In this episode, we sit down with Debosmita Majumder, Chief Marketing Officer at WeWork India. From dreaming of becoming a Wimbledon champion to discovering her new path in marketing and scaling to work with brands like Adidas, Embassy, Porsche, PUMA, and now aiming to achieve bigger milestones with WeWork India.
Has a hustler to get things done; she has been at the advent of many leading campaigns for the Embassy and WeWork India. Her campaigns for PUMA have taken the brand to new heights.
This episode is a must-watch for PR professionals, aspiring communicators, and anyone passionate about the power of strategic communication.
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Chapter Segmentation:
00:49 - Introduction
01:55 - Debosmita’s early life as a sportsperson and incidental marketer
11:52- Moving from agencies to brand
15:40 - How did the PUMA journey begin
20:13 - The shift to automobile sector for Porsche and then to Embassy
21:25 - Talking about WeWork
22:01 - CMOs trained in PR
27:18 - Debosmita’s best campaigns
36:20 - What drew Debosmita to work at WeWork
40:42 - How do you market to different customer profiles in different cities
44:02 - WeWork’s Marketing Playbook
48:55 - WeWork’s Tech Mastery
54:09 - Importance of Mental Health