On this episode of Connected, Greg is joined by Dusty Weis, president of Podcamp Media and host of the award-winning Lead Balloon podcast. Dusty has quite the background in media and public relations, and he shared great insight into how dealers can be communicative and transparent with their customers when faced with a PR crisis.
Dusty and Greg discuss:
-Creating a proactive crisis communication response plan.
-Rebuilding customer trust after a crisis like a cyberattack.
-Distributing your message through a clear, compelling story.
Listen to the Lead Balloon podcast!
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