Thank you for the incredibly detailed explanation! Really helped me to understand the process better.

Super informative and structured session, would like to see more content like this one. Great shout out to Vlad

Great explanation and thanks a lot @Vladimir Silak

Great presentation! @Vlad

So helpful! So much detailed info. One question- at 50 minutes, there's a discussion of "Transposing a Single Record into Multiple"- any idea how this is done? Do we create a second data stream, and only map that second email address (and related data, such as a unique ID that marks it as a second email address)? Unfortunately, this is not possible (for ex, when we have multiple email addresses on the Contact record- incredibly common). So do we... ...do the normalization in your external system first, create a separate object?

Just to be clear, if an individual has 3 phone numbers; business, home, mobile, 3 seperate Contact Point Phone DMOs will be needed. Is that correct? The Contact Point Phone PK will need to be unique IndID_Phone vs IndID_Mobile but the Party identifier will be the same.