Jemma Frost, Senior Researcher at Craft, speaks about the different outputs of user research (from findings to insights, frameworks, and more) and their level of impact. You learn about:
- What UX Research data, findings, insights, and other outcomes comprise, and why they do not describe the same thing
- How the different types can be applied meaningfully in practice
- How to frame various research outputs and communicate outcomes in an actionable format to increase the impact of user research for different functions
00:00 Welcome
02:15 About Jemma
05:30 User research output: Data
09:55 User research output: Findings
14:14 User research output: Insights
18:05 User research output: Frameworks
22:50 User research output: Opportunities
28:48 Keys to successfully communicating research outputs
More about the talk:
➡️ Presentation-Slides: drive.google.com/file/d/1hSBi...
➡️ Article: / from-finding-to-doing
This talk was part of the regular virtual UX Research Munich Meetup Community and Condens.
➡️ UXR Meetup Community and upcoming events: www.meetup.com/de-DE/ux-resea...
➡️ More about Condens: condens.io/