The disconnect between the 'Why'- intrinsic business or customer value and the 'What'- Product Backlog items-is a common shortfall in product development. By leveraging a technique called Impact Mapping, you can fill this missing link. In this Scrum Pulse webinar, PST Lavaneesh Gautam shares how Impact Mapping helps build connections between business impacts, users, user outcomes/benefits and potential solutions. Ideal for Product Owners, Developers, Scrum Masters, project managers, product managers and anyone involved in discovering or delivering value, this webinar is a crucial step toward enriching the significance and impact of your work.