In the episode # 17 of the Compliance Podcast with Bogdan Fratiloiu, we had the great pleasure of speaking with one of the most reputable communication specialists, Marta Niculae, Country Communications & Advocacy Head at Novartis. We approached the traditional compliance topics from the perspective of the communication professional who ensures every day that the messages circulating inside and outside the company reach their target and correctly guide employees, patients, collaborators and all other interested parties. Marta told us how the messages in a training session should be personalized to produce added value, how a message should be designed by finding a common language with the one it is intended for and how we should seek feedback to ensure that what we have we wanted to say it was correctly received.
Now, you can watch it with English subtitles !