Adobe Inc. - From a Garage to an Empire

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@ColdFusion 3 жыл бұрын

Correction at 1:41. The Xerox interface wasn’t "stolen" but given away as part of a sloppy deal by Xerox. Full story at 9:12 here: kzfaq.info/get/bejne/ipaKapaLx9rQqZs.html

@JosueC730 3 жыл бұрын

I knew that, I thought the "stolen" was more like an inside joke.

@masternobody1896 3 жыл бұрын

adobe flashback is a real flashback

@masternobody1896 3 жыл бұрын

adobe used to be free but not anymore

@masternobody1896 3 жыл бұрын

adobe flash player is also dead

@uzairdurrani755 3 жыл бұрын

Everytime you say Dagogo, my mind automatically fires off a Dawentwent. I apologize.

@cornerthoughtsoftware6351 3 жыл бұрын

Every Major Tech Company from the 70s and 80s: "So Xerox had the chance to sell our revolutionary idea, but decided to ignore it and sell copiers instead."

@MelancholyCrypto 3 жыл бұрын

It's interesting to think of the alternate reality where Xerox says yes to everything and evolves into what is now Apple adobe Microsoft and who knows what else.

@wale.a 3 жыл бұрын

This comment is underrated and needs to be pinned lol. Like what was Xerox thinking all those years.

@shblu9854 3 жыл бұрын

On the bright side, that's the reason for the birth of many companies.

@shblu9854 3 жыл бұрын

@@erincarson8998 Yep, these software industries are notorious when it comes to monopolies. They do everything in their power to stay a monopoly.

@MrWATCHthisWAY 3 жыл бұрын

CornerThought Software - Diversification ( I’ve never heard of this word ) We build printers, fax & copy machines, so why would we want to get into the manipulation of data? Wrong answer! Some people are just unable to envision the future or see the direction of technology or afraid of taking chances. Damn it we make buggy whips and there will always be a need for buggy whips!

@MarcKreuzer 3 жыл бұрын

this is like the first story I hear on this channel where the co founders are still friends to this day and did not backstab each other

@bradronngobe5735 3 жыл бұрын

I actually thought it will turn out that the other founder had something to do with the kidnapping.

@juggernaut93 3 жыл бұрын

Yeah I thought the same thing and went down here to find a comment that said it :)

@Katomatic 3 жыл бұрын

*gave

@myathegrandma 3 жыл бұрын

@@bradronngobe5735 Same! 😂

@adastra591 3 жыл бұрын

No spoilers huh

@bajiraosingham9495 3 жыл бұрын

Pirated version of Photoshop has inspired thousands of Graphic designers.

@coffeemakerbottomcracked 3 жыл бұрын

yep, like me

@justsomeguy3565 3 жыл бұрын

Until you accidentally turn on updates. "noooooooooo!"

@overanalyzing 3 жыл бұрын

@@waofactor.graphic hmmm, interesting 🤔

@jclarida7576 3 жыл бұрын

True

@MyDigitalHub 3 жыл бұрын

Hahahha.

@shimon2476 3 жыл бұрын

The steps his wife took when he got kidnapped is nothing short of courageous.

@MsDragonbal776 3 жыл бұрын

Lol right. And smart too. They don't make women like those anymore

@princevimbai1 3 жыл бұрын

It's kinda partner goals in a sense XD

@mechajay3358 3 жыл бұрын

She's a special kind of Lady.

@user-uw3fi2zg4t 3 жыл бұрын

she wanted the money

@SdoubleA 3 жыл бұрын

@@user-uw3fi2zg4t She already had money. If he died she could’ve had it all instead of sharing. She definitely did it to save him.

@shazam3513 3 жыл бұрын

Now I can officially claim that the reason I'm not successful is because i don't have a garage.

@aitoluxd 3 жыл бұрын

Every single one of them?😂😂😂

@KowCornelius 3 жыл бұрын

😂😂

@yayraatadja153 3 жыл бұрын

😂😂😂😂

@viwotosheqi 3 жыл бұрын

@@aitoluxd Apple, Microsoft, Adobe, all of them🤣🤣

@RobotHau5 3 жыл бұрын

ikr lol They almost skip over the most kept secret of success. The Garage.

@ultimatestoryteller 3 жыл бұрын

_everytime Xerox got a great idea_ *Xerox Executives : "well ... I think we should just let this idea pass and concentrate on making photo copiers"*

@evm6177 3 жыл бұрын

@@manthanf1 🍷😆 .. Great actor, love his work!

@evdm7482 2 жыл бұрын

we laugh now, but imagine running a major accounting firm without a photocopier, not to mention the leaps in technology required to integrate a dial up modem in order to fax, as well as paginate and staple + two sided copies, and don't forget color! Remember when lasers were the future.

@ultimatestoryteller 2 жыл бұрын

@@evdm7482 no one's denying that but considering how Graphic User Interface was first invented in 1982 and is still used without major changes by both the companies, Xerox is a billion dollar entity that had all the chances, opportunity and even talent to be a trillion dollar organization.

@adhityaganesan2064 Жыл бұрын

@@evdm7482 You missed the point. It's a story of the company's executives' reluctance to see the potential of what their own engineers were cooking up. Those bean-counters just couldn't see beyond their immediate top-selling product. They were so terrified of disrupting their core revenue stream and possibly taking a hit to their bonus and stock value that they made objectively short-sighted decisions. Same is sadly true of Yahoo, IBM and even Intel, compared to Google, Amazon and Microsoft who have a whole buffet of products in very diverse verticals

@joshuacuevas7201 3 жыл бұрын

Hey ColdFusion you’re my favorite KZfaq channel and here’s why The content always reflects YOUR interests, which gives the channel a sort of personality. The video inserts you narrate over are actually relevant, unlike most other channels who don’t put in the time to find good video. You’re consistent, been following for 5 or 6 years now. Side note: I find it unique that your narration voice is extremely familiar, yet I don’t know what you look like. When I try to think of a face, I see only the words coldfushion haha

@AA-tt8dg 3 жыл бұрын

Couldn't have said it better. Btw he did reveal his face in multiple videos.

@joshuacuevas7201 3 жыл бұрын

A A damn kinda glad I missed those haha I just find it so cool not knowing

@AA-tt8dg 3 жыл бұрын

Check out his book on audible "New Thinking". It's my favorite book so far. He talks about how technology developed since the steam engine until machine learning and AI. Unfortunately, it isn't narrated by Dagogo himself :( A must read!

@Mirsab 3 жыл бұрын

He looks like an Aboriginal Australian if I'm remembering right.

@Indienheld 3 жыл бұрын

@@Mirsab He's of Nigerian descent.

@supernerd1999 3 жыл бұрын

It’s so refreshing to hear about friends who founded a company, became successful, and remain friends and collaborators

@boardmustang4551 2 жыл бұрын

Will never forget classic Photoshop in the 1990s - it was one of those iconic tools that really opened doors for my artistic development. Excellent work, Adobe!! :)

@RamblingRamul 3 жыл бұрын

Been using premiere and PS for 10 years now. Can't live without them. This was a great video.

@funnyberries4017 3 жыл бұрын

Alexandre P it’s not the tools you use, but how you use them

@HullioGQ 3 жыл бұрын

I use Blackmagic DaVinci Resolve and I think it's a much better deal and I believe it is faster at rendering than Premiere.

@abqsky5338 3 жыл бұрын

I can totally live without them. AFFINITY, DEVINCI, and others are great tools!

@alveolate 3 жыл бұрын

adobe software was good in the 90s-2000s; now they're just like MS office... bulky overpriced entry-level software who had first-mover advantage and name recognition, then ended up overtaken by better software but still hogs the industry.

@Aliens1337 3 жыл бұрын

Raj Hariya The craziest thing Adobe did was convincing people that it’s better to pay $100+/year for subscription, rather than buying the software one time for less than $300.

@jeffreyknutson 3 жыл бұрын

I have been a graphic designer since the age of 13 (I am now 55). And I started using all of the Adobe products almost from day 1 of their existence. I also learn how to use some of the competitive programs (but not much beyond the very basics). Being 55 however, some of this stuff was slowly starting to get over my head. Simply because the programs can do far more than I currently need them to do. But for many of the younger people around me, all of this new stuff is great! Which is good for them. It gives them a leg up from what I can do, and it can carry them further on in their careers. Myself, I have switched careers over to one that I've been wanting to do for years. So I would no longer 'need' to keep up with the latest and greatest. Well, guess what happened? Yup - I use the programs just as much now as I ever have, just with a different need and a new end result. And now I am needing to learn all the new stuff for the new career. Who knew? LOL I guess I will just have to take more time and get my brain back into the "learning is fun mode", which is where I was for three decades. Until the industry, I was in stopped being all that fun anymore. And now with new energy and a reinvigoration about the products, I think I will have no problems getting back into that mode again. I guess stepping back occasionally and taking a look at what you're doing from a different angle, is something I should have done a while ago!

@sragul 3 жыл бұрын

It is remarkable that two business partners lived almost their full active business life as friends and still continuing... Lessons to be learned...

@sixsugarssixburners2318 3 жыл бұрын

From Garage startup to a company that wants to rent software to you like the mobile app industry. I honestly hope more alternatives are released soon.

@ericchevrier6670 3 жыл бұрын

@Al Wa 王八王八蛋 Winnie D pooh ... true, and it is the consumer's right to find better value products such as Affinity Photo and Affinity Designer.

@ritwiksondhi 3 жыл бұрын

There are plenty of alternatives and if you're new in the field and work as freelancer then you can definitely work on other great softwares, but if you work with a larger organization or need to collaborate with others then you can't get rid of Adobe ecosystem any time soon. Adobe's creative cloud is just unbeatable.

@lifeofrichard 3 жыл бұрын

Ritwik Sondhi there really isn't any alternative if you are in the commercial graphic field. Yea you could use other software but if you want to be hired by a company than you better know the software by Adobe because if not then no one will hired youm

@JayyyCloud 3 жыл бұрын

You might think that the subscription based paying system sucks but thats one of the only ways how adobe can keep making profit and update their services. If everyone bought the program or suite once, they [adobe] wont be able to gain profit in the long run and you won't be able to keep yourself updated with the newer programs as you would have to pay an insane amount of money each year for the same program with a small update.

@fxarts9755 3 жыл бұрын

@@JayyyCloud i mean affinity procreate blender and ZBrush don't have subscription-based models and it works. and they are arguably in some ways better than adobe. and these programs often get bigger and more regular updates in comparison while not getting the big money from studios

@pranjalbanka 3 жыл бұрын

"One of their co-founders was kidnapped at gun point" . . . "It's interesting, let's get started" LMAO

@tonnisaha9959 3 жыл бұрын

Pirated version of Photoshop has inspired thousands of Graphic designers.

@SethMethCS 3 жыл бұрын

If only the kidnappers knew how the Fastlane works. Themillionairefastlane.com

@nearlyhuman1374 3 жыл бұрын

As a journalist, I can't imagine doing so much work every day without Photoshop and Illustrator. This video got to me! Where would we be without these four men (Knolls included)?

@bclaus0 3 жыл бұрын

Look up Affinity Photo, Designer and Publisher. Way better and cheaper.

@nearlyhuman1374 3 жыл бұрын

@@bclaus0 I'll have a look, but our entire company is integrated into Adobe, and I've been comfortable with them for so many years. Thanks for the suggestion.

@bclaus0 3 жыл бұрын

@@nearlyhuman1374 Ah in that case you're stuck. Adobe products stil very much get the work done, though.

@polaroidandroidjeff6383 3 жыл бұрын

Still can't wrap my head around illustrator, it's like photoshop on steroids

@nearlyhuman1374 3 жыл бұрын

@@polaroidandroidjeff6383 Yeah Illustrator can be a tough one, but I often find myself creating most things for our layout on Illustrator, then bringing it over to Photoshop to incorporate the photos, then take it over to Adobe InDesign to get it on the page. Lol, it's actually a real hassle when you think about it

@sudiptokumar986 3 жыл бұрын

Now I doubt the vision of "Xerox", they had a lot of things in house, but failed because of their hardline view. They made graphical user interface, apple used it They made printing tech and they missed it.

@saretgnasoh7351 3 жыл бұрын

Yes agree............... They suck big time

@sam3ee 3 жыл бұрын

Hindsight is 20/20. The Xerox high ups probably got hundreds of these "ideas" per week, with many people living to follow them. We only hear about the few that succeeded but a lot of this was luck rather than big brain moves

3 жыл бұрын

hey i am still using a xerox 6015 and it is working so well and There is totaly not any planned obsolescence...

@Aliens1337 3 жыл бұрын

sami deiri Steve Jobs talked about the downfall of Xerox. When a company has gotten so big and has a monopolistic market share, new tech won’t increase the amount of consumers since they don’t have competitors, but marketing will. So the people who are in charge of the company are the sales people, the marketing guys. And they lost vision of what made the company great in the first place. A modern example would be ex-MS CEO Steve Ballmer. MS got to a monopolistic position under Gates (97% market share). Ballmer was a sales guy before he became CEO. He followed what Bill gave him. When Apple introduced the iPhone, Baller mocked the iPhone and said no one would ever pay $500 for a phone, and he saw no threat at all coming from Apple. Then once Apple has proven to be changing the entire tech world and Google and Samsung jumped in on it, MS finally decided to go in, once it was already too late and took another loss. Apple overtook Microsoft to be the #1 company in term of market cap. When the sales people are in charge of tech companies, their #1 priority is to grow existing products and make more sales, not to innovate and get ahead of competitors and market trends, which lead to their downfall.

@ccnixon 3 жыл бұрын

Xerox, makes high speed color copiers that cost in the hundreds of thousand dollars. These copiers are capable of printing complete books. These copiers are sold to most major corporations and print shops all over the world. As well as government agencies. Xerox is on a very solid path.. Xerox employs 27,000 people and posted revenues of $10.265 billion in 2017.

@TheKapilll 3 жыл бұрын

This is only channel that i find genuine, to the point, relevant content, mesmerising voice . researched back data. it's simply amazing. keep doing the great work pal.

@MrLancar 3 жыл бұрын

What's a bit funny about their expensive pricing these days is that, for non-professional use, it doesn't even matter if it's older versions you get ahold of. Photoshop has been good for a very long time. I've been using CS4 for ages, but I'd argue that even photoshop 6 was great. So there really isn't any need to pay a fortune for CC if you have the old stuff.

@igorthelight 3 жыл бұрын

Google "Photoshop Neural Filters" ;-)

@LinusBoman 3 жыл бұрын

Great content as always Dagogo. I feel as a designer and an Australian, I'll always have a love/hate relationship with Adobe. I still remember the pre-subscription price gouging they targeted at the Australian market. It was cheaper to fly to Los Angeles from Sydney and back to buy the Creative Suite in the US than to buy it locally. It still hurts my soul to give them a single red cent, though it's virtually unavoidable in the creative industries. The early legacy notwithstanding, they are a hugely exploitative monopoly. 😕

@TheFuturistTom 3 жыл бұрын

I love Cold Fusion!! He inspired my sci-fi/futurist channel!!

@MfundoTenza 3 жыл бұрын

You literally just made the same comment on the TED Talk channel....

@partha2806 3 жыл бұрын

@@MfundoTenza deja vu

@RobotHau5 3 жыл бұрын

@@MfundoTenza He's promoting, but I don't mind when its subtle like this. Other ppl are annoying af, but this is ok imo.

@cjplay2 3 жыл бұрын

Photoshop, Premiere, Illustrator, Dreamweaver, After Effects, Acrobat Pro have all been on my desktop and I've learned them at least to an intermediate level. Very influential indeed. Thank you for another great episode!

@samziggler7837 3 жыл бұрын

You should do a video on MS Excel as well, it's one of the greats

@IndiaHV 3 жыл бұрын

I love ColdFusion so much that I dont skip ads

@imyasharya 3 жыл бұрын

Even though I hate Adobe for not bringing their products on Linux, I still respect its history and the way they shaped the world.

@evm6177 3 жыл бұрын

AGREED !🍷 🕶️

@ikeohachidi 3 жыл бұрын

@@evm6177 are you subtly mentioning wine?

@hudbenz1 3 жыл бұрын

Excellent as always! Thank you! Please don't sellout to a corp, stay independent and keep this high quality style!

@AshishGautaminsane 3 жыл бұрын

I owe my life and career to Adobe Products.... The potential of these softwares are immense and lead to a 15 year old kid exploring them throughout the night. I was allowed only an hour a day on computer and after everyone in my house slept, I used to turn on computer and spend entire night just exploring photoshop and premiere. Designing shit wallpapers and editing videos downloaded on a dial up connection. Then I used to sleep at 5 in the morning just to get up at 6 and get ready for school. Those were the best days of my life even after being socially challenged and sleep deprived throughout.

@spinyslasher6586 3 жыл бұрын

I have never bought a single Adobe product in my life. So recently, due to a university project, I had to download Premiere Pro. When I asked my professor about the price, he just told me to pirate it and gave me the exact instructions on how to get the latest version. I now have the entire Adobe Creative Cloud under my belt, for free of course.

@st0rmflake338 3 жыл бұрын

So uhhh, what'd he tell you

@txddyfarquh3916 3 жыл бұрын

Any links?......👀

@platinumphonesandcomputers 3 жыл бұрын

link bro

@spinyslasher6586 3 жыл бұрын

@strike6tutorials If my school paid a license for it they'll damn well make me pay for that license in the name of 'lab fees'.

@igorthelight 3 жыл бұрын

This link may be helpful: uniondht.org/dl.php?t=1926223

@Larkinchance 3 жыл бұрын

As an independent artist and designer, I bought Adobe Photoshop and Illustrator in 2000. It was worth every penny. I didn't upgrade every time it came out but I did every other time just to keep up. I never stole Adobe products or gave copies away. As an artist, I was never driven commercially. I used Adobe constantly just to see what was possible. I resent the move towards rental service and as a an artist that doesn't always make money. I fear they will eventually upgrade my stand alone copies of Photoshop out of existence... I know it doesn't mean much but artists like myself supported Adobe in the early days...

@georgem3240 3 жыл бұрын

Excellent video! I’ve been using Adobe products for over 30 years. The seamless integration between Adobe products, such as, Indesign, Illustrator, and Photoshop (page layout, illustration, and photos) was the game changer. They’re generally excellent products. That said, the learning curve for each is pretty steep, and they could be much more intuitive.

@bakiunicorn 3 жыл бұрын

I'm one of those people that got the first version of adobe illustrator with the video that you had a clip of. I watched that video for three straight weeks self teaching Adobe on a mates Macintosh before pronouncing myself a computer graphic artist. Two days later I had a job in a graphic studio demonstration g my abilities with three techniques I had learnt on the video. Not sure if you can swing that these days. Never looked back !!! Thanks Adobe for changing my life.

@krane15 3 жыл бұрын

Just so we're clear, technical ability does not make you an artist.

@bakiunicorn 3 жыл бұрын

That's why I never got another job! where were you 30 years ago?

@REDIUS999 3 жыл бұрын

I remember being one of the first subscriber when he had less than 100 subs :-) His first video are still stunning in quality

@pedrolockup1543 3 жыл бұрын

XEROX should've been the most valuable company in the world...

@techtube360world 3 жыл бұрын

Just blown away ...I don't have words to praise the way you present ....I love this channel the most on KZfaq..my favourite channel

@nigelwayside4994 2 жыл бұрын

I have been using Adobe from Mac Classic to this day, I couldn’t work without it. The workflow integration of their products is well worth the monthly Creative Cloud subscription. Yes you could do most things with free or open source, but not quickly… and time is money. As a professional image maker it doesn’t make commercial sense to cut corners on hardware or software. Excellent Adobe story. Thanks for posting.

@joechapman8208 3 жыл бұрын

Something you missed about Photoshop: the Knolls worked on James Cameron's The Abyss when they were still shopping around the tech that would become Photoshop. The movie required a convincing effect for the "water snake" alien, and the Knolls realised that they needed to map an image over the 3D model with correct reflections of the room it was in, and that their photo-stitching tech was the perfect way to do it. So they shot photos in every direction in the set, and got their image map.

@nicholashooper9538 3 жыл бұрын

Always found it funny when channels say something along the lines of "I want to hear/see what you guys think in the comment section below", as they don't really care at all what you think and likely dont read it. They do understand though that KZfaq algorithms drive traffic towards channels with engagement (and comments). That said, I like your channel so this is a comment to help your algorithm.

@AnonymousSquirrel123 3 жыл бұрын

*My first contact with what is now Adobe was "Aldus Pagemaker", in 1987. At the time I was working at a company that was placing a new product on the market and doing all the work in-house. Aldus Pagemaker ran somewhere (don't remember the exact price) under $1,000, and that made the break-even about a month: prior to Pagemaker, we made changes by having the local publishing house do all of the actual conversions and setting, at a cost of a couple of hundred dollars an hour - the company was spending well over $1,000 a month for the setting of manuals, advertising, etc. It took a few weeks to master PM enough to be useful, but once done, we were free, and the production section for this product exploded. It also kept costs low as a large part of the production budget was setting and printing of manuals. Unfortunately, it required (and was sold as a bundle with) Windows 1.0, which I **_loathed!_** I never learned to actually love windows, although I easily learned to love all of the many Adobe products, whether they were "really" Adobe's or acquired.*

@mb26158 3 жыл бұрын

Awesome video! I’m always excited when I see a new Coldfusion upload. It’s good to see quality Australian content on KZfaq 🙂

@ByronWagner 3 жыл бұрын

I wonder how the red traditional UK “phone box” (phone booth) was transported to Palo Alto , California during the kidnap sequence. Maybe it was a Tardis, LOL?

@Mirsab 3 жыл бұрын

Super Relevant. Started using Adobe CC just weeks ago.

@DonAllenIII 3 жыл бұрын

I have been using Adobe products weekly since 2005. They honestly sparked my career in the creative digital spaces

@TheMacfruit 3 жыл бұрын

You kind of neglected to stress how revolutionary postscript really was. Basically, Adobe figured put how to make computers work with kerning. It's their technology that allows you to read this very text in a non-monospaced font.

@aleliv98 3 жыл бұрын

It's incredible how Steve Jobs saw the Adobe's potentials already from the beginning

@yt-sh 3 жыл бұрын

they made what he wanted... art + tech

@emmanueloluga9770 2 жыл бұрын

@@yt-sh "what everyone wanted"

@yt-sh 2 жыл бұрын

@@emmanueloluga9770 please Jobs had to market uses of 'personal' computer at that time there were only computers which only had prof uses and ppl thought personal computing idea is ridiculous

@emmanueloluga9770 2 жыл бұрын

@@yt-sh Yes, the Technology/tool may first be thought of as useless (and indeed many times, they turn out to be), and unfortunately marketing may be required to show the value, the use cases as always been the most important driving factor, and that's what Steve Job has been the best at seeing and facilitating (i.e. even in cases he doesn't immediately see the use case/value of something, he successfully surrounded himself with people who did and eventually mad him see it). So when I replied to you, I was really replying to the "art" aspect of your comment. Everyone wants 'art' in one form or the other, and everyone has varying aesthetic tastes and preferences, but its the tools and ability to provide the tools that has always been the determining factor.

@LoisSharbel 3 жыл бұрын

Thank you again for these fascinating videos revealing the visiionary, world changing discoveries and developments we are enjoying today. You are amazing!

@antoniochavez508 Жыл бұрын

Eventhough I am no great artist, I have enjoyed Photoshop use for decades. I do not know what my life could have been without this tool.

@n8spectacular Жыл бұрын

I'm a die hard Adobe user. I first got Photoshop in 1993 and have never turned back since. I use the entire suite of products from design, to video, to web design! Fyi, I am also a user of Abelton Live, which I have been using for over a decade. ...my latest obsession, VDMX!

@Zeratul187 3 жыл бұрын

The Pain of using Adobe coz others are using it as well is just shattering when there are good alternatives available

@namopmoopa9491 3 жыл бұрын

Dont joke, theres nothing like indesign photoshop aftereffects, the alternatives are pretty shit tbh

@spammymcspambox4603 3 жыл бұрын

@@namopmoopa9491 GIMP is almost as good as photoshop(It will be as good as photoshop once non-destructive editing is added in the next version) it just has a different interface

@zugo-tg7125 Жыл бұрын

@@namopmoopa9491 Affinity Photo is a good alternative already.

@retiksingh9123 3 жыл бұрын

The legend is back!!!

@kevinlouis-jean6994 3 жыл бұрын

I have to genuinely say, thank you so much for your work. This is awesome.

@ethandowie3907 3 жыл бұрын

It’s amazing how much you are able to jam pack into a 17 min video. Such a great channel!

@JorgeJuniorr 3 жыл бұрын

I’ve been using Adobe software every day for almost 15 years and I’m getting tired of it. They have no excuse to have such bad integration between their apps and that many bugs. Using software like DaVinci and FinalCut Pro makes me hate Premiere immensely. Adobe has to stop making new apps for a while and focus on making what they have work properly.

@BichaelStevens 3 жыл бұрын

But how will they sell 10 different suites and 500 apps then for the low low price of 7k/year?

@bigredfred33 3 жыл бұрын

Photoshop on iPad Pro is pretty much useless

@flipnap2112 3 жыл бұрын

@@bigredfred33 I went affinity for "photoshop alternative" on the iPad and was floored at how amazing it was.

@bigredfred33 3 жыл бұрын

Teddy Pendergast I use Affinity Photo and agree with you wholeheartedly! I’m just disappointed that Adobe would even launch a half-assed app on such a groundbreaking platform as the iPad Pro.

@flipnap2112 3 жыл бұрын

@@bigredfred33 yeah I got suckered and bought the photoshop app for iPad. then they pulled the indentured servitude.. uh, I mean subscription service.. and I left them forever.

@swarupkumar2 3 жыл бұрын

I want a dedicated video on the Xerox CEOs from the 70s and 80s. Those dudes were pioneers on a different level altogether.

@HenryDavidsRobot 3 жыл бұрын

great video, ive been using adobe since the beginning! this brought it back for me. somewhere in my old portfolio is tons of work from the 80's and 90's. Used to sell Macs from Computer Era in New York City circa late 80's early 90's. Installed systems at the ad agencies and was one of the early digital artist with my company Visual Excellence Inc. I founded in 1991, I introduced digital art and printing to the silk screen printing and was designing in Quark Xpress as well as adobe software. I was a graduate from NYIT and was teaching computer graphics and hiring students to work from My company. Adobe was one my foundation software, and I used every program around. I remember working for a few of those old Print shops in which i installed macs and converted operations to that adobe workflow. This video brought me back.

@jimmyjames7809 3 жыл бұрын

I use acrobat reader fill and sign whenever I file an application and other things of that nature. It is most useful and I personally couldn't do without it. Great video. I really enjoyed it 👍

@innoxgraphics3269 3 жыл бұрын

Adobe changed my whole life when I learned Photoshop, AfterEffect, Illustrator, and Premiere Pro at 16 years...😇

@evm6177 3 жыл бұрын

AGREED !🍷 🕶️

@100colorpencils6 3 жыл бұрын

Same

@pontoancora 3 жыл бұрын

Same. My whole company only exist because of them

@lubomiratan 3 жыл бұрын

Dude, finally... I asked for this video like 4 years ago ;)

@Streethagore 3 жыл бұрын

You really choose, treat and illustrate your subject very well

@rainregister 3 жыл бұрын

Brought back childhood memories seeing the mac plus n laser writer II NT, started my career in ‘90 with these. Great video. 👍

@JinNani224 3 жыл бұрын

Adobe’s stock price...it’s like a train, just won’t stop

@STAG162 3 жыл бұрын

I've always strayed away from Adobe products, because of their ludicrous pricing. They may be great at what they do, but we get shafted royally for the privilege. Aussie here as well.

@jorge091167 3 жыл бұрын

That's what happens when bean counters are allowed to run a company. The original founders of Adobe were passionate about what they have created, and not about money.

@spinyslasher6586 3 жыл бұрын

The only way I see myself using Adobe is if my company gives it to me for free.

@jackdumanat49 3 жыл бұрын

I understand but there's a difference between hobbyist and people using it for a living. IMO people who have the same opinion like yours see adobe suite as separate programs instead of a workflow. like Lr, Ps, Il, Id, Pr and Ae can do similar basic things but one program can do one thing better. If we think of it has workflow moving from one program to another, and actually using their cloud service, the money is pretty worth it. especially recently with lockdown, I and my friend collaborated online using their cloud service. I didn't need to download shit from google drive, all the drawings were there in Id for me to place. I understand it's expensive but if you look at it in that perspective then it's worth it. Affinity looks pretty good but CC is just too good of service.

@spinyslasher6586 3 жыл бұрын

@@jackdumanat49 problem is, it's only really worth it if you wanna set up a work environment. It's totally not worth it otherwise.

@jackdumanat49 3 жыл бұрын

@@spinyslasher6586 yeah that's my point. it's not worth it for anything other than work. Have you checked affinity? i was thinking of trying it since they got alternatives to Ps, Il and Id

@plagiats 3 жыл бұрын

So much work went on this video, great stuff!

@Nithyanandan.S 3 жыл бұрын

Love your videos ♥♥♥ Started to learn "New thinking " Book, No words to explain how good it is!!! Thanks for that... My inner intuition is telling me to invent something after start reading your book....

@HeyOlivia1 3 жыл бұрын

I use photoshop, illustrator, and premiere pro currently. I'm gonna start learning how to use audition to work with my brother editing podcasts.

@Jerome-iwnl 3 жыл бұрын

Its so crazy how these insanely important and world changjng things strted from zerox parc

@tehabte 3 жыл бұрын

Hands down my favourite channel!

@kshitijrangari7014 3 жыл бұрын

Amazing video! I've been using Adobe Photoshop and Lightroom for about 3 years now! I love it. Yes, it's expensive, but they are amazing tools.

@bobbleczar 3 жыл бұрын

The moment about Premiere bugging out triggered me as an editor. No matter how good your hardware is, Premiere remains to have a mind of its own :'(

@houstonhelicoptertours1006 3 жыл бұрын

There are - quite frankly - far better alternatives to Premiere and AE if you're a professional editor or filmmaker.

@bobbleczar 3 жыл бұрын

@@houstonhelicoptertours1006 Like Avid or DaVinci Resolve? Anything else?

@houstonhelicoptertours1006 3 жыл бұрын

@@bobbleczar I used Combustion/Flame/Inferno for years, but Nuke is my tool of choice(since 2008). Resolve/Fusion is also good enough for everyday use. One thing about Premiere/AE is undeniable though; an excellent ecosystem of plugins and readily available presets.

@hauphan917 3 жыл бұрын

linux users: adobe who ?

@iFrozenSkull 3 жыл бұрын

Adob-He

@lorforlinux 3 жыл бұрын

Adobe alternative for this and that...

@debanjanbarman7212 3 жыл бұрын

GIMP, InkScape

@julz19 3 жыл бұрын

Adobe is more popular than linux.. Any Linux

@AmstradExin 3 жыл бұрын

Amiga Users: Adobe What?

@preciousvessel9988 3 жыл бұрын

Thanks Dagogo with the Rona I discovered I have a passion for digital photography and was looking to buying Adobe Photoshop. This was very helpful and informative.

@enriquemoranmartinez6706 3 жыл бұрын

This was an amazing vídeo. Unlike some other Big shots in tech industry these guys are the most relatable people. And they did change the world.

@richardcsanaki5531 3 жыл бұрын

Great video! Personally, for a time I used some of their products but the pricing is just ridiculous and their subscription service is an outright scam. For proof, I recommend checking out the Adobe Community forums, they are packed with outraged customers.

@jessoctavio 3 жыл бұрын

Damn, Xerox really had the potential to become the biggest tech company and threw it away. I wonder how those managers feel...

@vishalcful 3 жыл бұрын

Dagogo bro, your voice reminds me of one thing, everyday...'however successful human beings can be, there are always gonna be jealousy'. If ever humans could erase the word 'Jealousy' from their brain, that would help us all grow even much better.

@Mr_Kenneth 8 ай бұрын

I think you forgot to mention that John Knoll was an imaging professional and was a senior VFX artist at ILM. BTW in 1990, I took Photoshop V1 (with the help of Adobe UK) mainstream at the BBC where we put Mac IIs on every desktop plus an A3 Wacom graphics tablets to cut down waiting time on Quantel Paint Box systems (the were £100K) . We outputted a PAL genlocled signal to Sony beta cam via a Truvision NuNista card. Crazy thing was, our Macs only had 12MB RAM - that was massive back then.

@likira111 3 жыл бұрын

"Adding COLDFUSION flash and much more" I'm sorry what?

@CA_Harshith 3 жыл бұрын

That threw me off too

@CharlesLang676 3 жыл бұрын

Lol cold fusion is a back end programming language that is still used today. I used it for 2 years at a previous company

@Chivi-chivik 3 жыл бұрын

It's a HUGE coincidence, but yeah, Adobe ColdFusion is a thing: en.wikipedia.org/wiki/Adobe_ColdFusion

@calamorta 3 жыл бұрын

lol calm down

@hlynur461 3 жыл бұрын

@@Chivi-chivik pretty sure it's not a coincidence, I think he talked about it on a q&a

@LordYamcha 3 жыл бұрын

Can never get enough of Dagogo's awesome voice- I'm wearing socks no homo

@Flipstar117 3 жыл бұрын

Your channel adds value to my life.

@danihaney2269 3 жыл бұрын

I was introduced to Adobe Photoshop 1.0, a Mac and that Laser Writer printer, and that was the start of my career as a Graphic Designer but the Font packages were super expensive back then in publishing. It was so cool to able to design our entire Magazine "The Beat" on that little Mac in Honolulu. Who knew how fast Adobe would grow, and it seemed every year the learning curve got more intense, but we hung in there. The companies which have kept themselves to the forefront of technology have prospered. :-)

@QuestionEverythingButWHY 3 жыл бұрын

“First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” ― Nicholas Klein

@ahmedessa1364 3 жыл бұрын

and then they pirate you

@Kanerade 3 жыл бұрын

"Adobe ColdFusion" hmmm sounds familiar

@vahemkrtchyan577 3 жыл бұрын

you are one of the most interesting people in youtube. Thank you.

@keonseon5707 3 жыл бұрын

Very insightful video! Thanks

@FragBoyStewie 3 жыл бұрын

Apple: Started in a garage Adobe: Started in a garage Oracle: Started in a garage Moral: Have a garage

@GabrielTobing 3 жыл бұрын

My garage: I have a leaking roof, you want me to kill your computer?

@paul5634 3 жыл бұрын

first comments mean quality and they have already watched the vid

@XNY_Music 3 жыл бұрын

First!

@setoman1 3 жыл бұрын

Love the vid!

@t.o.p.4175 3 жыл бұрын

Yes, that's why I was the first comment

@johnirvin7880 3 жыл бұрын

You're videos are so well done and interesting, good job!

@azhardeen3562 3 жыл бұрын

Bro, I love how soothing your voice is ❣️

@warrenbrotherstudios2166 3 жыл бұрын

14: 52 No i don't because i use da Vinci resolve

@r3dp1ll 3 жыл бұрын

Is the free version good enough ?

@warrenbrotherstudios2166 3 жыл бұрын

@@r3dp1ll Totally! It has pretty much everything you need to edit and do VFX. Then if you want the extra features its only $300 for life and you get all future updates! Plus it's free so you can go try it out for yourself.

@r3dp1ll 3 жыл бұрын

@@warrenbrotherstudios2166 Thanks for your reply. So did you need to buy the paid version ?

@warrenbrotherstudios2166 3 жыл бұрын

@@r3dp1ll Not yet once i can afford it i will

@aussiestubabe 3 жыл бұрын

Yeah I agree. Used it and thought it was good program that does it all without the high price tag

@simeydotme 3 жыл бұрын

"PhotoShop" is so pervasive and ubiquitous that it has been a verb for well over 10 years. Adobe currently has some of the most buggy software, and one of the most annoying "ecosystems" in Creative Cloud .. however their support and community more than make up for this. If you complain about CC on twitter, Adobe will help you, or apologise. They won't ignore you, or look down at you and question if you paid for their software. There were even rumours that they created some of their own software's "cracks" back in the day ... the theory goes that having students grow up hooked on (cracked) Adobe products, even though they can't afford them, means they will shell out for licenses when they hit the industry, or convince their employers to adopt the Adobe suite in the future. Was it true? not sure. Was it smart? hell yeah.

@user-di2xq6kr3p 3 жыл бұрын

But wouldn't those students still use the cracked versions for free and save money even though they can afford that ?

@etnevel.naitzsirk 3 жыл бұрын

@@user-di2xq6kr3p At least in my country, you can't do that. Of course, as a student, many people do it, since university is expensive and you have a lot to spend during your years of studying, however, when you start your business (or even established firms) can't do such thing. There are strict rules and audits for using legit software. Even such things are prohibited, like opting for the cheaper, home edition of Windows. You have to buy Windows 10 Pro.

@user-di2xq6kr3p 3 жыл бұрын

@@etnevel.naitzsirk My country has the same rules but rarely anyone follows them.

@krane15 3 жыл бұрын

Now that's just false. Admit that you don't agree with their subscription service, but don't go making up stuff to support your hate for the product. Dynamic link is the best in the business, and nobody else to date even comes close. Most certainly not Blackmagic.

@sloppynyuszi 3 жыл бұрын

@@etnevel.naitzsirk Magyarországban? Mióta ilyen szigorúak? Már ezer éve nem elek ott, de úgy emlékszem az ilyen dolgokat erősen leszartak.

@tamarpinder 3 жыл бұрын

This was a fun watch!! Thank you

@techmad8204 3 жыл бұрын

Lesson learned get a garage for a successful tech giant.

@QuestionEverythingButWHY 3 жыл бұрын

"If you really look closely, most overnight successes took a long time." -- Steve Jobs

@darellarocho5729 3 жыл бұрын

That, or just steal someone else's idea, and get that bag early. You know, like he did.

@huckleberryfinn6578 3 жыл бұрын

@@darellarocho5729 An idea is worth nothing without good execution and marketing.

@raffycarlo2940 3 жыл бұрын

@@darellarocho5729 Stole?? Xerox basically gave it away in exchange of apple stocks... he might not be the one who invented it, but he is one of the ones that brought it to consumers/regular people..

@BrawndoQC 3 жыл бұрын

@@darellarocho5729 If someone gave you all the ideas in your hands you would have done exactly nothing with them.

@saretgnasoh7351 3 жыл бұрын

@@darellarocho5729 shitty jealous makes you stupid lol

@comsictrippers 3 жыл бұрын

Super cool episode. Thank you 🙏.

@smartjunayd 3 жыл бұрын

was looking for something to watch while having lunch and i found the perfect video! :D

@southilgurl2003 3 жыл бұрын

have been using both PS and AI (Windows) since around '94-'95. and yes, i detest the new service as a subscription model.

@mahirfaisal9829 3 жыл бұрын

It’s sad, I don't have a garage 💸

@fluidman777 3 жыл бұрын

Awesome Piece. Thank you.

@TalalAhmed 3 жыл бұрын

You are absolutely right 16:11 it's all about seeing potential and making a market for that. What I have learned from following your documentaries, is to always observe with an open mind, trust your judgement and to capitalize on the charges in markets, views, needs etc ... That's how innovators influence our futures. Thank you

@themadcow686 3 жыл бұрын

Yes I use Adobe products all the time. In fact I started with cracked versions of Photoshop and Illustrator back in 1999. And have been cracking their software for free ever since. Clean cracks too. Macintosh too. I'm also running a clean cracked full working version of the entire Microsoft Office suite. I love open source software LOL BTW I learned Premier Pro and it's a whole lot of overkill compared to easy to use video editing packages like Camtasia (which started out as a video screen recording package). It's a million times more intuitive and faster rendering than Premier and produces the same results for simple internet videos. Probably not good for full on professional movie quality stuff but maybe they've improved it since 2013.