pretty clear that's what's happening.

@@missbeaussie I realise that, I called it a theory because Robert didn’t mention it.

I mean, but do you blame her…?

@@teachmetohowlRobert did bring up elf’s cosmetic criminal campaign though

@@saram3449 Yes, I just said that he didn’t mention the theory that Charlotte Tilbury was calling out elf in her campaign. He did acknowledge the elf one was similar.

I legit paused to read the box hoping for some tie in but apart from the little stage light pattern on the inside of the box there no references to Hollywood. Was a good idea but poor execution

If it was Hollywood icon themed they could have done a million different things but chose to rip off another company.

Considering how many old stars of hollywood are renowned for their iconic looks, especially a red lip, this is such a missed oppportunity. Why do these companies put the barest amount of thought in anything. MAKE A FUCKING EFFORT.

They could have had so much fun with it, also! They could have printed the names of the actors on the lipstick - wouldn't have had to be just women! - and maybe their most fabulous or most popular movies, so it would have inspired younger people to look it up. Would also go great with the mob wife aesthetic right now (I know, it's a fad and probably cringe in 3 weeks, but still). There are so many possibilities to have a cool twist, I don't understand it. People who are working in THESE positions can't just have a place there for nothing, right? Shouldn't they be way ahead of the game?

@pixieezakura9421 Ikr! What screams more glamourous than iconic actresses or even roles! Imagine a warm Gilda orangy-red lipstick! A Lorelei Lee true (glittery👀) red! A Maria Vargas Spanish red! Or the most obvious of all: Scarlet O'Hara?! Even if all of Charlotte Tilbury's lipsticks are always the same shades of pink/red done over and over again, at least make an effort to stay cohesive with what you're selling.

The only excuse for a giant box is if there is a lot in it. And those were mostly air

lol yes that quick jab was great.

Haha well said!

The perfumes in magazines, just a nice smelling card insert lol

Yeah! That was in someone’s video - I can’t remember who… maybe Audra?

Whoops! It was Kelly Gooch I saw talking about it.

@@268anita I’ll have to watch that now😂

If you're referring to the clip in this video at 11:39, she's piling CT products in her bag, not E.L.F. products. (They could be the original products that were duped but they aren't E.L.F. branded products, which is what I thought you were saying.)

There's a clip where Charlotte is holding two evidence bags. In those bags are Elf products (like their halo glow) if I saw correctly.

I keep them running so she'll get charged the advertising fee even though I have no intention of buying any...lol

I can’t stand it!! Totally puts me off buying anything!! So tacky🤮

Oh you're right, watching the video of CT in that context makes perfect sense! Except now her ad is the cheap knock-off 🤣The elf ad was brilliant, this is cringe AF lol

@@lucyjane3803 I loved the elf ad honestly. The prices Charlotte Tilbury charges are the real crime!

She's so snobby imo! Bet she spends her downtime huffing her own farts 😂

That’s cringe as hell

Brands beefing like celebrities is so cringe

Everything about her and the brand feels late 90s….and not in a good way

Same. I am cured of ever wanting anything from that brand.

I skip her commercials immediately. They irritate me so badly!

Yea I bought two things a few years ago and have them both away (and I don’t own a lot of makeup) online and in their promos they try to exude glamour. The packaging looks and feels cheap IRL, there’s no weight at all to them.

It's the over filtered Ness of the commercials for me. Also the fact I think she thinks she has a good side/angle and commits to it in everything. I just can't put my finger on it but something about their attempt at camp just feels so flat.

Literally. How can anyone actually watch her? Shes so fucking annoying.

😂😂😂😂😂

And she is a very good liar. She really knows how to go the extra mile to make something sound believable.

FR. I just generally believe everything she says is a lie now and will avoid products she likes as she'll likely just paid to like it. I don't get why anyone still believes her

@@klashnekoffuk4402 I cancelled my P.Louise box after she worked with them :/ I just filmed my last one which was from like August 😂 but now I have to find something else

I JUST GOT MY SHAWWWWWLIT TILLBURY

Honestly If I was going to pay high dollar for makeup, I would not pick shallot dahlibg tillburry. I'd pick a brand that does decent packaging and has more product in it per gram or ml

Welcome to Capitalism, baby!

She ruins the English language as a habit. The over done swearing is not appreciated either.

😂LMBO Thank you, this is funny!

Yea I live in a rural area of NJ and everything is private we don’t even have a town garbage collection

Look into the huge percentage of “recycling” ending up in landfills in North America. Companies collect them and don’t actually process them.

Well with all the people moving to Texas expect things to change over the next few year's

Yes! When I visited friends in North Carolina, I asked "what about recycling?" I was told it was practically non-existent. They weren't happy about it either since they're Scandavian and in Sweden there are recycling bins labeled paper/cardboard, glass, plastic, etc. We need to do better.

​@onimendez7735 I live in N.C., and the large metro areas here have great recycling, but many rural parts of the state are still definitely trash-burning country (like most rural areas everywhere).

Also totally agree with you regarding the ridiculous packaging. So so so bad for the environment, people might keep them for a bit but ultimately they will end up being binned!

Thank you 😂🖤🖤

They're angry that E.L.F.s low-budget versions are actually better quality and far more appealing to a wider audience of consumers.

lol people getting mad at some lone creator who fucked up trying to get some bread but are fine with huge companies using basically slave labor without a blink 😂

@@ZombieQueeen except u know nothing about me so have no idea what I’m ok with. I can dislike liars in every category of life. Our values don’t match up and that’s okay but u shd probably not assume so much. Just a little life lesson for ya 😉

@@kassiopiajudkins2722 probably. U’d never catch me buying CT. I can find many other things to do with my money.

@@ZombieQueeen CT is a huge company now, her products when she first started out were great quality (still expensive but good) and now it’s cheap crap sold for a ridiculous mark up.

she is creepy a tart

😂😂😂😂

"Worthless"!!!! To this day, it's still way too dark a song to be in a kid's movie. A bunch of broken, used, past-their-prime cars singing about no one wanting them before dying before our eyes.

I only know that film thanks to BionicPig. The internet is a strange place

Im english and The Brave Little Toaster was one of my fave childhood films

Nostalgia ❤

They got caught sourcing from North Korea and everyone ignored it because "MUH CHEAP MAKEUP". I dropped them at that point. Makeup lasts a while and there are much better brands. I used to trust them for having safe, cheap ingredients, but they are actually shady. Turns out they are sweatshop makeup. How did you think you got things for $2 USD? It obviously wasn't through honesty. It was through exploiting people. But never throw out the makeup you already bought, that just means you're causing more waste. I used up what I had and that was it. I still have my ELF brushes. They'll probably outlast a nuclear war. I can also think Charlotte Tillbury is overpriced, overhyped, and absolutely tasteless on everyone. But unfortunately as someone who used to love ELF? I know. Was an unfortunate "makeup breakup" but we learn and we grow. Cheap makeup means blood on our hands.

I agree 100%

Right?! I trust her as much as I’d trust gas station sushi

@@lesliehatch-herman9325 right hahaha

Enjoy your lunch!’ 🖤🖤🖤

I think your edit part seems very plausible. It makes sense to me.

Oh. That's an interesting theory!

There’s a comment on here saying a creator did a video on this and yes they were supposed to report the lipsticks missing as a “crime” bc e.l.f did their crime ad. But I think it was a mistake maybe then they made something up on the fly?

No question. They were definitely having a go at elf.

​@@SimplyCheryllol I have worked in PR and there's no way whatsoever it was a mistake, for many reasons. When you are creating marketing pieces like this you have to order each item used, someone assembles the PR package, at least one other person goes through a checklist to 1.) Make sure nothing is missing 2.) Make sure products are in the right place and 3.) Quality control for any defects. They spend a lot of money on marketing and promoting, and it will backfire badly if you screw things up or people get damaged goods and give it a bad review. They sent this PR to people like Mikayla with HUGE audiences, so they wouldn't screw up this huge accidentally. How would they not notice all these lipsticks they ordered were still sitting there? 😂 That's the product, that's the most important part! If it were one person who received no lipsticks it's possible it was an accident but everyone did. And as much as most of us think it's a bad campaign, just how much free attention did they get? Now even people who didn't get their PR package are making videos and folks are talking, it worked!