toys 'were' us

Remember that time when you have to beg your mom to go to Toys R Us?

EVERY time I went to Toys R Us everything seemed SUPER overpriced. Nothing seemed to be competitively priced at all. And it seemed like nothing EVER went on sale, which made this feeling even more real.

I visited a Toys R Us store in Yokohama, Japan a few months ago. It was packed full of kids. Most kids passing by the store were begging their parents to go in. I was quickly shot back to my childhood walking through it. Besides the Japanese toys it was virtually the same.

“My guess is they’ll stick around” That didn’t age well

1-Cellphone games 2- high prices 3- kid movies

"The Clothes part tell you what they sell" So KIDS "R" US is an adoption center?

Yes its true, kids are more inclined to play mobile games but some of yall act like its the kids fault. But its really the parents. If you ever worked at a preschool or babysat other kids they will definitely stay engaged with toys for longer. I dont think thats the only/main reason for their downfall.... People say "Kids only want to play on phones" like its the kids fault they are addicted to phones or games from a younger age. Lots of parents just dont want to spend the money on toys or clean them up and find it easier to give their kids their phones to keep them busy. Its this pattern that stops families from buying toys. Its not like kids are suddenly not interested in toys anymore or something. If you find a really good interactive toy the kids would love to engage, its the parents who arent giving them this opportunity anymore.

I shit you not an eBay add came up when he said "Why aren't they generating enough money?"

Holy shit.. they filed for bankruptcy? I remember going there as a kid, in complete awe at the sheer amount of toys and games. Kind of sad now..

2005: Toys are us! 2006:Debts are us...! ----- 2010-20: ____ Are us!

Growing up way back in the day, going to Toys R Us was an experience, and the fact that they _only_ sold toys is precisely why. I mean, you'd go grocery shopping every week, you'd hit up the department store maybe once or twice a month for clothes or whatever, about that often to the mall just to browse around or eat overpriced hot dogs, but Toys R Us only happened once, _maybe_ twice a year. And when that Toys R Us trip happened, as a kid you _knew_ that you were walking out of that store with some new toys. I can still to this day remember the thrill of pulling into the parking lot, willing my parents to get out of the car & walk to the entrance faster, then finally walking inside to what seemed like a giant warehouse filled with never-ending possibilities. Aisles upon aisles, each overflowing with a specific brand or genre of toys. The smell of the tires walking past the bikes section. The long, switchback lines to the cash register filled with cheap, generic toys that weren't even worth looking at because I knew I had the latest G.I. Joe playset sitting in our cart & as soon as I got home that sucker was coming out of the box and into the yard. I don't know, maybe as a kid now seeing the latest console show up in a shipping box at the front door & waiting for mom or dad to be available to get it set up brings an equivalent level of excitement, or getting a $25 card to load onto your account & buy new skins or whatever...but I just can't imagine it's the same. And that, much more than the death of my favorite childhood storefront, is what saddens me.

Fun fact: the reason the R in KoRn is backwards is a reference to toys R us because multiple band members worked there

I feel that the decline is due to kids these days simply not going to the "toy store". When I was younger, that was the thing. You go to toys r us to see all the exclusive stuff they had. We used to get the catalogs in the mail and I'd make my christmas list from that. It's crazy how things change

Toys r us will be remembered as a piece of the holy grail

“Why spend money on legos” DUDE EXCUSE ME

When ever I go in a toys R us looking for collectibles, it feels so cold and utilitarian. I can only imagine how this would feel for a kid, the whole things like a toy warehouse, rarely does anything catch your eye or feel special. Heck, when I was kid I only went to a toys r us once when I was four, but it stuck with me because of how fun and magical it felt, I remembered the store more than I remembered the toy I got. They should try to recapture that

He said “toys r us” so many times it started to sound weird.

I’ve only been to toys r us maybe 4 times in my entire life. My mom would almost always refuse to take me. But everytime I would go there I would end up disappointed. Idk what it was. I would wander the store for, at some times, 2 hours. I felt that I could never find what I wanted. I would always do better whenever I simply went to Walmart or target

I only went to toys r us once in 2009 for a pair of swim goggles and I had to spend 30$ and they literally broke in half when I tried to put it on.

My son worked at Toys 'R' Us for about 2-1/2 years. His observations: they didn't have the stuff that people wanted, and what ended up in stock was no bargain. In addition, what passed as "management" was a joke. He had about 10 days of vacation time that went down the tubes thanks to the ham-handed way the organization was run. Never mind that top management got millions each as "golden parachutes", while the rank and file got the shaft. Fortunately, he got out there about a week and a half before the store closed, and he's much happier at his new job than he ever was at this hell hole.

"Kids want tabelts now not toys":( This phrase explains everything

I scrolled so hard to find the comic sans comments I failed

I miss Toys R Us. I don't remember it much, we never went... I also didn't like a lot of child/baby toy places because some of the toys scared me. It was really expensive, too.

I can't speak for everyone, but I don't WANT to go to Toys R Us anymore... and here's why. The local TRS is always dirty, the salespeople aren't helpful, and it's located in a lower-tier shopping center that was struggling 2 decades ago (when other centers were still flourishing). None of this is related to Amazon or other internet competition. My recommendation is to ditch the large stores in favor of smaller ones. Change the look of the stores so they are inviting to kids... off-white walls and dirty linoleum floors belongs in WalMart. Turn it into a place where KIDS want to go.

Their decline was inevitable: 1. Kids don't play with toys the way they did when I was a kid. I used to look forward to that Big Book coming and circling my Christmas List wishes. Now kids have KZfaq and apps and electronics. 2. The in store selection wasn't broad enough. 3. You don't need a specialty store for toys when places like Walmart sell the same toys for less. 4. Brick and mortar stores are on a rapid decline. When I was a kid going to Toys R Us was an experience. People including kids no longer want to leave their house. 5. Toys R Us doesn't offer anything unique that you can't get anywhere else.

Me: I've never went to Toys R Us. My friend: *Shame on you*

I'm not from the future. Toys "R" Us closed ALL brick-and-mortar stores, including the Babies "R" Is locations. I think their site went down as well. However, they've began opening concept stores inside of shopping malls. Their new stores are approximately one-third the size of the older stores. They also have a new parent, "Tru Kids" or something like that. Could Toys "R" Us come back? Hard to find out because here, it's 2020.

Toys r us used to be the gold standard for being a kid. To be a toys r us kid meant your parents were rich. The problem is that most of the toys there now are available in other stores for cheaper. They lost their exclusive rights to certain toy lines, most of which don't exist anymore. So toys r us stopped being about toys. Now its mostly selling baby stuff.

"Yay! I got a new Slinky!!!" 1 hour later.... "Awww man it's all twisted"

I only found out about Toys R Us was going down, because of all the memes R.I.P Toys R Us

Dont cry because its over. Smile because it happened -Dr. Seuss

They should have a special dark room in the back where they sell glow in the dark and black light reflective items. A small local toy store where I live, use to have that, when I was a kid and I loved going there.

I think it's not in the case of technology! It's really not! Toys R Us Also sells Technology. My opinion is : OVERPRICED!

Another issue that no one has talked about, is that in most places there are less kids. Their is a decline of children being born. In most families, 2 kids is the max, and when comparing the amount of kids being born per year, their is quite a difference. Back in the 80s, 90s, and even the early 2000s, there were significantly more kids born then now a days. When I was born back in 2001, my father said that there were so many new born's that he didn't know which kid was his, but now when my brother was born back in 2018; my father said that there were hardly any babys in the nursery, he said there was only 3. This situation is getting worse, and when you look at the statistics, people in developed countries just can't afford to take care of kids, let alone buy toys that are not worth getting when compared to everything else.

When it started going out of business me and my brother asked if we could go, and we did even though almost everything was halfsale so we did, my brother got a drone and I got a pixar cars thing... I lost interest in 2 hours and my brothers drone broke in 2 hours as well... Something tells me a lot of the toys were cheaper to make

This explains why this store was so expensive Its also sad because it seems that Toys R' Us debt was slowly decreasing

I can tell you exactly what happened with an example using Hot Wheels. Target price for regular Hot Wheels: .96 to .98 Wal-Mart price for regular Hot Wheels: .95 to .98 H.E.B. (local grocery store) price for regular Hot Wheels: .94 to .96 or buy one get one free with coupon Toys "R" Us price for regular Hot Wheels: 1.19 to 1.26 Again, these are your regular Hit Wheels that aren't the color change, or the old school box or things like that. These are the "generic" cars that you would buy to use on your track. Now they do have some stuff that are the same price as their competitors, but those are things like video games, which aren't cheap to begin with.

I always felt “I don’t wanna grow up I’m a toys r us kid” on an emotional level

At one point I stopped going because my store wasn’t as fun as it was when I was a kid. It was more whimsical and fun. And then one day it started looking like a Costco warehouse full of toys. It was devastating

Its because they overprice their items

People have been making videos how empty their toy r us were and the top 3 complaints at most of the stores were they were expensive, dirty, and poor customer service.

"His name used to be doctor g.raffe." "I told you, It's called a G RAFFE!" Jeffy-[insert year]

I heard Toys-R-Us is going to be revived by a group of investors led by Snoop Dog. They're changing the name to 'We Be Toys n Shit, Bitch'.

i think the backwards R is to make it look like a kid wrote it

Why does everything from my childhood get taken away from me?

When you watch this 2 years after it was published

In my area, there are STILL Toys "R" Us stores without the billboard taken down or anything.

It's because they are to damn expensive they overprice absolutely everything

I worked there for 10 years and let me tell you, we all saw this day coming. I knew about the buy-out, but the company could have easily kept-up with the payments if they were not so stupid. First of all, their corporate office is AWFUL. They are unhelpful to us at the store level, spend most of their days not worrying about how to sell toys, oh no, they are more worried about what to call things. For example, first we called credit cards/buyer protection plans/etc "metrics" then corporate made us change it like 3 times in 2 years and would send their nasty district managers (all of them middle-aged, divorced white dudes with a Napoleon complex) to check up on us like 3 times a month. We would spend more time trying to make the store look presentable than helping customers because of these too frequent visits. Second, TRU spent WAAAY too much money on "standards." What I mean is some corporate asshat would decide "you know what, we need MORE SIGNS that will sell toys!11" (no it does not btw) so I would have to order these signs that cost $100 - $300 EACH like twice every month. Not to mention other dumb things like ticket standards that were ridiculous. (12 TICKETS were required for EACH BIKE in the store - over 100 bikes - ticket paper cost a fortune too.) Third, they have managers of managers of managers of managers all causing miscommunications and chaos at corporate and store level. All of them make high 5s or 6 figures of course. Fourth, they kept making deals with other companies and then messing-up the trademark/copyright/contract agreements and getting sued. Fifth, they sent us WAY TOO MUCH INVENTORY. Our back of house would always be filled to the brim with boxes of boxes of the same toy that was not selling at all. And the toys customers actually wanted? We would get a single box every month. Sixth, they had the brilliant idea to let untrained, minimum wage workers shop for and pack online orders. I had to do that during Christmas and everyone on overnights was either high as fuck or dumb/uncaring as fuck so online orders would be completely fucked-up. Oh, and also, we had to do our regular jobs on top of that so I would be there for 15 hours messing-up everyone's orders because they forgot that there is such a thing as people stealing or breaking toys at store-level so inventory was always fucked-up. (FOR FUN READ THEIR FACEBOOK PAGE DURING CHRISTMAS MONTHS, HUGE AMOUNTS OF COMPLAINTS AND YOU ALL KNOW WHY NOW. DO NOT BUY OFF THEIR WEBSITE DURING CHRISTMAS.) Seventh, do you know how much money we wasted with letting customers return everything? The corporate is more worried about "customer service!!1" than worrying about fraudulent returns which ran rampant. "Ugh my Power Wheels had a tiny mark on it I want a return!!" "Sure thing, here let me give you another Power Wheels and take 50% off please don't give us a bad survey" REALLY??? Eighth, their stores are never staffed. Ever. Most days it would be me, a manager, and like one or two other people running a very busy store. If corporate doesn't want to staff their stores, at least put in self-checkouts or something. I have PTSD from nasty parents screaming in my face that they can't find help while I have a line stretching down the aisles. I actively avoid stores like Kmart who never have any cashiers. Waste of time and money. There are so many other dumb reasons I could tell you all, but it just boils down to poor management of the business. Their priorities are wrong. They do not care about their employees (district managers would yell at us for stupid shit like instead of saying "what can I help you find today?" we would just say "hello" or "need help?" and the management at our store were all lazy assholes who didn't want to work and blamed everything on us when the corporate asshats would call them out on something.) Karma, assholes.

I like how a lot of these decline videos point out that people blame the internet; it reminds me of The Fairly Odd Parents: "Sir, our company is experiencing a decline in sales." "What is causing all of this?!?" "Uhhh...the internet?"

Anyone remember going through the lego section at toyrus

I remember that toys r us called me on my birthday when I was younger

****Spoiler alert**** toy r us goes out of business in 2018

I think you can sum up all of these "The Decline of X: What Happened?" in a single video: Reaganomics and the birth of the corporation. Most of these businesses were already in minor decline but all these businesses became corporations, which allowed the executive branch to loot the company coffers.

*“I love comic sans.”* - me

I'm honestly not that surprised they went bankrupt. I was in a Toys R Us a few months ago, it was pretty empty inside and the place just felt like a dump. It was kind of dirty, all the little coin operated kiddie rides in the front were out of order, and they only had one cashier working there(Which I had to wait a few minutes for him to get off break so I could buy a damn Monopoly board).

Yes, I have a theory as to how Toys R Us could have stayed competitive. I think they should have redesigned their store layouts. Made it more open floor, and had workshops for kids to play, and floor models to manipulate. Often I’d go to their stores and felt trapped and sandwiched in between aisles. The combination of forced claustrophobia and high priced made it less likely to walk out with a purchase. Just did not want to stay long. Had they made their stores more interactive, play friendly and purchased innovative, edgy toys from manufacturers that we could actually see, not hidden in cramped isles, they might have had a chance. They could have grabbed onto what online retailers can’t offer, vested interested in interactive play in-store. And in order for that to work they would have to apply that business model company wide not just to flagship stores or high volume stores but modernize all of them into an open play format featuring “products of the week” or “products of month”. Spacious floor design so people don’t feel trapped or unwelcome.

This is the first time I saw this and I think you are partially right. By the time Toys R Us got big in the late 1970's or early 80's I was an adult with kids of my own. I do remember the commercials that seemed to be on all the time close to Christmas. Toys R Us was the place to go for the latest and greatest toys. Growing up as a kid myself, after school TV and Saturday morning cartoons were big as were the very first prime time cartoons, The Flintstones that first aired Sep 1960, Top Cat First aired Sep 1961, The Jetsons first aired Sep 1962 and Johnny Quest first aired Sep 1964. The first prime time cartoons were aimed at adults. My mom liked the Flintstones and Top Cat, dad wasn't much for cartoons but would sit in some times. I can still remember when the Flintstones had their baby girl and Hanna Barbara made a big contest for the public to come up with a name for her. Someone submitted "Pebbles" and won the contest. But back then we only had 3 TV stations, 4 if you include PBS. Most kids spent a lot of time out doors playing and mom's would get annoyed with Saturday morning cartoons and chase us out of the house. I think the heyday for Saturday cartoons and cartoon in general were the 1980's and early 90's. Just about everyone had gone from the old TV antenna that was limited to what was local to cable by the 1980's and you have to remember that life was different. There were no cellphones, yet alone smart phones and though the PC computers started to come out in the early 80's the internet only became available in the home as dial up over phone lines in 1991 and it wasn't until 1992 or 4 when websites for everyday use started to become available. If you didn't have something like an Atari and played outside. The TV cartoons were still a big thing for kids and the bulk of toy sales were from the commercials that ran during those times and Toys R Us became a big thing back then. But 1990 was the start of the end for Saturday morning cartoons because of some of the more liberal parents that objected to the cartoon violence, the commercialism and more that they hated. Left wing liberals always are a kill joy. Look at how they have about killed comedy today. With the rise of the internet, gaming started to become popular on the internet in the late 1990's. But really kicked off when the dial up internet went to cable high speed. As the old cellphones became smartphones in the 2000's parents started giving them to kids to play games to keep them amused and quite. The last of the Saturday morning cartoon shows died about 2014. As the cartoon shows died so did the commercials. As the internet grew with gaming, kids no longer played outside and became lazy. Kids and people in general became impatient with overnight internet ordering. So as the kids stopped playing with toys Toy R Us got cheep and sloppy. The last time I went to one was back in the late 90's and the sales people were few, didn't want to be bothered and had bad attitudes. Kids lost their imagination, tolerance and patients, became more addicted to gaming, internet social sites, smartphones and became lazy. They have also lost the most important thing in life, common sense, what real life is like and how to handle disappointments. With that Toys R Us just died due to the lack of kids imagination and interest in toys. Now today with everything either being bad in some way or racist for the most ignorant reasons and no one is allowed to make jokes or have fun and the gay groomers after kids and every immoral agenda you can think of is being pushed on kids, it's no wonder that Toys R Us died and toys in general are fading away fast. Kids are being programed through gaming, social sites and schools, becoming little robots with little or no imagination, no patients, angry, lazy and are never fulfilled and lashing out. They have no control over their emotions nor can they figure out complicated problems or life situations. At least most are like that and it is growing. Take a cellphone away from a kid and they go catatonic and you could wind up with a child abuse charge. When I was a kid I loved to build models dreaming of the day I could be a Bomber or Fighter Pilot, walk on the moon or Mars, played board games to 3 am with friends, worked complected wooden puzzles and played outside. I hated to be stuck indoors. Later I enlisted in the military and all that helped me cope with some of the toughest times in my life. I became a Machinist and those models and puzzles among other things also helped me figure out how to take things apart, how to put them back and how go together, or what they look like before I make it, in my head. I didn't and still don't need a picture or a video on projects except for the most complicated items when parts are hidden. I also know how to survive and hunt for food on my own if need be. There are very few adults today that can say that. Kids need to be exposed to the outdoors, models, hands on puzzles, how to handle disappointments or bad people in real life. they can't learn it on a computer. Sorry I got a bit off track, but toys and many other things are a big part of growing up for kids and Toys R Us was a part of that for a time. I guess what I'm trying to say, let kids be kids, its important. Stop trying to make them what they are not and can never be, Yes I'm talking about the sex gender BS. I'm also talking to those that hover over their kids, making sure they don't get hurt in any way is not doing them any good, when they encounter pain later in life and you are not there. It is the same with all this BS racism brainwashing going on today and the gender brainwashing. And for what? To start another race war? A revolution? Another civil war? The adult children today are doing more harm than good. There was a time, back in the 1980's that blacks and whites were closer than ever, times were good. What happened? The race baiters on both sides didn't like that because they were losing their importance and the real racist were losing their minds, so they had to stop it. Sad and dangerous times we are living in, getting worse and there is no end in site.

RIP Jeffery., May You Forever Be In Our Hearts. Some of my best toys are from there

Who else is here because Toys R Us is officially out of business

You also can't forget about advertisement. When was the last time anyone saw a Toys R Us commercial. No matter how big your company gets, you can't lose focus on the advertising aspect. Wal-Mart always has commercials, radio ads, etc and they're doing just fine.

I think the biggest factor behind their decline is the shift to digital gaming...Online games and apps have unfortunately taken over our kids & teens lives. Their sales growth couldn't keep up with leveraged debt over time and they could've modified their business model to cope with this, but they didn't. Online competitors are secondary factors.

I’m in Canada 🇨🇦 and toys R us is still alive

"I don't want to grow up... I wanna be a Toys-R-Us kid!"

Because kids have iPads and don't play with Toys anymore?

The real reason why the "R" is backwards is to depict a child drawing the word backwards on accident (I think)

I loved Toys R Us as a kid, and it sucks my youngest daughter (6 now) won't get to experience walking around playing with all the different toys like I did. I also have an 18 year old daughter and luckily we were able to take her when she was younger, though I'm not sure she remembers or not.

Sadly Mr.Lazarus died yesterday. When it rains it pours :(

I wasn’t too surprised. Every toys r us I’ve ever been to has had that Kmartish feel.

Ok... you cant beat the absolute joy and excitement of seeing your toys live and buy them !!

Love your channel so informative & entertaining :)

This is sad, I went to Toys R Us last year shopping for my nephew the atmosphere was not the same as I remember as a kid...Children's Palace was my favorite store as a kid...and it just disappeared same will happen to Toys R Us...Wal-Mart prices are ruining a lot of businesses.

My childhood is going bankrupt

If toys r us identifies what they sell, then... Kids r us... Oh no

Toys “Я” Overpriced

Once I heard about the bankruptcy I knew you would make a video about them, but I had no idea it would be this quick. Your channel rules!

I remember when I was a kid that for my bday I would go here I guess now my future kid will never go here :(

I really just thought it was due to different toys being sold. I went there as a kid and got the movie cars little diecast cars and once I got to be about 10 stopped because I turned my attention to the wii, dsi, ps3, and now ps4. I felt they never had the consoles on sale. I also only went as a kid because of their exclusives that nowhere else had. I thought that was why they went under, but it is why they never recovered from the debt I guess

Frankly Smith's toy superstores here in Ireland kinda had them beat come around 2004. They didn't feel cramped and some toys were on display you could play with. They kept improving. They moved from normal toys to things like bikes, trampolines, go karts, videogames etc. They adapted. Toys R Us didn't.

Died 3/14/2018. RIP Geoffrey

I'll never understand why businesses do this kind of thing. It's just not smart.

My best memory of toy r us was my 8th birthday in 2009, and my mom and I went to toys r us and I picked out some littlest pet shops and some stuffed animals. Then we went to chuck e Cheese’s with my family.

Love your channel. You should do a double video on Ames and Hills and their joint fates.

I hate the fact that I can't find the comic sans comments.

They make everything 3x more expensive than everywhere else

I personally enjoy Comic Sans, not to be different, but genuinely don't dislike it. It's different than others, and just...perfect for some situations. For cartoony video games, thumbnails, and actual cartoons. Comic Sans is pretty much one of my favorite fonts to this day! This is a repost of another comment but not about hating Comic Sans, if you want to stand up for Comic Sans then go to KaynimGaming and leave a big fat dislike on anything of theirs

I blame online shopping. Why drive to a store and spend $25 on a doll that may or may not be in stock when you could buy it on amazon for $20 and have delivered?

There goes my childhood.....

Anyone else suddenly feel an urge to visit Toys R Us one last time? I haven't set foot in one of their stores in almost three decades, and I don't even know what they currently sell or what I'd do there... but I just feel a sort of empathy for something that was such an instrumental part of my childhood.

I remember the last time I went to my local toys r us. It was going to close so they had a huge sale and I never knew that it may be the last time I’ll ever go to toys r us again 😔

Should have had a drive-thru like Burger King with birthday/Christmas options pre-wrapped. “I’ll have a number 2 for my nephew’s second birthday”

They are too expensive.

All Toys R Us are closing. R.I.P. 😭😭😭😭😭

When I seen Toys R Us stopped carrying toys that older kids enjoyed, and they carried more and more baby and toddler toys, they would decline. They stopped carrying collectible toys, stayed way behind on electronic toys and games is when they declined to the death spiral. Games Workshop is another company doing the similar death spiral. They keep raising the prices, not listening to the customers, and refuse to change and it is costing them. GW is now starting to spend more and more on legal fees suing people who 3D print and sell GW figures for less than HALF of GW's prices and it is starting to hurt GW. It was sad to see Toys R Us go, but not listening to the customers and having prices to high that other places that can beat those prices will kill a business faster than any debt can.

I live in Australia and I go to Garden City to shop. I’ve been living there to 5-4 years. When I saw Toys R Us Closed and employees taking stuff out, I was confused. Crying rn 😭

The last time I went to a Toys R Us was years ago. It felt like they just piled toys on the shelves, no real organization and lack of care. Kids where running around playing with some of them making a mess. And the prices where way more than I was willing to pay.

I have to disagree with your assessment on the company's situation. If you take a look Toys R Us has actually received an additional $3 million loan from JP Morgan for, as they describe, "Operating Expenses". A company taking out a loan after filing for chapter 11 in order to pay for operating expenses doesn't sound good. Looking at their Q4 2016 financial report they reported a net operating loss of $84 million. From what I can tell, due to this loss, in Feb of 2017 the company laid off 15% of the HQ staff. The same financial sheet is reporting revenue growth.... so sales isn't the problem.. they have plenty of revenue. Their problems are far more complex than that. In fact looking at the fact they're growing their revenue I doubt Amazon is really having any impact on them. (Though I had initially agreed with that assessment). The timing of the bankruptcy is actually somewhat telling. Toys R Us took out some bank bonds which have depreciated in value (by half) and are now due in 2018. From everything I found online.... the 6.6 Billion in debt you mentioned isn't even the whole story. The company also has an additional 5 billion in long term loans they're looking to get restructured under Chapter 11 protection. 11.6 billion in debt.... the afore mentioned bonds are an additional 500 million in debt, 12.1 billion..... (15.1 billion if you include the new loan from JP Morgan) Toy's R Us total reported revenue in the 2016 fiscal year was only 11.2 billion..... less than their debt..... and their operating loss of $84 million.... Their operating costs from the looks of it is outpacing their revenue and revenue growth. In addition to the Chapter 11 bankruptcy the company will be closing 1630 "under performing" stores and with them terming 24,000 employees. Which is interesting since they just opened an additional 26 stores during the 2016 fiscal year. From what I gather... to me at least, it seems as if the company is basically upside down much like K-Mart Holdings and being mismanaged. If a companies operating costs is outpacing revenue growth... that spells disaster. Finding additional articles discussing venders not wanting to work with Toy's R Us as well. I didn't dig too deep on that so I don't have all the details. Like you said though.. its difficult to really assess a situation so close to its chapter 11 filing as well as while its still under chapter 11 protection. We'll have to wait and see what bankruptcy court has to say and see what history shows us. edit: I would love for you to dig deeper into this topic, much like you did on your k-mart video, and revisit this. Mostly because I'm not a financial guru and love your insight on these topics... but I feel like you haven't given this topic the same attention to detail that you gave your k-mart video.

I only went to that store 3 times in my life yikes

I remember as a kid my mom trying to convince me Walmart had a better selection of toys than Toys R Us. I was like the store is entirely toys. No doubt she just didn’t wanna make another stop, and now as an adult, I fully realize that and understand not wanting to stop at a toy store with a hyper, indecisive kid 😂