Are you considering Implementing a Customer Data Platform (CDP) solution? Here’s a comprehensive comparison guide of 11 industry-leading Customer Data Platforms (CDPs) to create a highly personalised and predictive customer journey.
Learn more: behaviouralresponse.com/cdp-c...
Time codes:
00:00 Comparison of 11 Leading Customer Data Platforms (CDPs)
00:57 What is the Purpose of CDPs
02:13 CDP differentiating Criteria
02:22 Identity Management, Omnichannel Engagement, Ease of Use, Scale Capacity, Compliance
03:09 Deterministic Matching
03:32 Probabilistic Matching
03:58 Omnichannel Engagement
04:30 Ease of Use
05:02 Scale Capacity
05:39 Compliance
06:16 Treasure Data CDP
06:17 Salesforce CDP
06:18 Tealium
06:20 Blueshift CDP
06:21 Bloomreach CDP
06:23 Adobe CDP
06:24 Oracle CDP
06:26 Optimove
06:27 Action IQ
06:28 Segment and Insider
06:31 Customer Data Platform Comparison
06:36 Treasure Data CDP
07:36 Salesforce CDP
08:54 Tealium
09:10 Data Collection
09:11 Unification
09:13 Enrichment
09:14 Activation
10:05 Blueshift CDP
10:54 Bloomreach CDP
11:22 Discovery, Offering AI-Driven, Search and Merchandising
11:27 Content, offering a headless CMS
11:31 Engagement, Offering A CDP and Marketing Automation
11:56 Adobe CDP
12:45 Oracle CDP
14:09 Optimove
14:37 Data Unification
14:38 Dynamic Segmentation
14:40 Behavioural Tracking
14:41 Future Behaviour Predicting
15:01 ActionIQ
15:53 Segment
16:46 Insider
17:31 Personalisation
17:32 Platform Architecture
17:34 Innovation Roadmap
17:35 Native and 3rd Party Integration
17:38 Predictive Analytics
17:40 Machine learning
17:48 Final Thoughts
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