Рет қаралды 102
Today, we're discussing the difference between brand voice and tone in writing and what copywriters and content writers should keep in mind when drafting content for clients.
Ready? Let's go!
#copywriting #freelancing
Music: Lone Wolf
Musician: Dan Lebowitz
URL: / @lebo_tone
📒 Show Notes and Resources 📒
⚡ What Are Brand Archetypes? marchbranding.com/buzz/brand-...
⚡ Apple's "Crush" ad: • Crush! | iPad Pro | Apple
Here are the two books I recommend checking out if you're just getting started with copywriting:
✅ The Copywriter's Handbook by Robert Bly: amzn.to/4crh4b5
✅ Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut: amzn.to/4eR8JPR
DISCLAIMER: I include Amazon affiliate links in this description. As an Amazon Associate, I earn from qualifying purchases. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you.
TIMESTAMPS
0:00 - Intro
1:00 - What do we mean by voice?
1:44 - How is a brand voice developed?
2:18 - What do branding agencies do?
2:37 - What are brand archetypes?
3:00 - What is a brand guide?
3:15 - Recent example of why your brand voice matters (and what happens if you go "off-brand")
4:00 - What do we mean by tone?
4:58 - What should copywriters keep in mind when it comes to voice and tone in writing
6:02 - Here's a simple voice and tone checklist
6:36 - Recap and wrap-up
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DISCLAIMER: I include Amazon affiliate links in this description. As an Amazon Associate, I earn from qualifying purchases.
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