Corporate Music - How to Compose with no Soul

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Tantacrul

Tantacrul

4 жыл бұрын

In this video I explore how corporatism produces soulless music, some of which is amusingly awful! I also explore how tech and oil companies with dubious business practices use music as part of propaganda campaigns to convince the public that they support ecological activism. With some music theory thrown in along the way, I also compose a few kinds of different corporate styles to show the various tropes that exist. Some of it is blundering nonsense. Some of it is a little more sinister. All of it is garbage. Enjoy!
---
Twitter: / tantacrul
Discord: / discord
---
The music in this video
The music during the section about Tottenham Hale Station & Theodor Adorno was written by:
Kristopher Mariasy
/ kristophermariasy
Other music was contributed by
Liam Taylor (Monster Trucks)
KZfaq: / @ltguitarist
& David Bruce (Ukulele)
KZfaq: / davidbrucedotnet
All other music in this video was written by me (apart from very short snippets of music heard in the clips for Audi, IBM and Apple)
---
Thanks to Jonathan Lee (Pentameron) for providing much better subtitles than mine. Really appreciate the work and I've learned a lot about how to do it properly.
---
An introduction to Adorno:
Adorno: A Critical Introduction - Simon Jarvis, 1998
www.amazon.co.uk/gp/product/0...
Advanced:
History & Class Consciousness, Georg Lukacs, 1923
www.marxists.org/archive/luka...
Dialectic of Enlightenment - Adorno, Theodor, 1944
www.amazon.co.uk/Dialectic-En...

Пікірлер: 11 000
@Tantacrul
@Tantacrul 4 жыл бұрын
Hey everyone - I'm sure you've noticed that there's been a large gap between my videos recently. The reason is that I have a lot of other bits of work going on to pay the bills. Although my channel is still growing nicely, it's is not yet at the level where I can dedicate the sort of time I think it deserves. Humpty Dumpty animations don't come cheap! So, if you have a bit of spare coin, I'd ask that you please consider become a Patron to support my channel. If not, don't worry. Thanks a lot for watching, regardless! (both my Eurovision videos which were taken down are Patreon perks by the way) www.patreon.com/Tantacrul
@meow7791
@meow7791 4 жыл бұрын
Oh, we can wait. All we really want is some good videos, whether they come out soon or not.
@OjoRojo40
@OjoRojo40 4 жыл бұрын
God I have bad taste in music :p Fuck capitalism :)
@Peron1-MC
@Peron1-MC 4 жыл бұрын
now i wanna watch monster trucks tho XD
@WillayG
@WillayG 4 жыл бұрын
Great breakdown. I love how subversive the music you made is. It's so banal and typical but intentionally so. I wonder if there are composers working for corperations hiding all kinds of easter eggs in their music now. I mentioned on your patreon page that I liked the music both ironically and unironically. I'm still.curious as to why I actually like it. I can't really figure out why. They are banal, but something about it works on a part of my brain. I could just pretend to like it ironically but I'd be lying. I genuinely like it. Why is that? Am I just a braiwashed corporate sheep?
@kriskropd
@kriskropd 4 жыл бұрын
Okay, so you can break down corporate music - but what's actually the problem with it? To me, it just sounds like you are complaining about the predictability and, in your case, personal over-familiarity with the music. The music does its job in all the emotional applications you included as examples and I fail to actually see your point of calling it soulless (music by numbers doesn't make something soulless - just trite and effortless).
@andrewnguyen-dang9457
@andrewnguyen-dang9457 2 жыл бұрын
This music just screams "We reward our employees with Pizza parties instead of pay raises when we hit record profits."
@EugeneOneguine
@EugeneOneguine Жыл бұрын
Pizza parties ? Where do I sign up ? In most places it's most likely a golden sticker for the employee who did the best job.
@woohyunahn5510
@woohyunahn5510 Жыл бұрын
@@EugeneOneguine💀💀💀
@AnimalProjec
@AnimalProjec Жыл бұрын
@@EugeneOneguine Oh I want shrimp pizza
@mado-wh4jv
@mado-wh4jv Жыл бұрын
Pay raises is a bad idea, unless you will accept a reduction when the company does bad, a bonus is better and gives more incentive.
@woohyunahn5510
@woohyunahn5510 Жыл бұрын
@@mado-wh4jv makes sense
@sherlocked-little-hobbit8203
@sherlocked-little-hobbit8203 4 жыл бұрын
the music equivalent of stock images
@Giorgi.Japiashvili
@Giorgi.Japiashvili 4 жыл бұрын
It's not called 'stock music' for nothing
@pottertheavenger1363
@pottertheavenger1363 4 жыл бұрын
but at least stock images can be used for memes
@szabobali88
@szabobali88 4 жыл бұрын
@@pottertheavenger1363 and stock videos can be used as background for the "Skip Ad" button
@BababooeyGooey
@BababooeyGooey 4 жыл бұрын
The only way to inject personality into stock music/images is to make memes out of them.
@farsalor2627
@farsalor2627 4 жыл бұрын
wdym this shit claps
@NothingXemnas
@NothingXemnas 2 жыл бұрын
Corporate music is also a way to make things weirdly neutral. Some people don't like metal, some people don't like EDM, some people don't like classical music, and so on. Relating something corporate to a "tribe" or "culture" can cringe all parties for different reasons, but by making something NO ONE can relate to, it makes it neutral by being hated, frowned upon or simply being ignored BY EVERYONE.
@nerobernardino88
@nerobernardino88 Жыл бұрын
World Peace through Common Hatred!
@sephikong8323
@sephikong8323 Жыл бұрын
@@nerobernardino88 Code Geass but with Music instead of Mecha be like :
@DinnerForkTongue
@DinnerForkTongue Жыл бұрын
@@sephikong8323 Now that's an idea...
@youraveragerobloxkid
@youraveragerobloxkid Жыл бұрын
@@nerobernardino88 thats how the americans and the soviets were friends in world war II
@SoggycereaI
@SoggycereaI Жыл бұрын
This reminds me exactly of how people feel about the Corporate Memphis artstyle [which you've all seen: Facebook, KZfaq, etc], how it usually gives the characters no skin tone and strips the characters of identity, trying to seem all encompassing but instead it strips it of humanity and appeals to no one. That's all corporates can seem to do, apparently.
@ewanstewart2001
@ewanstewart2001 2 жыл бұрын
Can I say that this actually applies to all corporate art. Whether it's simple, easy to digest flat shapes and lines that somehow feel so businesslike, or the strangely painful smiles that every actor whether in poster or video has plastered across their face.
@Romanticoutlaw
@Romanticoutlaw Жыл бұрын
it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep
@lunyxappocalypse7071
@lunyxappocalypse7071 Жыл бұрын
​@@Romanticoutlaw [it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep ] i think books would give the best effect/impression.
@spimbles
@spimbles Жыл бұрын
@@lunyxappocalypse7071 you really dont have to quote the entire comment lmfao
@juneyellowsnek
@juneyellowsnek 9 ай бұрын
​@@lunyxappocalypse7071nigga really quote replied on youtube
@agitated_cat
@agitated_cat 8 ай бұрын
​@@spimblessome... people, will delete their replies when they are losing arguments, so its a good practice online
@autesla773
@autesla773 4 жыл бұрын
“This makes us sad.” “Here at Shell, we are sad.” *CHORD*
@DonSMDT
@DonSMDT 4 жыл бұрын
Honestly it'd convince me
@MagpieDynamics
@MagpieDynamics 4 жыл бұрын
Am humon, am not giant faceless corporation, am have feelings too.
@minecalftree1838
@minecalftree1838 4 жыл бұрын
Okay Cave Johnson.
@meowtabby5369
@meowtabby5369 4 жыл бұрын
ROFL
@JTSquirrel
@JTSquirrel 4 жыл бұрын
epicsauceness100 nice reference.
@dozydude1159
@dozydude1159 3 жыл бұрын
As much as I hate soulless corporate music, I also hate it when companies use songs I actually like because then I always associate the song with the advert.
@shitlordflytrap1078
@shitlordflytrap1078 3 жыл бұрын
See, the solution here is to hire an artist to actually make real music for you.
@acekotana4425
@acekotana4425 3 жыл бұрын
Hah, jokes on you, I've listened to so many dumb adverts using music that I like that I've grown an immunity to liking things
@vivistar51
@vivistar51 3 жыл бұрын
thankfully none of the artists i listen to are even remotely mainstream enough to be commercial-friendly so i don't have to worry about that lol
@gagne6928
@gagne6928 3 жыл бұрын
I hate the 123 trilogy ad with a burning passion
@pavise6333
@pavise6333 3 жыл бұрын
Unless it's Volvo's Van Damme split ad. Greatest ad ever made
@jaifarrell
@jaifarrell Жыл бұрын
I work as a technician in a venue that routinely hosts corporate events, and they are teeming with this music. As a classically trained musician (and bearer of a soul), I experience such torment on a daily basis.
@nerobernardino88
@nerobernardino88 Жыл бұрын
F
@avidagamegerl1081
@avidagamegerl1081 Жыл бұрын
F chain commence
@SeptemberStranger28
@SeptemberStranger28 Жыл бұрын
F chain end
@avidagamegerl1081
@avidagamegerl1081 Жыл бұрын
@@SeptemberStranger28 No. F.
@Jpeg_skeleton
@Jpeg_skeleton Жыл бұрын
@@SeptemberStranger28 F
@grape2337
@grape2337 Жыл бұрын
I watched this drunk on New Years Eve, subscribed, binged your content, then composed three pieces (whilst drunk) of corporate music. 11/10.
@SoI-
@SoI- Жыл бұрын
can you upload the audio files somewhere, I really want to hear it
@_BubblGum_
@_BubblGum_ Жыл бұрын
thats hilarious
@XenobladeXSupremacy
@XenobladeXSupremacy Жыл бұрын
Come on we wanna hear it
@grape2337
@grape2337 Жыл бұрын
trust me if i can find this file i'll upload the google drive link
@_BubblGum_
@_BubblGum_ Жыл бұрын
@@grape2337 yayyyy
@DurvalLacerda
@DurvalLacerda 3 жыл бұрын
Wait until "CorporateWave" becomes a thing 5 years from now
@moonmourner3593
@moonmourner3593 3 жыл бұрын
Well there’s officewave
@nullone3181
@nullone3181 3 жыл бұрын
Ah, yes, harkening back to the days things like "offices" and "jobs" existed and there weren't any roaming gangs of cannibals or the global water shortage.
@123yano
@123yano 3 жыл бұрын
AKA non-ironic Vaporwave?
@heartache5742
@heartache5742 3 жыл бұрын
AAAAAAAAAAAAAA
@xexpaguette
@xexpaguette 3 жыл бұрын
office-core
@8b8b8b
@8b8b8b 4 жыл бұрын
Searching for “Skip Ad” button at the start of the video.
@YeOldeKamikaze
@YeOldeKamikaze 4 жыл бұрын
Yep, it was THAT authentic
@DocKrazy
@DocKrazy 4 жыл бұрын
Searching for "Skip Ad" bitton in the middle of the video
@vodkawhisperer3923
@vodkawhisperer3923 4 жыл бұрын
adblock
@TheLaphalainen
@TheLaphalainen 4 жыл бұрын
@@vodkawhisperer3923 🧐
@justsomeguywithhalfamustac4600
@justsomeguywithhalfamustac4600 4 жыл бұрын
@@vodkawhisperer3923 KZfaq vanced
@ThaetusZain
@ThaetusZain 2 жыл бұрын
this kinda sounds like the first thing you're ever kind of proud of making in a DAW when you're 14. It's like "it sounds nothing like the stuff I want to do, but it no longer sounds like a cat running across the keyboard with too much reverb!".
@dangergran2566
@dangergran2566 Жыл бұрын
it feels like an auditory proof of concept. "So, now that I can do *something*, I can then use that to make something better!"
@llynxfyremusic
@llynxfyremusic Жыл бұрын
lol the too much reverb hits home for me. dont forget the mud. sooo much mud.
@i_teleported_bread7404
@i_teleported_bread7404 Жыл бұрын
@@dangergran2566 That's a nice way of thinking of it.
@AfferbeckBeats
@AfferbeckBeats Жыл бұрын
It's the musical equivalent of making a webpage that says "hello world" from your first HTML tutorial
@flyingstonemon3564
@flyingstonemon3564 Жыл бұрын
Nah, that has soul, It's clumsy, sometimes horrible, but It makes you _feel_ something else than pure emptyness and hatred
@waterbears9874
@waterbears9874 Жыл бұрын
Maybe it’s just me, but even despite him trying to make corporate music, it still has a SMIDGE more personality than actual corporate music
@afrightenedsloth
@afrightenedsloth Жыл бұрын
Well yes you can't truly craft soullessness without first destroying your own. In this case the soul of it is how its satire.
@329link
@329link Жыл бұрын
The whistle one in particular sounds like a parody.
@Motor__
@Motor__ 11 ай бұрын
Nah, he got it *really* close.
@outlawthesecond7597
@outlawthesecond7597 10 ай бұрын
Probably because corporate music is produced by a team rather than a single person It’s made to be perfect and literally all good music isnt
@noodletribunal9793
@noodletribunal9793 8 ай бұрын
the ostinato sounded like a sick sonic intro
@Powertampa
@Powertampa 4 жыл бұрын
"Avoid development at all cost" hehe that's a corporate joke if there ever was one
@dabeamer42
@dabeamer42 4 жыл бұрын
"Development" means "software development" to this aging software developer. And, yeah, we ain't cheap.
@authenticbaguette6673
@authenticbaguette6673 4 жыл бұрын
Powertampa I just noticed the joke 😂
@efmusic04
@efmusic04 4 жыл бұрын
700th like
@512TheWolf512
@512TheWolf512 4 жыл бұрын
@@dabeamer42 yes, even the richest corporations out there want nothing to do with the overpriced IT sector
@aitor.online
@aitor.online 4 жыл бұрын
@@512TheWolf512 how is it overpriced
@rylee9086
@rylee9086 4 жыл бұрын
I'M HAVING A NEVER-ENDING PTSD FLASHBACK TO WALMART ASSOCIATE TRAINING
@mechamicro
@mechamicro 4 жыл бұрын
Oh no. I feel sorry for you. I hope that you got a better job.
@rylee9086
@rylee9086 4 жыл бұрын
MechaMicro Thankfully I did, thanks pal! :)
@Meleeman011
@Meleeman011 4 жыл бұрын
Walmart truly is soul crushing
@browncoat697
@browncoat697 4 жыл бұрын
The disgustingly upbeat and cheery whistling tune describes Best Buy training videos horrifyingly well.
@ChurroLightyear
@ChurroLightyear 4 жыл бұрын
That's where I work. It sucks :)
@TrailMix1066
@TrailMix1066 2 жыл бұрын
Aperture Laboratories has more emotionally moving advertising than every single big oil ad.
@Cr4z3d
@Cr4z3d Жыл бұрын
Shit, you're right.
@alu2901
@alu2901 8 ай бұрын
AND they're cooler and more awesome.
@MxIbatomik
@MxIbatomik 8 ай бұрын
They have a few more ethics than regular companies after all, and they’re honest about what they’re doing. They’re also bankrupt in this capitalist society but yknow
@thedarter
@thedarter 7 ай бұрын
Their music at least had soul. Granted, they took it at face value and literally transplanted a living soul into the music, but yknow, still soul.
@alu2901
@alu2901 7 ай бұрын
@@thedarter I mean, Aperture would probably put AI in instruments. That counts, right?
@Linkolod
@Linkolod 2 жыл бұрын
God I love the way he uses phrases like "meaningless" and "inane" and makes absolutely classic corporate music, dareisay slightly more effective than standard corporate music
@ThommyofThenn
@ThommyofThenn 8 ай бұрын
The "bo bah whay" is a bit too hopeful sounding for our vision
@43615
@43615 4 жыл бұрын
★☆☆☆☆ Examples contained too much personality, didn't make me feel empty enough.
@misteryellow9251
@misteryellow9251 3 жыл бұрын
Both of us havent heard enough cliche ads yet, or at least thats what I think.
@sambradley9091
@sambradley9091 3 жыл бұрын
@@misteryellow9251 Nah, the problem is Tantacrul actually gives a shit about emotion and is an actual singular being with a concise goal, not some monolith making an intern chuck some chord progressions together to pretend they care. His music is gonna be lame but by default they aren't as bad as true corporate shit
@mroofity6594
@mroofity6594 3 жыл бұрын
I honestly kinda liked the second example. Reminded me of like a neon style level. With some changes it would sound really nice.
@danielperes9309
@danielperes9309 3 жыл бұрын
Felt the same
@danielperes9309
@danielperes9309 3 жыл бұрын
Your work has a lack of emptyness
@_pnda9050
@_pnda9050 4 жыл бұрын
The “life is great” corporate songs truly do piss me off.
@NishantMudgal
@NishantMudgal 4 жыл бұрын
Yup. The reason why I started detesting Ukulele
@pervhertz8116
@pervhertz8116 4 жыл бұрын
Honestly, I trully look back to times when it only been a song theme with sentiment. It's unappropriate unwelcome to act otherwise today. Shit happens. What does it mean to be a human? Work, spend, exercise, get a mortgage, do not have opinions or at least keep them for yourself, do not ask questions, smile and enjoy :) The future is terrifying? Black Mirror my ass.
@LIITEMIES
@LIITEMIES 4 жыл бұрын
@@pervhertz8116 black mirror whats that? I see a wall or a "window" dipendig what we speak of.
@Timeward76
@Timeward76 4 жыл бұрын
David looked in pain making it
@PancakemonsterFO4
@PancakemonsterFO4 4 жыл бұрын
@PixelLightShow my mindset would be death metal for sure
@danielgolem4251
@danielgolem4251 2 жыл бұрын
I feel corperate music is kinda like a Dhar Mann video. It makes you feel good in the moment, but after it's done and you think about it you realize that there's really nothing below the surface and it doesn't actually help or accomplish anything.
@audiovisualcringe
@audiovisualcringe Жыл бұрын
I’ve never really been able to describe the vibe of Dhar Mann videos until this comment so thanks for that I guess
@brainbomb.
@brainbomb. Жыл бұрын
Sanctimony, the illusion of virtue.
@powercell6502
@powercell6502 Жыл бұрын
@@brainbomb. Never new there was a word for that concept. Thanks.
@t-valve3090
@t-valve3090 Жыл бұрын
Art isn't meant to accomplish things. It evoked feelings. The idea that "it doesn't actually help or accomplish anything" can be applied to >95% of art. Also, if it makes you feel good in the moment, then it fulfills it's roll as art, and you like it. It's not bad to like something just because a middle aged KZfaq man tells you that they don't like it. Don't feel like you need to cover your emotions up, or "disprove" them with logic.
@Content_Deleted
@Content_Deleted Жыл бұрын
That's inferring a Dhar Mann video would even make you feel good in the first place, it's all garbage
@observershroom
@observershroom Жыл бұрын
tbh as much as it sucks im kinda glad that corporate music exists. i wouldn't want to associate the good stuff with amazon or something
@slendeaway7730
@slendeaway7730 4 жыл бұрын
When he said "Bo-ba-whay" I felt that 😔
@viktorthevictor6240
@viktorthevictor6240 4 жыл бұрын
😔✊
@AlgaeNymph
@AlgaeNymph 4 жыл бұрын
Pseudo-African faux-spiritual.
@Adr16n1122
@Adr16n1122 4 жыл бұрын
Honestly misheard it as “Wake me up!” Until Tanta says the made lyric more clearly. Then I started laughing because it was even more contrived than I thought.
@TheFoxMcfat
@TheFoxMcfat 4 жыл бұрын
@@Adr16n1122 i heard "oh, *away, aaaaaahhh* " like feeling free or smth
@ecosmith7852
@ecosmith7852 4 жыл бұрын
- Mcfat - I thought it was saying that too
@kevinsteel7875
@kevinsteel7875 4 жыл бұрын
Has everyone noticed every single advertisement for a car is the same
@jonathantan2469
@jonathantan2469 4 жыл бұрын
Yea Yeaaaa Yeaaaah!
@SuperHamsterhuey
@SuperHamsterhuey 4 жыл бұрын
Not everyone. Philbert Dunham of Castle Valley, Utah has yet to really notice how all car advertisements sound the same. Experts generally agree that this is due to the fact that he does not own a television Other than that, yeah everyone has noticed
@whoelsebutmeofcoursei
@whoelsebutmeofcoursei 4 жыл бұрын
IDK what you talking about..but I actually have an idea: They go like this: the car going around an empty metropolitan, or dirt road (depends on the purpose of the car), there is some kind of inspirational speech going on the background
@junglistmassiv
@junglistmassiv 4 жыл бұрын
kevin steel because all these crossovers and suvs are the same
@omniscientomnipresent5500
@omniscientomnipresent5500 4 жыл бұрын
Because there aren't a thousand ways to sell the same thing
@shadowdemonaer
@shadowdemonaer Жыл бұрын
Does anyone remember when commercials were kinda fun and wild? And brands and websites had fun icons and colors even if it was a "professional" site? And then everything lost its color. What happened? Edit: grammar Edit 2: "creative stillbirth" is a line I am stealing. Thank you for that.
@ngotemna8875
@ngotemna8875 Жыл бұрын
Being unique and quirky doesn't get you the most customers, doesn't get you the most profit. My immediate surroundings make fun of me for constantly pointing it out, but whenever you look at our current state of affairs and wonder "Wait a minute... Why did this stuff become worse over the last 20-30 years?" it's basically always capitalism getting its hands on another industry. "Why does public transportation suck?" It got privatized and the different owners care more about their own profit than customers. "Why is energy so expensive?" Again, there's a comitee of like 50 dudes playing manager and CEO of energy companies that need to make a profit. More important than people being able to pay for heating in winter after all. "Why is telecommunication infrastructure so lackluster?" You will not believe me when I tell you this...
@OneBiasedOpinion
@OneBiasedOpinion Жыл бұрын
Important to note that the concept of capitalism itself isn’t a bad one. The issues we see today are growing monopolies and diminishing competition. When everything is dictated by almost the same handful of elites, you get this whitewashed, uncreative blather with only one purpose: increasing profits at all cost. Ideally, capitalism would involve equal opportunity for all comers to compete in the national/global market. But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies.
@fuzzyalba5419
@fuzzyalba5419 Жыл бұрын
@OneBiasedOpinion Good point, but I think that capitalism is always going to lead to this current situation where monopolies leave next to no space for competition. It’s like a game of Monopoly - corporations get rich for whatever reason (sometimes just chance) & continue to make money simply by having enough money to expand, while other businesses stagnate. It can even continue through generations with nepotism & family-owned businesses & so on. I feel like a system that allows these sorts of things to happen can’t be inherently all that good, though I could be wrong
@f1reflam3
@f1reflam3 Жыл бұрын
@@fuzzyalba5419 fun fact, Monopoly was literally made to mock capitalism
@chaoscarl8414
@chaoscarl8414 Жыл бұрын
@@OneBiasedOpinion "Important to note that the concept of capitalism itself isn’t a bad one." Yes, it is. Capitalism will inevitably lead to the situation we see today. "But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies." Exactly. Capitalism will always concentrate the wealth into the hands of the few. And once that has happened, those few effectively controls not just the market, but also the government.
@IamSamisMe
@IamSamisMe 2 жыл бұрын
how the music is still semi-pleasant says something about the quality of this man's work
@ashtar3876
@ashtar3876 Жыл бұрын
It's supposed to be semi-pleasant
@tktspeed1433
@tktspeed1433 8 ай бұрын
It is always pleasant. It is very listenable. That is the problem, it isn't interesting and incredibly inoffensive. It is basically like vanilla icecream.
@Gemiduo
@Gemiduo 7 ай бұрын
​@@tktspeed1433Don't slander a good vanilla. There are many different kinds of vanilla ice cream, and some of them are truly exceptional. The same cannot be said for corporate music.
@surkey5055
@surkey5055 6 ай бұрын
​@@GemiduoYeah vanilla is good idk why people hate on it so much
@locrianphantom3547
@locrianphantom3547 6 ай бұрын
@@surkey5055Yup, vanilla isn’t plain, it’s just white.
@fuzzydunlop1988
@fuzzydunlop1988 4 жыл бұрын
Ukuleles and whistling is the worst.
@jonathantan2469
@jonathantan2469 4 жыл бұрын
The problem is they've been overused in early-mid 2010s marketing ads trying to portray a trendy hipsterish twee image.
@IHearthCodMW3
@IHearthCodMW3 4 жыл бұрын
Just reading ukulele and whistle in the same sentence is giving me PTSD
@mariotaz
@mariotaz 4 жыл бұрын
@@IHearthCodMW3 so you dont wanna hear about my HILARIOUS Dog Vlog story?
@sophiacristina
@sophiacristina 4 жыл бұрын
For real dude, if a music have whistling i insta-hate it... Also, when they put those "ooh-oh-oh" chorus be it on the main line or back vocal, like the 2014's coca-cola ads for the soccer cup, with those annoying ear-worm back vocals: kzfaq.info/get/bejne/Z8iPhJSY1tfPfqc.html
@Burn_Angel
@Burn_Angel 4 жыл бұрын
And it's worse when it includes clapping. Damn, this kind of crap ruined clapping.
@laraweinberg7635
@laraweinberg7635 4 жыл бұрын
My dad, a music producer for commercials, confirmed that all of this is correct. His clients give him soulless music from other companies' commercials and basically ask him to copy it without getting sued.
@equaius893
@equaius893 4 жыл бұрын
Im so sorry for your dad
@larsswig912
@larsswig912 4 жыл бұрын
Bruh how can you do that same basic formula without copying someone else by chance? I think one day someone will get sued.
@sthego3970
@sthego3970 4 жыл бұрын
Damn, F for your Dad.
@aarb17
@aarb17 4 жыл бұрын
oh no
@fsands69
@fsands69 4 жыл бұрын
your dad's basically doing the same work as someone who writes memorandums over and over for their enterprise. I really hope he's got enough time to compose/produce stuff for his own joy.
@Karpp1nen
@Karpp1nen Жыл бұрын
I had an ex who once confessed to me that she actually likes this kind of soulless nothing music. Me an ex professional musician was struck with horror that day.
@ExtremeWreck
@ExtremeWreck 6 ай бұрын
That ex has no soul then.
@Tranqwhirl
@Tranqwhirl 6 ай бұрын
8 billion humans, man. Remind yourself of that number when you think "There's no way someone likes [_____]"
@MariOmor1
@MariOmor1 4 ай бұрын
That explains why she was your ex
@ihaka3925
@ihaka3925 4 ай бұрын
I would even go on to say that a majority of people saw nothing wrong with all of these examples of corporate music and would definitely react positively to all of this music as it is "quite nice". Remember, if you actually have taste, you're basically an alien. You'd do well to remember that
@ktvx.94
@ktvx.94 Жыл бұрын
Few things are as good as a parody that's indistinguishable from the real thing. It brings such cynical satisfaction.
@purepandemonium8276
@purepandemonium8276 4 жыл бұрын
"Humpty Dumpty sat on the wall" conveys some tension that is completely lacking from corporate music. Humpty could have a great fall! It's more like "Humpty Dumpty sat on a pillow." There's no tension, there's no risk that something could happen. All the king's horses and all the king's men are very busy doing important work to maximize shareholder value.
@henkkahenrik4183
@henkkahenrik4183 4 жыл бұрын
also was i the only one that found that story relly creepy and uncomfortable? like even if it always went on like that, it’s creepy as hell. the dude just stares at you from your window all day every day, and you see him and he sees you no matter where you are.... 😂
@EinDose
@EinDose 4 жыл бұрын
I dunno, that does kinda check out for me with corporate music. 'Promise but no payoff' is a really big part of it to me; so many of them are competent enough that they COULD break into something interesting, they just never DO.
@damianbisha6712
@damianbisha6712 3 жыл бұрын
Humpty Dumpty sat in a straight jacket in a soft room ^^^ that's how corporate music sound
@JustSomeRandomIdiot
@JustSomeRandomIdiot 3 жыл бұрын
"Humpty Dumpty is perfectly fine, no where near a wall, existing in a never ending void of flatness from which there is no location that one could fall from any height onto any surface, with soft cushy ground that feels like pillows, and nothing has, is, or is going to happen to him, ever, he's just going to sit there, smiling, perfectly happy with his life, the end."
@henkkahenrik4183
@henkkahenrik4183 3 жыл бұрын
SomeRandomIdiot i’m not sure why, but that sounds almost dystopian.... 😂
@OUCHquestionmark
@OUCHquestionmark 3 жыл бұрын
when the rainforest dies we are sad. we are sad because we have less rainforest to destroy. sad
@DashsChannel
@DashsChannel 3 жыл бұрын
That's South Park-tier satire right there. I almost re-heard that in Trey's voice.
@OUCHquestionmark
@OUCHquestionmark 3 жыл бұрын
@@DashsChannel wow thank you, I had no idea that many people would actually like my comment
@funnyfella8198
@funnyfella8198 3 жыл бұрын
What a shame!
@illiardbilliard2355
@illiardbilliard2355 3 жыл бұрын
Time to break out the synth
@Torthrodhel
@Torthrodhel 3 жыл бұрын
I read it in the voice of the pig off Disenchantment. saaaaad...
@SSM24_
@SSM24_ Жыл бұрын
With the track that started at around 10:25 I was like "hey this sounds like the start of an actual decent song" and then there was just no meaningful progression and I love how _perfectly_ that fits the point you're trying to make.
@BeegJooller
@BeegJooller Жыл бұрын
that "Kill me" section made me incredibly uncomfortable and caught me off guard so bad that was amazing - you should do it more often
@agitated_cat
@agitated_cat 8 ай бұрын
he does do it... a lot
@teyoru
@teyoru 7 ай бұрын
yeah that was a genuine jumpscare
@hgyuuuuhj098
@hgyuuuuhj098 7 ай бұрын
U R an idiot. Srsly.
@Optimus97
@Optimus97 4 жыл бұрын
"Amazon rainforest is dying. This makes us sad, Here at Shell, we are sad." ahaha
@Mii.2.0
@Mii.2.0 4 жыл бұрын
Lung cancer is increasing. That makes us sad. Here at Marlboro, we are sad.
@INADRM
@INADRM 4 жыл бұрын
That was such a good line
@weakspirit_
@weakspirit_ 4 жыл бұрын
it's like they weren't even trying
@paveluhlir4891
@paveluhlir4891 4 жыл бұрын
we are sorry
@marlenedietrich2468
@marlenedietrich2468 4 жыл бұрын
They always state the company name at the end, so as not to make the irony prevent you from supporting their "sincere cause" from the beginning of
@evelyntheidiot6
@evelyntheidiot6 4 жыл бұрын
"here at shell, we are sad." the part about the oil companies pretending to care about the environment is stupidly accurate
@equaius893
@equaius893 4 жыл бұрын
but money makes us happy!
@someguywhosometimesmakesjo1006
@someguywhosometimesmakesjo1006 4 жыл бұрын
Didnt expect a JoJo refrence on a Tantacrul video yet here we are
@LezbeOswald
@LezbeOswald 3 жыл бұрын
"boy the environment sure is getting bad. if only we knew why. please buy our fossil fuels stolen from other countries."
@funkyneon3148
@funkyneon3148 3 жыл бұрын
"what? no we aren't going to do anything about it. what do you take me for? a decent human being?"
@OpreRoma
@OpreRoma 3 жыл бұрын
"Here at Shell we are really sad at the consequences of the things we do, which is why we will keep doing them, but with a sad face. Look, this man in a suit is scowling! Hear those violins! Violins are sad aren't they!"
@BasedMando
@BasedMando 6 ай бұрын
The etymological root of the word corporation is basically: Corpse + Oration To reframe it in another term, it's dead speak! So corporate music is basically music made by zombies!
@bmp2421
@bmp2421 6 ай бұрын
loved by mr crul himself
@Evoke-Chaos
@Evoke-Chaos 3 ай бұрын
trust me the zombies are not happy about also
@qwerzer2314
@qwerzer2314 Жыл бұрын
i was watching this and enjoying the effort he put into the critique until i realised that this is literally how i compose my music rn 😭😭
@jikkybytt
@jikkybytt 11 ай бұрын
You're still a human, even if you make it like this you still put your individuality. You'll get better 😊
@surkey5055
@surkey5055 6 ай бұрын
Hey, at least you don't compose exclusively for big corporations.
@DBruce
@DBruce 4 жыл бұрын
How to play ukulele with no soul 😂
@johndecicco
@johndecicco 4 жыл бұрын
Hi David. Perfect pitch: When you toss a ukelele into a dumpster and it lands on an accordian. :)
@aaronclift
@aaronclift 4 жыл бұрын
David, you looked very pained when you played that ukelele part. Did it kill your soul to make the corporate music, or was it just the instrument tuning?
@PentameronSV
@PentameronSV 4 жыл бұрын
@@aaronclift Why not both?
@DarkSideofSynth
@DarkSideofSynth 4 жыл бұрын
You guys have a future together blasting out corporate music until your retirement days when they'll award you with a tuner ;)
@Vextrove
@Vextrove 4 жыл бұрын
I love how he edited you into the fake advertisement at 13:02
@ppslayer6128
@ppslayer6128 3 жыл бұрын
Is literally everyone on this planet tired of car ads that act like families live in their cars? Yes? Okay, just checking.
@cherrydragon3120
@cherrydragon3120 3 жыл бұрын
Or as if people enjoy driving around in said car and showing how the workd just flies by when you enjoy your car. Like its a fucking car... a way of transport from A to B. Its nothing special and never will be special. Its an invention to take us to places quicker. Thats it. Why they gott be so hyped and happy about a can on wheels
@Zed.TheReaper.McCormick
@Zed.TheReaper.McCormick 3 жыл бұрын
Going by those car detailing videos, some people do live in their car. And then never clean it
@claytons4789
@claytons4789 3 жыл бұрын
@@cherrydragon3120 i dare say that a mustang gt500 is very much special.
@danielmcfarlan1035
@danielmcfarlan1035 3 жыл бұрын
@@cherrydragon3120 the existance of cars that are purposed to more than just going from point a to b, sports cars for instance, means that there is people who enjoy driving, enough of them for companies to sell cars geared towards that, maybe not so much nowadays (im looking at you mitsubishi) but yeah Car guys exist
@claytons4789
@claytons4789 3 жыл бұрын
@starshipeleven its only illegal if youre caught.
@purplehaze2358
@purplehaze2358 Жыл бұрын
To be fair, anything involved with corporatism inherently has no soul.
@ExtremeWreck
@ExtremeWreck 6 ай бұрын
Agreed 100%, especially if it's an American corporation SPECIFICALLY from a big state where big states keep trying to destroy the culture of the small states.
@Gabo2oo
@Gabo2oo Жыл бұрын
The lack of progression also means it's super easy to edit, extend or abridge to fit any video length. It's the music equivalent to the "big tech" artstyle, which one of its reasons for existing is that the lack of details make it easy to animate.
@Narwhal39
@Narwhal39 4 жыл бұрын
Corporate music basically says "I love your lack of energy, go girl give us nothing!" but unironically
@grod5998
@grod5998 3 жыл бұрын
"Are you depressed? Don't be! *KEEP WORKING* "
@robertanderson9447
@robertanderson9447 3 жыл бұрын
@@grod5998 "But you do have a purpose in life! You're a _valued_ _w_ _o_ _r_ _k_ _e_ _r_ and our music agrees"
@Ch4pp13
@Ch4pp13 4 жыл бұрын
So basically, using adblock leads to having a happier life.
@pallovnik
@pallovnik 4 жыл бұрын
true without any doubt
@cirion66
@cirion66 4 жыл бұрын
Never thought about, but it is probably true - since I don't watch TV anymore, block ads everywhere I can - then always when some ad somewhere leaks through to my attention, I always feel offended with thoughts like "Do you think I am that dumb, that I would not see through your BS?"
@corny8258
@corny8258 4 жыл бұрын
Dont use an ad-blocker. It may be annoying but for most youtubers ads are their only form of revenue.
@jjju3
@jjju3 4 жыл бұрын
Ik This is a joke but you're right yeah.
@corny8258
@corny8258 4 жыл бұрын
@Léo Legrosnono Suit yourself. As annoying as ads are they keep KZfaq free. Fair enough for big channels, but for little channels they rely on ads to get paid for their work they put in.
@lazyken6468
@lazyken6468 Жыл бұрын
I’ve learned more about music from this music hating video than any other class I paid for
@TomanovicsGergely
@TomanovicsGergely Жыл бұрын
As a video editor who frequently looks for music on AudioJungle for different projects I often run into these strange kinds of music tagged as "corporate" and never understood them: I learned from the years that when a music has corporate in the title and/or tag, it means that the music is really bad but these have really big numbers of sales so it made me curious who uses these and for what reasons. This is why I started to search and found this awesome video, thank you very much for the clarification :D
@darrenhirst9900
@darrenhirst9900 Жыл бұрын
It sells very well on stock music sites so people always make it. It all sounds the same but Not all Corporate music is bad. There are some producers trying to jazz it up and bring these corporate companies into trying new things.
@BeondTheKDGaming
@BeondTheKDGaming 4 жыл бұрын
"Corperations are people too!" Not until I see one executed
@user-iu3ii8sq6t
@user-iu3ii8sq6t 4 жыл бұрын
bring back the guillotine! DaSharez0ne was right!
@lemon-limesoda1701
@lemon-limesoda1701 4 жыл бұрын
inshallah ☝️☝️
@taatuu25
@taatuu25 4 жыл бұрын
General Oil?
@debleb166
@debleb166 4 жыл бұрын
Atari?
@Stevil935
@Stevil935 4 жыл бұрын
sears was executed. by it's own CEO too.
@tomverhaeghe3630
@tomverhaeghe3630 4 жыл бұрын
Corporate music: like Shutterstock but for music 😏
@dsurge8758
@dsurge8758 4 жыл бұрын
Shutterstock sells music as well.
@lazergurka-smerlin6561
@lazergurka-smerlin6561 4 жыл бұрын
Except shutterstock can be funny to look at, but never listen to
@sharpfang
@sharpfang 4 жыл бұрын
c'mon, you can find some truly bizarre images in obscure corners of Shutterstock. Nothing weird is allowed in corporate music.
@MondyTS
@MondyTS 4 жыл бұрын
I work in the advertisement industry and we use Shutterstock for basically everything
@henryambrose8607
@henryambrose8607 4 жыл бұрын
Shutterstock is stock photos. Corporate Music is stock music. The fact that stock music is made for similar purposes to stock photos is not surprising.
@LacesLawless
@LacesLawless Жыл бұрын
12:05 is one of the funniest and most accurate things ever "Hey do you have a really trivial inconvenience?"
@expilectakunai
@expilectakunai Жыл бұрын
the fact that the whistling isn't even in the same key as the guitar underneath lmaooo
@sourdoebread
@sourdoebread Жыл бұрын
The music at the start of the video sounds so truly corporate that I didn't even notice that the actual ads before the video had finished. It's scary how accurate this is and how soulless music designed to sell stuff is everywhere.
@earwigplanet
@earwigplanet 4 жыл бұрын
This is every COVID-19 related advert airing right now. In fact, IKEA has one with this choir in the background going "oo-oo-oo" that was used just a few months ago in a Christmas ad.
@adonas3903
@adonas3903 4 жыл бұрын
What the heck? May god have mercy on our souls lol
@natalie9402
@natalie9402 4 жыл бұрын
“these are unprecedented times.”
@sprankymedia9959
@sprankymedia9959 4 жыл бұрын
Nat B “Especially now”
@BigTylt
@BigTylt 4 жыл бұрын
@@sprankymedia9959 "Now that we've convinced you that we're totally not a faceless corporation that only cares about making income again, please buy our products and feel good about it"
@plurbehgubgub
@plurbehgubgub 3 жыл бұрын
Whenever I see one of these commercials a little bit of me dies
@mrmaniac3
@mrmaniac3 4 жыл бұрын
“Here’s some monster truck music” Shit man I needed that
@ernstschmidt4725
@ernstschmidt4725 4 жыл бұрын
it's awesome, but is its awesomeness any more creative than the inspiration of corporate music?
@zyadhq8672
@zyadhq8672 4 жыл бұрын
@@ernstschmidt4725 why is being deep or having hidden meanings a virtue,do you see music as a means to an end,or do you think it has a value within it?
@crnkmnky
@crnkmnky 4 жыл бұрын
@@zyadhq8672 why are you asking Ernst? ask that to Tantacrul
@untonyto
@untonyto 4 жыл бұрын
saved the day I say
@memebot6490
@memebot6490 4 жыл бұрын
@@ernstschmidt4725 It at least tries to convey an actual feeling lol
@sr.lontra
@sr.lontra Жыл бұрын
Not only the music gives me some agony, but the images of nature/society/whatever are always the last nail on the coffin Ps: thanks for the monster trucker music 🙏
@juniorjames7076
@juniorjames7076 Жыл бұрын
Corporate music is perfect to study to. Years ago (mid 2000s), when I had to study intensely for long hours to pass my state's bar exam, I decided I needed background music, but it couldn't be Jazz, or Hip Hop, or Hard Rock, or Western Classical, or Reggae, or even Heavy Metal either because I liked all those genres. I chose the music of Spyro Gyra- a band you hear on Lite Jazz/Easy Listening stations, which I never liked for years. In the beginning it was perfect because I could focus while this weak sauce easy listening jazz band played in the background. Then, something annoying happened....I started to LIKE IT!! Spyro Gyra's music is a lot more complex than I thought and after a few weeks, it started to distract me. Now I'm a huge fan of Spyro Gyra, but listen to ASMR beats instead to study.
@henrycgs
@henrycgs 3 жыл бұрын
honestly ads nowadays are so bland and unoriginal I'd be more inclined to buy their products if the ads were more straight forward and honest. "look at our new car. it's pretty cool. quite comfortable as well. cool. don't buy other cars. buy our car because it's cooler".
@CharroArgentino
@CharroArgentino 3 жыл бұрын
You can blame that on corporatives as well. Publicists have to follow the brief, and if the brief is extremely limited (they are 99% of the time due to CEO's don't know shit about art or how normal people work), then the ad will end up being extremely generic. Like Banksy once said, people who work on advertisement are some of the most creative people on the planet, but they waste their talents on something that restricts their creativity way too much.
@pheunithpsychic-watertype9881
@pheunithpsychic-watertype9881 3 жыл бұрын
The last time a commercial actually made me want to buy a product was a coke commerical with no audio but the song Make Someone Happy by Jimmy Durante
@Sekrf
@Sekrf 3 жыл бұрын
What you described is pretty much how Carlton Draught make their beer ads kzfaq.info/get/bejne/ld19ZcZkvNqomoU.html
@TheHeavyshadow
@TheHeavyshadow 3 жыл бұрын
I'd much prefer it if ads actually gave one reasons to get the thing. Just straight-forward technical information and none of that "Peripheral Route" bullshit of trying to evoke emotions in the viewer that they now connect with the advertised item. "Hey there. Here's our new Vehicar. It comes with 5 seats as a standard, which can be flipped for up to 7 seats in total. Our new V8-hybrid engine can run 100 kilometers a gallon and 150 on a full battery alone, with topspeeds of up to 230 KM/H. Available at your nearest cardealership for $15.000€." "Here's Dark Punch 3: Fist of the Dragon Fury! Fight through a gigantic open-world with a team of 4 rag-tag characters in their quest to defeat the demonic sorcerer Ochaidon and his army and save the ancient lands of Marikami from doom. This open-wold action-adventure features third-person melee-combat, mechanical and magical gadgets, a parcour-like movement system, and hours of fun." (Come to think of it, that's pretty close to 90's and early 00's game-ads)
@d-zastroid7427
@d-zastroid7427 3 жыл бұрын
That's why I actually like the reeces commercial cause of how sassy the guy is
@sumdood8563
@sumdood8563 3 жыл бұрын
(old person's voice) This is a message: (soft piano music plays) This is a message to our firefighters, (show firefighters smiling in low motion) our construction workers, (show construction workers smiling in low motion) our police officers, (show police officers smiling in low motion) our first responders, (you get the point) our teachers, (slow motion class) and especially our mothers, who are working so hard in these uncertain times, Thank you. :) (Piano music ends, and brand logo appears on screen, with the slogan: "Believe, beyond")
@randomusername6
@randomusername6 3 жыл бұрын
also, buy our cheeseburgers
@dustinjones7458
@dustinjones7458 3 жыл бұрын
_Shell logo appears_
@solarflare9078
@solarflare9078 3 жыл бұрын
Every ad ever. Also, wait a second. Aren't you the shitposter on all of Retro Core's comment sections?
@BogusmanTheSwagman
@BogusmanTheSwagman 3 жыл бұрын
Like every 2020 commercial starts with "During these troubling times..."
@sumdood8563
@sumdood8563 3 жыл бұрын
@@BogusmanTheSwagman I saw this one McDonalds commercial that was a slideshow (of course) of people giving each other happy meals with some guy saying something along the lines of 'Even though a lot has changed, it's nice to know, a lot hasn't changed at all'. It felt so pretentious.
@ratwithafork
@ratwithafork 6 ай бұрын
Imagine if a big corporation just decided to put something from cannibal corpse as background music
@lorenzolobos1849
@lorenzolobos1849 6 ай бұрын
this is all perfect. only subgenre of corporate music missing is the 'hip for the urban youth" trap beats and old funky horns music they use when they wanna advertise food and clothing with the cool 20 somethings skating, playing acoustic guitar and the outdoor parties with outdoor lights .
@Cyberdemon1542
@Cyberdemon1542 4 жыл бұрын
This is gonna sound weird but this music sounds just like those fake "inspirational" quotes people post of Facebook. Even the lighting sounds like it.
@wackwacker8623
@wackwacker8623 4 жыл бұрын
I can smell the middle age mom perfume from the music
@vaclavjebavy5118
@vaclavjebavy5118 4 жыл бұрын
_"Becoming more doesn't mean you're not dead"_
@Karl_Marksman
@Karl_Marksman 4 жыл бұрын
@@vaclavjebavy5118 -A live body and a dead body contain the same number of particles. Structurally, there's no discernible difference.
@glumbortango7182
@glumbortango7182 4 жыл бұрын
@@Karl_Marksman not for long there isn't
@Karl_Marksman
@Karl_Marksman 4 жыл бұрын
@@glumbortango7182 Am I just too high right now or are you being deliberately confusing with your double negatives?
@thecosgrove
@thecosgrove 4 жыл бұрын
"Here at Shell, we are sad." - tantacrul 2019
@aaronclift
@aaronclift 4 жыл бұрын
I had to pause the video because I couldn't stop laughing at that part.
@jensmedgaffeln
@jensmedgaffeln 4 жыл бұрын
Hot take: this joke is the same joke as south park did on BPs apology video after the deepwater horizon incident.
@nebelluca2453
@nebelluca2453 4 жыл бұрын
"Here at Shell we are so incredibly sad that we are gonna leave tons of toxic waste in the North sea."
@maxinemoreira7406
@maxinemoreira7406 4 жыл бұрын
I laughed the shit off of that part 'cause in the last weeks there have been several beaches at the northeast coast of Brazil being polluted by this really bad oil leaking - and recently people discovered barrels that have the Shell logo on them near the coast of those beaches. Fun fact, this is all happening just after that whole Amazon crisis we are still facing here (and that was also covered in the joke). Pure gold lmao
@playlistenthusiast
@playlistenthusiast Жыл бұрын
At first I thought your original examples didn't sound too annoying, but then I realized they would if I had to hear them multiple times a day for several months like a real commercial.
@xraymasher3768
@xraymasher3768 Жыл бұрын
3:47 GET OUT OF MY HEAD GET OUT OF MY HEAD GET OUT OF MY HEAD
@piplol2609
@piplol2609 Жыл бұрын
📮
@regav62
@regav62 Жыл бұрын
@@piplol2609 🈷️
@liquidthefox
@liquidthefox 8 ай бұрын
among us plus ratio plus l
@KhoaNguyen-rk9dz
@KhoaNguyen-rk9dz 4 жыл бұрын
plot twist: this video was a commercial for BoBaWhey Industries
@aiiiia9971
@aiiiia9971 4 жыл бұрын
Hahaha
@angelicreinforcement3373
@angelicreinforcement3373 4 жыл бұрын
Or for Cause Marketing. Sounds like a sweet gig, honestly. All you have to do is sell your soul and you'll be rich :)
@thomasstewart9752
@thomasstewart9752 3 жыл бұрын
here at BoBaWhey, we feel that if a drink is enjoyable, no. That's why we created the first bubble tea / protein shake hybrid. leading the world, with synergy.
@AlyphRat
@AlyphRat 3 жыл бұрын
Bababooey Industries
@nickc3657
@nickc3657 3 жыл бұрын
You joke now, but just wait until they start making boba out of whey protein
@mokrodrigues4515
@mokrodrigues4515 3 жыл бұрын
Another type of corporate music that drives me nuts is the "techy" one that just uses some synthesizer arpeggiator to show how futuristic it is.
@JacobKinsley
@JacobKinsley 3 жыл бұрын
Electro trance with an A E F#m D chord sequence
@katatat2030
@katatat2030 2 жыл бұрын
Anyone have a link to an example? I'm curious and don't know shit abt music
@sposp
@sposp 2 жыл бұрын
I'm a diehard EDM fan, and I agree with this. It's ironic because I enjoy electro house and whatnot, which is basically what corporations are trying to shove at you, but they took away all the "go crazy" energy and watered it down so much to the point where it's not even designed to be listened to. It's just made to accompany an advertisement. (This kind of music usually falls under the subgenre of downtempo)
@r.u.s.e3586
@r.u.s.e3586 2 жыл бұрын
This one is kinda hard to avoid I think. It's so ingrained in people's minds that futuristic music isn't futuristic at all if it doesn't sound like something out of the Tron: Legacy OST. If you don't do this people will criticize you for it, and if your trying to sell a product for whatever reason not doing this could hurt that goal. Sometimes what the general population thinks music is can be a problem as well. Have you ever watched the newer Voltron series? It's not a great show but it was pretty popular for a while, despite having some of the most generic music I've ever heard in TV.
@user-gu9yq5sj7c
@user-gu9yq5sj7c Жыл бұрын
@@r.u.s.e3586 I get what you're saying, but I've see lots of people say they dislike music with too much autotune. That they want talent. So that's good. The techy music, I think people mostly try to make it for futuristic themes or entertainment. Tho I dislike it. Skill, such as at instruments, is always timeless. There's still endless songs you can write with that.
@sanghoonlee5171
@sanghoonlee5171 5 ай бұрын
We despise corporate music for the same reason we roll eyes at most advertising phrases, speeches, designs and even most stock photos.
@thevoidfish
@thevoidfish 6 ай бұрын
now I want to hear your take on the lofi hiphop that every youtuber uses as background music
@hypergrad2254
@hypergrad2254 4 жыл бұрын
I come back to this vid after hearing a torturous amount of COVID commercials, they have elevated from pretending to care in the music, to pretending to care about you, which makes me, a very unhappy boy
@precipitaion6296
@precipitaion6296 4 жыл бұрын
DUUUUUDE, I'm just sitting at the dining table trying to eat and my parents have the TV on because they watch the news a ton, and this one F//ord (the trucks) commercial keeps coming on and the music used in the ad uses the SAME format as Tantacrul used in this vid. it fucks me up
@grilllord5251
@grilllord5251 4 жыл бұрын
This stupid Uber eats add
@cowboymooman8776
@cowboymooman8776 4 жыл бұрын
how could a song make you think companies are pretending to care about you? i know they dont. but how do you listen to a song and just hear "hmm yes i hear corporatism"
@elvingearmasterirma7241
@elvingearmasterirma7241 4 жыл бұрын
@@cowboymooman8776 It's called Association. The music they use has a very specific tone that when I hear it played over an add kicks me in the back, hits my fight or flight instinct and makes me want to scuttle into a hole sideways like a crab to escape the impending doom.
@cowboymooman8776
@cowboymooman8776 4 жыл бұрын
@@elvingearmasterirma7241 i guess i get where youre coming from. that ukulele tune makes me want to vomit
@DiamondButter
@DiamondButter 4 жыл бұрын
You know how there’s stock photos? I call this genre *stock music*
@quicwaterr8527
@quicwaterr8527 4 жыл бұрын
how the hell are we supposed to make memes with it?
@DiamondButter
@DiamondButter 4 жыл бұрын
Lore Restful Like this: kzfaq.info/get/bejne/r8iKbLOHyMyaiGw.html
@W3Rn1ckz
@W3Rn1ckz 4 жыл бұрын
That's a little insulting to incompetech, but I see your point....
@suschi64
@suschi64 4 жыл бұрын
That is actually literally what it's called :D Check out premiumbeat.com for example :)
@toono21
@toono21 4 жыл бұрын
your comment must be one of them *stock comments* .
@jackcherney4740
@jackcherney4740 Жыл бұрын
i know this is an old video, but this is the hardest i’ve laughed in so long. you’re so effortlessly talented and hilarious! i was dying at the humor dumpty skit. good stuff!
@MegamanZ9000
@MegamanZ9000 Жыл бұрын
I lmao'd at 13:10 "Em..Umm...Buy my stuff, please". So accurate that is scary.
@Jellylamps
@Jellylamps 4 жыл бұрын
About the “life is great” music... you forgot the clapping. The worst part
@aiiiia9971
@aiiiia9971 4 жыл бұрын
No there is clapping xD
@joaopedrosambatti2474
@joaopedrosambatti2474 4 жыл бұрын
@@aiiiia9971 it's because he didn't talk about it
@onlookerofthings6029
@onlookerofthings6029 4 жыл бұрын
There's clapping in the nothing music at 12:47 even if he didn't mention it
@theknightsofawesomeness2701
@theknightsofawesomeness2701 4 жыл бұрын
the clapping is a signature part of corporate music. I can't even count how many times I've heard the annoying clapping in adverts
@LucarioredLR
@LucarioredLR 3 жыл бұрын
Or the finger snapping
@ollie-d
@ollie-d 3 жыл бұрын
I love how 4 minutes in we're already taking about human sacrifice
@ChupeTTe
@ChupeTTe 3 жыл бұрын
*The church of Moloch approves*
@Walker998
@Walker998 3 жыл бұрын
🤣
@maxalaintwo3578
@maxalaintwo3578 3 жыл бұрын
"Aren't we all-"
@lejohn2682
@lejohn2682 3 жыл бұрын
Only 4?
@enolp
@enolp 3 жыл бұрын
I thought that was going to be an exaggeration
@diffusegd
@diffusegd 9 ай бұрын
Every year, the destruction of the Amazon rainforest intensifies. This make us sad. Here at Shell, we are sad.
@NegativeReferral
@NegativeReferral Жыл бұрын
I think there's something to be said about writing music with the intent of "maximal inoffensiveness", where the goal is to be disliked by as few people as possible. After all, music is a sensual phenomenon. Its purpose isn't to benefit some objective understanding of the universe, save lives or even necessarily communicate information universally (though it can serve similar goals). It's to make our little synapses happy. And if we can't get those synapses to agree on how they should respond to Adderall, how can we expect them to agree on something as subjective and personal as music taste? Forcing your taste in music on other people almost feels rude on principle; I wouldn't dare bring a bluetooth boombox on the metro because even if other people would like my selection, someone else might not. Even then, it almost feels territorial. But there are situations where a company might want to force this sensual media on strangers, not because people request a little light techno at business meetings and Dvorak on hold, but because the alternative is awkward silence. And since you can't get a boardroom full of people to share their taste in music, you must concoct an alternative to music - an auditory wallpaper. Even if it isn't remarkable enough to make a vaporwave compilation, nothing pokes out to the point of provoking agitation. It's the contrapositive of many people's conception of formulaic pop. One is meant to please the most ears, while the other is meant to displease the least.
@kevinlopezobrien5366
@kevinlopezobrien5366 Жыл бұрын
Auditory wallpaper is such a marvelous turn of phrase
@hosmanadam
@hosmanadam 6 ай бұрын
Spot on. I wanted to write something similar, but voting this up instead. Also, most companies aren't going to compose their own music for their videos. They need something that they can just grab and cut to length. You can't have that AND emotional progression at the same time. After all, corporations are not evil, they are simply just too big to consistently act in a way that we would expect from a good person. This video is still amazing, but it's more of an opinion piece, albeit a really sophisticated one at that. With a comment like this, the picture is more complete.
@nathanbasset
@nathanbasset 4 жыл бұрын
“Huh, human music.”
@horacegentleman3296
@horacegentleman3296 4 жыл бұрын
I like it.
@memebot6490
@memebot6490 4 жыл бұрын
Accurate
@okay8632
@okay8632 4 жыл бұрын
i think Mark Zuckerberg likes it..kzfaq.info/get/bejne/aK2epd2GnbepeX0.html
@SpeedyMC14
@SpeedyMC14 4 жыл бұрын
this made me laugh....alot....you summed corporate music up perfectly
@xaendark
@xaendark 4 жыл бұрын
ma man
@rinaldoacardi617
@rinaldoacardi617 3 жыл бұрын
Corporate culture is just so depressing - all the pretending; office politics; ass-kissing, etc. Left my job ten days ago because I just couldn't stand it anymore.
@SCIFIguy64
@SCIFIguy64 3 жыл бұрын
I started working for the government and everyone is pretty cozy outside of public interaction because we know we can't get fired outside of holding a coworker hostage at gunpoint.
@renarsdilevka6573
@renarsdilevka6573 3 жыл бұрын
I tend to stay a little while to observe, but usually i leave when it breaks my values, i try to filter for a while, but after it is Nyah, that is not for me, again. Little secret told loud, there is no company where you will not feel it, it is in DNA of todays ensemble of artificial organisms what we call the society. Just stick to your critical thinking and pick the fights you want to fight for. But we are stuck and kind of screwed and it is Time To Pretend :D
@k.h.6445
@k.h.6445 3 жыл бұрын
Good on you dude, hope you find a better job that isnt quite so soulless
@B3Band
@B3Band 3 жыл бұрын
I kept mine because I can't stand being homeless
@bicrowave32
@bicrowave32 3 жыл бұрын
@@B3Band You know there's something seriously wrong in the society we live in when we are forced to work for corporations we hate because otherwise we'll end up homeless
@birdmann9529
@birdmann9529 Жыл бұрын
Bro the Los Pollos Hermanos Employee Training is the only thing that comes to my mind when I'm thinking about "corporate music"
@Hyperion4K
@Hyperion4K Жыл бұрын
Someone. Is always watching.
@christianvandegraaf9844
@christianvandegraaf9844 Жыл бұрын
I love how the soulless, manufactured intro music sounds exactly like an Imagine Dragons song.
@melonenstrauch1306
@melonenstrauch1306 4 жыл бұрын
let's face it: companies should be honest and start using vaporwave for their ads
@MagpieDynamics
@MagpieDynamics 4 жыл бұрын
Vaporwave is way too edgy for these people.
@significantharassment
@significantharassment 4 жыл бұрын
For absolute honesty a darker, cyberpunk-esque outrun would be better. Just to remind us of the corporate dystopia we live in.
@angeleaterstudios1004
@angeleaterstudios1004 4 жыл бұрын
@@significantharassment no to that because I actually love the Outrun genre and I don't want to hear Perturbator in an air freshener ad.
@teovinokur9362
@teovinokur9362 4 жыл бұрын
@@angeleaterstudios1004 i'd buy myself some febreeze if i got to hear some h o m e on the tellie
@jauxro
@jauxro 4 жыл бұрын
I feel like they'd do that to pander to the Youth
@snubcube
@snubcube 3 жыл бұрын
You never mention the infuriating clapping in every single one
@chgo-kj7cj
@chgo-kj7cj 3 жыл бұрын
I was laughing so hard I couldn't hit the like button
@earlybird884
@earlybird884 3 жыл бұрын
Mate Product A MAN HAS FALLEN INTO THE RIVER IN LEGO CITY
@earlybird884
@earlybird884 3 жыл бұрын
Mate Product HEY!
@AnEverydayGamer
@AnEverydayGamer 3 жыл бұрын
finger snaps too
@earlybird884
@earlybird884 3 жыл бұрын
Mate Product PREPARE THE LIFELINE!
@maxxlovesmilk6542
@maxxlovesmilk6542 Жыл бұрын
I love how corporate music mimics reality in the sense that on the surface it seems like something is going on but just below the surface we can see that nothing is happening (that's good anyway) and we're stuck in this perpetual and neverending climb to nothing -Bo burnham kind of.
@我妻選
@我妻選 Жыл бұрын
I think I like the "nothing" music sometimes. Actually, I'm even willing to go as far as to say I dig it at times. It's the kind of music that fills the void, gives minor soft distraction. Perfect for functional state of apathy.
@AmalekIsComing
@AmalekIsComing Жыл бұрын
Yeah
@Artemis-ty4sz
@Artemis-ty4sz 8 ай бұрын
if you like apathy and disassociation i recommend shoegaze music heavily!
@我妻選
@我妻選 7 ай бұрын
​@@Artemis-ty4sz, thank you very much! I gave it a short listen just a few minutes ago. Though, it's a bit too relaxing for me to keep up a workflow. I did like it, however, and intend to revisit later. When I mentioned "functional state of apathy", what I meant is such a state where apathy mixes with the rhythm of the work, resulting in everything feeling like a blur and occurring without much consciousness put into it, yet at high productivity. Almost like a flow, except rather than engagement, there's complete absence of it, having your motions and thinking process go on autopilot. This doesn't have to be just the menial work either, it's just that the thought process is occurring almost at the back of your head, near mechanical in nature, while your actual thoughts are put elsewhere (or nowhere, for that matter). So, rhythmic and directionless, yet not ethereal. For prime example, something like 神保 伸太郎 / Syntaro Jimbo's "Shapeshift", Nine Inch Nails "Reptile" would work just fine for that kind of mood (for me personally). The later one has lyrics, so might not be a good example, but both help to detach oneself from the reality of whatever it is that's going on, without disrupting the flow of said labour. I am terrible at music genres, so if you could give me another suggestion that would specifically cover this kind of music that I mentioned, I'd be quite happy! So, something with industrial motives or otherwise a kind of a motion feel to it, yet neither being too heavy nor breaking off from the established rhythm. Similar to ambiance, in a way, in regard to how stable and non-intrusive it is.
@ExtremeWreck
@ExtremeWreck 6 ай бұрын
Me, who listens to video game music, which fills that same purpose for me: *wha-*
@Tranqwhirl
@Tranqwhirl 6 ай бұрын
I listen to LoFi when I want that uneventful, unexciting music to fill the background and distract from other noises like cars. I think if I listened to nothing music seriously, I would start losing it by the 4th track.
@FreakOnTheLeaf
@FreakOnTheLeaf 3 жыл бұрын
Oh, there is one type you totally missed. It’s the “hey, our products are for people who have attitude”- blues type of thing
@Tantacrul
@Tantacrul 3 жыл бұрын
Def!
@damienscott6561
@damienscott6561 3 жыл бұрын
This genre needs it's own video. It's everywhere now, even on Spotify's playlist of modern rock music. All this songs are almost exactly the same.
@evergreen1798
@evergreen1798 Жыл бұрын
Truck month music
@tiagobelo4965
@tiagobelo4965 Жыл бұрын
Like the old meme of the fake ford truck ad with the instrumental of "do I wanna know" by the artic monkeys in the background?
@antoniofarina716
@antoniofarina716 Жыл бұрын
Wait I need an example
@BoxJoe136
@BoxJoe136 4 жыл бұрын
The fact that this is so dystopian and yet so true is very sad, yet hilarious at the same time.
@Thatonedude227
@Thatonedude227 4 жыл бұрын
Box We truly live in a boring dystopia
@PancakemonsterFO4
@PancakemonsterFO4 4 жыл бұрын
it´s not the best choice, it´s spacers choice
@DonVigaDeFierro
@DonVigaDeFierro 4 жыл бұрын
Ah, like a clown's death... Boy we truly live in a society!!
@alexredfield1943
@alexredfield1943 4 жыл бұрын
Fucking capitalism, man
@juanvazquez5836
@juanvazquez5836 4 жыл бұрын
Why distopia? I think total corporate control is yet to be here
@conspirasister5945
@conspirasister5945 Жыл бұрын
The funniest thing is that I bet this style of composing could be made into something really interesting if you experimented with it a little bit. Even just that sudden dramatic shift at the end of your mock-inspiring-corporate-commercial was surprisingly impactful. 😆
@odnankenobi
@odnankenobi Жыл бұрын
I love how you created the illusion of an ad at the start of the video, and them obliterated it in such perfectly disturbing dissonance. This entire video is a work of art
@manputty933
@manputty933 3 жыл бұрын
Its kind of funny that your handcrafted examples of soulless music are far more emotionally charged than any corporate track ever produced.
@theclothpuppeteer8869
@theclothpuppeteer8869 3 жыл бұрын
That's because he actually is a human being with a soul
@alsifjlasieflooo
@alsifjlasieflooo 3 жыл бұрын
I don't think Tantacruel could even produce anything bad. It's just impossible for him. He's too good!
@evanr9583
@evanr9583 2 жыл бұрын
@@theclothpuppeteer8869 unlike corporations, who are soulless (but definitely people.)
@Koisheep
@Koisheep 2 жыл бұрын
I unironically want a full version of bobawhay
@cryptidproductions3160
@cryptidproductions3160 2 жыл бұрын
Yeah Sounded way to much like an actual OST for something with effort put into it to be generic elevator/office stock music
@meursault7030
@meursault7030 4 жыл бұрын
Honestly, I think the problem with your version of a couple of the "nothing music" songs is that they're a bit too good. Not amazing, but that synth bit at 12:50 is mildly interesting. Can't be having that.
@Denter86
@Denter86 4 жыл бұрын
I'm bothered by the fact that I liked most of these pieces... I don't know why, either.
@BirdThatEatsPrometheussLiver
@BirdThatEatsPrometheussLiver 4 жыл бұрын
{Troubadour} You're just boring I guess /s
@thegreatgonz4742
@thegreatgonz4742 4 жыл бұрын
@@Denter86 Don't feel too bad, I liked them too, in a way. They still count as music in the strictest sense of the word, and are designed to be strictly "enjoyable". This music evokes the same feelings in me as someone giving me plain water crackers or a standard balloon (monocolored, round, average size). I release a single endorphin because this gift is better than nothing and not offensive, I say "nice." and then forget about it. It evokes nothing else, and that's the problem with it.
@Denter86
@Denter86 4 жыл бұрын
@@thegreatgonz4742 Thank you, that's very well put. I think that's a better explanation of how they made me feel than what I could have given.
@MrPieEducation
@MrPieEducation 4 жыл бұрын
I feel like that synth lead could actually be really good if set against some ambient backings. It reminds me of something off Cluster & Eno.
@WinterGamesYT
@WinterGamesYT Жыл бұрын
8:03 did you know that the nursery rhyme about humpty dumpty never actually says that hes an egg?
@blankface9363
@blankface9363 Жыл бұрын
Oh. So it was literally a kid cracking his skull open. Gotta love those good old-school fairytales.
@MythicBeanProductions
@MythicBeanProductions 7 ай бұрын
Tbh your "soulless" corporate music had more soul than actual corporate music
@theultimatereductionist7592
@theultimatereductionist7592 3 жыл бұрын
"Here at Shell, we are sad." 10 million bots collectively crying.
@user-rf4vc7mt4d
@user-rf4vc7mt4d 3 жыл бұрын
bot.cry();
@JacobKinsley
@JacobKinsley 3 жыл бұрын
They're crying because they saw their graph of profits was not accelerating fast enough
@alwyntan1609
@alwyntan1609 2 жыл бұрын
and it uses the same chord progression (in the same key!) as Bo-Ba-Whay.
@simonebernacchia5724
@simonebernacchia5724 2 жыл бұрын
That made crash sibelius!
@adhamwashere5320
@adhamwashere5320 Жыл бұрын
Bot: Response. Cry Tears. Cry Loudly. Hope it will trick Humans into crying too. ... Why are they not crying?
@jakezepeda1267
@jakezepeda1267 3 жыл бұрын
This makes me wanna start a company and use death grips in my pitch.
@superwhizz114
@superwhizz114 Жыл бұрын
Noided Inc.
@gabrielsantosbastos5257
@gabrielsantosbastos5257 Жыл бұрын
You want the death grip sydrome?
@angelamerkel222
@angelamerkel222 Жыл бұрын
You Might Think He Loves You for Your Money but I Know What He Really Loves You for It’s Your employee of the month reward.
@mtr801
@mtr801 Жыл бұрын
I'd use Einstürzende Neubauten
@XombieLejon66
@XombieLejon66 Жыл бұрын
IT GOES IT GOES IT GOES IT GOES
@demha03
@demha03 2 жыл бұрын
14:29 "a creative stillbirth" holy shit lololol
@jackcherney4740
@jackcherney4740 Жыл бұрын
i know this is an old video, but this is the hardest i’ve laughed in so long. you’re so effortlessly talented and hilarious! i was dying at the humor dumpty skit. good shit!
@corporalkills
@corporalkills 3 жыл бұрын
Ah, corporate music. Plastic hipster elements playing to pictures of perfectly balanced racial and gendered office spaces without an ugly person in sight.
@drvurruct2274
@drvurruct2274 3 жыл бұрын
​@@Menstral Different people have different measurements of beauty, therefore, beauty is subjective.
@reservoirfrogs2177
@reservoirfrogs2177 3 жыл бұрын
@@NeoHCgbz dats that natural balance of the universe there for ya
@madgadgetss
@madgadgetss 3 жыл бұрын
@@NeoHCgbz every single human in ads is a hideous beast i want to throw chairs at
@drvurruct2274
@drvurruct2274 3 жыл бұрын
@@VestinVestin depends upon how your using distance in this sentence here. If we are talking about it in reference to the numbers we use to represent distance, those are indeed subjective per society, but if we are talking about your physical location and your distance from something else, it is subjective because people exist at different positions.
@drvurruct2274
@drvurruct2274 3 жыл бұрын
@Mask idk if this is sarcasm or not, but you get a
@JonahPleatherbooth
@JonahPleatherbooth 4 жыл бұрын
Ive been working on an RPG maker game about Commodity fetishism and have been struggling to figure what kind of music to use. Figured that one out.
@quohime1824
@quohime1824 4 жыл бұрын
Is there a website or blog where you talk about the game?
@jacksonelh
@jacksonelh 4 жыл бұрын
yeah keep us posted on that stuff dawg
@ultrapwnd
@ultrapwnd 4 жыл бұрын
Is it like Recettear?
@kevinforbesofficial
@kevinforbesofficial 4 жыл бұрын
Can you please keep us posted on this? I'd really like to know how this is going
@Jack-sy6di
@Jack-sy6di 4 жыл бұрын
surely you want a vaporwave soundtrack
@jaromilk
@jaromilk Жыл бұрын
I kid you not, this video came up when i was doing the disges because i left autoplay on. I tried to skip the first seconds of the video because i thought it was an actual ad. Like, it was a reflex that kicked in as soon as i heard that corporate music. Excellent video as always, Tantacrul.
@jkerman5113
@jkerman5113 Жыл бұрын
Great video. I was wondering about "inspirational video music" earlier and this is a good explanation.
@mushroomdude123
@mushroomdude123 4 жыл бұрын
7:36 Those “Bo-Ba-Way” sounds so authentic that I thought you took it from an actual ad.
@draketurcotte4760
@draketurcotte4760 4 жыл бұрын
mushroomdude123 I thought he stole the music from my church!
@johanneeskens2759
@johanneeskens2759 4 жыл бұрын
The guy thinks he is a good composer. ayayyayayayay!!!!
@user-mz7cn9hq8v
@user-mz7cn9hq8v 4 жыл бұрын
Johan Neeskens kzfaq.info/get/bejne/qdWZl8aS35yrZWQ.html
@doom4232
@doom4232 4 жыл бұрын
@@user-mz7cn9hq8v I KNEW it had to be a Jojo reference because of the "ayayayayay" from the previous reply...
@ss-nu3qf
@ss-nu3qf 4 жыл бұрын
@@johanneeskens2759 ?
@kailyn4930
@kailyn4930 4 жыл бұрын
I love how the “nothing music” is basically Christian contemporary rock
@thehermit8618
@thehermit8618 4 жыл бұрын
Religion can be an incredible base for creativity and creation, people trying to emulate divinity through their skill an imagination. But when its praise for praise's sake it can be so disingenuous and hollow
@meowtherainbowx4163
@meowtherainbowx4163 4 жыл бұрын
+It Just Works I can’t offer much of a perspective of my own, but Adam Neely has a great video where he tries to understand why he dislikes Christian contemporary. He makes a great point about how the deliberately simplistic music, meant to emphasize praise and spiritual ecstasy, make everything sound less genuine.
@KingNefiiria
@KingNefiiria 4 жыл бұрын
@@meowtherainbowx4163 a lot of contemporary religious music is very basic. Like, extremely basic. Hillsong United was one of the bands my Christian friends really liked, and yeah where the alternative was overplayed older hits, or psalms, we found this newer stuff easy to pick up and easy to get into. But when you really listen to them, they're like 20 seconds of lyrics spread put through a 3-5 minute piece, a lot of it repeating ad nauseam. A lot of it isn't even really words, it's just shouts or woahs or yeahs. There's one song that has like two lines before going into nana's for several bars.
@francoisvankempen
@francoisvankempen 4 жыл бұрын
@@KingNefiiria Yeah I had the unfortunate luck to be in my schools chapel band. Those poor singers had to keep repeating 'nanana na naaa naaaa' for like 5 bars. Christian rock is the most uninspired music I have ever heard. Nothing against the religious, but damn y'all need some better composers.
@club_a_seal3037
@club_a_seal3037 4 жыл бұрын
I hate the fact that your both super right, and wrong at the same time
@vinny-zebu
@vinny-zebu 6 ай бұрын
It's so dystopian but it must be effective at convincing people at whatever altruistic idea they're selling
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