Coca-Cola Small World Machines - Bringing India & Pakistan Together
Рет қаралды 4,518,097
11 жыл бұрынwww.coca-colacompany.com/stori...
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Go behind the scenes to learn what went into making the Small World Machines a reality: CokeURL.com/5df8
CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Chicago & Sydney
GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
CHIEF CREATIVE OFFICER: Andy DiLallo
EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
ART DIRECTOR: Justin Carew
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark, Michelle Browne
EXECUTIVE STRATEGY DIRECTOR: Wells Davis
STRATEGY DIRECTOR: Olivier Tse
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
DIRECTOR: Patrick Fileti
DOP: Patrick Fileti
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
2ND UNIT DOP: Angus Forbes
TECHNOLOGY PARTNER/COMPANY: The Super Group
PRODUCTION COMPANY: Highlight Films
MUSIC COMPANY: Song Zu
@joeymartin4807 6 жыл бұрын
This is so amazing! I have some Indian and Pakistani heritage but was totally unaware of the situation between India and Pakistan. The world needs more people like this that are will to be friends and put differences aside.
@hemangchauhan2864 6 жыл бұрын
Glory to Yoko Taro. Getting inspired from something that was related to the Indian-Pakistani culture, and put it in his game. Nier Automata is a gift that keeps on giving.
@PixelPioneer23-q5p 6 жыл бұрын
Hemang Chauhan Can you explain it without giving spoilers?
@hemangchauhan2864 6 жыл бұрын
It's impossible to do so. And I can't put it to words, it's only something that one can experience in the interactive medium.
@huxainsyed 6 жыл бұрын
All I can say is, play the game. Even after you think its ended, keep playing. Keep playing until either your hands fall off or the game asks you to stop. Trust me, you will know. Cheers :)
@joelmasantos7561 5 жыл бұрын
Fillmidedecexo
@djmenor3140 5 жыл бұрын
@@joelmasantos7561 artesanato
@HenSt-gz7qj 4 жыл бұрын
"War is waged by politicians and leaders, but fought by the people". is a saying I often repeat and contemplate in my head since I first heard it from my high school teacher...
@globalcitizen1856 7 ай бұрын
In Pakistan’s case, war is being fought by common Muslim
@shristiscreation 3 ай бұрын
I think your teacher do not know about islam.
@user-rn2hp9fv1f 5 күн бұрын
p🎉@@shristiscreation
@flowerpower352 8 жыл бұрын
I am a pakistani girl and I really agree with this message. india is awesome! I just want us to be friends :) Why should I be held responsible for the doings of other people from my country, I have done nothing wrong.I don't hold grudges for my country either. Let's be friends!
@chandrait2004 5 жыл бұрын
Thank you so pls request ur govt to stop supporting terror and return to your original culture and heritage..... This Arab culture has destroyed Pakistan
@devendravijay3545 3 жыл бұрын
You are responsible because you are the ones that support your government and state that sponsors terrorism in India and yet you live in ignorance.
@khalidmahmood858 3 жыл бұрын
@@chandrait2004 but ur country s relation with arab country what about that??
@khalidmahmood858 3 жыл бұрын
@@devendravijay3545 ur the one who Scatter hates
@abedinkurtaj4228 3 жыл бұрын
Cl8
@ajbrustein3279 2 ай бұрын
Came here after seeing the NYC Dublin Portal debacle. Happy to see a different part of the world demonstrate we can indeed have nice things.
@theraizadatalks14 2 ай бұрын
Same, someone shared the link of this video saying it's already implemented by coca cola
@Mr.khan11 3 жыл бұрын
After watching 7 year later and it's still touching, hope whole world be friends with each others
@ChillHous1979 3 жыл бұрын
It too seven years to write the letter, or seven years to read it, or seven years for it to get to the reader? What is a seven year letter?
@ChillHous1979 3 жыл бұрын
I'm interested in this letter.
@colinpc93 10 жыл бұрын
I don't even care if this is a corporate promotion. I'm just glad a company has at least tried to portray something so genuinely positive
@ramazansimsek2824 3 жыл бұрын
1 saat sonra silinmelerini engellemek için kopyalanan metin parçalarını sabitleyin
@ramazansimsek2824 3 жыл бұрын
@@tugbagungor5017 @UCVRhrcoG6FOvHGKehYtvKHg
@ramazansimsek2824 3 жыл бұрын
@@tugbagungor5017 t
@hcranqarayeva918 3 жыл бұрын
@@ramazansimsek2824 g
@ismetkucuker7981 3 жыл бұрын
Ee3yu8
@WQSLQT 9 жыл бұрын
Mashallah. Dil khush ho gaya. Kash yeh screen k bijae real mein milen. Agar dono countries ke log dil ki nafraten mita kar ek ho jayen, to talent ki base par puri dunya ko hila kar rakh sakte hain. Dono ka music top ka, actors top ke, aur bhi bohot kuch. 2015 aa gaya hai, pata nahi kyu abhi bhi kuch logon ke dilon mein nafrat hai. Please purani baton ko bhula kar ek ho jao aur dunya mein dosti ki ek misal peda karo :-)
@rowlingstoan 10 жыл бұрын
wish more people from both sides of the border visit each other... i have this experience and it changed my prospect about Indians forever.. i cant explain in words it was like stepping into a part of ur house which u have never been to before.. wish we had students exchange programs between us.. only then the people would get rid of their misconceptions.. with love from Pakistan.
@videogamepro964 9 жыл бұрын
Yeah my country is in the same situation just like Pakistan and India the people are so friendly to each other but are governments won't let us be friends it amazes me how leaders tend to make hard for people to get along.
@david4122941 9 жыл бұрын
Love you brother. :) Love Pakistan. :)
@anonymoususer2300 5 жыл бұрын
Even if Indian government elected by people is ready, the coup guys - Pakistani military government will never be ready
@mariajosefina2386 5 жыл бұрын
@@videogamepro964pyru ivyjt
@Javi.ingles 11 жыл бұрын
Very brave. Very few brands are able to get into a conflict between two countries and leave without harming themselves. Congratulations to the creative team and the brand for this work.
@sasacuty4018 10 жыл бұрын
~ This was an incredibly great thought of having a machine like this to really see who the neighbours are :) Coca Cola comes up with many great ideas all over the world but can we have something like that in Hong Kong? The sharing can was a good idea too but again we should have access to it in hong kong too!! :)
@thng9499 3 жыл бұрын
Oo 0
@Hassan06675 2 жыл бұрын
Glory to mankind
@john91jack 11 жыл бұрын
If you are an Indian or Pakistani living in the middle-east, Europe or the US, and you happen to meet a Pakistani or an Indian, you'll know how similar we are! You'll proudly tell your European, American and Emirati friends that you are not so different after all! You'll have tons to share, first of which is Cricket, then comes movies! It's a different feeling altogether! It's amazing. I really hope we can live in harmony and get to know each other better!
@lukeskywalker82 2 жыл бұрын
And this also inspired the creation of Ending E in Nier: Automata. Amazing.
@suryadevsingh110 10 жыл бұрын
this is such a great campaign so much love in it loved watching it. Great concept uniting 2 neighbour con tries With love and Communication. Great job Guys
@ruchirsharma1023 7 жыл бұрын
i have met so many pakistani and i donot feel any difference between us love from india
@joaoanisiodonascimento6789 7 жыл бұрын
Ruchir Sharma
@cosmecristianodasilvacrist1710 5 жыл бұрын
Oldu
@TheRealPairjax 6 жыл бұрын
[I did my best][One thing is certain][Yoko Taro is gonna get sued by Coca-Cola]
@kalinkapavlova9398 Жыл бұрын
Came here literally because I was watching the Resonant Arc podcast on Nier Automata lol.
@perspektywazmian3162 Жыл бұрын
Me too. 😄
@komarkomar6478 Жыл бұрын
@@kalinkapavlova9398 😊
@SaurabhTomarsilentlybeating 10 жыл бұрын
This brilliant @CocaCola ad campaign helps ppl in India & Pakistan share a moment together in harmony
@bluepopsicle19 11 жыл бұрын
I don't know why I'm crying! It just made me so happy!
@IAMTVWorld 9 жыл бұрын
Before 1947 we were one...! I'm proud to be indian and Pakistani! Long live ind-Pak May Allah bless both Countries and bring peace.. and May Allah crush all the terrorists who separates us.. India Pakistan Zindabad!
@victorllaza5096 6 жыл бұрын
davebatistaaa1 990okko0p0
@analiaacevedo7797 5 жыл бұрын
jńu
@midnightshifted 4 жыл бұрын
Even as an agnostic, I approve of what you are saying.
@RomeenaAnne 8 жыл бұрын
I'm not an Indian nor a Pakistani, but this video made me cry. I hope both nations would be friends again. =)
@daili1436 8 жыл бұрын
Same!!!
@hsuisabella7054 8 жыл бұрын
+Romeena Anne Same, I am a Chinese
@thescreen91 8 жыл бұрын
+Romeena Anne we hope good
@marcuskohler8143 8 жыл бұрын
+Romeena Anne as long as politicians in both countries dont stop their assholery
@invisibledevil1068 7 жыл бұрын
no need to cry mam.. it cud never be possible and will never b possible.. bcoz only indians want to make good relationship..
@awesomealie8179 4 жыл бұрын
Been binge watching all these commercial they are all so good!
@DarkNaomi 10 жыл бұрын
Coca-Cola sure knows how to make beautiful touching ads :)
@simonestorch832 3 жыл бұрын
@@ArissaAyumi l
@mariamercedescanohernandez7752 3 жыл бұрын
@@ArissaAyumi te lo lpredicaciones del dr.Armando Alducin
@mireydalara1183 3 жыл бұрын
Ok si l0dz xq xlnbb mover
@lynnfoley371 3 жыл бұрын
@@ArissaAyumi I second the motion and my house is filled with my coke collection
@alejandrochavarria2762 3 жыл бұрын
@@ArissaAyumi es zexix e gr el l k lo’ fla ‘m y m me k
@TravelousA 10 жыл бұрын
united we are strong,alone we r nothing.. respect and love to all of the world. Pakistan++++++++++India==========LOVE
@arvinthpandian 8 жыл бұрын
This is one fantastic advertisement concept I have ever seen. My heart felt appreciations to Coca-Cola team.
@zayeb1997 6 жыл бұрын
i love india....i always did...love from lahore
@mdnunto31 3 жыл бұрын
ঐঅঁঐঐচচজঠঢঝ
@mdnunto31 3 жыл бұрын
ননপ
@michaelsinclair3218 3 жыл бұрын
I love this we need everyone together as one world,not to fight with other people. Thank you very much
@chantelp4555 9 жыл бұрын
This makes my heart so happy. I love what Coca-Cola is doing for people.
@xtiantoth 10 жыл бұрын
Good work Coca cola! Love this one!
@XNXTG3N3RATIONX 9 жыл бұрын
We must do this for any country that has a history of hate, I'm from America and if we did this with Russia China ect, it would change a lot, people must realise we are all the same and just because your told to hate someone for some absurd reason dosnt mean you have to, Much Love From America and Keep The Love Flowin!
@ashrafazizskt 11 жыл бұрын
This is realty, this is what peoples from both country like, today whole world is globule village, if Europe can join together, then we can also join, we must support this type of events, Thanks to Coca-cola and all those who brings this ideas
@MUsman-nv4wd 11 жыл бұрын
How can someone dislike this?. Guys don't let handful of haters rust your minds.
@DarshanBhambhani 2 жыл бұрын
nier brought me here
@aliyurtseven4229 3 ай бұрын
L9x. C🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉😂😂😂😂😂😂😂🎉🎉🎉🎉😂🎉🎉🎉😂🎉😂🎉m7🎉🎉🎉🎉🎉🎉🎉🎉🎉😂🎉🎉🎉🎉🎉🎉🎉
@jonathanmildenhall 11 жыл бұрын
Hi guys I'm head of global advertising at Coke. Firstly thank you for such passionate debate. For those that are pro this idea we feel humbled and inspired to do more #workthatmatters. Taking a stance like this is always risky but the overwhelmingly positive comments and likes are all the fuel we need to do work that goes beyond advertising. For those that don't like the #workthatmatters approach - all we can say is we will try even harder next time to change your mind.
@KefkieTeapot 10 жыл бұрын
This is very beautiful! Made me tear. If everybody are friends then imagine how joyful and peaceful we will all live!
@tranbinh6088 3 жыл бұрын
V
@Zeeshan.shani2020 10 жыл бұрын
such a nice moments peoples getting heppy to see eachother
@lordskull372 7 жыл бұрын
Coca-Cola company you guys are awesome
@shresthrawatabs 9 жыл бұрын
i mean wow its great video and its not india or pak its only us. if we became united no one can dare to touch us. long live us both love pakistan from india with love
@tingsagwaan 11 жыл бұрын
Fantastic! Well done Coke for one of the few genuinely moving marketing moments I have ever seen.
@barwapeter 9 жыл бұрын
Superb.One Idea at a Time. If only governments could learn from corperates
@Honorine_The_Tourguide 3 жыл бұрын
This is beautifully put😍 What unites us is stronger than what divides us. Thanks to Coca cola for organizing that.
@rgm_1136 8 жыл бұрын
Peace and Love to mankind from Philippines.
@subashluitel442 2 ай бұрын
Found out initiative even after the decade had passed on.
@komaldhumal7907 10 жыл бұрын
simply awesome.. coke indeed is opening happiness :) the best PR ever done (y) keep it up
@tokugawashogun6197 10 жыл бұрын
Very nice .....being human
@hanntwo 10 жыл бұрын
so crEATive, and so touching..
@himanshumishra4466 2 ай бұрын
Came after the portal was installed in newyork and dublin
@travelwteresa 8 жыл бұрын
it's truly inspiring, how both nations can be united again... such a miracle, never wonder that coca-cola can bring people together
@yjseol 11 жыл бұрын
We need that machines in Seoul and PyeungYang!
@jakekoepke1273 10 жыл бұрын
This video should give everyone hope. If they can do it, any country can. Great message Coca-Cola. Way to do something beautiful.
@gopimahal7547 7 жыл бұрын
ka mad
@shrey8504 5 жыл бұрын
Oh mam oh man, that's awesome, love from India to Pakistan, Bangladesh, Sri Lanka and Nepal
@mr.lifehacker525 2 ай бұрын
I did that challenge from Delhi.. really was awesome
@Phlox33 9 жыл бұрын
If this was truly implemented...great job on the marketing department Coca-Cola. On both the existent user and in penetrating evolving new markets.
@ammarali9011 8 жыл бұрын
We are all one .made me smile. In England we all get along so why not make Pakistan and India one again . And I'm from a Pakistan background. We should have stayed together then have separated
@federichzoller 8 жыл бұрын
+Ammar Ali tell that to pakistan. we never believed religion or ethnicities define who you are. this is india , this has always been a hindu land we have accepted every one the muslims, the christians , the parsis , they are all hindus in culture in this land.
@euniceo5034 7 жыл бұрын
*teary eyed* I hope both countries unite. This video made me cry and also warmed my heart simultaneously.
@godshew 11 жыл бұрын
One of the best videos on KZfaq. Wonderful Idea.
@AsusMedia1988 10 жыл бұрын
AWESOMEEEE...GOD BLESS INDIA AND PAKISTAN
@sleepysibs 11 жыл бұрын
That was truly heartwarming! Thank you coca cola for reminding us yet again how similar our worlds are through advertising!
@SD_YT_2 2 ай бұрын
So far the best thing on internet
@junghoonkim5811 8 жыл бұрын
한국인인데 볼 때마다 감동이 몰려오는 광고네요, 광고라는게 이런식으로도 감성을 자극할 수 있다는 게 신기하네요 코카콜라 멋집니다.
@ChrisMorray 6 жыл бұрын
I can't believe I haven't heard of this before, it's such a great campaign with such a lovely message. I only got here because of a man who was inspired by this.
@Nabekukka 3 жыл бұрын
Glory to Mankind.
@armaanagrawal9380 11 жыл бұрын
Beautiful.
@SuperRunner67 11 жыл бұрын
this is the best and most touching advert I've ever seen.. Good job coca Cola... good job...
@mrbigg151 8 жыл бұрын
Nice touch, Coca-Cola! Very well done and touching message
@sarahkavalakkat8967 10 жыл бұрын
I am indian and this is very great and sweet
@CriticsConfession 6 жыл бұрын
Thank you, Based Yoko Taro.
@AsadZaidiIndia 11 жыл бұрын
Wow! Goosebumps and tears in my eyes! Just too good! Been to Lahore, it was just like our own Lucknow and some parts like Delhi!
@nadeemahmed3594 10 жыл бұрын
Awesome advertise ment...i rlly love this adddddddddddd.......
@godusopp9135 4 жыл бұрын
I wish they would do this for Hong Kong and China
@richardg.2902 10 жыл бұрын
Well done COKE :)
@denisemichell 11 жыл бұрын
Though I don't drink soda, I LOVE cocacola for this idea. It's probably one of the most brilliant ad campaigns I've EVER seen!
@abhayshai2234 9 жыл бұрын
A Brother Caring for a Brother, Amazing Idea. Kudos Coke From US
@manikmahashabde2946 9 жыл бұрын
Love you Pakistan from India #Indiaandpakistan
@anonymoususer2300 5 жыл бұрын
You will feel for this after a blast
@TheOfficialHuz 3 жыл бұрын
Aww your sooo nice
@sadhs11 8 жыл бұрын
South African of Indian origin but damn, this video touched the heart. Love for Pakistan and India
@renecook5845 8 жыл бұрын
thats so amazing!! love it
@skull6 11 жыл бұрын
"This is what technology SHOULD be doing for us--ALL OVER THE WORLD! At first, my favorite part of the video was the "dancing together" that we witnessed. After re-watching the video a few times, I came to realize that my ABSOLUTE favorite part of the video is the SMILES!!! Life shouldn't be measured in how big your paycheck is, how shiny your car is, how big your house is, etc. Life should be measured in SMILES...& the MORE, the BETTER!" - Skull6, proud Coke drinker
@qasimshaikh5665 3 жыл бұрын
Many times I saw this Ad.. I really love it. I request Coca-Cola to do such events so that people can close each other and forget their past. And I will love to be work with Coca-Cola.. Respect ❤️
@kazuyamiki6160 10 жыл бұрын
Please set it for us Japanese and Chinese.
@YoshifumiMURAKAMI 10 жыл бұрын
これはすごいですねー！
@firojalam2878 7 жыл бұрын
Kazuya Miki
@vriddhiyjain810 2 жыл бұрын
wow, this is beautifully created! what a thought !!! superbbb
@theblue5224 5 жыл бұрын
This was just...heartwarming
@subthe 11 жыл бұрын
Amazing! We need to start appreciating one another
@tevfikkoseoglu4665 3 жыл бұрын
tğğğt bbnb bbnbnnnn😮
@tevfikkoseoglu4665 3 жыл бұрын
ArabsArabsArabs
@monicarana4697 8 жыл бұрын
I LOVE PAKISTAN, FROM THE HEART OF INDIAN!!!!
@asdjkhasdhjasd 8 жыл бұрын
same to india from the heart of a pakistani :)
@zahidbukhari2372 6 жыл бұрын
Monica Rana So sweet 😍
@burgesskj 10 жыл бұрын
The best yet!
@ayushagarwal5418 10 жыл бұрын
i truly hope that one day our country will unite again to do wonders as we did it in past...
@mufi101 9 жыл бұрын
LOVE PAKISTAN! from an Indian brother!
@val-schaeffer1117 9 жыл бұрын
+mufi101 Muslim: spotted
@paraeyajay7362 7 жыл бұрын
there h
@tiennanotiennano1237 4 жыл бұрын
E h
@elenamagallanes7345 4 жыл бұрын
@@tiennanotiennano1237 que
@Babyfunny.815 3 жыл бұрын
Bnmmmmn.
@tinugeorge1504 8 жыл бұрын
I LOVE PAKISTAN FROM THE HEART OF INDIAN
@asdjkhasdhjasd 8 жыл бұрын
same to india from a pakistani :)
@chelflores3768 8 жыл бұрын
banda y. corrii
@usmanmujtaba7595 6 жыл бұрын
Tinu George :-) Appreciated
@salehafarooq3079 5 жыл бұрын
Thanks man I love Indies to 😀🤗
@romeee34 3 жыл бұрын
@@asdjkhasdhjasd a
@johnononogbu6504 7 ай бұрын
I am always amazed and happy when people use marketing beyond the norm for humanity's good
@popthedonkey 11 жыл бұрын
i have had friends from my neighbours....they are very very straight forward and exquisite...hard to find a quality in "action speaks louder than words"
@ZeeCH_Music 10 жыл бұрын
Almost cried watching this. *tears of joy*
@kovidmanohar719 Жыл бұрын
Coke a day Diabetes is on its way.
@GailLaGrouw 11 жыл бұрын
This is one of the most inspiring community marketing initiatives i have seen in a while. Well done Coca-Cola
@kumarsudhanshu1 11 жыл бұрын
one of the best initiatives i've seen in a long time !!
@Yuhi_Kuchbhi_Kabhibhi 10 жыл бұрын
India n Pakistan r brothers from different mothers................love u coca cola .....now i will quit other brand drinks .....
@nusratmuna8831 10 жыл бұрын
they r not from different mother, they r from same mother, we Bangladeshi too.:)
@anonymoususer2300 5 жыл бұрын
Capitalism won
@shreekantvader6534 10 жыл бұрын
Speechless
@bboys981 5 жыл бұрын
Nice initiative make India And Pakistan United Together LIKE east Germany and West Germany
@federichzoller 8 жыл бұрын
this is frikkin awesome... now to place two of these in two army camps:)
@e.k63ln 3 жыл бұрын
Love Pakistan from Türkiye🌜⭐🇵🇰🇹🇷
@BbbAaa_1998 10 жыл бұрын
this brought tears to my eyes! :')
@gsantoliquido 11 жыл бұрын
God bless you guys for doing this. I'm actually amazed. I salute you for this effort.
@kimberthegiver 11 жыл бұрын
Brilliant! Beautiful! Touching! so many things, but if I had to choose just one word, this video is WONDERFUL. Keep up the good work.
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