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Price the Hype is Sole Collector's sneaker-themed game show. On this special Complex crossover episode, Speedy Morman, Racks Hogan, and editor Tony Mui use their knowledge of shoes and the reselling market to compete for pride and a grand prize pair of Union x Air Jordan 1s. But, will the sneakers make it out unscathed?
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Sole Collector was founded in 2003. It is a leading online and print publication that dives deep into sneakers and the culture surrounding them. On Sole Collector, you’ll find the latest in sneaker news, in-depth interviews, and up-to-the-minute details on every major release. The site also offers an online marketplace where collectors can buy and sell rare and valuable sneakers.