Magazine link, Diane Pernet / ASVOFF:
www.creative-mapping.com/magaz...
When Paris-based fashion icon, Diane Pernet followed her dream to create a fashion film festival (ASVOFF -- A Shaded View On Fashion Film) she knew she was onto something fresh and innovative that challenged the boundaries of film and, further, looked at the way fashion and style is visually explored, taking it to a new and very conceptual level.
Since ASVOFF's launch in 2008, it has surpassed all expectations by filling a niche no-one knew was even lacking in cinema... and it's now a full blown and hugely popular film festival, showcasing fashion and style inspired feature films, documentaries, conferences, performances and installations.
Boasting the involvement of names such as Mike Figgis, Chloë Sevigny, Nick Knight. Chris Cunningham, Róisín Murphy, Tilda Swinton, Steven Klein, Dita Von Teese, Bruce Weber, Yves Saint Laurent, Gucci, Gareth Pugh, Sergio Rossi, Hussein Chalayan, Orlan, Daphne Guinness, ... And even the festival locations are as glamorous as the celebrities: the Jeu de Paume, the National Gallery, Guggenheim Bilbao, Palazzo Morando, Milano (with Vogue Italia), the Scope Art Fair in New York....
Creative Mapping attended the three day festival in Paris in November and spoke more with founder Diane Pernet about this unique event: