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Copy This Facebook Ad To Guarantee Success

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Ben Heath

Ben Heath

Күн бұрын

This is what Facebook advertisers dream of - Facebook ads you KNOW will succeed before you even launch them.
It is possible to create Facebook ads that are all but guaranteed to succeed...
And I show you exactly how to create successful Facebook ads in this video.
It's easy to overcomplicate creating Facebook ad campaigns. But often, the simple Facebook ads strategies work the best.
This step by step, how to create a Facebook ad tutorial may just be what you've been looking for.
#howtocreatefacebookads #facebookads
OTHER RESOURCES:
This 1 Facebook Ads Tip Could DOUBLE Your Results
• This 1 Facebook Ads Ti...
The BEST Way To Create FACEBOOK ADS For Beginners
• The BEST Way To Create...
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If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.c...
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Пікірлер: 166
@BenHeath
@BenHeath 2 жыл бұрын
WATCH NEXT: > This 1 Facebook Ads Tip Could DOUBLE Your Results kzfaq.info/get/bejne/fbmYZ86c17vIcac.html
@danielezabrini9857
@danielezabrini9857 2 жыл бұрын
Yes but those ads may have taken months to optimize. Fame of the brand is also a key factor
@a.g.hustlegarland4197
@a.g.hustlegarland4197 2 жыл бұрын
True dat
@noodle123ify
@noodle123ify 2 жыл бұрын
This info is absolute gold for the new-ish digital marketer. Smart, actionable info that's a breath of fresh air. Awesome channel.
@BenHeath
@BenHeath 2 жыл бұрын
Glad you think so :)
@Magic8175
@Magic8175 Жыл бұрын
Your videos are like lifetime movies! I gotta keep watching them back to back!!
@BenHeath
@BenHeath Жыл бұрын
Wow, thanks!
@aovinmahmud5984
@aovinmahmud5984 2 жыл бұрын
Finally found a channel only talks about FB ads. Thank you so much. Subscribed.
@BenHeath
@BenHeath 2 жыл бұрын
Awesome, thank you :)
@aovinmahmud5984
@aovinmahmud5984 2 жыл бұрын
@@BenHeath please make video about how to target less competitive interest
@ismaelvbarry
@ismaelvbarry 2 жыл бұрын
Love this! You're almost at 100k subscribers. Congrats, you should do a special video for 100k?
@BenHeath
@BenHeath 2 жыл бұрын
Thanks a lot - might do :)
@sealandland3959
@sealandland3959 Жыл бұрын
GREAT VIDEO! This video allowed me to find out that my competitors got several ads taken down because they were (supposedly) about politics, but they were just using the word "democratize" as a means to tell that their stuff was for everyone… very interesting, so they took the add down. And all that was written right there.
@BenHeath
@BenHeath Жыл бұрын
Thanks :) That sort of thing happens often and is a great find. Might save you a headache later down the line.
@tahirkamal1878
@tahirkamal1878 7 ай бұрын
i keep jumping between your suggestions, and i keep learning more and more, i love it
@KlaasVictor
@KlaasVictor 2 жыл бұрын
This is so valuable! Thank you Ben!
@BenHeath
@BenHeath 2 жыл бұрын
Glad you think so!
@danielsoutherland
@danielsoutherland 2 жыл бұрын
“Who would be running an ad for more than six months without them working?” - local service businesses. 😬
@wiemahdickson8713
@wiemahdickson8713 2 жыл бұрын
😅😅😅lol..they waste the most money
@condolifestylebygiltv3434
@condolifestylebygiltv3434 2 жыл бұрын
I am.I also hire a facebook guru contract for 1yrs with monthly payments using lead generation campaign. I have inquiry but not generated a sale.
@danielsoutherland
@danielsoutherland 2 жыл бұрын
@@condolifestylebygiltv3434 either your campaign is setup incorrectly or your offer is weak.
@Innovative_Mind546
@Innovative_Mind546 6 ай бұрын
I addicted to your videos, Ben Here is Question, If ads are running for almost 3-4 months, then should we consider that?
@alameentahir8380
@alameentahir8380 2 жыл бұрын
God bless you. God bless you. God bless you again and again. This is mind blowing.
@BenHeath
@BenHeath 2 жыл бұрын
Thank you very much :)
@SimonHoiberg
@SimonHoiberg 2 жыл бұрын
Great strategy! Amazing content as always 👏
@BenHeath
@BenHeath 2 жыл бұрын
Appreciate it :)
@Mzbhagwanee
@Mzbhagwanee 2 жыл бұрын
Your videos are life savers. Can you please do one for ads manager setup for multistep sales funnel? Where websites have landing page with freebie, next page talking about a small product to sell. So firstly it is crucial to sell that product. Ad setup for that will be brilliant. And then if possible, ads regarding offering a bigger one time offer after the first product in the funnel so conversion for that.
@Syd25
@Syd25 Жыл бұрын
You are a gem Ben Heath. Thank you so much for doing this.
@BenHeath
@BenHeath Жыл бұрын
You are very welcome :)
@Syd25
@Syd25 Жыл бұрын
@@BenHeath wow! 😍😍😍😍
@digitaladitya5372
@digitaladitya5372 2 жыл бұрын
Great video ben Just have one doubt how to do creative for campaign Means how many creative we have start with and what sizes are good for great results?? Could you please help us with this..
@sugandhmittal2539
@sugandhmittal2539 Жыл бұрын
Thank you, it's helpful 🙏
@BenHeath
@BenHeath Жыл бұрын
Glad it was helpful :)
@ScribeCash
@ScribeCash 2 жыл бұрын
Dope gem
@fryderyku
@fryderyku 2 жыл бұрын
Great as usually
@BenHeath
@BenHeath 2 жыл бұрын
Glad you think so :)
@marsbeck
@marsbeck 5 ай бұрын
Thank you for your videos. I have a question: to test a product, should I create a campaign with 3 or 5 ad sets of $20 each, or a campaign with 10 ad sets of $10 each? Thank you.
@yaatouskichen4061
@yaatouskichen4061 2 жыл бұрын
You are very talented Ben.I am a new digital marketer trying to lear and your videos are very helpful.Thanks for the amazing content
@BenHeath
@BenHeath 2 жыл бұрын
Thanks a lot :)
@yusufshafie8951
@yusufshafie8951 2 жыл бұрын
Thanks Ben
@BenHeath
@BenHeath 2 жыл бұрын
Thanks for watching :)
@oldaccount67543
@oldaccount67543 2 жыл бұрын
so i found out using this that actually none of my competitors use facebook ads…what do i do? run for the hills?
@sontwisted
@sontwisted 2 жыл бұрын
You are the only game in town test ads until one works then dominate
@TabishBinTahir
@TabishBinTahir Жыл бұрын
Thanks.
@BenHeath
@BenHeath Жыл бұрын
You're welcome
@YorkshirePork
@YorkshirePork Жыл бұрын
Wow this is so valuable! Thank you so much. Only just discovered your channel but learning so much already
@BenHeath
@BenHeath Жыл бұрын
You're so welcome :)
@AntonGeorgescu
@AntonGeorgescu Жыл бұрын
This is great! Thank you sooo much. Also, Google just launched their own Ad Library, finally. What do you think of it?
@iftikharqomi1942
@iftikharqomi1942 2 жыл бұрын
Wow! This is a golden secret I have been unknown about. Thanks :)
@BenHeath
@BenHeath 2 жыл бұрын
Happy to help!
@far.k.3112
@far.k.3112 Жыл бұрын
Thanks!
@BenHeath
@BenHeath Жыл бұрын
Thanks :)
@ItsameBS
@ItsameBS 2 жыл бұрын
Question. When someone likes (thumbs up) your Ad, is there anything we can do with those likes to drive more ads or leads to them?
@BenHeath
@BenHeath 2 жыл бұрын
You can create a custom audience from those people and specifically retarget them. You could also create a lookalike audience from that source audience and target that as well.
@peteraudu4554
@peteraudu4554 2 жыл бұрын
You can also invite them to like your page. People don't like pages like they used to but it's still another way to increase their connection to you.
@halitsanr4439
@halitsanr4439 9 ай бұрын
You are awesomeee !!!
@sergioval2217
@sergioval2217 2 жыл бұрын
Wow! This just blew my mind big time
@BenHeath
@BenHeath 2 жыл бұрын
Yeah it's a good tactic :)
@doablefilms9380
@doablefilms9380 2 жыл бұрын
Ben do you have a recommendation for an agency for a business looking to spend $300-$500/month in ads?
@umair9456
@umair9456 2 жыл бұрын
Ben i reckon.. you should work on brevity..! I mean all the content is great but it would be easily covered in 6 minutes ..! appreciated
@aumiu6079
@aumiu6079 2 жыл бұрын
Hi Ben, thanks for the advice as always. Just a quick question, do you recommend to put different app event optimisation in one campaign different adsets or to put it in different campaign?
@aryan68631
@aryan68631 2 жыл бұрын
Hi Ben ! Big fan from India ! I just want to ask what’s happening to Facebook as it’s provided sales from couple of weeks and making situation worst ! Can you guide me something as I aslo running CBO Conversion Campaigns
@Rpd264.
@Rpd264. 2 жыл бұрын
could you do a demo on how you would run a ad for a custom cabinetry business ??
@CrownofChange_
@CrownofChange_ 7 ай бұрын
Thank you so much !
@TamraAndress
@TamraAndress Жыл бұрын
I'm curious - what if you don't see a TON of ads in that specific search category - does that mean you should choose a different topic, keyword, etc.
@BenHeath
@BenHeath Жыл бұрын
It could mean that there's not much competition and you have stumbled upon a great opportunity. Hard to say.
@mohamedishaknoorm815
@mohamedishaknoorm815 2 жыл бұрын
Great one ben
@BenHeath
@BenHeath 2 жыл бұрын
Thanks a lot :)
@compliceskin
@compliceskin Жыл бұрын
Hi we are doing this for skincare, is there a way where I can find the interest and behaviours other competitors might use. Thanks in advance
@BenHeath
@BenHeath Жыл бұрын
Sure and I actually have a video on that exact topic you can find on my channel :)
@janoskatona1234
@janoskatona1234 Жыл бұрын
Thank you very much, very useful. But how do you know if your competition doesn't have a stupid marketing company running a lot of ads, and some of them are bad af? Or if they didn't start some ads, and some of them are working and some of them don't but they don't care about that?
@BenHeath
@BenHeath Жыл бұрын
That's always a possibility but it's unlikely. Almost no one will run ads for months and months if they aren't working. That's why it's so important to look at the ads that have been running for a long time.
@Anhaarshorts
@Anhaarshorts Жыл бұрын
great video
@BenHeath
@BenHeath Жыл бұрын
Thanks :)
@stefquibete2403
@stefquibete2403 2 жыл бұрын
Love your content Ben!
@BenHeath
@BenHeath 2 жыл бұрын
Thanks a lot
@artKarolina
@artKarolina 2 жыл бұрын
You are amazing, thank you for this tip!!!
@BenHeath
@BenHeath 2 жыл бұрын
Happy to help!
@ArtGiser1
@ArtGiser1 2 жыл бұрын
Great strategy
@BenHeath
@BenHeath 2 жыл бұрын
Glad you think so :)
@andreifabian3102
@andreifabian3102 Жыл бұрын
Great, but could you please give us the link to the meta tab ?
@BenHeath
@BenHeath Жыл бұрын
Thanks :) I actually can’t I’m afraid. It will be different for every user. Best thing is to Google Facebook Ad livrary
@TheTruthToFreedom
@TheTruthToFreedom 2 жыл бұрын
Hey Ben, thanks for the video. I've been using this technique to create ads for my own clothing brand but the problem is that I don't know what interests my competitors are targeting? If I keep it generic (only country + age), I am possibly ending up targeting more than 50 million people, which I don't have the budget for. How would one go about finding what interests my competitors would be targeting?
@m.rajeshkumar5131
@m.rajeshkumar5131 2 жыл бұрын
Ask yourself you're the founder you knew what u are trying to establish. Ask ur friends. If ur open to talk we can talk
@viktoria2481
@viktoria2481 2 жыл бұрын
so for one ad group try to target a broad group (you don't have to put an interest or audience) and for three others target three major apparel brands. Let's say you sell yoga leggings, so target those who like Skims, Lululemon, Athletica in each separate ad group. That makes a total of 4 ad groups in one campaign. You want to have one broad and the three others you can constantly try out different audiences if that makes sense.
@m.rajeshkumar5131
@m.rajeshkumar5131 2 жыл бұрын
@@viktoria2481 this will works
@viktoria2481
@viktoria2481 2 жыл бұрын
@@m.rajeshkumar5131 yes :)
@silkynsoft7998
@silkynsoft7998 2 жыл бұрын
@@viktoria2481 really good
@saeedkhansadi
@saeedkhansadi 2 жыл бұрын
Hi Ben, Recently facebook delete few detail targeting option, how to target that keyword. Thanks
@BenHeath
@BenHeath 2 жыл бұрын
I've got a video coming out about this next week :)
@alexandrurobu5578
@alexandrurobu5578 2 жыл бұрын
So strategy is to be unoriginal and copy the competition?
@BenHeath
@BenHeath 2 жыл бұрын
I would much rather be unoriginal and successful than creative and not. You also want to model from other examples not copying so there is certainly room for your own originality.
@darrahvue3201
@darrahvue3201 Жыл бұрын
Do we have to pay those ads to be used in our Facebook videos?
@ghost_assassinz1877
@ghost_assassinz1877 2 жыл бұрын
Would you suggest facebook ads for a local service business?
@BenHeath
@BenHeath 2 жыл бұрын
I would indeed :)
@TatianaIAndreeva
@TatianaIAndreeva 2 жыл бұрын
Great! What would you suggest if you don't find any close competitors?
@StretchClub1
@StretchClub1 2 жыл бұрын
great info but what if you cannot find any ads that are that old? Many of the types we run are no longer being run because the wheels seem to have come off FB advertising now. We always ran conversion campaings for service based business with Videos. Now that is just not working well at all for any of us. We have done lead ads but again, just not great results at all. I see all the competitors we always modeled and almost all their new ads are a week old to two weeks max
@russelemmanuelpilapil3834
@russelemmanuelpilapil3834 2 жыл бұрын
wordy
@ibrahimsurti4922
@ibrahimsurti4922 Жыл бұрын
Hello Ben , Great video Quick question , what if out marketing budget is no the same as our competitors Than do we still MODAL after them with that small budget?
@BenHeath
@BenHeath Жыл бұрын
Well you have to factor that in but you can still take a lot from what you find.
@SteveVickAK
@SteveVickAK 2 жыл бұрын
Brilliant!
@BenHeath
@BenHeath 2 жыл бұрын
Thanks :)
@SergioOcampo-mu9ur
@SergioOcampo-mu9ur Жыл бұрын
DanTDM for Advertising
@mpm6515
@mpm6515 2 жыл бұрын
Hey Ben! Great Video, in General your videos helped me a lot thank you for that! I have a question, i have an app and wanted to start running ads, the one problem i have is that, everytime i click on the button: IOS 14+ Campaigns, i can choose my app, without it i can choose my app normally, do u have any idea to get this problem fixed, or do u know any websites, yt videos, or a person who can help me? Thanks a lot again Ben.
@1226CT
@1226CT Жыл бұрын
I've selected Australia and Instagram with 26000 Ads? Why am I still get ads from all over the world instead of just Australia?
@tacmonsurgico4287
@tacmonsurgico4287 2 жыл бұрын
Hello Ben! What do you think of Facebook removing detailed targeting? Especially we can't target people based on their job title etc.
@BenHeath
@BenHeath 2 жыл бұрын
I've got a video coming out about that next week - 3 solutions that we've found will be covered in that - published next Tuesday :)
@tacmonsurgico4287
@tacmonsurgico4287 2 жыл бұрын
@@BenHeath thank you so much Ben! Really looking forward to it but I really hope it's not lookalike audience or the other two that facebook has mentioned in their article :( I've lost so much just because of Facebook deleting the targeting options😭
@BenHeath
@BenHeath 2 жыл бұрын
I give 3 potential solutions in that video - I share what we find works with our clients.
@tacmonsurgico4287
@tacmonsurgico4287 2 жыл бұрын
@@BenHeath thank you so much Ben! Really appreciate the effort and what you are doing for us ❤️💯
@rezaalizadeh1696
@rezaalizadeh1696 2 жыл бұрын
Hi Ben I watch all your Videos. Thanks for your help. I really love them I started a new Campaign one month ago I got perfect results I have 2 assets and I have four ads on each but I wanna ad new videos to my ad sets should I add new ads to my assets and stop some other ads ? or should I add a new adset to my Campaign. If You answer this. It will be really really helpful. why am I asking ? cuz Facebook emphasises that you shouldn't remove any ads from conversion and CBO and they say It will be bad for learning phase. pleaseeee answer my question thanks a galaxy
@jordidalmau8471
@jordidalmau8471 Жыл бұрын
is there a way to see older ads they are not using anymore?
@BenHeath
@BenHeath Жыл бұрын
Not unless they were run within a special ad category I'm afraid.
@theogbeprecious
@theogbeprecious 2 жыл бұрын
Do you know if it's a traffic or engagement ad?
@graceharris1360
@graceharris1360 2 жыл бұрын
Hi Ben, this is great, thank you so much. Is there a way to see their ad sets?
@BenHeath
@BenHeath 2 жыл бұрын
Glad to help - there isn't I'm afraid. But I do have plenty of tutorials on targeting.
@zubairzahoor8789
@zubairzahoor8789 2 жыл бұрын
Love you
@BassPlayerAvailable
@BassPlayerAvailable 5 ай бұрын
But you can't see who they are marketing to unlike when the advert turns up on your feed and you click to see Why Am I Seeing This Advert.
@BenHeath
@BenHeath 5 ай бұрын
Yes that's true but not a reason to not use the strategy. The best approach is to use both.
@why3443
@why3443 2 жыл бұрын
Hi Ben. From your experience what is a good cost per click on Facebook ads?
@BenHeath
@BenHeath 2 жыл бұрын
That completely depends on what you are advertising, where you are advertising and what campaign objective you are using. For some businesses £0.20 is great. For others £3.00 is great.
@mahinurislamrobi
@mahinurislamrobi 2 жыл бұрын
One thing I want to know is why conversion ads are less reach than the traffic ads at the same cost.
@BenHeath
@BenHeath 2 жыл бұрын
Because it costs more to reach people that are more likely to convert. Those people are more valuable to advertise to and you are competing against other advertisers.
@mahinurislamrobi
@mahinurislamrobi 2 жыл бұрын
@@BenHeath Thank you so much
@CR7-r2f2e
@CR7-r2f2e Жыл бұрын
Amazing video ben you are the best in youtube which learning real things in facebook ads i came from the video for how to steal customer from your comptiters i have question and i hope if you answer me i want to target the peoples which they speak arabic language inside eurpe and united estate and australia can combine all these countries in sama adset with specific arabic language or i have to sepreat out between them to diffrent adset ??
@BenHeath
@BenHeath Жыл бұрын
Thanks a lot :) Yea I would put them in the same ad set, given you are using the same language. Best of luck with it.
@CR7-r2f2e
@CR7-r2f2e Жыл бұрын
@@BenHeath thank you very much for your answer
@johneso
@johneso 2 жыл бұрын
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
@BenHeath
@BenHeath 2 жыл бұрын
Just increase the budget :) That info won't disappear.
@eugeniamikulan3328
@eugeniamikulan3328 2 жыл бұрын
#HeyBen I am implementing this. The only issue is I've checked over 10 different brands and I cannot see any results older than december 2021... Is this a bug?
@happylegoleon9209
@happylegoleon9209 2 жыл бұрын
3 months is more than long enough
@MayTeng_BeautyWellbeing
@MayTeng_BeautyWellbeing 2 жыл бұрын
Is this suitable for Malaysia worldwide?
@dankort
@dankort 2 жыл бұрын
Hey Ben, what if when I click on the CTA, i.e. "learn more" the link directs me to Facebook's main page. What does that mean?
@BenHeath
@BenHeath 2 жыл бұрын
That means they have used their Facebook page as the destination.
@curtiskelleher8246
@curtiskelleher8246 2 жыл бұрын
Hey Ben, what's your thoughts on exclusions at TOF? I've heard that cold ads shouldn't be reaching a frequency above a 2 and the only way to ensure we are always reaching new people is by utilising exclusions.
@BenHeath
@BenHeath 2 жыл бұрын
I'm not a big fan to be honest. I understand the logic there but in practice exclusions seem to interrupt delivery and affect optimization. It's surprising but not uncommon to see exclusions worsen performance at TOF.
@abidemiokeowo9342
@abidemiokeowo9342 2 жыл бұрын
Hi Ben Why don't we get results on ads library for some ads that are currently running on instagram? was it because they are running their ads through the instagram app?
@BenHeath
@BenHeath 2 жыл бұрын
That's probably just a time lag situation.
@Practice.With.Me365
@Practice.With.Me365 2 жыл бұрын
where can i find that tool,to see my competitor's ads,thanks Ben
@BenHeath
@BenHeath 2 жыл бұрын
It's called the Facebook Ads Library - Google knows where it is :)
@genesisjose2124
@genesisjose2124 2 жыл бұрын
Bom d+
@notaburneraccount3379
@notaburneraccount3379 2 жыл бұрын
Hi Ben, What if you are in a small town of 100,000, and my competitors are nationwide? If my nationwide competitors are running ads from 6 months ago my audience would hit ad fatigue.
@jovelynobias5422
@jovelynobias5422 2 жыл бұрын
Why is my campaign and ad set already completed but ad is in review? What does that mean?
@BenHeath
@BenHeath 2 жыл бұрын
Are the timeframes for start and end set in the past?
@jovelynobias5422
@jovelynobias5422 2 жыл бұрын
@@BenHeath yes.
@everrisist5549
@everrisist5549 2 жыл бұрын
Bad idea to shoose instagram as an example ...
@SuzetteBouwer
@SuzetteBouwer Жыл бұрын
Really six months?
@BenHeath
@BenHeath Жыл бұрын
You can shrink that timeframe but then you have less certainty over the example's success.
@RussMichaels
@RussMichaels 2 жыл бұрын
is there any way to see the ad targeting and audiences other ads have used?
@BenHeath
@BenHeath 2 жыл бұрын
There isn’t I’m afraid. I’ve got lots of videos that can help you with targeting though
@miraclechijioke1213
@miraclechijioke1213 2 жыл бұрын
You can be original. By getting ideas on how to do it better from already existing successful methods
@simplyInvent
@simplyInvent 2 жыл бұрын
This doesn't work, Ben. Unless you modal them into a market they're not advertising in, or else it won't. I've lost around $5 trying this strategy.
@BenHeath
@BenHeath 2 жыл бұрын
You are saying this doesn't work because you have lost $5 on it? Seriously?
@simplyInvent
@simplyInvent 2 жыл бұрын
@@BenHeath I meant $5k lmao, my bad.
@christiane785
@christiane785 2 жыл бұрын
It's probably your fault not the method.
@DanRaidersWarriorsSharksGiants
@DanRaidersWarriorsSharksGiants Жыл бұрын
This video is not accurate Ben. I looked up only active listings from 2020 and if you click on many of them they lead to facebook pages with no link to any product, websites that do not load, ebay links and stores that are closed or not working. It says active for all of them. What you are saying in theory sounds smart but sadly many inactive ones say active permanently it seems. I can prove it to you if you do not believe me but I would take down this video if I was you.
@BenHeath
@BenHeath Жыл бұрын
I think you are looking at ads within a special category? Inactive ads within a special category are still visible after they have stopped running. But most ads, which fall outside a special category don't stay in the ads library once they have been turned off - those ads that have been running a while there, are likely to be highly successful.
@DanRaidersWarriorsSharksGiants
@DanRaidersWarriorsSharksGiants Жыл бұрын
@@BenHeath I wrote you a detailed reply that is gone now. That tells me youtube instantly deleted it or you deleted it. It was not within a special category. I have proof this video is not accurate.
@DanRaidersWarriorsSharksGiants
@DanRaidersWarriorsSharksGiants Жыл бұрын
@@BenHeath You have no reply now?
@DanRaidersWarriorsSharksGiants
@DanRaidersWarriorsSharksGiants Жыл бұрын
@@BenHeath I wanted to give you the benefit of the doubt and let you reply but that you do not reply or delete this video makes me think you just make click bait videos or you con people.
@adammans7301
@adammans7301 2 жыл бұрын
Last time i followed you spent $300 and got 0 results
@happylegoleon9209
@happylegoleon9209 2 жыл бұрын
That's not his problem, a lot of the info he gives is good
@peteraudu4554
@peteraudu4554 2 жыл бұрын
What were you selling?
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