Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy.
0:00 Define Your Brand DNA With Strategy Tools (W Peter Wilken)
2:11 Overview of your journey
12:59 What is brand strategy to you?
16:53 What does brand DNA mean and where does it fit into the strategy?
22:30 What are the benefits of having a clearly defined Brand DNA
27:56 Top methods to define your DNA
35:13 Favourite Example of Brand DNA
38:44 Favourite brand strategy tools
43:46 Tell us a little about your book Dim Sum Strategy
First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy.
Then, we dive straight into what brand strategy is and how important it is to building strong brands.
Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders.
Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands”
#peterwilken #branddna #strategytools #brandstrategydna
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