⚠ IMPORTANT INFORMATION: We open our doors to the public Saturday 27th April at 10am - 6pm. We can’t believe we finally get to share our magical shop with you all, at last. Remember, our first 500 customers will receive an exclusive Grand Opening Enamel Pin from The Lost Cauldron! 🎁 📍 Address: The Lost Cauldron, 75a Matlock Green, Matlock, DE4 3BT, United Kingdom (We’d really appreciate it if you do not visit prior to grand opening, as we’re still busy sorting things like training our lovely staff members!) 🙏🏼 Car Park Recommendations: Matlock Lido Car Park DDDC Matlock Railway Station Car Park Our address is approximately a 10 minute walk from either of these car parks. ⛅ Weather & Safety: We are anticipating a large turnout for our Grand Opening, which may result in queues and limited space inside the shop. To ensure your comfort and safety, we kindly advise you to consider the following: 💧 Stay Hydrated: Please bring a bottle of water to stay hydrated whilst waiting in line. ☂ Dress Accordingly: Weather conditions can be unpredictable. Whether it’s sunny or raining, please dress appropriately for the day. ⏱ Queuing: Your patience is appreciated as we work to manage the flow of our customers. Please understand that not everyone can enter the shop at the same time. Thank you for your understanding. Together, let’s make this a magical and memorable day. We can’t wait to welcome you to The Lost Cauldron!

Tip from a long-time salesperson - put price labels on the back or underside of ALL your items... People are 18% more likely to purchase an item if they touch it... so if they pick it up to read the price on the back - Hey Presto they touched it!! It seriously works! Once a person has handled an item they connect with it in a more meaningful way!! Genius, right!!?

About your potion at the end of your video. I'm a decorator for a haunted house attraction, and bitter experience has taught me to not to use substances that can rot, and leave an unpleasant smell/visual. (though unpleasant is great for a haunted house, we don't like actual rot) I would recommend you switch out the fluid for pure alcohol or lamp oil to preserve what ever else you add to the bottle. You can then add mica powder and the items you want in your potion. It's really just about trying what works best. Congratulations on your store, it looks stunning.

Tip: Price the book on the inside of the book cover so the pretty covers doesn’t get damages by the glue! Love your hard work, so amazing!

Congrats! I’ve worked yeeeears of retail and if I could offer just a couple bits of unsolicited advice; if there’s is any drawer or cabinet that you want to be staff access only, key locks are highly recommended. People love to help themselves. Which brings me to my last, and probably most important but of “advice”, if you think people WON’T do something, they absolutely WILL. Whether it’s messing/playing with decor or doing just the most insane things where you think “a normal person would never..” They will. People are crazy. Oh the stories I could share lol. All the best of luck❤

Imagine if one of the antiques she bought ended up being haunted and she acquired her very own shop ghost like each hp house having a ghost 😂 loving EVERYTHING so far!

My aunt owns a cake shop with an island of cupcakes in glass domes. One thing we learnt from that - customers can be clumsy. Might be a good idea to add a wooden rim round the candle island to prevent a glass dome from sliding off the island when a customer's elbow knocks it.

You should put a little circle rug in front of the chair, and like a little table with a tea cup, like a divination cup and ball!

The parrot candle holder is very magical! I love it!

Something you could be interested in : if you don't want to spend your time cleaning bits and pieces of moss falling each time people pick up an item, you could do what people do when sealing ground or other details in diorama, which is : spraying it with water mixed with a little bit of liquid soap (to break the surface tension) and then mixing up some craft glue (like Mod podge) and some water in a spray and spraying the hell out of that moss, so it fixes it better. then you let it dry and voilà. you can do another coat if you feel it's not enough.

Highly recommend since you used a potentially sugary drink to fill the potion bottle, put like 2 teaspoons of isopropyl alcohol in it so it doesn't mold.

Now all we need is a footage of Leslie and Cherry cutting a ribbon with comically large scissors to commemorate the shop opening (also nice gravity check Cheryl 😉)

Please do a vlog of the Grand Opening for those of us who are very far away and won't able to make it 😢❤

It might be an idea to have a guestbook in your shop for customers to leave messages to you as you will not always be there. And also to show their appreciation. Helps you to know how people like the shop.

I am backing Lesile. The parrot candle holder rocks! I am so proud of you two! You took a dream and made it a reality.

Cherry I can honestly say that I have never been so excited for a vlog to be uploaded. A massive congratulations for all your hard work and also for sharing your MAGICAL journey with us. This is just the beginning and I am so thrilled for you and excited to see what comes next. All the best to you and your colleagues and family. ❤❤

Hi, Cherry. why don't you get a beat up cauldran. And put it in a corner in your shop with cobwebs on it and an old sign saying The Lost Cauldran. You could even put some stuff infront of it. So when people find it, its special to them. Its just an idea I had watching this video.

LESLEY IS AMAZING! Woah he’s so skilled. Great partner to have in this brilliant project! Cherry, thank you for including us in this whole process. It’s been an absolute delight seeing the BTS! You’re flipping AMAZING. All the best!

The fact you both did this by yourselves is so unbelievably magical!!! I am so utterly happy for you both and have thoroughly enjoyed watching this journey! I hope one day I can visit your shop in person! It looks so stunning!!! Nifflers name should be Barnaby, Gertrude, Cassondra, Fliffers, or Tomothy ❤❤❤

Already spotted lots of things I want to buy! I'm so blessed to have family down the road near the shop so I can visit at least 1-2 times a year.

Love the parrot candle stick! Totally a Dumbledore office item. Congratulations and well done Cherry, Leslie and whoever else! Haha

I hope every single person who steps foot in the shop treats it with the respect it deserves

Its so important to always have a place to sit to do things and for customers. I have lupus and I wear out easily or hurt if standing too long, so I have to have places to sit. You might consider a bench of some sort somewhere also.

Hey cherry for your giant potion, if you ever want to change it out you can achieve the mystical swirl effect with shaving cream and water (lots of shaving cream and a little water) and then you can make it whatever color you want with food coloring … I made them as sensory bottles when I worked with toddlers

So excited! I wish I could see your shop in person, but I live in the US. Will definitely have to make a trip out someday! Your shop looks like something you would walk into on Diagon Ally!

Big tip as a retail worker is to have signs for prices of things you have a lot of, especially small things like bookmarks, so you and your staff aren't spending time price marking all day. Especially as people WILL ask how much something is before they look for themselves 😂😂

All the props and decorations look so neat, but I don’t envy you the dusting and regular upkeep! Especially with moss. Hope all the best for your events.

As a Derbyshire girly i can tell where this is and im so excited to visit!

That is such a treat to see the whole process, i really enjoyed that! Thank you for sharing this with us! I wish you and Leslie all the success in the world...Congratulations! This shop is WONDERFUL!

I love the attention to detail and how nit picky you’ve been with the design of the shop! But I also love that you’ve shown the process of everything and I hope it inspires people out there who want to start their own business to do so.

love the parrot candle stick holder! they sure have magic also in more exotic places, no need for just owls or phoenixes :)

People who are excited 👇😎

Why am I crying ?! I'm so happy for and proud of you 🥹 I hope you'll have the best and most successful time! I can't wait to visit England and your shop 🖤 I hope the grand opening and everything that follows will be as you imagined! Loved this video series and am really excited for what comes next ☺️

Imagine this shop in autumn 😩💖

I am literally only 35 seconds in and already so insanely blown away! It looks so amazing! So jealous this isn’t here in the states because I’d love to visit once it’s open!

THOROUGHLY ENJOYING YOUR RENOVATION SERIES CHERRY! The shop looks SOOO INCREDIBLE. Massive congratulations. Good luck with your launch. Not that you need it ❤️👏🏻

I don't know if I'll ever be able to visit your shop, but I loved watching it all come together. Good Luck with your opening!

Honestly the most beautiful shop I have ever seen! I would buy everything if I could haha. I want to live in there. Great job guys!!!

I have no idea what's in the shop now but here's just a running list of ideas while watching the episode: shop socks, scarves, postcards, specialty craft things (cross stitch and needlepoint), maybe a knitted shawl of a cauldron pattern, lost cauldron pillow case or sign poster. Also, congratulations on your grand opening coming soon! What a big accomplishment! We're looking forward to your online shop too ;) See you next summer! Sending love and light from Utah

Cherry's so loved by Potter fans that the day of opening is going to be crazy.

It’s beautiful! I can’t wait for everyone to see your hard work up close! X

OMG!!!! Please open a website for those of us that live in the USA. Your store is gorgeous and I cannot wait for an official reveal.

Every time I see Leslie at work I'm amazed because he's so skilled at what he's doing.

Omg can’t wait 🔥🔥🔥🫶🏻🫶🏻🫶🏻

I have come along for the journey from the second this series dropped and I can say I am so happy with how it has turned out thus far, I cried. I can't wait to see more videos featuring 'The Lost Cauldron'

I know the magical shoppe will be beautiful and many will be curious to visit and see for themselves.

Happy Birthday Cherry 🎂 🎁🎉

The chair could be a photo opportunity for people... great idea!! LOVE the shop!!!!! Jealous as I live in Australia and I'd love to visit ❤ hahaha the nails... I was actually thinking you should do that when things are almost finished... LOVE THEM!!!! ❤❤❤❤

Be neat to partner with a local confectionery or sweet shop to have your own chocolate or cookie frogs and perhaps a carpenter to make your own wands with his/her scrap pieces.

I love the parrot candlestick. It’s magnificent.

Good luck with it all, I'm only down the road, so 🤞🏻 I'll be able to pop in one day & buy something. I'm loving the cauldron mugs 😍

OMG CHERRY THAT PARROT IS ABSOLUTELY GORGEOUS SHOUT OUT TO LESLEY (:

The lost cauldron is an absolute vibe, I can't wait to visit! ❤ the glass cauldron mug! Good luck for your grand opening 🎉

The word you mean to use is “merchandised” or “merchandising” for the displays! Set dressing is more for movies that people don’t touch or shop from! The store looks amazing! Wonderful job!!!

The shelves look beautiful. The walls in the ceiling are absolutely stunning. I wish I lived abroad instead of California, so I could come visit.

Congrats hope you had a great opening weekend ❤

Cherry, I’m so impressed with all of the hard work you and Leslie have done to make the shop perfect and beautiful!✨ So very happy for you to realize your dream!💕

Wishing you the best for your business Cherry, so happy for you that your able to make a dream come true🎉🎉🎉

Gratz on the grand opening today Cherry ! Im sorry I cant be there, but I am in spirit 💛 -Puff from Norway

I’m so excited that Niffler fur has become an apothecary ingredient as it was my suggestion (no doubt loads of people suggested it too because who doesn’t like Nifflers!). I plan on visiting the shop one day and I’m still so happy for you and Leslie opening The Lost Cauldron!!!! ❤

ThIS SHOP IS SO MAGICAL ✨ If I was to ever have a magical shop I would absolutely want it to look like this! Beautiful work ✨I adore this store so much!

leslie is such a pure soul🥺💞 i love the shop so much, you two did a great job!!

Seems like an odd location can't see there being much foot traffic. I wish u all the success as the shop looks fantastic.

Pickled pinecones! That was my suggestion 🥰 Stocking the shop after all your hard work must feel so blooming exciting!

Cherry congrats and hope the special opening party goes well for you all, I love how you have set out the store. I wish I lived near, there are so many items i would get maybe one day good luck for opening day

That light is truly magical and with the ceiling, perfect! Love the labels, your writing is beautiful. Definitely sounds like you had fun and a few fumbles. I do that regularly. Hope you had a wonderful birthday!

Looks so good! The drink in the vintage chemistry/wine cask might mold. You might keep an eye on it.

I am coming to the shop on Saturday cant wait so excited xxx see you there.

Hi Cherry! Congratulations! I’m so excited for you and Leslie for opening your magical shop!⚡️🪄

The Lost Cauldron looks marvellous! I wish I could visit!

Everything's perfect. I love the doorbell and the sound at the entrance. It felt like a shop in Diagon Alley. Health to your hands. 👏🥰

So fun seeing my bookmarks in here! Thank you so much! 🥰✨

Oh my gosh! Been waiting so long and it’s almost here ❤ can’t wait to meet you !

Congratulations! Proof that with a little 🪄🦄✨💞 magic…dreams do come true!

Leslie is so talented!

The attention to detail is incredible!! Such a beautiful shop. Hopefully I can visit one day all the way from Canada!

Now we need novels about a fictitious character who owns the shop and has mystery adventures in magic!

The shop looks really cool. Congratulations! Also; Leslie has young Sirius Black vibes imo. 👍

What fun to be a part of this journey esp because I an in the USA thank you for including us

Fantastic cherry I love it so much you and lesley have done a great job 👏 can't wait to see it all finished and I may visit you one day 😊❤

In 8 hours can’t wait

As a person sensitive to strong scents, may I say how much I appreciate the cloche idea so the shop is not overpowered with scent but yet people can explore the scent as they wish. Brilliant idea. The shop is truly magical and I can't wait to plan a trip to the UK to visit.

Can I just say one word… WOW. WOW at the effort, WOW at the aesthetic, WOW at all the items and WOW I can’t wait to visit soon (I’m also from Birmingham so it’s a bit of a trek with my 5 month son but don’t u worry I’ll be down someday soon!) MASSIVE congrats to you both and goodluck 🥳🥰😍❤️🤍🫶🏽🙏🏽

That sweet drink will mold, just use water and food coloring and glitter.

I'm so excited for you guys. There's something magical about seeing someone's dreams come true.

Congrats, Cherry! This is SO exciting. Your attention to detail just hits me right in the magical feels. I hope i can visit one day! ✨

It’s so beautiful…but that bottle filled with beverages is going to rot check on it

Hello you may not see this but will small businesses be able to stock in your shop. I have a small business and I make crystal Jewellery. I would be so happy to have my things in your shop. It's called Moonlight Crystals.

I’m so glad that Joel posted you were opening a shop. That’s how I found your channel. I had no idea that you were also a Harry Potter nerd. I’m a 57 yr old American woman who is obsessed w/ HP. I’m going to so enjoy this channel. I hope you can ship to the US if you’re going to offer online shopping!!

So thrilled for you! I opened a comic book/collectibles/used book store almost 17 years ago and I remember the feeling of the last week. I was so tired, but full of excitement at the same time. Being a retail shop owner is an adventure...I hope you enjoy it. 🥰

Who is gonna visit?? 🎉😄

I love this shop so much! It has been so fun watching it come together. Is this space friendly for LGBTQIA+ people to visit? You have a lot of Harry Potter merch and enthusiasm for that IP. It sends mixed messages to people that don’t feel safe around JK’s stances and hurtful rhetoric.

Hope you have had a great day yesterday. I am watching this video now. Greetings from the Netherlands 🇳🇱

he is absolutely right that candle holder is beautiful!💙

So excited for your grand opening! I agree a guest book to sign would be amazing for out of country visitors, also maybe getting the lost cauldron etched on the glass cauldron cups would make a great souvenir 😊

Love the shop! Kept thinking as I watched you dress the shelves, that adding an intricately designed (maybe guilded), wallpaper on the back wall of your bookcases would add so much character, color and whimsy to the overall look of the shop....something to think about for the future?

Ooh I think glueing a lot of moss to the outer sides of your shop display would be stunning. What a beaaaautiful shop. Wish there was a webshop 🙏🏻

I am so excited for your grand opening. Wish I lived in England so I could visit in person. Everything looks amazing. Love all the brass, wood and antiques.

love the parrot candle stick. it goes with the vibe of the unusual...

Love your shop! I would love to shop here!!!