Conversions (now called key events) in Google Analytics

Рет қаралды 58,241

Күн бұрын

IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events". The steps in this video still apply, though the name has changed. Learn more about this update: support.google.com/analytics/...
A conversion - now called a key event in Analytics - is any user action that's valuable to your business. For example, a user purchasing from your store or subscribing to your newsletter is an example of an action that might be valuable to your business. In Google Analytics, user interactions are measured using events. When you want to measure a key event, you mark an event that measures the user action as a key event. Each time a user triggers the event, a key event is recorded in Google Analytics and displayed in your reports. In this video, you'll learn how to mark an event as a key event.
Chapters:
0:00 - Introduction
1:29 - Mark an event as a key event
3:10 - Conclusion
Resources:
Learn more about key events → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #conversions #ga4conversions

Пікірлер: 36

@brendangoosen 8 ай бұрын

Finding this channel is gold. Coming from UA to GA4 is confusing, with so many ways of doing things. It's great to have this single resource to get back up to speed.

@MichaelChaseMarketing 8 ай бұрын

Wow, I have spent years with UA and have been busy this last year converting all my customers to GA4. Busy means I had little or no time to explore but this is powerful. What used to take me most of a day can be done quickly. This is a cool integration between Analytics and GTM, Love it, and the videos help my customers understand the complexity a bit better.

@runsteeprunfast 11 ай бұрын

This is a very helpful series

@vonzettaslavishhairboutique Жыл бұрын

Hello how do I create a new event for the newsletter? I don't have that in my event tab.

@RobGiannetto 10 ай бұрын

What is the best way to set up a ClickToCall event/conversion? I manage 22 GA4 accounts and in a few cases the C2C event metric appeared by default (that's my assumption b/c I know I didn't set it up). This is a highly important metric for us, as is submit_form, which also appears by default in some accounts but not all.

@tanushasubhalakshmi7130 3 ай бұрын

Helpful... thank you ❤

@MrRameshSipahi Жыл бұрын

Hi. How do I track my eCommerce data? I have tried setting up data layer variable for view_item, view_item_list, add_to_cart, and purchase. But upon viewing the eCommerce purchase report, it shows no data available. Please help. I want to be able to track number of add to cart, purchase, cart abandonment rate, cart conversion rate etc.

@ElenDeBonaJohann Жыл бұрын

Hi Google Analytics e Matt Landers, I think this videos is so sort, have more and more information in each topics to explore.

@raihankawser6750 Жыл бұрын

yup ,, he meant by this video how mark event to Mark as conversion

@Achilles-kr8ek 2 ай бұрын

Thanks!

@HuntingtonBeachLifestyle 9 ай бұрын

After you set up conversions, and start getting a few... how do you set those conversions up for "retargeting"?

@kirylspence-ot8xh 11 ай бұрын

I have outbound link clicks set as an event. How do i filter and only track specific outbound clicks as a conversion?

@alittavarghese18 10 ай бұрын

In GA$ i can see some events first_visit, page view and session start. I would like to track call button event. How can i do that? And also how can i create new events on GA4?

@eirinivas 10 ай бұрын

GA I want to choose the completed forms as a conversion for my site and I have as suggested events the "generate lead" and the "submitted" more than the two should I put it as a conversion both for analytics and google ads?? Also when you select the conversions on the meta page they show what you showed "no available data" when it is not true. what should we do there?

@Studier_in 4 ай бұрын

Hello

@chuchuroberts Жыл бұрын

Now following

@truecrimepodcasting 3 ай бұрын

Forgot to blur the Star Wars

@codex8583 Жыл бұрын

How to create UA destination URL goal into GA4 conversion without send event.

@GoogleAnalytics Жыл бұрын

You will need to create an event that triggers on the page where you want to measure the conversion and then mark that event as a conversion. We have more information in this article: support.google.com/analytics/answer/12966437.

@thiagopinheiro8549 Жыл бұрын

Followed the series, but my event doesn't show on the list to mark as a conversion. All I have there is: first_visit, page_view, session_start Do I have to wait a few hours? Or maybe have the event triggered a few times so that it shows there? 🤔 [UPDATE] It showed on the next day

@GoogleAnalytics Жыл бұрын

Good question! Yes, you can either wait for it to be triggered and it'll appear in the conversions table (as you experienced), or for next time: you can click "New conversion event" and enter the exact name of the recently-created event.

@stephendisney7542 Жыл бұрын

A+

@brunoalc5422 11 ай бұрын

GA should absolutely retroactively set event as conversion when you mark as so. It's annoying to have to wait the event be recognized by GA first to then be able to set it as conversion.

@GoogleAnalytics 11 ай бұрын

Waiting is not required - you can save an event (even a new custom event) as a conversion right away. Here's how: kzfaq.info/get/bejne/bMhhmM-lmJeWqYk.html

@BrandenLuisDiaz Жыл бұрын

🙂

@rafimuhammadd 11 ай бұрын

panduan menghitung konversi visitor yang KLIK tombol WA di Webiste kita.. saya membutuhkan tutorial seperti ini

@user-xu2ie9iw2q Жыл бұрын

With glasses like that you don't need a background full of geek stuff. We get it already.

@user-el5fo9zp4u 10 ай бұрын

why my conversion is under examine user behaviour

@thiagodasilvagusmao2966 Жыл бұрын

This new format of video tutorial for the GA4 (and hopefully, in the near future, for other G-Marketing producst) is WAYYYYY better and MILES ahead of which you guys had before. *Nothing against the professionals, the format looked SOooo outdate. **This one is way more modern (similar to apple product captures and tools of learning centers such as Loom). #cheers@G-MarketingTeams =)

@vishalramchandani5579 10 ай бұрын

more importantly, its the instructors teaching style. Short, sweet. to the point, non-nerdy(jargon free). Leaves nothing more to desire really.

@LearningwithJS-ei3ci 7 ай бұрын

Audiences for Conversioned add.

@BuddyJamesAko 11 ай бұрын

Is the Star Wars shit really necessary? It's hard to take this seriously (and it IS important stuff) when it looks like a guy in a toy shop is trying to impress me with his Google skills.