The marketing behind Beats By Dre was absolutely incredible. That's the end of it.

Branding & using celebrities to endorse it in all their music videos.

Never underestimate the power of stupid people in large groups.

other headphone company: let's make best headphone Beats By Dre: let's endorse more celebrities

A combination of perfect timing and great marketing. Other than that the product is crap and cheaply made. I've gone through two of them.

When there are big brands like Sony, Sennheiser, Bose, and Shure, for whom Audio Quality matters much more than looks, why do people purchase these over-rated piece of crap?

Bose: Great ANC one of the best in fact, great technology for a right price. Sony: Become best ANC headphones and high quality sound. Sennheiser: Best audiophile headphones in the world, best sound headphones by miles. Audio Technica: Best affordable headphones. Beats: by Dre.

Every single beats by Dre headphone set I've bought over the years have died just shortly after the warranty expired. They look cool, sound great, built to break down after time. Stick with Sennheiser, JBL, or Sony...

Beats are so over rated at this price point. There at countless other brands with decades of experience and better enternals in this space. Do your research before you just want to look cool.

When americans were busy showing off their ipods i was enjoying quality music in my sony.

Hype culture is steep to the top, and after substitute product appear, it steep dive to the bottom. It's a short term profit not so much for long term.

Actual cost of making one beats headphone is around $20 dollar. But they selling it around $300 dollar

They acted like there were no good headphones at the time. That’s ridiculous.

*Dre goes from NWA to selling his headphones to reach the Billion dollar status.* 🤑

People buy pet rocks and fidget spinners and thigh masters too. Just because you sell a lot of it doesn’t mean it’s worth it.

They became a multi billion dollar company by selling overpriced headphones to idiots.

The senheiser HE-1 is not the most expensive headphones in the world.

Beats were made with crappy plastic at first but for Hip Hop fans the bass was amazing, there wasn't anything else out like it at the time. After Apple bought Beats the quality improved tenfold too. When it comes to audiophiles, they are in a different realm, they use special equipment and amplifies, record players and records, etc etc. Beats made it possible for non audiophiles to get good quality headphones for digital usage. People say other companies were making good headphones at the time but I remember wasting money on new headphones from other companies every couple months. Maybe I just wasn't trying out the high end models but I had tried so many pairs and they didn't come close to the bass on the beast. I think people are just butt heart and try to make Beats out to be a bad company. Plus, no other companies had headphones with removable cables (except studio monitor headphones), and for people travelling, it made them last longer in that regard. The cable was always the first thing to go on headphones back in the day. This functionality was crucial in my opinion and the RED cable was genius.

100% great marketing 0% great product

Let's get one thing straight. Beats are not premium in terms of sound quality.

4:10 1. Fashion 2. Design 3. Iconography 4. Energy And than underneath that bring sound and innovation...... Here you go guys, you're welcome

great video! Do people still buy Beats by Dre? Mid 2010's they were the thing, but now... not so much

Beats gotta have the shittiest quality lol. Reason why Apple is going to cancel the whole product soon

So no one is going to mention the fact that Noel Lee started this product, huh? Beats by Dre is a marketing company, not a headphones company.

To be honest, I used to love beats, however, when I bought Sennheiser headphones I started enjoying music more & more

I remember how shocked I was at the atrocious sound quality the first time I listened to some music on Beats. Possibly the single most overhyped, overrated product of all time. Just garbage. They're worth about $20.

Funny how they didn't mention sound quality

I owned two beats headphones, the beats studio from like 3 years ago and the beats solo 3 wireless and both of them use a terrible material for the ear foam that in about a year starts to wear off leaving your ear full of that black foam cover and just looking horrible. Also, the cable with the mic is terrible and the controls on it break very easily. Very cheap materials not that good of a product just good marketing.

I had a pair years ago and they were great. I hooked them up to my FX processor and they did well for playing guitar. I had them for about 6 years. I don't care about the hype. I cared rust they were functional at the time for what I needed.

You should also mention how their product at their price point is ridiculously bad compared to other brands...

you think headphones started in 2008? the Walkman wants a word with you~

Because they are affordable headphones for people who don’t need high end headphones for mixing

I made the mistake of buying a pair. Never again.

I own a Studio Wireless and I had to replace the ear foams because it peels out over time and what was left was the bare cloth underneath. Also I couldn’t believe how easily the plastic top headband breaks. Someone said $20 true value I second that!

Whoever made this video apparently was too young to remember the Sony Walkman...

You should do one about HiFiMan, everyone has a good idea about what formula Beats By Dre used, and what type of market they targeted. HiFiMan on other hand, managed to cut into hi-fi market where people really like their Sennheiser, AKG, grado, and Beyerdynamic etc. They wouldn't even look at brand like Beats. But HiFiMan became one of the most relevant brand in that space in the short few years.

Apple bought beats to develop their AirPods AirPods Pro and AirMax earphones they took basically the team from beats and got them 2 develop their products. Beats was not a buy for fashion or revenue it was because of their tech and understanding in field this is why AirPods are so iconic. My humble opinion

Congrats to Dre and others but You could find headphones at 1/3rd the price that were exceptionally better than anything beats offered.

Nice Video! The success of Beats was the fact that the first couple of years the Headphones were made by Monster and they had some good Bass forward sound with decent Mids and Highs. They really made Hip Hop and Rap music sound good. I had the original Dr Dre Wireless by Monster and when using the Aux. cable they sounded really good. (Wired)

i still cant belive that all tech devices i own now are from the same time frame as when wood and dre conceived the idea of beats....life is tough

I'd rather not wear headphones 24/7. I'd rather be able able to hear when I'm older.

$30 headphones vs $300 headphones I stick with my 30 they work just as good and sound almost the same.

What bothers me is that they barely cost 20$ to produce yet they're sold for 10 to 20 times that

me with my left earbud not working and a snapped wire: nice

I believe so. Beats brand was about the connection to the culture and actual beats in hip hop that the culture connected too. It’s sentimental value. The beats brand is to music is like the Rocker feller brand in wealth building. The name has an engraved place with in the industry. The Apple AirPods are about convenience, the beats are about the power of sound that makes music!

That's why every time a celebrity endorses anyting I don't deal with it because it's either trash or becomes trash after a while

man I had one of these headphones when they came and they haven't changed one bit and they are everything other than quality audio or quality build so I'm not sure what this luke wood is smoking to say that

Only for you sir genius Dr Dre I would even go on such a channel you very motivational and inspiring. Thank you for doing what you do.

I actually got the beats studio 3 as a gift and i liked the sleek design. I think i would have rather have other headphones if they didn't look so ugly. I feel im still looking for a sophisticated looking headphones.

I've never kept a pair of earphones for over 3 months but in 2015 I bought a pair of beats earphones , I used them for over 4 years until their demise. So I will always go back to beats.

lol i was already using headphones for my stereo system in the 70s before the walkman. Same thing for a lot of other kids

JBL cost $20 and the sound is amazing! I'm happy with that!

The origins of Beats is fascinating. Though I have yet to use one because they're so dang expensive.

I understand the hype over Beats, but I tries one once and i feel like it's gonna break over my big head. My friend bought into the hype, and she utterly disappointed with the quality. For mid-range with good bass noise cancelling, I think Sony is adequate.

Since Beats came out in 2012 i have owned Nine pairs of beats headphones i love headphones of music

Never ever thought of buying a pair of these :) I lovey Sennheiser

Idk why people are complaining in the comments. Wearing studio 3s right now. I’ve had these for a year and they’re fine. Sure, some stains (it’s black and gold.) But it’s good. Sound quality is amazing and the durability is nice. It’s definitely worth the price.

No hating, Dre a puppet of the industry. He gets everything he wants as long as he does what they want him to do. Question answered with Higher consciousness!

I will admit I have bought beats in the past. I think they are actually a good product. Personally I own the Powerbeats pro and solo pros and I like them. But that price really don’t make sense.

I remember when Monster was still making beats they were straight up garbage. Years later when I was in the market for new headphones, I had my eye on the Momentum headphones by Sennheiser. I went to Best Buy where they had them on display and I actually chose the beats Solo 3 in matte black over the Sennheisers. I was surprised how they sounded pretty much identical. The only difference was the look of them which I liked how the beats looked more modern.

Apple bought it and did a giveaway to college students. They dont have anything new beside the 3rd gen headphones from 3 years ago. the pro is the newest model but nothing else.

I would never buy headphones coz it hurts my ears.

Beats made money by getting a celebrity to endorse something that breaks every few weeks so you buy a new one each month.

So basically the props go to Monster...

By the way, I appreciate you dr.dre. I really grew up since my 20s on your music and videos from the early years with n.w.a. and death row records.and then aftermath. I'm not a huge hiphop person, but you are the sound track to a chapter of my life. You are a genius when it comes to music, and you'll go down in history as that,a genius. God bless you Dr. Dre. Take care.

You think Beats are expensive? That price is known as budget in audiophile land. Also just get Beyerdynamic headphones they will last years guaranteed.

love my powerbeats pro

That was probably Apple's plan to begin with, which was to get rid of their competition either by outselling them or buying them and since they were able to acquire Beats I believe getting rid of the brand is up to Apple due to them now owning the company (it appears that might slowly phase out the brand unless sales change and that can't happen without them marketing the brand). Apple is basically, like Amazon, EA, Activision and Microsoft (Apple buys companies, which leads to them disbanding them or barely using them, etc). Beats are really lagging behind technology wise similar to Apple as a whole in the PC, cellphone and headphones sector, and this is coming from a guy that has own the high and low end products regarding beats before and after the Apple acquisition. Moreover, the material around the headphones starts to deteriorate after awhile (several months to a year in some cases without being abusive). In addition, the sound tends to be no better than Apple's old pack in iPhone headphones. The creative side was the multiple colors, logo and having Dr. Dre attached because people eat up famous people BS. The high price just made people believe the brand was special, and this tend to be the method with most brands that are hundreds or thousands of dollars but cost less than $100 to make. On the other hand, Dr. Dre should have learned to do math because it didn't make him a billionaire to this day where Jay-Z, Kanye West and others, such as P Diddy or Puff Daddy or whatever he calls himself these days have approached or are quickly approaching the B club.

Not gonna lie, Beats delivers the best sound quality I've experienced so far

Seeing as most people in these comments have a poor understanding of marketing hype and trends, I’ll break it down for you! The quality is not the greatest, but yet the price point is still high, so how do they sell? Well it’s simple really: People want what others have. If you see all of your favorites artists and athletes wearing the same headphones....guess what....the average consumer will want to wear them too. It’s how our society is. I could go on more about how these Beats became so successful. Everyone in these comments hating has never successfully sold a consumer product and it shows. Stay broke.

apple knows just like ever other product the key is people will spend for upgrades and the latest , as long as stuff are being made sleek n kool people will buy even if they dont need it .. style is the main factor and we the consumers wont stop .. there are some who will complain but still buy the same product .. the complains will then be heard by the company once its alot and then boom upgrade again using the consumers problems are a marketing strategy to sell more ... one must take note to be successful you must keep releasing something cause if you don't someone else will... its like jordans if they were to release 10 different version of a jordan at once and give it a name like special editions while all the sneakers was built using the same platform but end result is shown with otter design , all will sell out cause they will keep the number to low so people will think if they dont get it they never will...

6:40 not the smartest thing , since you are already distracted by the music coming out of the headphones , be aware of your surroundings.

I'm watching this video while wearing my Beats headphones and the other one is charging. I love them. can't wait to but a third pair.

They're presenting it like there weren't any over ear headphones before Dr. Dre came up with the idea!!

so to summarize this video, beats are all about the design looks and and brand name, they focus on marketing and getting celebs to endorse the brand. in reality their audio quality comfort and build quality are subpar and they are very bad value for their price, so you better get headphones\earphones from brands like Sennheiser, Shure, Sony, Bose etc if you care for the things that really matters and not which famous person wore\wears the brand.

I'm pretty sure Dre use much better earphones when producing music in his studio.. or Jay Z is wearing much luxurious clothes than Rocawear..

Cool i just wish they didn’t skip on quality they break too easy

I have AirPods 2, powerbeats pro, and 2009 beats pro red still works I keep them safe not broken

My brother has a pill speaker... he bought it in 2012...he still plays music in it..

virgin sennheiser vs chad beats

I found some Beats Tour wired for $14 at a thrift store.... the morale is I would NEVER pay full price for this, since is mostly about a fake image for pretenders as opposed to technical quality

Completely skipped over how the Walkman carved out a consumer headphone niche that has endured and paved the way for Beats by Dre. If anything this turned headphones into a fashion statement

I’m thinking of buying high quality headphones. Bose or Sony? I bought the sony

It was all about fashion for me at the Gym with those headphones. However, the minute AirPods came out I instantly dropped beats ....

a fair bit or people complain about the sound quality for how expensive they are, i’m wearing solo 3’s right now and i cant find a flaw about them. i love them and they sound better than most headphones around it’s price range.

How Beats By Dre Became A Multi-Billion Dollar Brand? .... Dre made sonically amazing records ... that's it!

I've watched endless reviews and not all beats are bad.

Well I mean Beats are just like flagship phones and every Apple product. "Ay boiz look i got munaaay 💵💵💵 burnin hole in mah poket! 🔥🔥🔥"

Eazy E had that idea. In some say, Dr. Dre honoring his work for him

Anything that gets rich people to rip themselves off is good in my book.

I never ever liked Beats by Dre.

Supreme of headphones

So are y’all done hating on beats? They are good looking headphones quality and have good sound for what I use them for. they said it’s a fashion AirPod pros are also trash but I don’t see anyone hating on then same with normal AirPods o wait ik why it’s because tik tok made them cool y’all need to calm down and realize they are all still headphones

I listened to this video using the powerbeats😂

So many ppl own a pair of Beats By Dre. It's a staple in the Electronic industry. I own a pair of Beats. Don't You?

Beats headphones sound absolutely horrible.

I always used headphones, even before ipod and beats, Walkmans.

I still have my beats sense 2006

It’s been 9 years since Apple purchased Beats electronics

Snoop Dogg: Tyrese f***ed that up