Yes, I believe that what Chelsea are doing is great. they are on the path to greatness, they are only a few more million away from acheiveing much success - Brighton Fan. (unrelated)

Fact: 90% of owners stop spending hundreds of millions every window right before their team hits big and wins the league.

For the last 2 decades, Chelsea's entire club vision has been "sugar daddy"

225m for caicedo and enzo is ridiculous when you realise that caicedo had 1 good year of football in his life and enzo was less than 10m a summer before. Chelsea don't need better players the need a better scouting and recruitment department.

As a Chelsea supporter for 26 years, I’m definitely skeptical on this approach, I hope it works but man I can say I’m not terrified of the long term ramifications of this his new strategy

Concerning the FFP, I have two hypotheses: 1) this one is based more on the payroll, and I'm pretty sure that despite all the transfers, well that of Chelsea hasn't exploded at all (I mean, also look at all the departures) 2) they don't care, but like, completely, telling themselves that at worst they will get a mini fine

Yet another banger, easily one of the best sports channels on KZfaq! Chelsea is in serious trouble if they don't win trophies in the next couple seasons, or qualify for CL at least.

I highly doubt this model tbh Todd Boehly has fallen in love with FM and he’s carrying it out in real life 😂

First time I’ve seen your channel. I really appreciate your no nonsense pithy approach without waffle. Very nicely presented, dry informative, and many thanks for your time and effort 👍

Chelsea fan since the 80’s. I’ve seen us get relegated before, and I’ve seen us on the brink of bankruptcy. I stood along the Fulham Road watching our open top bus parade despite losing the 1994 FA Cup Final. I’ve enjoyed 2 incredible decades of success that 10 year old me could have never dreamt of when he was mocked for wearing his Chelsea shirt round London when all his mates supported Man United and Arsenal. I hugged my Dad as we watched us lift the European Cup in 2012. A memory I’ll never forget! But this change of ownership really does feel like a return to mediocrity akin to what United have been through since 2013. You can’t stay at the top forever. This isn’t Scottish Football! That’s how things go! I don’t believe in these new owners. They don’t seem like they have the club at heart like Roman did. They seem money motivated and the club and the fans are just customers! Our 2021/22 squad that dominated Europe has been sold off. 29 players in this summer. 45 out! A BILLION spent, and we haven’t signed a proper striker!! These 8 year deals are a genius move if we succeed. But if we fail, it could be disaster for the club! It’s a decade long gamble! A bunch of Americans with no experience of running a Football risking the existence of a 118 year old institution.

The youth movement is clear for everyone to see. last summer could have been a lot better, but almost every transfer since the new recruitment team was brought in has been good.

Watching Chelsea struggle is delicious after all this money. Chelsea used to have this huge club feeling now they seem like Villa with a ton of money

Success aside, my chelsea fan friend complained that there is no soul/leader this team now. He misses John Terry or Lamps or Petr Cech etc. Who gave the fans someone to rely and relate to, not this endless stream of mercenaries. He thought Mason Mount was gonna be that guy or Abaraham

In the summer of 2012, my local NHL team signed the top two free agents available to identical 13 year $92m contracts. At the time they were 27-28, elite players, in the prime of their careers. 9 years later the team decided to buy out their contracts and suffer the salary cap penalties ($7.5m in dead cap space EACH) because things got so toxic. As you can imagine, wasting $15m of an already limited NHL salary cap budget on literally nothing has been crippling and has made building a competitive team near impossible. Just a warning to Chelsea supporters about what can happen when your team gives the wrong player a long term contract

When a journalist asks the manager about one of your player and you didn’t even know you have him. That pretty much sums up Chelsea for you.

Update of 1 day later: Concedo is vastly overpriced (To the surprise of absolutely no one). Lavia chose Chelsea "for the good of his development". Is 4th choice DM, and does not even get elected for the bench against Nottingham Forest. Chelsea spent more than 400m Euros in 1 month. Today, they lost to one of the teams with the worst away records in the entire history of the premier league 1-0, unable to even score once at home. Some phenomenal decisions made here. I hope Caicedo and Lavia enjoy their development time.

As a Liverpool fan, I'm all over with Caicedo. Now we have Endo & Gravenberch to bolster the midfield. 😁

Your videos are really really good, man. Respect!

When I see football iconic upload, I watch - It’s simple. Keep up the good work!👍

That Hudson-Odoi referenced aged well! :D

I love your videos so much man. Highlight of my day ❤️

Great video man!

Great video again, thanks for that!

We needed an overhaul for sometime now and a future mindset. I am ok for short set backs if we do this as quick as possible.

you’re an insane sports analyst and entertainer, love your football videos more than anyone else’s

Everyone laughs at Chelsea for spending billions on flops and no one laughs at United for doing the same.

Damn so many videos by the best Football KZfaqr! This man know the Future he can jinx any team with just a video! Just look his videos from last season. God Bless Football Iconic.

Love your work, fellow South African 🔥🔥

Better take than most sensationalist videos that mischaracterize the spending. I would have loved a titbit about how player wages are also a factor. Chelsea used to overpay players and that arguably hurt us more than paying the club upfront and tying pay to performance. As a fan of the club for 15 years, I'm excited and scared. However one thing is for sure, if you are Chelsea fan you will be tested on your loyalty and will never be bored.

Love the consistent uploads. Keep ‘em up ❤️

Keep it up big man 🎉

the amortization over 8yrs was a brilliant idea gotta give to boehly. however recruitment hasn't been specially terrible compared to arsenal and man u (70 mount, 80 anthony, 75 for havertz). and also dumping unwanted players for a nice fee was also pretty smart.

0:30 and right after you uploaded this CHO left too 😔

Very interesting video! Has there ever been another team that changed its roster so drastically in such a short time? That's really very odd. Thank you for all your research and beautifully presented videos! 😎🙏🍿

Tinashe!!! How about a video on David Beckham? In light of recent success of Inter Miami it might be very interesting to see how he was as a player and then as an entrepreneur

Good video, just my 2 cents: In general, medical staff do not get players injured. They treat injured players and deem them medically healed after finishing treatment course. Bedding those players in and making them match ready - it is often down to the coaching staff, the football guys. Now, players can get injured after contacts they received during games, such as a leg-breaking tackle. But training load contribute quite greatly towards the squad's injury situation. In Chelsea's case, starting from the beginning of Boehly's regime, they inherited Tuchel's unfit squad, then Potter was incapable of improving fitness, making Chelsea's squad going down with injuries and poor results. Pochettino is a Bielsa disciple, already (in)famous for his heavy training workload, thus current Chelsea's injury situation. But at least Chelsea players are sharp and match ready, which shows on the pitch.

How do you like a video twice? Great work!

This is either gonna go really really well or really really bad With the amount of money spent there can be no in between

I see football iconic l, i thumbs up instantly

Chelsea do have a lot of talents for the next seasons. If they all develop how they hope, they'll be a real force in a few seasons. They just don't seem to really have a scouting department. They aren't surprising with some young kids from south america we haven't heard of yet, they sign after breaking through for the highest possible price. What their scouts have done, some average football fan watching some games could've easily given them those names (I could've for 90% of those signings) It'll be interesting to see if their strategy pays off. The success rate on these transfers needs to be exceptionally high. They've been bailed out by Saudi Arabia taking players, but i'm not sure that's a future proof repeatable thing.

That one player from the bench you mentioned at 0:32 has left for a bigger club!

That opening segment with Brighton 😂😂😂. You killed me mfo🤝🏾. As a Chelsea fan I am both hurt and entertained by the truth you spit

That one player on the bench is no longer there

We need to just buy the entire Brighton scouting squad. 😂

0:50 the have to tap a mugshot 😂😂😂😂

my brother was 5 years ago at stamford bridge and he said the stadium was rusting everywhere, i dont think that changed since then

As a Chelsea fan, I'm apprehensive. There's been so much money spent and not much to show for it so far; last season descended into a bit of a farce. Sure, it'll take time to develop the younger players, but at the same time, I can't help but wonder if the club are being fleeced with some of the transfers. The price tags are ridiculous for the players we've got, and that can't be helping the confidence of some of the players who haven't been in great form, e.g. Mudryk. I'm worried that if Profit and Sustainability/FFP decide to actually show some teeth that we could be in huge trouble. I feel like Boehly and co. are banking on a top 4 this season, which I think we'll have to really fight for. Brighton are definitely laughing.

Yay a new video 🥳

We tend to also forget that over the last 15 years Chelsea has been in top 5 selling clubs in the world also... that balances the books nicely.

I think we all have been waiting for this video

You not wrong even as a chelsea fan i gotta say all this speeding isnt showing on field. Alas i have faith we can raise up back.

One of those Trust The Process kind of things. Or maybe Boehly bought the club and thought he and his fellow investors would make money. Bought all the young players in the hope of selling them for profit. Perhaps mid table in the top flight is good enough since the money earned is a lot.

Brighton have effectively usurped Chelsea in the table by ripping them off. Bravo Tony Bloom. 👏

I think people should look back at early Abramovich's era. At that time he also spent an equivalent of 1 billion euros, but ended up winning lots of things and breaking records. The problem with Chelsea likely rest with the coach staffs. They had emerging and prime Mourinho at that day and nowadays they had Potter, Lampard, and recently Poch is appointed. I rate Poch very high as a Spurs fan, but i doubt he's one to rally these players to perform at the maximum level.

Lmao I was waiting for you to say what that conversion would be in rands.

Dropping this a day before Chelsea losing to Forest at home is even more hilarious 😂

5:32 MAN You did Romelu SO DIRTY :D !!!!

This guy is football’s MKBHD.

I wouldn't even say that Chelsea had overpaid for a lot of these players. Like yes, for the big signings like Enzo, Caicado, Mudryk they overpaid. But given the situation they were in for those signings, the price was always going to be high. For most of those players in the first team though, they've been well priced. Players like Badishile, Jackson, Gusto, etc

1:09 "but I have to admit, they've taken a bold strategy" - Yeah... I don't think anyone is struggling to admit that bro lol. Getting into an MMA cage and attempting to fight with 1 arm behind your back whilst hopping on 1 leg would also be a "bold strategy"... it wouldn't make it any less insane either 👍

This is madness - C3P0’s favourite quote. Even R2D2 would agree … hope he doesn’t short-circuit with the insane amount of money Todd has spent!

Hudson Odoi is now at Nottingham Forest lol

To be honest i do not think that this madness will be over. I do think Poch will improve Chelsea but I feel like it’s gonna be like our club Man United. Shitty with some golden moments here and there. I would love to see these guys improve but i don’t see it. I am enjoying the memes😂😂💀

Most Chelsea fan treat this season as the coming together and building chemistry then next season we should be challenging for major titles

Chelsea are fine…for now. The first £600m was capitalized over 8yrs (hence the 8yr contracts) and the remaining money they spent must be capitalized over 5yrs which is roughly £35m. So when you overlay one capitalized amount with the other, it’s about £135m/yr which is fine. The issue could become if they don’t start increasing their revenue soon (winning competitions and getting into the CL) is one risk while buying players with potential could mean some shine (good) while others may flop (bad) which means they won’t be able to get them off their balance sheets. FFP breaches currently? No. FFP problems if they don’t start winning comps and get back into the CL? More probable. Add an increasing number of flops and that combo could be very problematic in not so distant future. Only time will tell…

There are few things more satisfying than seeing Chelsea spend over a billion on transfer fees in 3 transfer windows and still play like crap 😁

can i know which pinkxo music it is, I can't get it off my head, please

Well that would mean that they would have to also spend a good amount less in the next 8 years. So it will hit them hard in the future.

It’s gonna end very badly and those fans that watched with glee as they overspent on players who they locked themselves into keeping for practically their whole careers will see their club sink to new depths

The biggest mistake Chelsea made was letting go of Jose. Yes they still won some titles and CLs along the way, but Jose's teams and the foundation he (and to some extent Ranieri) laid, are why Chelsea became a global brand. Never lose your brand ambassador just because the eggs don't make the omelette.

All in or all out, go big or go home

Whether what Chelsea is doing will work or not remains to be seen, but if it does work they will have one of the best teams in the league for years to come

Ayyy my guy has a beard now

The plan is probably not to get relagated 😂

Chelsea was the only prem club with a net profit of +£129m this summer.. ..and then Caicedo happened 😹

I think losing nkunku so early into the season will really hurt them

Chelsea need patience, yeah very true , the fans but I don't think it's a good idea for the recent managers to do some unnecessary experiments whiles they know they already have a very sure way to winning games easily. You don't expect fans to stay silent after loss when they know the managers are those who employ a bad system for the players available instead of the right formation for the particular players available which makes them the most effective, anything less is failure. This situation has been obvious from the latter days of Tuchel till now.

Chelsea are the OG plastic club which was used by their owner for Sportswashing. They also had the audacity to compare them with Arsenal and their fans also used to say how they're the biggest club in England which will never be true because Arsenal has history and genuine passionate fans worldwide, I'm just happy as a Liverpool fan to see Arsenal back cause they will always be a proper club, long may this dumpster fire of Chelsea continue.

Can't wait Todd buying the Brighton stadium to relocate and rename Chelsea into the Brighton Cowboys

The strategy looks crazy at first glance but Chelsea have the right sort of manager for all the young players they’ve bought. In 2-3 years time, their transfer fees and contracts might not matter. They might all peak at a time when City players are getting older and they need to redevelop their squad again.

Mad how Raheem Sterling is now one of the experienced players, where’s the time gone?

ah man this guys too funny😂the roma president joke got me hard

Latvia just got injured😭

pochettino needs to wake up too

You'll all be applauding Todd Boehly's strategy in a few years, when it comes good. Buying Strasbourg and and trying for Sporting was no accident, and this type of building is unprecedented in the world of football, with only Red Bull coming close.

Trust the process

They are literally just buying the biggest "wonderkids" that anyone and everyone already knows about. Giving 7-8 year contracts to them is just insanity considering so many wonderkids come nowhere close to reaching their potential. The ones that do usually need frequent starting time. Simply buying all of them and expecting a super team to just magically form isn't how any of this works. It's only going to get worse for Chelsea not better

I recently change my FM23 starting screen picture to THE MAN😆

poch being like who's malang sarr.

This is SPARTA!

if todd boehly were from the middle east or russia people will be talking about chelsea very differently

What's great for Chelsea this season is that they're not playing in any European comedys (they can focus on domestic competitions), nonetheless it still seems the club is in trouble

Brighton found an infinite money glitch 💀

Thank you for acknowledging the truth. This team is mad Utterly crazy Like, i fear for my club Yup, that medical team ayayai

Callum Hudson Udoi Just got sold so 1 player off the bench no offense just info

Ndeyp Tinashe

Always making Zim proud mudhara 🎉 We celebrate you

As long as Brighton can keep finding gems, Chelsea will be fine

We really don't care what any rival supporters think. It mostly comes from a place of jealousy. We'll see who has the last laugh when we have young players who have grown together and have chemistry.

3at the back is killing the club!