Like all spheres of human activity, data and digital technology have profoundly affected business and accounting over the past half-century. As such, the use of data at the heart of a business's decision-making can make the difference between a successful company on the rise and yet another floundering startup or declining dinosaur.
This video features one of Astranti's most senior business strategy experts as he takes you through the benefits of data to different areas and activities of a business that a finance professional might be involved in.
In particular, you will learn how increased use of data can benefit:
- Operations - Providing insights on internal processes and where improvements are needed
- Sales and marketing - Providing insights into customer needs and the market
- Decision-making - Can be based on greater quality and quantity of information, and made more objectively
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