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Design for All 5 Senses | Jinsop Lee | TED Talks

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TED

TED

11 жыл бұрын

Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.
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Пікірлер: 464
@youzontal1615
@youzontal1615 5 жыл бұрын
"I forced my, I mean I asked my students....." This script is so genius!
@SpaceMasterRahel
@SpaceMasterRahel 11 жыл бұрын
I love how he's giggling and throwing candy at them and they're barely responding.
@pppinto97
@pppinto97 3 жыл бұрын
Yup. This isnt a rock CONCERT. People have their phones, laptops, books, themselves; everything
@purposewithenoughpraises9653
@purposewithenoughpraises9653 10 ай бұрын
They are boring😂
@iamfrickincool
@iamfrickincool 7 ай бұрын
They clapped lol
@CoderDBF
@CoderDBF 11 жыл бұрын
This video explains why I'm addicted to traveling... It comes very close to the perfect experience.
@angelicaeusou
@angelicaeusou Ай бұрын
Verdade, eu também 👏
@winifredodunoku
@winifredodunoku Жыл бұрын
Just started my journey in UI/UX design, and this video has further sparked my interest in it. Feels great already. 😁
@AliceCaoo
@AliceCaoo 11 жыл бұрын
He held such a great charisma throughout the talk!
@Slickfoot
@Slickfoot Жыл бұрын
not really, only if youre a pervertedly perverse child of the devil u would say that. It was cringe and hella perverse, in a cringey overboard dying for appeal sort of way
@killownz7
@killownz7 8 жыл бұрын
throwing candy in CEO's faces as a last impression 👏👏👏
@Fang-Montessori
@Fang-Montessori 7 жыл бұрын
haha
@DuyLe-mi1px
@DuyLe-mi1px 6 жыл бұрын
Candies have high bad sugar as well. Ruin the whole speech for nonsense
@Yudicopter
@Yudicopter 6 жыл бұрын
Boy, I laughed so hard at it!
@vicentejaramillo2356
@vicentejaramillo2356 5 жыл бұрын
killownz7
@vantheniceguy
@vantheniceguy 4 жыл бұрын
at least he nailed the touch senses
@vinayseth1114
@vinayseth1114 8 жыл бұрын
Regarding the sunflower-clock vs. the magnifying-glass one- I liked them both. The sunflower-one links the movement of the tiny sunflower with the movement of the cosmological sun-so you're linking a small object to something huge out there in the sky. The magnifying-glass one also has a link with the movement of the sun, but the owner might not feel compelled to look at this link. The scent might dissuade him/her from even looking at the apparatus. Is one more sensuous than the other? I don't think so. It's just that we have become so used to seeing and much less to smelling that anything that the act of scenting an aroma seems more 'sensuous' to us.
@Zzeo7
@Zzeo7 11 жыл бұрын
really liked his enthusiasm! as a graphic designer i will definitely think about the 5 senses more often! thanks for the vid :)
@OttoDeveloper
@OttoDeveloper 4 жыл бұрын
Você está procurando algum comentário do sexy canvas, que eu sei 😏
@adeirjr1992
@adeirjr1992 4 жыл бұрын
Aula assistida !
@MiguelDantasC
@MiguelDantasC 4 жыл бұрын
sim KLJKLLJK
@arfjunior77
@arfjunior77 4 жыл бұрын
ora ora ora... temos um xeroqui rolmis aqui hahahaha
@maizacordeiro
@maizacordeiro 4 жыл бұрын
Eu kkk
@danielbrents
@danielbrents 4 жыл бұрын
Primeira aula em imersão TOTAL
@morakano3355
@morakano3355 5 жыл бұрын
It was an honor to be one of students of him in 2010. Proud of you!
@ogenira
@ogenira 3 жыл бұрын
Quem veio pelo sexy canvas? Quero voltar aqui quando terminar o curso e ver o que acharam do curso...vamos ver quem maratona primeiro? Clica aí no comentário e diz que está comigo.😜😜 Clica curtir para eu lembrar de voltar...valeuuu
@rodrigoserafim6037
@rodrigoserafim6037 3 жыл бұрын
tamo junto !!!
@JoaoVitor-im2bh
@JoaoVitor-im2bh 3 жыл бұрын
🚀
@rodrigosantos794
@rodrigosantos794 3 жыл бұрын
E aí, qual seu resultado c o sexy Canvas?
@euluizgabriel_1
@euluizgabriel_1 3 жыл бұрын
Opa
@botecoartificial
@botecoartificial 2 жыл бұрын
Eai, obteve resultado com o Sexy Canvas?
@pavilionman64
@pavilionman64 7 жыл бұрын
interesting and funny, but that borrin public sucks
@cheesecakelasagna
@cheesecakelasagna 6 жыл бұрын
Soon enough we will reach such advanced technology that we can literally get candy from him from this video.
@niswahlayyinah
@niswahlayyinah 5 жыл бұрын
Willy Wonka comes to my mind
@azrulrahimpls3627
@azrulrahimpls3627 9 жыл бұрын
interesting.. it does give a different angle to approach the market.
@MrPiszczek
@MrPiszczek 9 жыл бұрын
Mr Lee mentiones 5 senses, 6 emotions and factor X at the end of this video, and it makes very interesting multidimentional table indeed. Is there any theory/research explaining this complex chart in details? Anybody knows? Would be greatful to get it!
@avlnoz
@avlnoz 2 жыл бұрын
I know a brazilian that created a similar methodology about it, his name is Andre Diamand, and the methodology is called Sexy Canvas, try to search it.
@rubiomedeiros
@rubiomedeiros Жыл бұрын
@@avlnoz Conhece! Rá! 😂
@hiitsjo1628
@hiitsjo1628 8 жыл бұрын
This is making me wanting to study design...
@jackdumanat49
@jackdumanat49 7 жыл бұрын
soooo did you?
@harshiths8363
@harshiths8363 4 жыл бұрын
Aaaand how did it go?
@alekodimitrov2635
@alekodimitrov2635 4 жыл бұрын
Aaaand what are you doing now?
@mayureshkonda5639
@mayureshkonda5639 3 жыл бұрын
Aaaand I'll keep continuing
@aundreagcb
@aundreagcb 3 жыл бұрын
pls come back and tell us if you're in design
@cornflowerv6653
@cornflowerv6653 8 ай бұрын
And the moment with smell in the video with the motorbike has killed me🤣
@salmanzaman7020
@salmanzaman7020 4 жыл бұрын
One of the best endings of a talk show!
@jackmiddleton2080
@jackmiddleton2080 8 жыл бұрын
The iron probably already exists... The toothbrush was just fail. The remote was 10/10 would buy.
@vinayseth1114
@vinayseth1114 8 жыл бұрын
I liked the toothbrush one.
@MuitoDaora
@MuitoDaora 8 жыл бұрын
Concepts, young padawan, concepts. It's just to provoke, to inspire new ideas.
@karlirani
@karlirani 6 жыл бұрын
Look at them not as end products but as tools to serve as encouragement for you to think and find the perfect product design in your life. He's pushing a boundary and thats something we all could use. To label it a fail is narrow in thought I feel.
@AwsBadr
@AwsBadr 8 жыл бұрын
No candies for youtube 😢
@mrsharper3045
@mrsharper3045 6 жыл бұрын
lets increase your taste in youtube with our tears = mmm salty
@comedianjwatch8738
@comedianjwatch8738 5 жыл бұрын
lol
@user-wv3zo7rf3g
@user-wv3zo7rf3g 5 жыл бұрын
Суха жели
@Kolya_hhx
@Kolya_hhx 10 жыл бұрын
I want the 6 Emotions and the illusive X-Factor.. pls! :)
@ladijobim
@ladijobim Жыл бұрын
Eu no mundo das terapias buscando associar Aura master, aromaterapia, bandagem funcional, florais de bach e outras técnicas maravilhosas...ameiiiii
@UKUAPGUY
@UKUAPGUY 11 жыл бұрын
I got an amazing wiff of perfume at the end of the TedTalk
@refuse2conform
@refuse2conform 8 жыл бұрын
I fking love this!!!! I was talking to someone about creating an experience with the 5 senses and could only come up w a 'fancy' dining experience! I wanna be a multi sense designer toooooooooo Omg omg
@rievd9801
@rievd9801 2 жыл бұрын
this is the first ever ted that i loved
@IfOnly1247
@IfOnly1247 11 жыл бұрын
This is brilliant! Loved every sec, nice presentation, clear ideas, makes sense, and he is fun.
@miranngaming5591
@miranngaming5591 8 жыл бұрын
Simple but meaning
@yellingbytes
@yellingbytes 11 жыл бұрын
love the diagram to log the sensorium experience, from the perspective of interaction design and media art
@Tupster
@Tupster 11 жыл бұрын
Normally when you have non-linearly related categories you use a bar chart. Then to compare different results in the same categories you put bars side by side. This is common in the computer science papers I read where each category might be something like a test case and the other axis is something like time.
@HadiPrast
@HadiPrast 5 жыл бұрын
I found this also when I think about my business..one of what human nature pursue is seeking for pleasure..and pleasure is only felt by 5 senses
@1lucasgrange
@1lucasgrange 11 жыл бұрын
His final graph is missing the touch experience of catching the candy, so he has made it even better than he realises
@jakjakt6448
@jakjakt6448 11 жыл бұрын
the idea of the candy conclusion was terrifiant.goood presentation
@dna1238
@dna1238 4 жыл бұрын
brilliant , we still have to get smell into the whole experience given cellphones , web experiences
@bellascharfenstein7650
@bellascharfenstein7650 4 жыл бұрын
love this... im going to apply this to my art practice from now on
@QUARTERMASTEREMI6
@QUARTERMASTEREMI6 3 жыл бұрын
Same, I'm going to apply it to my design work from now on!
@dravenphan6975
@dravenphan6975 7 жыл бұрын
It's no theory but a fact. Design is a way of communication, and connection is delivered through senses. And, there are more than just five senses and six emotions.
@nupurwaikar
@nupurwaikar 5 жыл бұрын
Draven, IMO there is nothing more than five senses, your user hardly would have a 6th sense to perceive what you design beyond 5 senses.
@Falcrist
@Falcrist 11 жыл бұрын
Balance (and acceleration which wasn't mentioned), bodily position, temperature, and time can absolutely be associated with design.
@jaciel.121
@jaciel.121 11 жыл бұрын
I love the keys on the flute, and now on a remote?.. EVEN BETTER CX
@muffins4tots
@muffins4tots 11 жыл бұрын
That is an idea that would make me immensely happy.
@curiousshaikh
@curiousshaikh 2 жыл бұрын
i found a new thing like five senses theory thank you
@dimitraparaskevilouka5578
@dimitraparaskevilouka5578 6 жыл бұрын
It was really awesome. it makes you think outside the box. Good job
@identitybysimran
@identitybysimran 13 күн бұрын
I feel like I just explored a masterpiece!
@angelicaeusou
@angelicaeusou Ай бұрын
Ótima palestra, interessada o assunto 👏
@ChrisB71394
@ChrisB71394 11 жыл бұрын
I enjoyed the way this guy delivered this talk.
@cnith2
@cnith2 11 жыл бұрын
His talk/idea was about design, Prolite. The business and economic POV's are for marketing and executives, not designers. We, the designers, are paid to come up with ideas, not how to pay for them or how they'll make the company money. That's the bean counters' job.
@TheGayStoic
@TheGayStoic 11 жыл бұрын
Brilliant. So true. You got to design to sensitize most of the five senses in order to delight the customer. It's so common sense one wonders how come we never even thought of that :). Most of the products we design only focus on one or two of the five senses at a time. Here's my therory, whatever product you design, in whatever field, you have got to max out at least three of the five senses to make a great product ;).
@eddielong96
@eddielong96 11 жыл бұрын
This is very true, but the point i think here is the 5 senses that you can truly incorporate into a design that would enrich the experience of said design.
@TheaDragonSpirit
@TheaDragonSpirit 11 жыл бұрын
Actually, whether something is awesome or not is not just senses. You're missing one. Intellect. What makes people go wooooo. When I look at them flip phones I wanted one just because I liked the idea that their was a hidden part to it... and it flicked out or sprang open. This to me was awesome. Sometimes it's more than just the senses that make a great experience it's fantasy... and Chris clock was better not just because of the senses but because it activated the fantasies in the brain.
@houk3
@houk3 11 жыл бұрын
sense of hunger ? you can feel hunger around you ? you can feel the balance surouding you ? heat and cold is sense of touch, touching the air, or wathever you feel the temperature of
@pakontshole1293
@pakontshole1293 9 жыл бұрын
Hmmmmm! Like the approach.
@RachE
@RachE 11 жыл бұрын
I loved this guy! Fun personality, and an interesting lecture. :)
@FliphomeAu
@FliphomeAu 10 жыл бұрын
Great design, great ideas.
@hymy15262
@hymy15262 6 жыл бұрын
授業で観ました! とても参考になりました。
@mofine23
@mofine23 2 жыл бұрын
wow brilliant talk .
@methalla7808
@methalla7808 6 жыл бұрын
The most amazing. Convincing and adding taste to the experience. I loved it very much, I think it will contribute a great deal to the design of the spaces It was very nice to distribute the sweets and even if you could smell them over the screen, it was legendary Thank you
@eduvence2125
@eduvence2125 3 жыл бұрын
Sexy Canvas me trouxe aqui!
@karlamiryan6178
@karlamiryan6178 3 жыл бұрын
Eu também 😍🥰😎
@playkids2709
@playkids2709 3 жыл бұрын
tmb kk
@N1t_in
@N1t_in 2 жыл бұрын
Wow! Learnt something new
@whysokara
@whysokara 2 жыл бұрын
amazing talk
@anmolsingh4026
@anmolsingh4026 3 жыл бұрын
What a thought provoking talk
@bbJav
@bbJav 8 жыл бұрын
You got me! Very nice to hear you!
@vijayarya9528
@vijayarya9528 Жыл бұрын
Thank you all very much
@behnamasid
@behnamasid 6 жыл бұрын
A great invention would be some candies being thrown out of my screen
@JoaoHenrique-lq9qp
@JoaoHenrique-lq9qp 4 жыл бұрын
Sexy Canvas me fez vir até aqui.
@Pakhavar
@Pakhavar 11 жыл бұрын
I think those are feelings... Sensors are meant to just feel the difference in condition and transmit the signal to the system. Then the processor (brain in our case) interprets it as joy, sadness, imbalance, sweet, fear etc
@CarolFoto
@CarolFoto Жыл бұрын
Just found out why I do love riding motorcycle so much.
@Zoza15
@Zoza15 11 жыл бұрын
The free candy was a huge kicker :D
@perrykitten310
@perrykitten310 9 жыл бұрын
So dead cool
@spicawind11
@spicawind11 11 жыл бұрын
Love the concept!
@TheaDragonSpirit
@TheaDragonSpirit 11 жыл бұрын
Obviously designing for the job as well is part of this. If I imagine putting up a shelf I want it to put up shelves and not just give me a good experience. So if I can imagine it doing the job very well and being very practical it will sell more because I can fantasise about it doing a very good job. But finally showing evidence and scientific data which backs up its ability to do a good job will make that fantasy even stronger. So it's also about the minds eye you could say. :-)
@TheaDragonSpirit
@TheaDragonSpirit 11 жыл бұрын
When something allows us to feel something more than just the reality of life and make us feel happy in the moment, and allow us to fantasise about a past moment, say scented candles during sex. Then this will work awesomely. So while you're right on a base level, the x factor is the ability to make us fantasises, if a song can make us use past memories or even fantasies in general it will be better than anything else. It is the ability to go beyond the natural in to our fantasy world that wins.
@mandypac2854
@mandypac2854 10 жыл бұрын
My ideas of what a diary could be has changed.
@cheesecakelasagna
@cheesecakelasagna 6 жыл бұрын
lmao same
@DragoF
@DragoF 11 жыл бұрын
The sense of heat and cold could be easily combined with touch (sensing the changes on skin contact). Hunger, coordination and balance are not senses for experiencing our surrounding in a direct way, or at least not as direct as the usual 5. :)
@ThePolyAtheist
@ThePolyAtheist 11 жыл бұрын
Really interesting point of view. On a separate note, sunflowers don't really track the Sun though, that's another reason why his clock was a bad one.
@AsifIcarebear3
@AsifIcarebear3 11 жыл бұрын
His point is that designers shouldn't only try to make things look pretty to our eyes, since that's only one sense, but also perhaps feel or taste or smell nice. You can argue about the value of this view, but there it is.
@bernadetevieirasharara4405
@bernadetevieirasharara4405 2 жыл бұрын
I loved this... brilliant!!!
@PCEbyBoris
@PCEbyBoris 11 жыл бұрын
this is actually very interesting, time to come up with new idea on how it could be use for ... thx for info man
@Madhan1994
@Madhan1994 7 жыл бұрын
impressive . feeling thankfull
@collector4eva
@collector4eva 8 жыл бұрын
someone design him some better fitting pants. great talk though
@davidn7026
@davidn7026 4 жыл бұрын
it's a style
@r3dp1ll
@r3dp1ll 3 жыл бұрын
Clown pants
@iluvenisp
@iluvenisp 11 жыл бұрын
I loved this TED talk. Thanks!
@Buckets41369
@Buckets41369 11 жыл бұрын
That sort of explains the fascination of fire. And also why s'mores are served at log fires, to complete the five senses.
@maisurajariwala
@maisurajariwala 3 жыл бұрын
This was such a brilliant talk!
@whynottalklikeapirat
@whynottalklikeapirat 11 жыл бұрын
Interesting. I'd say hunger, heat/cold are all part of the sense of feeling. Balance arguably so - that one is interesting. Knowing where your extremities are is more like an aspect of physcial or spatial intelligence or even how well your neurological body image works. I would say that to qualify as a sense it would have to be a direct and unique way of absorbing sensory data. Knowing where your hand is is more like deduction based on memory and other sense data. A competence or even a skill
@AsifIcarebear3
@AsifIcarebear3 11 жыл бұрын
We have way more than 5 senses. The sense of balance, of hunger, or heat and cold, or where our hand is without seeing it are all examples of senses that are usually ignored.
@bizign1866
@bizign1866 4 жыл бұрын
Thank you!
@VertigaDesignMEDIA
@VertigaDesignMEDIA 11 жыл бұрын
We need to focus on improving the quality of life for humanity.
@gingertomm__
@gingertomm__ 2 жыл бұрын
this was so great!
@AsifIcarebear3
@AsifIcarebear3 11 жыл бұрын
Touch implies physical contact. You can feel warmth or cold without being touched. Hunger isn't really touch either. You don't touch your stomach or anything like that - it's simply a signal sent to your brain that your belly is empty. Our knowledge of the position of our extremities is also completely unrelated to any other sense. I don't have to touch anything to know that my hand is about a hands width behind my head, or wherever.
@ductuslupus87
@ductuslupus87 11 жыл бұрын
This guys speaking skills are good, very good.
@tupetyff708
@tupetyff708 Жыл бұрын
thats amazing
@shininglamb
@shininglamb 10 жыл бұрын
Excellent..
@Bursadesain
@Bursadesain 6 жыл бұрын
great video, Thanks!
@borayuh
@borayuh 5 жыл бұрын
so cool actually. great talk, thank you.
@TheKingofEights
@TheKingofEights 11 жыл бұрын
5 is really all you need to focus on. I mean, are "Stimulation of sensory receptors in the urinary bladder and rectum" (wikipedia) and "Pulmonary stretch receptors" really something we need to think about? (And temperature can be placed with touch)
@whynottalklikeapirat
@whynottalklikeapirat 11 жыл бұрын
Typo - I meant touch. Otherwise I think I was making that same point. The data is gathered through the sense of touch, and of course our historical knowledge of how we arranged ourselves.
@Son0fHobs
@Son0fHobs 5 жыл бұрын
I never understood why people ate in the movie theater, it only distracts from the full engagement of the story and movie itself. This explains it.
@user-wc3kb1iv9p
@user-wc3kb1iv9p 6 ай бұрын
good input
@jd13581
@jd13581 5 жыл бұрын
Hey, maybe his last chart could have boosted up the touch sense as well, since people in the audience were going to catch the candies, right? Love the talk though, Cheers!
@mrs.boudreaux3331
@mrs.boudreaux3331 9 жыл бұрын
Łukasz Piszczek, Also look up Daniel H. Pink "A Whole New Mind" he has some great info on this. Jinsop Lee and Daniel H Pink need to come together on a book. Now that would be great...
@abhiishot2007
@abhiishot2007 11 жыл бұрын
brilliant research
@niknpc
@niknpc 3 ай бұрын
He KNOWS how to get an audience attention
@dravarian26
@dravarian26 11 жыл бұрын
Scent clocks have been around for quite a long time and in quite a few cultures, I wouldn't really call it a revolution. There are also quite a few flower clocks, Pretty sure the guy who created periodic table made a flower clock.
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