Dr. Indrani sengupta discusses in greater details on Stepping into the Fashion Arena: Launching Your Fashion Business.The fashion industry beckons with its creative energy and the potential to leave a unique mark. Yet, venturing into this dynamic world requires a blend of passion, strategic planning, and market awareness.
Firstly, hone your niche. Identify a specific market gap - be it sustainable materials, gender-fluid clothing, or activewear for a particular demographic. Understanding your target audience's needs and preferences is paramount.
Next, craft a compelling brand identity. A strong brand goes beyond just a logo; it embodies your values, design philosophy, and the emotional connection you want to build with your customers.
Building a solid business foundation is crucial. Develop a comprehensive business plan outlining your financial projections, marketing strategy, and operational structure. Research legalities, permits, and potential funding sources.
Embrace the digital landscape. Utilize social media platforms like Instagram and TikTok to showcase your designs and connect with potential customers. Explore e-commerce options to reach a wider audience and streamline sales.
Remember, the fashion industry thrives on innovation. Stay updated on emerging trends, sustainable practices, and technological advancements in garment production.
Building a successful fashion business requires dedication, perseverance, and the ability to adapt. By focusing on your niche, building a strong brand, and leveraging the power of digital tools, you can navigate the exciting yet competitive world of fashion. #fashion #brand #budget
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PLAYLISTS
F A S H I O N D E S I G N P R O C E S S :
• Fashion Design Process
F A S H I O N I L L U S T R A T I O N :
• Fashion Illustration
F A S H I O N B R A N D S :
• How to make fashion br...
R E S U M E / C V :
• Resume/CV
D E S I G N T H I N K I N G:
• Design Thinking
D E S I G N E R S T O R I E S :
• Designer Stories
0.00-Intro
04:12-Fashion Business Kaise Start Kare ?
04:31-What Are The Key Components When You Starting A Label?
05:52-1-Manufacturing Cost
06:00-2 -Fabric Cost
06:30-3Fixed & Variable Cost
06:44 -4 Marketing Cost
10:48-YOLO
11:29-Marketing Cost
12:35 1.The Legal Cost
2. The Manufacturing Cost
3. Marketing Cost
12:43 4. The fabric/Raw Material
18:13 Fixed Cost And Variable Cost
18:15 Fixed Cost
18:54 1. Fixed Cost
19:02 Insurance
19:37 2. Sunk Cost
20:31 3. Variable Cost
22:36-1. Ask Your Family & Friends
22:45-2. Crowdfunding
22:46-3. Venture Capitalist
22:48-4. Private Equity
30:23-Arm Length Suppliers
42:24-1. Raw Material Cost
42:27-2. Marketing Expenses
49:16-Consumer Taste And Preferences
50:22-Inventory Management
53:30-What Are The Pros And Cons Of Self Funding
Vs Loans Vs Raising Funds From People ?
59:27-1. Business Plan
01:00:36-2. Target Customers
01:00:43-3. Impliment A Business Model
01:01:25-4. Licences
01:01:33-5. List Of Contacts
01:01:44-6. Conduct An Exhibition
01:04:06-Learn,Unlearn And Relearn
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