At Uber, location data is our biggest asset. How do we create data visualizations with rich location data, render a million points of events in the blink of an eye, and, most importantly, derive insights from them? In this presentation, you'll get a behind the scenes look at the tools and data visualizations we use at Uber to inform business decisions. I will walk us through an overview of the data visualization process with a case study, discuss how and why we built our own visualization tool to visualize location data in a more meaningful way. I will also show that you can create beautiful visualizations, but in order for them to be useful, you have to understand the information you are designing.
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