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Day Six
Visual Branding
Stepping into Day 6, we delve into a realm where 'seeing is believing’. In the vast and ever-scrolling world of social media, your visual branding is often your first impression. It's more than just aesthetics; it's about creating a memorable identity that leaves your audience wanting more.
Task: Set Your Visual Identity
When audiences see consistent imagery, colors, and designs associated with your brand, it creates a sense of community and reliability. Today, you'll learn how to have visual consistency across your chosen platforms.
Steps to follow:
1. Review and Reflect : Take a moment to review your existing visuals across platforms. Do they tell a cohesive story, or do they appear disjointed?
2. Visual Elements Inventory: Make a list of all the visual elements you have - logos, graphics, brand colors, etc. This inventory will be your reference point.
Checklist:
Logo Uploaded On All Profiles: Your logo is the flag bearer of your brand. Make sure it's clearly displayed and adapted correctly to each platform's dimensions.
Consistent Color Palette: Whether you're going for calm blues or energetic reds, maintain a consistent color palette that aligns with your brand's voice and message.
Choose A Consistent Font /Style For Graphics: Typography speaks volumes. Whether it's bold and assertive or soft and elegant, choose a font or style that compliments your brand and use it constantly across graphics and creatives.
As visuals are often the starting point with your audience, the efforts you've made today will be rewarded by engagement and recognition over time.
Make sure to stay consistent with it and make a note of colors used, images used etc. If you don’t know what colors you want to use, use a color palette generator to create one. You can do this using coolors.co
List the colors you like here so that you don’t have to keep looking for them.
Color 1:_______________________
Color 2:_______________________
Color 3:_______________________
Color 4:_______________________
List the fonts you like so you don’t have to keep looking for which font you want to use.
Font 1:_______________________
Font 2:_______________________
Font 3:_______________________
Font 4:_______________________
Images
If you need somewhere to store your images, you can use Google Photos.
Upload your logos and any images that you use on a constant basis to your Google Photos account.
Organize the images into folders so you can find them easily later.
And that’s all. You now have a consistent set of colors, fonts, and images to use for your social media content.
P.S. If you have some extra time, please check on my favorite tools. These are affiliate links and I will get a commission if you purchase through my links.
Favorite Tools
I am an affiliate for some of these products and I will get a commission if you buy these products through my link.
VidIQ-vidiq.com/deannatroupe
Tube Buddy - www.tubebuddy.com/pricing?a=d...
LinkTree - linktr.ee
Photopea - photopea.com
Google Docs - drive.google.com
Audacity - audacityteam.org
Capcut - capcut.com