A closer look at Catching Cairo discussing her processes, inspirations and her views on the industry only on the PLUSMINUSEQUALS Contained Sessions
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PLUSMINUSEQUALS are an online platform championing everlasting change. They believe each individual has a separate journey and that none is more or less valuable than another. Equalling a diverse and representative display of content from Creatives whose main goal is to empower and raise awareness from all walks of life’s journey. PLUSMINUSEQUALS aims to showcase a diverse and powerful body of content focusing on music, fashion, popular culture and sport, exploring the blurred lines between these categories and how they all connect in shaping individuals and their journeys. Inspiring , informative and impactful visuals to give the viewer an emotional and connected experience.