Create Custom Channel Groups in GA4

Рет қаралды 9,744

Күн бұрын

Learn how to setup channel groups in GA4 (Google Analytics 4) to report and analyze the performance of your marketing channels. In this video, you will learn about the default channel groups, how traffic is classified into groups, how to create your own custom channel groups, and how to begin building custom exploration reports with your channel groups. Let's get started!
YOUR EXTRA RESOURCES:
○ Google's default channel groups: support.google.com/analytics/...
○ GA4 tutorial - • Google Analytics 4 Tut...
JUMP TO A TOPIC:
00:00 Introduction
00:44 Default channel groups
02:24 How traffic is classified
03:38 Creating custom channel groups
07:51 Exploration reports with channel groups
09:20 Conclusion
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Custom channel grouping in Google Analytics is a feature that allows you to group different types of traffic sources into custom categories based on your needs. By default, Google Analytics has a set of pre-defined channel groupings such as organic search, paid search, direct traffic, email, and more. However, these may not always be sufficient for your specific marketing strategy. Custom channel grouping allows you to tailor your reports to align with your marketing goals and objectives.

Пікірлер: 20

@leons.1610 Жыл бұрын

Hey Benjamin, I suppose Microsoft and Bing are not quite your business but could you maybe do a video on conversion tracking in relation to the Google Sales Channel? I love your videos, keep up the great work.

@cures6353 Жыл бұрын

I love your voice.

@user-tt8le5pv4p Жыл бұрын

I have a pair of questions: when you added the channel 'other campaigns' you chose as a condition 'Default Channel Group' matches exactly with 'Unassigned'. So it takes all the traffic that is not included in the default channels, not all the traffic that is left outside the other 3 channels that you created in your Custom Group, right? And you confirm that your Custom Group does not represent all the traffic coming to the site but is only a partial representation of it?

@isabellayxu Жыл бұрын

If i want to have the channel group gather all the traffic landing on one kind of landing page, how do I do with the setting?

@adeelmushtaq7042 28 күн бұрын

Great video once again, quick question. i am seeing CPM medium going in paid-others. Would you know why? I know default grouping depends on medium and if it is cpm or display it should go to paid-display. but i am seeing quite a few going into paid others. Anyone?

@ashokdigital8572 Жыл бұрын

Hey @Benjamin, In GA4 Channel Group, how can we create Conditions? Right now we have ( default channel group, medium, source, source platform, campaign id, and campaign name) I want to create a landing page URL. Can you please tell me, thank you

@user-wi9pi7ik7s Жыл бұрын

I want to know:How can i see the difference of the new user in every step in funnel exploration?Can you hep me?

@djmelushus Жыл бұрын

How come I don’t see Channel Groups under Data Settings on my GA4 account? Do I need to add it? If so, where?

@Rizkiaqa Жыл бұрын

why does the data not show in Custom Report ? How to show the data ? Thanks

@giovanniperri2640 Жыл бұрын

Hello there, thanks for this! I have admin access as a user however I cannot see "Channel Groups" under the "Data Settings". Have they moved it? thanks

@fuellabstudio1783 Жыл бұрын

That's probably because you have google signals enabled for the property?

@zainscottdaily9095 Жыл бұрын

@@fuellabstudio1783 Sorry, what does this mean?

@giovanniperri2640 Жыл бұрын

This is still unresolved. I have multiple ga4 accounts but cannot see it for any of them. I have admin on all of them

@giovanniperri2640 Жыл бұрын

@Ryne Landers and no one replies...

@giovanniperri2640 Жыл бұрын

@Ryne Landers check now. I can see it. Man this GA4 is so buggy...it's basically still a BETA