For every share of the #ReachUp KZfaq video, Coca-Cola will donate $1 to the Special Olympics. Join us, #ReachUp!
This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games. Supporting children and adults with intellectual disabilities, the World Games is the largest sports and humanitarian event on the globe.
To celebrate, The Coca-Cola Company, Founding Partner of Special Olympics, has assembled a star-studded team to record a unified song for the 2015 World Games, titled “Reach Up.” The new song debuts Monday, June 15, and will be performed during the Opening Ceremonies at the World Games on July 25.
“Reach Up” features Marc Roberge of the rock band O.A.R., recording artist Cody Simpson and, accompanied by Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down Syndrome who became a viral sensation earlier this year.
Inspired by Special Olympics Unified Sports - a program that brings athletes with and without intellectual disabilities together on the same team to compete - “Reach Up” embodies the values of optimism, acceptance and inclusion shared by Coca-Cola and Special Olympics.
CLIENT: The Coca-Cola Company
EXECUTIVE PRODUCER: Audrey Eden
DIRECTOR: Grant James, Milkt Films
PRODUCER: Lindha Narvaez, Milkt Films
PHOTOGRAPHER - Brian Nevins
DOP: Victor Avila
CAMERA ASST: Josh Park
EDITOR - Mac Hanson
COLORIST - Zac Stanford
SOUND MIX - Leo Leoni
STUDIO: Rock Mafia
ENGINEER: Adam Comstock
VOCAL COACH: Tita Hutchison