DESIGN SPRINT 2.0 MAP - MONDAY

DESIGN SPRINT 2.0 MAP - MONDAY - AJ&Smart

Рет қаралды 158,113

Күн бұрын

If you've ever done a 5 day Design Sprint, you might have noticed that the mapping exercise can be the most complicated spot and often the exercise that causes the most friction in the entire process.
We're here to help!
In this video Jonathan from AJ&Smart breaks down the mapping exercise into very simple steps and gives concrete advice that should help you out. Whether you're doing a design sprint with your team, or you're facilitating one for a client or group. HAVE NO FEAR! JON IS HERE!
This is the Map from the AJ&Smart Design Sprint 2.0 which happens on the Monday.
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Design Sprint 2.0 Monday
The map is one of the exercises in the sprint that allows for SOME discussion. Which is a big reason that it can cause trouble... In this video Jon does an excellent job of showing you how we run the mapping exercise during our design sprints, and he even includes a couple of things that you won't find in the book ;) And remember, this isn't Design Thinking, the mapping process is a bit different here!
Happy Sprinting!!
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DESIGN SPRINT 2.0 MAP - MONDAY - AJ&Smart:
• DESIGN SPRINT 2.0 MAP ...

Пікірлер: 127

@studentlife6262 5 жыл бұрын

these are such awesome videos for me being a UX student in Limerick, Ireland!

@BAP86 3 жыл бұрын

You guys are the best! Thanks for making these videos

@jonasarleth 6 жыл бұрын

Good that you did a second round with another example! So smart!

@AJSmart 6 жыл бұрын

Thanks Jonas! It's always good to see the map in a few different scenarios. Helps a lot we've found :)

@marianoalippi5226 2 жыл бұрын

Your are the best in video experience for UI UX in KZfaq, really usefull.

@shonenonmyouji320 3 жыл бұрын

Thanks for the explanaition, and I am a totoro fan too!

@RicardoGuzmanPE 6 жыл бұрын

The video ad came just in time for my design consulting proposal. Thanks!

@AJSmart 6 жыл бұрын

YES! Perfect ;)

@Trollkjeft 3 жыл бұрын

Sooo good! Thanks - again!

@fatimakamali2190 5 жыл бұрын

I watched it a few times during a week. Every time I learn something new!! You have done a great job, Jonathan.

@AJSmart 5 жыл бұрын

Hey Fatima! Great to hear that, hopefully it's helping! Thanks so much for the feedback too!

@gabriellawinters7855 6 жыл бұрын

totally love you!

@AJSmart 6 жыл бұрын

WE LOVE YOU TOO!

@rifkimmmd 4 жыл бұрын

great hep thanks!

@JG-cq6ud 5 жыл бұрын

Soooo awesome 🙈 thank you!!

@AJSmart 5 жыл бұрын

Thanks Janeth!

@souandremoura 2 жыл бұрын

Great job

@nsxism5 5 жыл бұрын

Lol @the fast forward part... loving these vids you guys are hilarious

@AJSmart 5 жыл бұрын

Haha thanks Chris! Glad you enjoyed the humour!

@fatimakamali2190 5 жыл бұрын

When we redesigning an experience/service, do you think we can use the discover, learn, use and goal heading? Because our customer already knows our service and using it.

@gxramirez Жыл бұрын

😇love it

@chris_ea 3 жыл бұрын

100% thanks

@AJSmart 3 жыл бұрын

You're 100% welcome Chris! Glad you enjoyed it :)

@YoungHumanClub 6 жыл бұрын

This is awesome! subbed! :) TY

@AJSmart 5 жыл бұрын

Fantastic thanks!

@arshdeepsinghbrar4148 4 жыл бұрын

Hi thanks I used to do emotion and deep study kind of maps but seems like I am gonna use ur style from now onwards

@AJSmart 4 жыл бұрын

Great, glad this has come in handy!

@lindahognas6803 3 жыл бұрын

Hello! Great video :) Learning so much. One question 🙋🏼‍♀️ Would the goal in the mapping be the same as the long-term goal? @aj&smart

@dragondroporg 2 жыл бұрын

Great vid! Interesting hack around doing expert interviews earlier in the day. I’m looking at actually using the people in the room for the bulk of this - we’ve got many experts in the SPRINT who have come to the table from other industries etc. Have you any experience of doing this? Basically the prescribed format - but some of the participants put on a different hat for a moment and sit in the hot seat.

@leaky3955 4 жыл бұрын

You had me at Totoro on your shoulder.

@khansamango6478 3 жыл бұрын

Seru banget!!!

@charlespp8246 3 жыл бұрын

I have seen many journey maps where they mention touchpoints, delights and opportunities. Is that required?

@LaithWallace 6 жыл бұрын

Hey man - Another great video, I’d love to know. How do you guys market your business and get new clients on board?

@AJSmart 6 жыл бұрын

Hey Laith! Great question and one we get a lot! Actually, Jonathan started doing some videos about the business side of things... and this one happens to answer your exact question! kzfaq.info/get/bejne/bceFfMZ81NzRZ6c.html Thanks for watching! We're fans of your channel too! :)

@hussainawardhawala7348 5 жыл бұрын

Could you do a video on product designing for VR/AR for data visualization? How to write a feature brief to be used by the development team?

@xiqunli7299 4 жыл бұрын

Awesome video!! I have a question, why this is not design thinking? what the difference from mapping experience, I thought they are different approaches to help us go from vision to specification but all are about design thinking. Thanks in advance for your answer!

@TomekSport 4 жыл бұрын

Any ideas for adjusting this in case of starting with a problem and no solution yet in mind? Perhaps the map could be developed after research?

@carlos.digitanos 4 жыл бұрын

Hey guys! Amazing again. Looking at the overarching topics in the example of the blue coffee bottle like discover - learn - use - goal: e.g. for use, does it always must be the product (beans) that is used? Can it be the website or landing page or sth else to in this example?

@AnggaRisky 6 жыл бұрын

Subbed!

@AJSmart 5 жыл бұрын

YES!

@agaimiolek6879 5 жыл бұрын

@AJ&Smart What about "in house users" ? e.g. in context of building cms system for our employees. What name of steps would you suggest? Because they DISCOVER probably as a mail tool to work on, LEARNING during onboarding.... any idea what could fits better?

@Ganji2009 4 жыл бұрын

This had been the most challenging exercise in the Design Sprint.

@mbregulska 3 жыл бұрын

Hi! Could you do an example where it's not about "external customer". Working on a sprint where we want to tackle messed up internal legacy processes where personas are different internal functions.

@marie_toni 2 жыл бұрын

Love your videos!!!!! The editing is top-notch. I'm in the process of building my portfolio to get an entry-level UX position. I'm wondering if creating projects using this process wouldn't be wise. I feel like DT is so accepted as the universal philosophy to apply, that businesses looking to hire would look down on a candidate that has a portfolio that utilizes this process. Would it be better to just apply DT, even if I think empathizing so deeply with the user is a bit unnecessary/more of a filler especially when it comes to designing apps/sites?

@AJSmart 2 жыл бұрын

Explaining how you approach problems and your thinking in each steps is worth gold here. Following the same process as the firm may be good, but a good problem solver that can clearly explain their reasoning is always a solid fit! Good luck!

@jeppeboutrup 3 жыл бұрын

Hey guys, thanks for some very interesting and insightful videos! I'm curious to hear if an actor on the map could be a piece of software? Say the area you want to map out is the use of a digital tool or page, where no human interaction is required from the software producer's side, but everything is automated. Like Momondo, where a user is clicking around and the page is supplying the answers. Would it make sense to describe the system as an actor which performs tasks in response to user input? Hope that makes sense :)

@josekuttyabraham1469 6 жыл бұрын

Great video Jonathan !!! I have a question. Can we select multiple goals if that is really important or do we need to select the only one top voted goal from the previous step?

@AJSmart 5 жыл бұрын

You could revisit these goals over multiple Sprints, but it's best to only stick to the one goal to keep people focussed on the main issue selected! Hope this helps!

@designerdavid1 6 жыл бұрын

Your video is a great example for identifying and getting users to buy or use a product. What happens if the user has already bought into the product. For example, with an enterprise product would you replace the top section? (Discovery, Learning, Using, Goal)

@AJSmart 6 жыл бұрын

Hey David, the map always depends on the general challenge you want to solve. Of course if its a B2B product and you're just trying to improve one feature, then you don't need to start on some external website or something HOWEVER the "discover" heading might be the moment they discover the new feature. For example: a feature update email or a pop up. This helps when testing the product.

@designerdavid1 6 жыл бұрын

Thanks for the quick reply. This does help. What if it's a complete redesign of a B2B product?

@AJSmart 6 жыл бұрын

David Rodriguez Same process but you have to make a lot more guesses in the map. That’s fine, it’s only an alignment tool, not a realistic user journey map.

@designerdavid1 6 жыл бұрын

I see. As I learn more I keep getting hung up on wanting it to be right rather than an alignment tool. Thanks.

@venkataprasantpoodipeddi5497 5 жыл бұрын

Got a question - Do we Map for a specific business (such as "Laundry Service") or a tool/website (e.g. "Laundry Service website"). Both can have different set of actors.

@HafeezZarim 4 жыл бұрын

Can we have multiple goals at the end?

@jorgegcoelho6718 6 жыл бұрын

Thanks Jonathan. Liked the flexible approach to the mapping - people tend grab the book and go Bimby recipe book reading. Just one question (completely on the side) - any directions in Europe for magnétic full-height whiteboards? Although it made you drop the markers, it really gets constraints out of sight. Cheers

@AJSmart 6 жыл бұрын

Hey Jorge! thanks for the kind words! We got our whiteboards from "SAM International B.V." Hope that helps!!

@AgentCell 6 жыл бұрын

Hey Jonathan thanks for this video tutorial. Quick question. For individual personal projects, can one use the Design Sprint and work on it on their own or is the Design Sprint really only meant to work as a collaborative team effort?

@AJSmart 6 жыл бұрын

It's best as a collaborative thing BUT i'm working on a great exercise that individuals can do - will be online asap :)

@BlairRorani 6 жыл бұрын

Also depends on your context. If you're writing a book then perhaps it's just you or you and someone you're writing for. The point of collaborating is that your team all need to work on this together so that they are aligned on future decisions and work.

@katrinaenelson 3 жыл бұрын

@@AJSmart Is the individual exercise available on KZfaq, as well? If so, would love to know exactly what to search for! :)

@nkechinwachukwu4043 6 жыл бұрын

Hi! Great video Jonathan. A quick question, are 4-day design sprints applicable to hardware product development as well?

@AJSmart 5 жыл бұрын

The Sprint can be used on any project where you want to get stuff started, and get clear measurable results! Go for it!

@san4ik2 6 жыл бұрын

Thanks for the great Video. As I understand the map should focus the moment now. I'm wondering what kind of map should the team draw if there is no product yet? e.g. a startup with an idea that don't have a marketing/sale strategy yet.

@AJSmart 6 жыл бұрын

I thought i mentioned this in the video but maybe I missed it: If there's no product yet you draw what the "actors" are doing today without the product so that you can target an area to focus your new product on. The Bluebottle coffee example was pre-them having a website btw - so in this case they could "Guess" what kind of pages would need to exist.

@maartenjanssen5377 6 жыл бұрын

He Jonathan, thank you(!). I've a question about how to organise the HMW: We end up in a lot of HMW so it makes difficult to order them. Should people write less notes? Should we put up categories before organising? How should we define those in advance? Is there an easy way to remove duplicates?

@AJSmart 6 жыл бұрын

Hey Maarten! We have answered all those questions in this video here: kzfaq.info/get/bejne/kNqJo5qJ39O8omw.html For a quick response re: duplicates, just cover them up!

@nataliaaranguiz 5 жыл бұрын

Hi! Thank you so much for your videos! I have a little feedback to you and is please write bigger :)

@AJSmart 5 жыл бұрын

Check!!

@JoseCosta-ut3or 6 жыл бұрын

Hey Jonathan. Love the video! I have a question about running the Sprint for your early stage startup, when you (I mean: ME) have only two founders. Any tips? I've also been thinking about asking friends and old colleagues to collaborate in the Sprint. But unfortunately, the only possible way is to do it online (yeap... hangouts + google slide). Any suggestions? Thanks! Keep up the good work!

@AJSmart 6 жыл бұрын

Jose Costa I dont recommend your first sprint being remote - BUT we have written an article on how to do it and which software to use.... problem is I’m commenting here on an iPhone so maybe you can google “Remote Design Sprint AJ&Smart” :)

@JoseCosta-ut3or 6 жыл бұрын

I only found Jake's article (library.gv.com/how-to-run-a-remote-design-sprint-without-going-crazy-840c23eef8a9). Is this the one you were referring to?

@AJSmart 6 жыл бұрын

Jose Costa This is it: medium.com/@kischiman/running-a-design-sprint-remotely-across-the-planet-301afcef9c3d?source=linkShare-cc9220c83269-1521792826

@sudipchakraborty1040 4 жыл бұрын

Hi Jonathan I am delighted to follow AJ&Smart as i am currently in the process of understanding Product Design. I work in an entirely different field and want to switch to product design. I am currently going through resources which describes the Product Design process , of which your Videos are giving me an amazing insight. Though I am currently learning various stages like IDEA AND VALIDATION UX/UI DESIGN SPRINT KEY METRICS I am not aware of the various roles(specializations) in which i can get a job in an agency. and secondly do i need to be a coder. I would like to ask that What are the roles a design agency hies designers/what are the roles(design)and what do i need to learn specifically for those roles. Do i need to learn coding. I hope i was able to convey my query,Thanks a TONN

@isabelaassuncao184 3 жыл бұрын

Shouldn't I use the long term goal the team just decided? Where does this goal on the map comes from?

@emstiyeh 4 жыл бұрын

Sorry I'm late to the party, but is the map supposed to be the current state of our product or the future/potential state of our product?

@Hillelize 4 жыл бұрын

What if the process is not necessarily Discover Learn Use? What about a design problem to solve in a product which user already know and use?

@japjapaj 5 жыл бұрын

Hello! I had a question... When adding functionalities to an existing application (Not a fully new product), would the "long term goal" be the same as the goal in the Map?

@AJSmart 5 жыл бұрын

Yes! Great question though Johan!

@sravanp5370 2 жыл бұрын

I want know more about sprint what is the use of sprint why it choose

@billgriffin927 6 жыл бұрын

Great video. Not sure you noticed that the follow up email on the map shows as “F.U. email. “

@AJSmart 5 жыл бұрын

Oppps!

@DamienLlc 3 жыл бұрын

hello there, how would we structure this map if it was for a unilodge?

@okorieamaechijohn3080 11 ай бұрын

Can we focus on mote than one goal?

@AlexQoo39 6 жыл бұрын

Hey guys, thanks a lot for the video! I have a question:) how would you draw a map for a new product (in particular - if nobody knows "right" or even "close to the right" customer journey)?

@AJSmart 6 жыл бұрын

EXCELLENT question! If the product doesn't exist, then you would build a map based on your hunches on how the customer journey would look. It's important to remember that the map doesn't need to be perfect, or even "correct" but it's just to find a focal point for your Sprint week. So do what you can, and fake the map to the best of your ability if the product doesn't actually exist yet! Hope that helps :)

@AJSmart 6 жыл бұрын

The other option is to draw what that "Assumed" customer is doing today. As in, how to they complete the goal WITHOUT your product.

@arefmaleki2273 3 жыл бұрын

whats The difference between design sprit and user juorney map ?

@peterferguson647 3 жыл бұрын

Hey guys and @AJ&Smart , I'm trying to use the Sprint framework, but I'm struggling to adapt it to my specific situation. Wondering if anyone has any ideas? I work in a B2B product setting and. I want to use the Sprint to come up with new product ideas, which makes choosing the 'end goal' quite challenging, as we don't yet know what that end product looks like ! I've seen the comment below that when there is no existing product, it makes sense to put yourself in the customers shoes. Would it be correct for me to assume that here you use the goal the 'customer' is aiming to achieve, and then map our their journey towards reaching it? I'm trying to use this process to come with completely new products to fit into our portfolio, rather than looking for product improvements. We don't really know what that end goal looks like yet and that's what's making this difficult to start. Thanks in advance to anyone who can help!

@mangami96 5 жыл бұрын

I really want to try Design sprint for my next project, but I wonder if it is possible to do alone? Or do you need other people to be involved? like developers, designers , and stakeholders?

@AJSmart 5 жыл бұрын

hey Rachid, do you mean hosting the Sprint alone, or running a one person Sprint?

@mangami96 5 жыл бұрын

@@AJSmart running a one person sprint.

@quietfont 4 жыл бұрын

I already subscribed but didn't receive your exclusive "Intro to Design Sprints" PDF.

@carloscristiancamachofraus1763 6 жыл бұрын

"Maybe we can speed this like blrlblrlbrl" LOL

@AJSmart 5 жыл бұрын

HAHAHAH he's a joker huh?!

@nataliahenriquez8999 6 жыл бұрын

How does this map compare to an impact map?

@AJSmart 6 жыл бұрын

Natalia Henriquez this The Design Sprint map is nothing fancy, just step by step look at the system so everyone is on the same page.

@Samdeniyi 6 жыл бұрын

@AJ&Smart, Please which book are you referring to?

@AJSmart 6 жыл бұрын

Hey Sam! The book is Called "Sprint" by Jake Knapp! You can buy it on Amazon :)

@Samdeniyi 6 жыл бұрын

AJ&Smart Thanks,

@DarrenbyDesign 5 жыл бұрын

How did I miss the Tottoro in this video the first time I saw this???

@AJSmart 5 жыл бұрын

Hahahaha

@lukyprimadani2729 6 жыл бұрын

Would it be possible to do design sprint only for 1 feature in 1 small scope from the whole customer journey?

@AJSmart 6 жыл бұрын

Absolutely, in fact it will make the outcome more immediately implementable.

@lukyprimadani2729 6 жыл бұрын

But then what if this feature is connected to other feature? lets say it's for booking at Kayak. The sprint was meant to only improve the search functionality, while actually it will affect other funnel, like booking and payment. But the other funnels are not included in the session, because it would be too much people. What do you think about this?

@AJSmart 6 жыл бұрын

Luky Primadani the sprint can be used to work on a feature in isolation of the rest of the product in order to validate something big. If the team decides to use the outcomes of the sprint in the real product, then feasibility, consistency and technical considerations begin. But in the sprint itself you can ignore these limitations.

@jankrix 6 жыл бұрын

Hi, where’s the video for previous steps before mapping ‘expert interview’

@AJSmart 6 жыл бұрын

We're working on all exercises, but in order of which ones are the most difficult :)

@AJSmart 6 жыл бұрын

Here's our Expert Interview video!! :) kzfaq.info/get/bejne/kNqJo5qJ39O8omw.html

@NickSoper 6 жыл бұрын

Will all this be covered in the Udacity course?

@AJSmart 6 жыл бұрын

Yes sir!

@AJSmart 6 жыл бұрын

However, to be clear: these are not the same videos or style. The Udacity videos were shot externally and edited by Udacity, we made our own videos you see here. Udacity ones are a bit higher quality as you can imagine :)

@canalsemvinheta3383 6 жыл бұрын

Please help me understand, I was studying Design Thinking until I met your method, guys. I'm quite fascinating, but a little confused now. If the product, after all, is done for the user/consumer, when the consumer is inserted in the process? Maybe I have not gotten in the video with the user yet, but in that part of the "discover" of the map, why not simply ask potential users where they discovered such service/product? You do not have to enter the field of emotions etc etc, but I have been taught that we should not just try to "guess"

@AJSmart 6 жыл бұрын

CanalSemVinheta when you run your first design sprint you can do a pre research sprint so you already have some ideas of how users use your product (or if there’s no product yet, how they use it). BUT the idea of a design sprint is that you can first guess/make assumptions and then during the first test you find out if you were right and wrong. Lots of new videos will come out on our channel to explain this very soon!

@canalsemvinheta3383 6 жыл бұрын

You answered quickly, guys! Thanks! So I just saw all the videos in Sprint 2.0's playlist and I had a better idea of how you guys do it. I think it has some out of order or does not tell on what day of the week certain process is done, for example: the video that explains the storyboard is before the Brittni video explaining how to vote for a concept. Just a feedback. Will you continue with videos of the other days of the week, like the one that involves prototype? I would love to see. I think I'll mix the Design Thinking philosophy approaches with your handy Sprint Design. Soon you will receive my portfolio, it is already a great ambition of mine to work with you. And yes, I saw Jonathan's career advice ;)

@AJSmart 6 жыл бұрын

CanalSemVinheta ya you’re right the playlist is a little weird - we’re working on cleaning it up and filling the gaps this month 😁😁😁😁

@fede7449 6 жыл бұрын

I have a painful doubt :/ One you have the HMW's, the Long Term Goal and the Sprint Questions. How can you decide the map goal? Plus, how can you decide the map goal avoiding pointless and time consuming debate? Thanks for all in advance guys!

@AJSmart 6 жыл бұрын

Before we enter in a Sprint, we usually have a pretty good idea of what the map will look like. This helps a lot to avoid pointless discussion with the team or going around in circles for ages. We hate that too!! Just start drawing the map, and let the team interject, but it will help if you already have an idea of what the map will look like going into the exercise! Hope that helps. Remember to KEEP IT SIMPLE. The map is only there to help you pick a scope for the sprint (an area of the product/customer journey to focus)

@fede7449 6 жыл бұрын

Ok, I think I'm really getting the point of the map now, thanks guys!!

@jdveer1 6 жыл бұрын

What happens when your customer has multiple goals?

@AJSmart 6 жыл бұрын

This isn't a customer journey map, we're focussing on our goals, not the customers and we're keeping it simple: "Buys coffee" is a perfect way to end the map even if the customer had other motivations. Remember the point of the map is simply to find a target to act as a foundation for the next exercises.

@jdveer1 6 жыл бұрын

Great! Thanks for the quick reply. This makes sence :)!

@greenlandconsulting 4 жыл бұрын

some geeks superficial understanding of customer journey that is why scrum is needed you get the so-called MVPs wrong all the time with this simplistic approach then you come back again. leave the job to professionals