An honest conversation with the CEO of Instagram

Рет қаралды 302,569

Күн бұрын

Our interview with Head of Instagram, Adam Mosseri. If you have questions we didn't ask, put them in the comments, or submit them to Adam's AMA on fridays - @Mosseri on instagram.
Dubbed by ElevenLabs
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00:00 Who is Adam Mosseri?
01:17 Being the Head of Instagram
01:59 From designer to head honcho
02:48 Adam’s relationship with Mark Zuckerberg
04:49 Zuck’s new style: An Investigation
06:20 How video has changed Instagram
09:50 How posts gain more reach
19:09 How important are follower counts?
21:39 Deep diving into the algo
24:20 IG Reels vs TikTok
27:20 How many people watch Instagram without sound?
29:32 The competition for cultural relevance
35:24 Creator monetization & revenue sharing
47:45 Short form video ad revenue attribution
53:09 What is a partner ad?
56:35 How can smaller creators break through with advertisers?
57:44 Creators vs “Instagram Creators”
1:02:16 Instagram’s model citizens
1:04:21 Using AI to protect against copying
1:11:59 The controversial ‘Made with AI’ tag
1:16:34 Mental health and Instagram’s effect on kids
1:21:28 What happens if TikTok gets banned?
1:22:40 The next big thing in social media
1:29:14 Instagram’s greatest future mistake
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on KZfaq. We also interview creators and try to get to the bottom of what’s working on KZfaq and where the creator economy is headed.

Пікірлер: 658

@pretzal_maschine Ай бұрын

The fact these boys talked about images for a total of 10 seconds in a discussion about the world's largest image sharing social media app, should tell you everything you need to know.

@WhizPill Ай бұрын

Bingo

@TheMarvinChronicles Ай бұрын

They evolved to stay relevant?

@Burbie Ай бұрын

everyone know insta focuses on vids more now. bro's commenting like its a secret.

@yyyvvgd Ай бұрын

@@Burbiehaha yeah lol what’s with this conspiracy ass tone

@cjmedson Ай бұрын

Wait instagram shares images still?

@aintnynja Ай бұрын

“If we don’t pay creators, we get to keep all the money creators make us”

@RunDownRiver Ай бұрын

As a creator on Instagram with multiple videos with over 100 million views, the monetization conversation was disappointing.

@Freddiedoesknow Ай бұрын

follow me? haha

@LeeTSimba Ай бұрын

Is there anything else specifically you'd want to know about the monetization? Or do you just mean disappointing cause right now it doesn't seem like monetization is gonna come through in a meaningful way to instagram anytime soon?

@Isromancedead Ай бұрын

yeah they do not pay creators! Disgrace

@samararoberts7596 Ай бұрын

Being a “creator” is a choice. Why… Would they pay you?

@itsonlyjordynn Ай бұрын

Of course, it was. Nobody is asking you to stay on the app. Stop being so money-hungry

@ItsNadiaMathew Ай бұрын

Instagram feels like a marketing app now

@salmakejjour Ай бұрын

So does TikTok everything is an ad or "this is what you should get 😱😱😱😱"

@how.to.do.stuff.101 Ай бұрын

@ItsNadiaMathew Ай бұрын

@@salmakejjour The time has come for a new social media platform that serves normal people again

@AndrewDasilvaPLT Ай бұрын

@@ItsNadiaMathewHow long does that last?

@jumble7399 Ай бұрын

"Feels" IT IS a marketing app

@roryradio Ай бұрын

Adam has really good media training where it sounds like he is actually answering the questions but really isn’t. I appreciate he does seem fairly down to earth and is open about talking about competitors. That being said I have found IG not the place that it used to be and have been spending much less time on it. I hope a good alternative to photo sharing appears.

@babandeeprathore Ай бұрын

that's why I felt like I was listening but not understanding what he's saying. I also space out here and there so thought it might be it but most of the time when I'm not understanding it's because people dodge the question or are just saying things to say them

@ItsWesSmithYo 3 күн бұрын

Learned from the best 😂

@rodrigomaltos 3 күн бұрын

He ruined the fucking app with the bullshit AI moderation and customer support

@andgonito 2 күн бұрын

I literally cannot wait until a good photo sharing app alternative appears.

@CarolinaRizzotto Ай бұрын

A common pattern with my videos is that they ALWAYS perform better on KZfaq shorts than on Instagram. KZfaq pushes my content to a wider audience, and you can tell the algorithm is really testing different viewers throughout like a 1 week period from posting. While on Instagram, the first 24-48hrs are when the algorithm decides if it's promoting your content or not, and it just dies after that. But my content doesn't reach most of my followers on Instagram, which is very confusing and a common experience from what I've heard. It's a bit of a frustrating process when content performs so differently in different platforms, since it makes you constantly question what actually is effective and worth your time.

@JimmyNissfolk Ай бұрын

This kinda tells me Instagram isnt worth our time.

@aditya_a Ай бұрын

Wow, my experience has been the EXACT opposite. Instagram shows my content to a huge audience, for literally MONTHS on out after posting. Meanwhile KZfaq never blows anything up unless it's immediately a hit. The only short I've gotten to "blow up" is one that reached 10K views in the first 12h, after which it _randomly_ just decided to cut me off (curve randomly flatlines)

@HeadbangersKitchen Ай бұрын

Mine is the opposite. My stuff BLOWS UP on Instagram and goes nowhere on KZfaq. Like on Instagram my reels get over 20-30k views minimum and some have gone in the over 100k range and 2 of them over million views. Not a single video on KZfaq has even come close, most are under 5k and now the recent ones are reaching 10k.

@aditya_a Ай бұрын

@@HeadbangersKitchen exactly, same here. I think the reason could be that title + thumbnail are super important for KZfaq shorts too, but idk

@infini.tesimo Ай бұрын

Just looking at your videos that makes sense. Your topic is better suited to KZfaq than on Instagram. I actually wouldn't even search for your type of content first on Instagram if I'm being honest but if I wanted more brutal honesty chat even in short form, that's KZfaq first and foremost that comes to mind.

@Taetro Ай бұрын

the answer on creator monetization was SO bad and you guys just kind of smiled and nodded. Adam literally said "tell me I'm wrong" Really wish you guys would prepare even the slightest critical questions for your interviews. Usually you end up just affirming everything the guest says. Your audience is full of creators, and you have a chance to stand up for us.

@heyitsjoshd Ай бұрын

I think you should also pull your weight too. If you think the answer is bad, you should not only explain why you think it was bad but also what you would want to see the solution as. Not all of us are mind readers :( What are the critical questions they didn't ask that you would have wanted? If you can communicate these, I think that's a huge positive for all sides of this equation.

@raulgolfs Ай бұрын

Couldn’t have said it better myself. 🙌

@ButThatsMyOpinion Ай бұрын

Totally agree! My biggest problem with instagram is they treat creator payouts so poorly. Even TikTok which is a way younger social media app has a monetization system in place. Instagram has been around for years and they still have no plan on paying out their creators even though they are heavily shifting to maximizing revenue on the app. Letting the excuse of an answer for creator monetization slide so easily is disappointing since they’re in a unique position to speak for many creators

@MeganClaarke Ай бұрын

I was internally screaming while listening to this answer. Sure, someone else will make content regardless of being paid but the whole point is revenue sharing - not spend money to make money. It's showing appreciation and respect for the time and effort creators put in to keep their show running. 🤦‍♀ I'm not a regular viewer of this channel, but perhaps the interviewers we're too shocked by his blatant disregard to know what to follow-up with. Until this point, I was really enjoying Adam's insights.

@isaacjaimes6757 Ай бұрын

Colin and Samir do a great job interviewing guests, thats it. This channel is not to confront people about the things they might be doing wrong or question them on their decisions, that only brings drama and unnecessary intimidation for the guest. This is only to talk, a conversation, to connect creators. I don’t think Colin and Samir would benefit from confronting a guest about their answer, their interview would become sour if they did. Of course they can do it respectfully but now is not the time to bring that pressure.

@jzwadlo Ай бұрын

This dude danced rings around them honestly. Answered what he wanted to answer and dominated the convo with a massive grin from start to finish - all the top comments are totally right you guys got washed any hypnotized by his swinging chain - Shouldn't have stared at it for too long.

@pokelover02 Ай бұрын

They’re here to have a conversation, not put people on the spot

@taylorgangis Ай бұрын

Instagram should release an IG classic version like Adobe did with Lightroom

@gavgichtin5998 Ай бұрын

Not a bad idea

@tiki7501 Ай бұрын

Yes I like Lightroom Classic much better.

@andgonito 2 күн бұрын

This is actually a really good idea.

@TonisFilmClub Ай бұрын

Pretty wild that the thing that Instagram was intended for - checking out photos on my timeline, is the thing I do the least on the app. Nowadays it's pretty much only stories and reels.

@jumble7399 Ай бұрын

TikTok took their launch

@ofthenearfuture Ай бұрын

It sucks, and there's no real photo alternative yet

@Muhluri Ай бұрын

Don't forget that it was seeing stuff from friends. Now it's all just strangers and influencers

@oneiroy Ай бұрын

@@Muhluri you know you can disable that, right? (Snooze recommended content for 30 days)

@Muhluri Ай бұрын

@@oneiroy I barely use Instagram so I didn't even know that was a thing

@yeskev Ай бұрын

You guys should do a TikTok vs IG comparison video. TikTok Live is better than IG Live. TikTok comments section is better. Reposting and watermarking (crediting) is better. Then of course the recommendations algorithm is better. None of these things are new to IG but TikTok has somehow jumped way ahead and for some reason IG feels so stagnant. TikTok sucks at notifications though lol for some reason.

@JavierAliagaOfficial Ай бұрын

you should have pushed back for the average creator. instagram followers don’t matter. i gain over 40,000 followers on insta due to viral reels but nowadays when i post something i spent hours editing on… it’ll get 200 views. why? because if a certain person didn’t press the like button instagram just stops the video. i’ll wait days and the view count is 210 and i just delete the video and go back to editing again or filming. literally most of the comments on the guys insta page are people saying bring back old instagram. i definitely recommend watching the PATREON CEO and his speech on SXSW about the death of follower count because followers DO NOT MATTER!!! the algorithm is horrible

@ustherein Ай бұрын

I think instagram should go poof and they make two apps. One for everyday people and one content creators/celebrities

@Bluur Ай бұрын

Not a bad listen, but I think Colin and Samir didn't reaaaally ask the hardest questions, and Adam limbo'd under a lot of the answers. Adam saying it's up to him to regulate his kids on the platform HE MADE is a hell of a cop out. Fundamentally Instagram is a platform that's changed from a place to follow friends, to a place to be sold stranger's experiences and ads. You have smaller creators hating the platform, you have artists leaving the platform for Cara because Meta just announced they own all imagery on Instagram, you have a ton of AI aspects being forced on the user base.

@LeeTSimba Ай бұрын

What questions would you want Colin and Samir to ask him?

@JonathanJuan Ай бұрын

But he’s right that the platform can’t decide for every person what counts as motivational or harmful content. I started working out in high school because I saw Chris Pratt, the kinda shlubby guy on Parks and Rec get a six pack for Guardians of the Galaxy and went, oh if he can do it, I can do that too. But then you have other situations where certain people might find that triggering to their anorexia. How is the program supposed to know or moderate between that if that’s different between individuals? Parents cannot offload complete responsibility to these platforms, especially when the platforms are limited from collecting that kind of information since it falls under health data.

@ramonedixon Ай бұрын

30:28 “We are an advertising-based business.” Instagram definitely FEELS more like an advertising agency now than ever before. It’s moved away from it feeling like you are connecting with friends and the things you care about when you get an advert shoved in your face every 2 seconds.

@GauravMohite Ай бұрын

MARK destroying Instagram the same way he destroyed Facebook

@ramonedixon Ай бұрын

@@GauravMohite I stopped using Facebook around the same time they removed direct messaging from within the app. Mark is determined to destroy the thing we all enjoyed at the start.

@RossBobby Ай бұрын

Instagram grew popular by intentionally NOT having ads (making it feel like connecting with friends), during this time Instagram borrowed (a f**k ton of) money to allow growth with the intention of eventually selling itself to payback the investors and to make money for the creators. Whoever purchased Instagram would have so with the intention of making it profitable eventually, Facebook purchased it and slowly integrated and ramped up Ads. This is the same for every platform built with this method of initial funding/growth. If a new cool platform started with lots of Ads, no one would use it and it wouldn't grow/take off to the size required to be successful.

@Kuhoochandra Ай бұрын

Right! And in the beginning he says its about connecting people to their friends

@ramonedixon Ай бұрын

@@Kuhoochandra Connecting friends is their secondary concern, not primary, which is what it used to be. As it also used to be a square photo sharing app. Their business money making focus is the root cause of dissatisfaction for the majority of users who originally used it to primarily share photos. Their algorithm needs much improvement but also the option to pay for your post to get a ‘Boost’ is the most obvious sign it’s all about money and advertising.

@sshkeys Ай бұрын

Can’t help but think about how he looks like DAVID WALLACE FROM THE OFFICE

@JimmyNissfolk Ай бұрын

YES! THEY EVEN HAVE SIMILAR MANNIERISMS

@babandeeprathore Ай бұрын

😄

@dranipani Ай бұрын

KZfaq - as a consumer: the algorithm actually works. I never run out of things that I like at my disposal. - as a creator: transparency about the algorithm, a lot of valuable data on analytics + a lot of ways to monetize. TikTok - as a consumer: the algorithm kind of sucks, but its community is actually really good. a lot of good products and discounts... (depending where you live, you can make some with it without having to create content...) - as a creator: several ways to monetize. Instagram We are better than anyone else!!! The irony is that we are on KZfaq right now...

@lplucasarts Ай бұрын

I appreciate the interview. Too bad the monetization question was answered with a big "we don't know yet".

@ItsWesSmithYo 3 күн бұрын

Maybe you didn’t hear him say “yes we monetize, all the money goes in our pocket” 😂

@Pokeccc Ай бұрын

Great timing. I am just starting to focus more on Instagram cause KZfaq is going great but IG not so much haha. Incredible video tbh

@chrishantis Ай бұрын

I hate instagram customer service. All automated and you can’t get in contact with a real person to help you with hacked account.

@palakjethwa8823 Ай бұрын

Same applies to Linkedin. They just ask to fill a form. No direct conversation.

@RARAUWPR Ай бұрын

They used to have it but removed it early last year

@AEGISAOE Ай бұрын

he forgot to mention about how they turn off comments on their official yt videos, so that they aint exposed by people

@AlfredMontaner Ай бұрын

I dont post on Instagram because they dont enforce copyright theft of videos.

@roberthudak Ай бұрын

Reposting doesn't have to be a bad thing? Putting a watermark with your @ on the videos would take you 10 seconds and now you have a bunch of people promoting your brand/channel or whatever

@yeskev Ай бұрын

@@roberthudak Interesting topic. I think one question is what could the IG platform do to help with reposting, sharing, and crediting/watermarking so it helps diminish theft/copying. TikTok is doing a better job in a lot of these areas.

@infini.tesimo Ай бұрын

@@roberthudakright. It's pretty hard to fully remove watermarks on videos when you do it right. Not even AI can get rid of it and sounds like my guy over here isn't really putting in the effort mainly from laziness not understanding in how this technology works.

@kickheavy8982 Ай бұрын

I never understand why people feel like their content is being "stolen" when someone puts it on their page. Sharing and reposting is kind of the point of the app in the first place. The more places your content is on instagram, the higher it's chances of being seen. As long as they're not taking credit for making it, it's a good thing.

@hillthekhore Ай бұрын

@@kickheavy8982 They're not taking credit explicitly, but they often post things with no attribution, meaning the original creator isn't involved at all.

@WillBowers Ай бұрын

Maybe a hot take but as a creator who learned to hone my skills as a "short-form first" creator who then took what I learned and have successfully applied it to long form content, I am split about 50-50 between KZfaq and instagram as my favorite platforms rn. Loved this one guys!

@user-rn7yr4de5n Ай бұрын

Instagram has become a creator and marketing app vs the seeing what your friends are doing. Can they recover from this?

@designisblank Ай бұрын

Agreed, but the question is: do they want to? I think they opened the door for advertising and they are now beholden to shareholders

@danielgiordano3238 Ай бұрын

If the demand from consumers was there, then IG would still be a see-photos-from-friends app. They’ve pivoted to remain relevant and because reel/story content is where the societal demand is.

@AmeTV215 Ай бұрын

Solution i found is having 2 accounts One where i follow friends/family only One where i follow all the rest Helps in a lot of ways (less screen time if you want to, less fatigue when checking the app...)

@AaronFigueroa1 Ай бұрын

I only use IG for my business thats it other than that I’m a KZfaq person through and through

@olusijidavid Ай бұрын

Are you willing to pay a subscription fee though?

@jumble7399 Ай бұрын

Colin and Samir dropping softballs to their guests so they can keep on rolling with this trend of podcasts becoming a platform for self-promotion

@LlamaSticks Ай бұрын

What kind of questions were you hoping they would ask out of curiosity?

@conundrum51 Ай бұрын

@@LlamaSticks why have you turned your app into a flaming pile of garbage?

@absolutelybagel2218 Ай бұрын

@@LlamaSticksseems like everyone was hoping this podcast would be an absolute grilling of the CEO. It’s a ridiculous expectation, this podcast isn’t going to be the reason Instagram changed their ways

@TheThaiLife Ай бұрын

At first glance I thought the title was "The man who RUINS Instagram".

@sergeballiet 29 күн бұрын

Oh man, I love this format and this interview! Thanks guys!

@AndrewTuchow Ай бұрын

When Adam says IG prioritizes Creators over Publishers, does that mean a Creator shouldn't update their personal account to a business account? How does IG know who is a Publisher vs a Creator account? If I'm starting a new brand, should I keep my IG as a personal account instead of a business account?

@GauravMohite Ай бұрын

Yes make it a creator account instead of business account when you switch to professional account, not just saying this in thin air, have tried and tested this for many accounts and found that creator account gets the maximum reach from the get go

@feldmarescialloduda Ай бұрын

“The man runs Instagram “ i think we missed a “I” in “runs”

@AnthonyRecenello Ай бұрын

Surprised Instagram doesn’t pay creators like KZfaq does.

@LuisGomes. Ай бұрын

Well it is their way to operate. They don't care and that's all

@AnthonyRecenello Ай бұрын

@@LuisGomes. yeah it seems creators keep creating so it’s not affecting bottom line yet

@slowestjabroni Ай бұрын

ig and fb dont care about creators just ads

@AEGISAOE Ай бұрын

ig is one of the most used apps, but also the most hated. idk why kids like it so much, its laggy when u chat

@Jayydubbz761 Ай бұрын

The funniest thing for me is the the head of Instagram calling X "Twitter" around the 22:50 min Mark. Everyone really just still calls it Twitter.

@zayaanzakir Ай бұрын

Creators don’t care about revenue. LOL Instagram says that so that they can take all of the revenue 😂

@creative.franco Ай бұрын

This is a true masterclass in modern sociology, consumer behavior, and target audiences!

@honestnerd Ай бұрын

Good thing I closed my instagram account after 6 years. I'm a photographer first, not a viral video creator/editor. What I liked about Insta is that it wasn't Tik Tok. Now they're simply 2 apps I equally hate.

@MovementbyDavid Ай бұрын

I enjoyed this conversation. I think the insight about shares being one of the best points to look for in the analytics is gold.

@BrendanEvan Ай бұрын

37:30 The only reason I dropped Instagram like a hot rock is the lack of rev share.

@jake_steele 11 күн бұрын

It was refreshing to hear someone say, let's come back to that because I don't want it to seem like I'm skirting the question. I respect that

@DerekElliott Ай бұрын

All very fascinating! Thanks for it

@DetroitTintStudio Ай бұрын

Instagram is odd to me. I hear it mentioned so much more from friends my age than TikTok. But I have way more success with TikTok and KZfaq. I have videos will do millions of views on shorts and TikTok but they don’t get hardly any traction on insta. Great interview tho. He speaks a lot more freely about their weaknesses than I thought I would hear about.

@richoffks Ай бұрын

its crazy how they make the metric to grow casually the absolute hardest thing to get. Not everybody has friends that they can send their favorite content to... Doesnt make the content any less valid.

@FlorenceRyan Ай бұрын

Oh, this is going to be a good one.

@mchiarelli91 Ай бұрын

Continuing to watch but I'm wondering (and am doubtful) if more challenging questions are brought up. The elephant in the room has to be engagement based on negativity though I suppose it is somewhat outside of the scope of a channel like this to explore. Rage bait and controversial topics for the sake of being controversial to illicit an emotional response and drive engagement that way. This is an enormous part of Instagram. I'd be very curious to see what the head of Instagram has to say about that.

@long_guy Ай бұрын

Exactly! So because they do something wrong on purpose and thousands of teens and/or idiots comment on that, it gets pushed to all our feeds. They also don't talk about how negative comments are driving more views, so there is a whole new genre of reels that are just for the purpose of people opening the comments to confirm they are not crazy and this video is in fact absurd.

@RabbiT-qh8pd Ай бұрын

Exactly, such a negative outcome that could be easily avoided. kzfaq.info/get/bejne/r56imL2quZiZqHU.htmlsi=aZ8N_8ao5PyJDmIB

@eviltechnology Ай бұрын

half of the stories i see on Instagram are ads, i feel there is a possibility to share some of that with people. i kinda stopped uploading on youtube when they said you can't get paid because you are not good enough but we will show ads on your videos.

@mystrmn4658 Ай бұрын

Your most viewed videos have 1k views do you honestly think its reasonable to get payed for that.

@eviltechnology Ай бұрын

@@mystrmn4658 to be honest it is 13k on a video (i don't count a short that has 37k before youtube even though short memes could even exist). this channel was montized for a few months before youtube decided to put 1000k subs for monetization. i earned an incredible amount of 9$ in that period. it is still getting 7-8k views a year and i didn't upload for 4 years. it has around 200k views. never wanted to be a famous youtuber. but youtube sharing few cents every time they show an ad on my video would be nice of them (and they do show ads on them).

@cheeser6535 Ай бұрын

I love that he says Twitter still

@MartinDepict Ай бұрын

"The Rayban Meta video got 60M views"... You don't say 🔎

@dayj Ай бұрын

At 52:30 I completely agree that big names are overpaid and I think we are really seeing success from sponsoring smaller creators. Marc Jacob’s recent ad campaign is a perfect example of this where they are sponsoring smaller weird creators and the level of engagement I’ve seen is crazy

@yousefalabed3687 Ай бұрын

Adam kept mentioning “ connecting friends and short form videos”. I think there is a huge caveat in comparing long form videos, short form videos and connecting friends. For example, short form videos works fantastic for connecting friends if you have ones to begin with. If you have a great friend to share things with short form content works great because you both (ideally) are interested in the topic of the short video. That said, we might not have become a part of a thing or fans of it. It might be oh cool trick or whatever. However, for long form video, I feel it has a lot more potential for community building to your point. I know this has been brought up in your interviews before of people walking up to content creators like they personally know them! I don’t know if that would happen to a content on Instagram. I might follow someone on Instagram, absolutely. But I wouldn’t “know them” as well as I would if I am following them on KZfaq!

@MariaMeliora Ай бұрын

This is the puzzle that is haunting me about youtube. They have owned the long form space for over a decade, and yet not a single viable tool for community building around it. Why?...

@raulgolfs Ай бұрын

Even if creators with 2k followers may not be eligible for monetization, knowing that Instagram could have a revenue share like KZfaq, would help creators that have smaller following to keep creating original authentic content on the platform to shoot for monetization.

@ZenkaiGoose Ай бұрын

Gotta give huge love to you guys and the team for the amazing intros. They always hook me 😂

@davidgorvy Ай бұрын

Thanks!

@upper9052 Ай бұрын

You’d think we would be cheap if we sent you 12 dollars, so we don’t send you anything. Yeah, that definitely makes me not think you’re cheap 😂😂😂

@maax Ай бұрын

would love if instagram gave more info on our audience and followers. On youtube we can see what subs are searching for, who they watch, what they like. On instagram its hard to know what your followers really want. even if you do a poll, you are only polling the small percent who watched that story.

@jmg9509 7 күн бұрын

10:50 - Sends per Reach (Shares Per Reach) 13:15 - Shares (most important metric) 14:50 - Watchtime - matters a lot less than Sends (Shares) 15:00 - Connected vs Unconnected Reach ~~~ Percentage of Reach that Already follow V.S. NOT following 17:05 - What Metrics Matter In Each Section (Reels, Feed, Explore) 19:09 - How important are follower counts? 20:52 - IMMEDIATE Shares is a good indication for virality

@tuwang Ай бұрын

Love this episode ❤

@LandoSuccess Ай бұрын

By reading the comments 100% of us CARE ABOUT THE MONEY 🤣

@martingallivanting Ай бұрын

He literally said likes and followers don’t matter, only shares, then how do you suppose to get shared if the algorithm doesn’t reach to the followers, the potential followers, the targeted audience? Don’t like it anymore, they make it harder for small creators/businesses. I have Over 2k followers, stories get sometimes more than 300 views, but pictures or reels posted, barely 20 likes.

@TheDailyBA Ай бұрын

Y’all need to push big names like this more, and respectfully don’t take the sidestepping. You’re big enough to do this, as well as good enough to. Next step after that is leading the conversation based on what creators are seeking (truly). You can see it in the comments. Instagram continues to take 100% of what’s available off creators backs. This didn’t help the community in any way, it didn’t hurt, but it was a pointless interview.

@haybail7618 Ай бұрын

Tbh he looks more like a snapchat ceo because I feel like he actually has big eyes and they stick out I feel

@Ashwathamamusic Ай бұрын

Glad to know the CEO of Instagram is an actual human being

@letslicious Ай бұрын

thanks for sharing an amazing episode!

@karentaylorsmells Ай бұрын

“About 50% of content is viewed with sound off”. A lot of people crazily like like like like umpteen posts on accounts - and we see this in Stories when people will screenshot this like it’s something to be super proud of. I’m suggesting they’ve got the sound off while hyper doing this. Tell me I’m wrong Mr Mosseri?

@jcasben Ай бұрын

Why were no difficult questions asked

@theeasymoneyguide Ай бұрын

In every update on my feed, I see more marketing than those I follow 😅

@ChrisbeFoSerious Ай бұрын

What a great, info packed conversation. Love how this guy expresses his thoughts. Want to hear more!

@Misskiff Ай бұрын

Look Instagram is a platform for reach to grow your business model. This is why it’s important to have a business model and not do Instagram for revenue share, same with KZfaq it’s the business model. The upside to high engagement and reach is sponsorship & ad share. His made it clear, they are trying to create a sustained model. Knowing business I respect his answer.

@esra_oziskender Ай бұрын

As of March 14th of this year I became an official KZfaqr and as of April 27th I left Instagram. It is so hard to make money on both of them at the same time. And I don’t want to divide my energy. It’s great for selling products yet I am not selling any products or services.

@Arun_Krishnamoorthy Ай бұрын

I personally hate how addicted to the internet I am, but this was a really interesting listen!😁

@SethWoodsYT Ай бұрын

Somehow this guys vibe and the current downfall / landscape of Instagram correlate

@joshuadaly34 Ай бұрын

Good info. Alot easier to use the platform when you know how to use it

@StephenDeLosRios Ай бұрын

Enjoyed this a ton! I think it’s interesting we have moved to a more “interest based” online world than “Social based.”

@Pharaohjudah 20 сағат бұрын

This was absolutely excellent

@tekking4043 Ай бұрын

I saw the first version of the thumbnail. Hehe

@treyden 9 күн бұрын

I'm fascinated by the disconnect of what seems like genuine passion and intelligent design from this guy who leads the company to the increasingly disappointing actual policy and features of the app

@ericmol5688 Ай бұрын

They prioritize shares over likes thinking it’s the same thing then wonder why instagram reels is so insane and toxic

@RabbiT-qh8pd Ай бұрын

agreed, fight the algorithM! kzfaq.info/get/bejne/r56imL2quZiZqHU.htmlsi=aZ8N_8ao5PyJDmIB

@Louis-zl4tp Ай бұрын

You spelt ruined wrong on the thumbnail

@TuckerPearce Ай бұрын

I wish I could hide most short form content in KZfaq and even a lot of it on Instagram. So many dark holes of scrolling to waste my day. It just all feels so toxic. I’d much rather watch long form content like this than 100+ reels.

@LeeTSimba Ай бұрын

Then just do that? Or am I misunderstanding what you're saying 😅

@stoshhatch8988 Ай бұрын

I don't think this guy understands that I use Instagram primarily to keep up with friends I don't want to see reels all over my home tab. I get that most people aren't like me, but all of these reels popping up just feel like an infinite bombardment of ads to me.

@somaticswithaudrey Ай бұрын

Would be nice if you could opt in or out of this and personalize your experience

@Sdween 12 күн бұрын

Just use facebook? I think this is the distinction between the two. IG was never created for content to only be shared with a friendship group, but with people who want to view, follow & engage with your content. The whole concept by which it connects users focuses more on mutual values, interests and data analytics as opposed to people you happened to be in nearby vicinity and became friends with by chance, which are most of your friends on facebook, if you think about it. They’re people you spent time together with in life- peers, acquaintances, co-workers - but not necessarily people with whom you share mutual interests, hobbies, values. The concept of the two apps/websites is different and ultimately serves different needs.

@mr.suitgaming8633 Ай бұрын

Perfect timing for the ride to work

@MinuteMon Ай бұрын

I wish Instagram would build a good system around monetization for creators, it seems they want to do that but haven’t cracked the code

@AdamCMoreno Ай бұрын

I don’t post on Instagram because my friends are haters. 😂 Love posting to strangers.

@sarahshere789 Ай бұрын

super cool you guys got him on your channel, this was a hella relevant convo

@arietaprusak5960 Ай бұрын

amazing interview! with so much insights, thank you guys!

@how.to.do.stuff.101 Ай бұрын

i need help, whenever i follow someone, it says my request is pending which is not true

@DannyMoore2369 Ай бұрын

if a company wants my video to be an ad, i need to be paid for that as the content creator. just allowing that on IG is not ok through creator ads

@lluiszardoya Ай бұрын

I haven’t enjoyed a podcast like this one for so long!! Thanks 🎉❤

@dubdeezzyy Ай бұрын

That Zidane shirt is dope

@mossgatherer_ Ай бұрын

I always feel like Mosseri has no idea how much he's annoyed us all. My entire feed is just feature accounts of stolen content that I don't even follow. Instagram doesn't show me people I know, it just advertises strangers at me.

@stephaniecairo7335 Ай бұрын

I love your interviews! I have no idea what you’re talking about sometimes but you both ask such advanced and smart questions.

@gabrielgrassmayrtoo Ай бұрын

I love how he is just extremely chill with the criticism

@Wonderneath Ай бұрын

Great interview but really with you would have asked about the mental health issues that stem from social media use… Myself and almost everyone I know deals with some version of this..

@Burbie Ай бұрын

just turn off ur phone

@Wonderneath Ай бұрын

I forgot to add in the addiction aspect into my comment aha + I need my phone and socials for my job

@Burbie Ай бұрын

@@Wonderneath ye no , i get it i was just joking. not as easy as just putting down ur phone haha

@wt1272 Ай бұрын

The chain feels forced, Adammmmmm 😊

@tracychapman02 19 күн бұрын

Gracias por el audio en español!!!!

@jonathanstevens1810 Ай бұрын

I really wish you would prepare at least a few critical questions for your interviews. You often just end up affirming everything the guest says. Your audience is full of creators, and you have the opportunity to represent us and ask the tough questions.