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Day Twenty Nine
Product & Service Promotion
Welcome to Day 29! Today, we're zooming in on "Product and Service Promotion" - the core way brands showcase their offerings. While it's a foundational element of marketing, it's influence is immeasurable, driving awareness, engagement, and conversions for your brand's latest offerings or highlighted services.
Task: Promoting Products & Services
When you’ve established a bond with your online community, it's time to unveil your products or services , revealing not just their features , but the heart behind them.
Steps to follow:
1. Create A Captivating Story: Your product isn't just an item. It's an experience, a solution, a journey. Narrate its inception, the challenges you overcame, or the joy of satisfied customers . These tales create a bridge between brand and audience, fostering deeper connections .
2. Share the Benefits: It's not about what your product is, but what it does. Whether it offers a solution to a longstanding problem or adds a touch of luxury to everyday life, highlight these benefits to resonate with potential buyers.
Checklist:
Select Relevant Content: Use graphics, photos, videos, or testimonials that mirror your brand's essence.
Use Interactive Features: From links on your story to shoppable tags, interactive features can boost user engagement, directing traffic straight to your virtual storefront.
Encourage Customer Interaction: Conversations are currency in the digital age. Encourage your followers to share or comment. This direct line of communication can offer invaluable insights and increase your brand' s reach.
By using real stories and effective promotion, you're doing more than just selling a product; you're showing what your brand is all about. Being real and in-the-moment on social media can create strong bonds with your followers.
Favorite Tools
I am an affiliate for some of these products and I will get a commission if you buy these products through my link.
VidIQ-vidiq.com/deannatroupe
Tube Buddy - www.tubebuddy.com/pricing?a=d...
LinkTree - linktr.ee
Photopea - photopea.com
Google Docs - drive.google.com
Audacity - audacityteam.org
Capcut - capcut.com