"You are on a path to victory when you can fake sincerity.."

"it can be difficult to define workplace culture" is an understatement. For years I tried that at the CEO and officer levels. As a group, none could agree on the definition of the existing culture, so defining the desired culture was almost impossible. All these cultural presentations miss is that no one talks about execution. Throwing around all the IN phrases helps no one define an approach that can transform, supported by examples. What company ABC does has little relevance to company DEF which has utterly different everything, The phrase "epic shit" comes close to the target. Imagine what happens when the CEO asks the employees to describe the "epic bullshit" that drives them nuts. That's where transformations are born. Value, identity, trust, teamwork, leadership, engagement, and cohesion are just words. Who is supposed to drive the changes, and using what methodology? Imagine selling this to a CEO and officers. Here are the questions that will be asked. Where have you done this before, how long did it take, how did the results impact the financials, what were the CEO's responsibilities, what drove the employees to engage, and what percent of your fees were tied to the financial impact? There's nothing as scarce in the leadership, engagement, and culture space as examples of approaches that delivered results.