In this video: tips on how to navigate marketing claims when designing the label of your cosmetic product for sale in the US.
Claims are the ‘promise’ that a product makes to consumers about its performance-and they impact several aspects of a product, from its label and packaging design, to how it is positioned in the market at launch. In this episode we talk about cosmetic compliance in the US, marketing claims and sources for reliable information on how to define acceptable claims for your beauty product at launch.
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-----Contents of the video-------------------
1:50 INTRO: Cosmetic Regulatory Compliance & Claims
2:40 The Goal of Being Compliant with Cosmetic Regulatory Rules
3:36 Principle #1 - What is A Marketing Claims
5:43 Principle #2 - Good Claims Vs. Bad Claims
10:00 Principle #3 - How to Check if Your Beauty Product is Compliant
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-----About Goldn-------------------
Goldn was founded in 2021 with a straightforward mission: To create the simplest, most collaborative product-building platform for formulation-driven industries. Starting with personal care, the Goldn goal is to provide all the tools to enable beauty brands to collaborate better with partners. At Goldn, we value collaboration, optimism, humility, integrity, and directness. We bring a dynamic, passionate attitude to our work-and to our interactions within our team and with the community. We want cosmetic product builders to have the same straightforward, positive experience that we foster on our own. Beauty Brands Get Started on the Goldn Product Builder for
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