LOCAL POWER JAPAN Project x Choshi Dentetsu
■詳細 localpowerjapan.com/
■Details localpowerjapan.com/
In Chiba, Kyary teamed up with the Choshi Electric Railway, a company on the verge of collapse. The railway is known for its self-deprecating humor and, somehow, a dedication to never giving up.
The line is headquartered in the city of Choushi and operates a 6.4km, 10-station line between Choushi and Tokawa. To subsidize its operations, the company began selling nure-senbei (moist senbei rice crackers), mazui-bou (‘shoddy snacks’), and more, with sales of these snacks accounting for 80% of its sales! The company is working hard to attract tourism, with the goal to become ‘Japan’s #1 Entertainment Train,’ but paying for train repairs has been difficult.
The LOCAL POWER JAPAN Project is working to revitalize the Choushi Electric Railway and the town of Choushi using Kyary’s inspiring song Mondai Girl as a motif. Mondai means ‘problem’ in Japanese, and Choushi likes to joke about being riddled with problems! A collaboration train began running in April, and in this video, Kyary visits Choushi and chats with Choshi mayor Shinichi Koshikawa and Choshi Electric Railway president Katsunori Takemoto!
In addition, the aging and problem-laden Kannon Station was repaired and redesigned as Kyary Station for the project. While the collab train is running, riders were encouraged to write a message of support and post it on a special board at Kannon Station erected on April 18 along with a press conference-inspired photo booth inspired by the Mondai Girl music video.
*Mondai Girl music video • kyary pamyu pamyu - Mo...
*Mondai Girl streaming links lnk.to/mondaigirl
■About Choshi Dentetsu
We’ll never give up!! With the help of our community, we will survive!
We want people to be glad that our railway exists. Toward that goal, we’ve continued to keep the company alive by selling our tasty nure-senbei (moist senbei rice crackers), mazui-bou (‘shoddy snacks’), opening a haunted house train for Halloween and an illuminated train for Christmas, and even producing a short film called Don’t Stop the Train! No matter what happens, the Choshi Electric Railway will find a way to keep going.
Corporate site: www.choshi-dentetsu.jp/
Online shop: chodenshop.com/
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