Once a buzz word, the concept of glocalization is more than ever relevant in today’s streaming era. With English-language music consumption among the 10,000 most listened to tracks falling from 67% in 2021 to 54.9% in 2023 (according to Luminate), it is clear that local music and artists are driving music up the charts around the world, with fans connecting to local artists, regardless of their geographical origine, language or music genre. Asia is no exception, with an ever-difficult impact and penetration of non-local music and the rising popularity of pop and hip-hop artists across the region. Believe has been a been at forefront of this evolution, firmly rooted in Asia’s music ecosystem since its launch in the region in 2013, investing in and supporting the emergence of local artists and music scenes across the board.
Speakers:
Sylvain Delange, President APAC, Believe
MOD - Jasper Donat, CEO, Branded
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