Content Hubs: Where SEO and Content Marketing Meet

Рет қаралды 48,422

Күн бұрын

In this video, you’ll learn how to create your own content hub to maximize search traffic to your pages.
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Types of Content Hubs: 5 Approaches & 30+ Examples ► www.contentharmony.com/blog/c...
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Content hubs work because they help build semantic relationships between content.
So, rather than write a book-length blog post about a particular topic, you can create other relevant guides and internally link between these pages.
This tells search engines that all the content is related. Plus, having a logical structure to your content provides a better user experience for visitors.
There are 3 parts to a content hub:
► Hub: the pillar content, and usually an in-depth guide or a resource on a broad topic
► Subpages: separate pages that go in-depth on a more specific part of your topic
► Hyperlinks: used to connect the hub to its subpages and the subpages should also link back to the hub.
So, how do you create a hub for your site?
The first step is to brainstorm ideas for your hub pages.
You’ll learn a few questions you should ask yourself to determine whether it would be a good page in the video.
The second step is to choose the right subpages.
You’ll learn how to do this in the video, plus you’ll also see an example of how we would build a hypothetical content hub for a yoga site.
Timestamps:
0:29 How content hubs work
1:11 Three parts of content hubs
3:50 Brainstorm ideas for your hub pages
5:36 Choose subpages that relevant to your topic
5:59 How to build a content hub for yoga site (example)
#contenthubs #contentmarketing #seo
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Пікірлер: 140

@unmiss-com 4 жыл бұрын

Webmasters pay a lot of attention to link building, outreach, and earning external links. However, some websites already had their high authority and relevant pages in the top-10 might. Interlink them with new pages or pages that have organic traffic. I usually open the Google Search Console, find pages that rank from top-4 to top-30. Then I use combinations: the main keyword + domain. com in order to find pages that Google is considering relevant to these pages. The final step is to link from relevant pages to the promotional ones. I also use Ahrefs to interlink authoritative pages with external links to promotonal.

@Samsam20235 4 жыл бұрын

SEO Tools TV what is the purpose? You want to link externally to newer pages and not the top 3 right?

@lunawang6800 2 жыл бұрын

Hi UNmiss, may I ask why you link relevant pages to promotional ones not the other way around? Just curious

@EsMz0r 4 жыл бұрын

Ahrefs KZfaq Channel is the best in SEO industry IMO. Really professional and interesting videos.

@AhrefsCom 4 жыл бұрын

Thank you! Glad you're enjoyed our videos :) -Sam

@rashedislam1172 4 жыл бұрын

I think so

@jennaboister6529 4 жыл бұрын

Great video Sam, I used to create content hubs for clients (I'm in a slightly different field now), but there's heaps of insights in here which I hadnt even thought about before but will definitely be using in the future!

@AhrefsCom 4 жыл бұрын

Jenna, thank you for watching. I am glad we managed to provide additional hints and cover a topic from a different angle😊 - Max

@gridautosport. Жыл бұрын

@@AhrefsCom where Sam?

@kandaman304 4 жыл бұрын

Yet another awesome piece. Your videos provide a TON of value to the average viewer. Job well done, my friend! Keep cranking out these types of videos.

@AhrefsCom 4 жыл бұрын

Thank you! Glad you enjoyed it.

@emilywelsh1072 Жыл бұрын

Thanks for this video! I always love your content!

@AhrefsCom Жыл бұрын

I appreciate that! -Sam

@Kenny-Ross 2 жыл бұрын

Excellent breakdown! I needed visuals to fully understand this and you did that. Thank you!

@AhrefsCom 2 жыл бұрын

Glad it was helpful! -Helen

@janabriggs8535 4 жыл бұрын

Killer info, Sam! I'm definitely going to do this. 👍

@AhrefsCom 4 жыл бұрын

Jana, glad you enjoyed this one. Good luck with your content hubs, feel free to share it with us later on;) - Max

@markow5019 4 жыл бұрын

Great work Sam. Best explanation of this topic for sure. The examples and diagrams really clarified this for me. Off to do some restructuring :-) Thx.

@AhrefsCom 4 жыл бұрын

Thanks, Mark! Glad you enjoyed it. -Sam

@Fictionphile 4 жыл бұрын

Great insight and tips. We're working on developing our hubs now, and this came as perfect timing to keep us on the straight and narrow. Thanks!

@AhrefsCom 4 жыл бұрын

Glad it came at the right time! Best of luck. -Sam

@kunikjindal9188 3 жыл бұрын

Hi Have you tried content hub strategy, if yes can share the results.

@shubham_butola 4 жыл бұрын

This video was very informational we can considerthis as content and link wheel strategy

@Sarfarazansarihere 4 жыл бұрын

Thank you so much sir. Greeting from INDIA. This is really helpful and informatic video. I was just brainstorming ideas for my blog structure and now you gave a direction to my mind.

@AhrefsCom 4 жыл бұрын

Glad it came to you at the right time. Best of luck. -Sam

@DustinDeTorres 4 жыл бұрын

We've been doing this for years for both ourselves and for our clients. Thanks for the video!

@AhrefsCom 4 жыл бұрын

You're welcome. Hope we manage to cover the topic with a slightly new angle ;) - Max

@DustinDeTorres 4 жыл бұрын

Actually yes! So much new info here. Especially in the links below the video.

@AhrefsCom 4 жыл бұрын

Dustin, it is a great pleasure to hear that =) Good luck with your marketing efforts! ;) - Max

@JoseSorianoPhotography Жыл бұрын

I'm not an expert by any means but I would like to know when to use hubs vs a very comprehensive guide all in one post. Thank you. Great content.

@Mispelisfav 4 жыл бұрын

I think ahrefs has a mind reading tool. Just when I get stucked with something or have an idea they upload a video answering my questions a few days (or hours) after.

@AhrefsCom 4 жыл бұрын

Hope it helps you get started! Best of luck! -Sam

@mamachiderah_001 8 ай бұрын

A good coach you are.Thank you so much.l have not yet started but will.

@AhrefsCom 8 ай бұрын

Best of luck! ✌ -Helen

@ryanyu5051 4 жыл бұрын

Great content as usual!

@AhrefsCom 4 жыл бұрын

Thank you!

@herbigt 4 жыл бұрын

What‘s your recommendation for the „depth“ of the sub pages? Should a sub page be able to rank on its own (with a minimum number of words in it etc.)? Or can it also just be a fairly short page?

@AhrefsCom 4 жыл бұрын

Subpages should have valuable content and it will have all chance to rank for topic keywords it covers. I do not think depth will matter, just make sure it is easy to navigate within your content hub. - Max

@zackzhu9424 4 жыл бұрын

Great idea

@satendrasingh2143 4 жыл бұрын

Ahref always provide great tips in an easy way that's why I`m a fan of your content

@AhrefsCom 4 жыл бұрын

Thank you😊

@jc4evur661 Жыл бұрын

What if my Cluster Content pages can fit under multiple Pillar hubs? Should I link them to multiple Hubs if I can? Or might this dilute their value? This is an excellent video...Thanks!

@prairiestategroup1305 4 жыл бұрын

Awesome video...will definitely use this! Any good examples of U/X or layouts to make it easy to navigate?

@AhrefsCom 4 жыл бұрын

Check a post from Kane Jamison linked in a description. It covers some content hub types as well as some examples. - Max

@curtis123416 2 жыл бұрын

Hey Sam! I’ve been using ahrefs for about a year now, great product. Where should the pillar page link to? I understand it needs to link to all the sub topic pages, but which higher DA page should it link back to? Aka which page that is higher in the food chain.

@AhrefsCom 2 жыл бұрын

If you're a hub and multiple pillar pages, they should link to each other? - SQ

@007stopjockin 4 жыл бұрын

Great video! What was that back end product he was getting all those metrics from in the video? 007

@AhrefsCom 4 жыл бұрын

Ahrefs.com

@madhusudang5551 3 жыл бұрын

Great video! I am bit confused with the approach, could you please clarify my query: For example: If I want to rank for "keto diet keyword" (considering competitors also have similar backlinks and authority) Which approach would be better? a) Create a pillar page, provide a brief description, and link to the related sub-topics (as in drift) b) Create a lengthy page covering all the sub-topics as subheadings? (provide table of contents) My goal is to rank for both the "pillar page keyword" and the "sub topic keywords" And, If I go by approach (b) can I create individual pages related to subtopics? won't it cause duplication of content?

@AhrefsCom 3 жыл бұрын

It depends. There's no 100% sure way to say whether a long-form content or a hub page works. You can create a hub page if you think there's enough sub-topics under that main topic. - SQ

@vishalsinghbaghel 4 жыл бұрын

Ahrefs is the Best KZfaq channel for learning SEO. Your videos helped me to learn SEO and become SEO manager being a undergraduate student. I made a simple tool website by manually coding it. It is one page website with 550 word content. Can I rank it without creating any other sub-pages? I'm targetting low competition medium volume keyword.

@AhrefsCom 4 жыл бұрын

Thank you and congratulations :) As for ranking, it depends -- no simple answer to say yes or no. Analyze all the different factors (we teach about these in a ton of our videos) and take your best guess. Best of luck. -Sam

@nicocastanheira7685 4 жыл бұрын

Sounds good.

@allen_d99 2 жыл бұрын

Awesome video! I only have one question. Is it a good idea to copy parts from the subpages and paste it into the main pillar page when writing about that particular topic? For example, when writing about benefits of keto on the main pillar page on keto dieting, can I use the same content that's on the subpage about the benefits of keto, or do I need to write something else from scratch? Thanks :-)

@AhrefsCom 2 жыл бұрын

Don't think it's a good idea - there's a risk that Google might consider it a duplicate content -Helen

@bloggerkickstart9060 4 жыл бұрын

Hey Sam O! thanks for the tips. Wondering is a topic like speed your websites suitable for the content hub method? Or the topic fits better with Step by step guide.

@AhrefsCom 4 жыл бұрын

I personally look at content hubs as more of a structure rather than a single page. You'll need to do your own research on the specific topic :) -Sam

@HastaLaVistaBoss 4 жыл бұрын

Awesome video Sam. How are these hubs different from creating silos? Are silos and hubs the same thing? Cheers🍺 Adrian

@AhrefsCom 4 жыл бұрын

In my (Sam) opinion, a lot of it is jargon. I've heard other names for content hubs like content silos, topic clusters, category pages, whatever. I don't think it's important to get crazy technical on the word itself, but the main point is that it helps build good site architecture. -Sam

@HastaLaVistaBoss 4 жыл бұрын

@@AhrefsCom Great stuff. Thanks for your input😀🍺 Adrian

@esmn959 4 жыл бұрын

Hi Sam, great video as always! You don't mention this in the video or the blog post, but should the subpages link to the other subpages as well, and are other pages/subpages allowed to link to any parts of the content hub? Thanks!

@AhrefsCom 4 жыл бұрын

You may include some inlinks between some pages where it makes sense. You may link to content hub from other pages, again where it makes sense to promote it. It should positively influence authority of the hub with some extra inlinks. - Max

@esmn959 4 жыл бұрын

@@AhrefsCom can any part of the Content hub link to any other pages outside the Content hub?

@yesuailee 5 ай бұрын

Excellent technology, but at times it can be overwhelming. For instance, while reading Content A, links to Content B suddenly appear, leading me to explore additional links such as Content C, D, E, and so on. Upon completing this "links" tour, I realized I had completely forgotten my initial reading intention, and Content A had disappeared amidst the multitude of links. Consequently, I am curious to know if there is a method to minimize these distractions while maintaining the inherent relationships among all the contents.

4 жыл бұрын

Excellent video, could you go further on how the URL structure could be, blog / topic cluster / blog post.

@AhrefsCom 4 жыл бұрын

I guess your suggested way of structure will work totally fine ;) - Max

@biotropicsmensformula4811 4 жыл бұрын

Great!

@AhrefsCom 4 жыл бұрын

Thank you!

@productpromotions1736 3 жыл бұрын

Hi, Sam I have been building content hub for my bike niche. Kindly is it advisable to use to static pages for pillar content and the other topics as blogs

@AhrefsCom 3 жыл бұрын

Don' see why not? - SQ

@bappadityasaha4882 4 жыл бұрын

Can I use ahrefs tool in mobile?? Ans me plz

@pulseagency7425 4 жыл бұрын

Awesome article thanks, how do you feel about using a category page in WordPress as a pillar page? cheers Nico

@AhrefsCom 4 жыл бұрын

If this page meets search intent of a target keyword and can be structured well to be used as pillar page - why not? - Max

@productpromotions1736 3 жыл бұрын

As for me am slightly consufused, I have started a new site on bikes niche and I want to use content hub method or rather silo structure. I am stuck I don't know what type of categories I should choose and how I should begin with the hub. Help me please Sam🧐

@AhrefsCom 3 жыл бұрын

I'd recommend consulting an SEO or watching this video again to figure out how to do it. There's no "right" way to do it - it's all experimentation. - SQ

@sarejahaseacha 4 жыл бұрын

Thank you soo much sir from india

@AhrefsCom 4 жыл бұрын

You're welcome! Glad you enjoyed it.

@YTJBB 4 жыл бұрын

Just wondering if you are referencing your content hub in the footer of every page does that count for backlinking?

@AhrefsCom 4 жыл бұрын

This is internal link, but does it really bring value? Not sure. You might want to link to a content hub from a couple of strong authoritative pages to help it rank better when you just created it. - Max

@usmanbhatti5086 2 жыл бұрын

In wordpress, My Pillar posts and supportive posts should be under a same wordpress category to qualify for a hub? or few of my posts can be from another category as well?

@AhrefsCom 2 жыл бұрын

A hub page has nothing to do with category pages on WordPress. - SQ

@usmanbhatti5086 2 жыл бұрын

@@AhrefsCom Alright. Means for example 2 posts from my Category A, 3 posts from my Category B and 2 post from my Category C can combine to make 1 Hub. Also, my pillar post can either be in any of these categories or can also be a simple WordPress Page without any category. Right?

@emellotube 11 ай бұрын

Excelent

@AhrefsCom 11 ай бұрын

Thanks! :) -Helen

@bloggerfunda2985 4 жыл бұрын

Hi Sam oh i am a huge fan of you never miss your videos, please uploade a video about "Google ad campaign for affiliate product"

@AhrefsCom 4 жыл бұрын

We most likely won't do anything like that for paid arbitrage as it's not exactly in-line with our contact. But who knows? Maybe in the future. -Sam

@devilchocomilk 4 жыл бұрын

Good insight, I'm just wondering do you need to write 2000++ words for your pillar content and cluster content? So in the pillar content, you write 2000++ words, and when users click the cluster content it will also have 2000++ words. Does it work like that?

@AhrefsCom 4 жыл бұрын

You do not have to stick to 2000+ words. I am afraid I am not able to tell you the best amount of words, just cover the topic in full, make it readable, so it sounds natural and easy-going... You do not want people to give up on half way reading your posts. - Max

@rajatagnihotri6675 3 жыл бұрын

So for example, start blog might be a good hub page with sub topics like blog name guide, hosting, niche, and some tips 💡 Right?

@AhrefsCom 3 жыл бұрын

Not looked into the topic ourselves, but just from the surface, it seems like a good start 🙂

@shakeelitser 4 жыл бұрын

Best video

@AhrefsCom 4 жыл бұрын

Thanks!

@Sochokuchnaya 4 жыл бұрын

thankyou sam

@AhrefsCom 4 жыл бұрын

You're welcome!

@tsimonoke 4 жыл бұрын

what would be better direction Content Hubs - Topic Pages, or strict Silo structures?

@AhrefsCom 4 жыл бұрын

It depends. Try whatever makes the most sense for your site.

@rahulbhatiain 4 жыл бұрын

Can you give an example of Content Hub for Affiliates Sites? Like best gaming monitor. Also Can we link the sub pages to each other too? Like for best gaming monitor the money keywords for sub pages are best monitor for Xbox, best monitor for ps4

@SonuKumar-sb1kt 4 жыл бұрын

Is it good to create hubs across domains? I have two domains in similar niche. Will google can ban it by considering it PBN?

@AhrefsCom 4 жыл бұрын

I am not sure what kind of results you will get. Make sure it is not treated as link schema. Tips in this video are related to content hub within one domain. - Max

@mrmaurice8951 3 жыл бұрын

Is it allowed/good to link between cluster content as well? Or only between pillar and cluster content? Looking forward to hear from you.

@AhrefsCom 3 жыл бұрын

Why not? - SQ

@mrmaurice8951 3 жыл бұрын

@@AhrefsCom As it will become harder for Google to identify cluster pages? But I am not sure, that's why I was asking :) Cheers

@mariadilorenzo8962 4 жыл бұрын

Should my pillar page / content hub link to all the smaller articles? I thought the whole point of the sub-pages was to help rank the pillar page. Will this happen if my pillar page links to all of the smaller ones?

@AhrefsCom 4 жыл бұрын

In my opinion, it is better to link in both ways. Subpages will improve pillar's page authority, while pillar page will help subpages to rank for some specific keywords. I do not see any issues that will hurt rankings for pillar page as some internal outlinks should not be a bad sign for Google. - Max

@mariadilorenzo8962 4 жыл бұрын

@@AhrefsCom Thank you so much!

@cliffordrogers2734 2 жыл бұрын

Thanx

@AhrefsCom 2 жыл бұрын

You're welcome!

@tannguyen_91 4 жыл бұрын

Can you make an in-depth tutorial using category pages to be Content Hubs for Blog?

@zareenaarshad9200 3 жыл бұрын

Hey Tan, just analyze urls of this blog thoroughly 24hoursofbiology.com you will get more indepth detail over content clustering, i hope this will help.

@jeankilpatrick2438 3 жыл бұрын

I've got most of my cluster content but all the posts are in a blog. Can I make them into pages?

@AhrefsCom 3 жыл бұрын

Do you mean as a Wordpress page, rather than a blog post? - SQ

@jeankilpatrick2438 3 жыл бұрын

@@AhrefsCom yes

@homecookbasics 4 жыл бұрын

Is this the same thing as creating a category page?

@AhrefsCom 4 жыл бұрын

Emm 🤔 You can call it a category, I guess. In our sample - categories of yoga poses. But I would treat it as overview post with outlinks to indeep reviews of each specific aspect of the main topic. - Max

@csoutsource 4 жыл бұрын

Question: If we go with "Yoga Poses" as the Pillar page and then have our subtopics be the actual yoga poses, would that allow us to be considered an expert on yoga poses? It generally seems too broad to focus on each pose. I was thinking your sub-topics would be on "Most popular yoga poses", "Different types of Yoga poses", "x vs y yoga poses". Not sure if my question is super clear, but I find your approach to maybe be too broad in scope to allow search engines to consider your pillar page as "expert" on everything yoga poses. Not bashing, I genuinely am curious if I am thinking about this correctly.

@AhrefsCom 4 жыл бұрын

Content hub example here is pretty clear - types of yoga poses and its description. Should work well for pillar page as well as subpages. If you change the angle for each page, it will be too hard to narrow down the main ideas within the pillar page as it will cover too many different things. Just a personal opinion, do not treat it as a way to go ;) - Max

@andredei8492 4 жыл бұрын

When you use the image from hubspot why you change the name to content hub and also not calling it like they call it Topic Cluster?

@AhrefsCom 4 жыл бұрын

There’s slightly different nuances. People have all sorts of names for it and it just adds to the confusion. So Sam chose to just call them content hubs and also suggested an article that breaks down different formats there too. It is in video description, if you want to dive deeper into it. - Max

@himanshusingla4055 4 жыл бұрын

Should i give social signals to a micro niche blog. Because if i share then people may find that niche and compete with me...

@AhrefsCom 4 жыл бұрын

In my opinion, it is always worth sharing your content. Anybody can use your ideas, no matter if you share it or not, so I do not think this should be the reason to stay quite about it. - Max

@himanshusingla4055 4 жыл бұрын

@@AhrefsCom Ok thanks dear Max

@AhrefsCom 4 жыл бұрын

😉

@waseemsaifi5580 4 жыл бұрын

is CORONA VIRUS also comes in CONTENT HUB LOL..... Great knowlegde Max, Cheerssss

@MartinZanichelli 4 жыл бұрын

After pressing Publish you have to wash your hands.

@waseemsaifi5580 4 жыл бұрын

@@MartinZanichelli and while watching performance, wear mask... If any corona virus keyword ranked so

@Doctor_of_seo Жыл бұрын

What's about anchor text sir?

@AhrefsCom Жыл бұрын

What exactly would you like to know about anchor text? Btw, we have an article about anchor text and how to use it: ahrefs.com/seo/glossary/anchor-text Hope it helps 🙌 -Helen

@SJ-gj7mx 4 жыл бұрын

Please tell me how to fix this problem? I have this problem I do not know how to fix, would you kindly tell me what I should do? I have created a new website with Squarespace, then created a new gmail for it and managed to set up Google My Business for it. It got verified and is up and running. Then I connected the website to Google Analytics and Search Console using an old gmail. Then I set up Google Merchant with that old gmail because for verification it needed Google Analytics. Now I have this problem that my Google My Buisness is with new gmail and all my Google Analytics, Search Console and Google Merchant are with the old gmail. Now I want to remove those ( Google Analytics, Search Console and Google Merchant) and transfer it to the new gmail where My Google My Business is . How should I do this without creating more mess consider I have already submitted sitemap and Google has Crawled the website?

@TheYoosuf 4 жыл бұрын

If I'm understanding your question correctly, the fix isn't that difficult and all you need to do is to add your new gmail account as an admin/owner to GA, search console and google merchant and thereafter you can login using the old gmail account and have access to all of those. However there maybe an issue with Squarespace after you make this change (I haven't worked with Squarespace) but if the platform isn't able to correctly identify the new connections you just made, then you need to try disconnecting GA, Search console etc and re-connecting it again which should fix the problem. Hope it helps, and let me know how it goes

@akashpaul1217 3 жыл бұрын

Hey, is this strategy going to work for new websites too? who cover broader topics. Looking forward for your response 📩 Love from India ❤️

@AhrefsCom 3 жыл бұрын

Yes. - SQ

@aniqaishchoudhary Жыл бұрын

Hello, can i make my largest pillar content as a website home page?? I think making it as a home page will help me to rank it higher and faster, to earn links quicker and increase in Dr faster What do u think???